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# BirdseyePost > BirdseyePost is a direct mail automation platform that helps businesses create, send, and track personalized postcard campaigns. Powered by an AI agent named Penny, the service integrates with existing marketing tools to simplify direct mail for customer acquisition, retention, and sales growth across industries including ecommerce, CPG, real estate, and wellness. BirdseyePost serves small and medium businesses looking for measurable, automated direct mail solutions. The platform offers audience targeting, advanced personalization, API integrations with Shopify and Klaviyo, real-time tracking, and professional design services. ## Products - [Platform Features](https://birdseyepost.com/features): Overview of all BirdseyePost capabilities including automation, targeting, and tracking - [MagicMail](https://birdseyepost.com/magicmail): AI-powered direct mail campaign automation - [Personalized Postcards](https://birdseyepost.com/personalizedpostcards): Custom-designed postcards with variable data personalization - [Acquisition Campaigns](https://birdseyepost.com/acquisition): Tools for reaching new customers through targeted direct mail - [Retention Campaigns](https://birdseyepost.com/retention): Automated mailers for customer retention and reactivation - [Neighborhood Mail (EDDM)](https://birdseyepost.com/neighborhood-mail-eddm): Every Door Direct Mail for local area saturation campaigns - [SmartMailers](https://birdseyepost.com/features/smartmailers-direct-mail-shopify-klaivyo): Automated direct mail triggered by Shopify and Klaviyo events - [SnapCapture](https://birdseyepost.com/features/snapcapture-direct-mail-engagement): QR code technology for tracking direct mail engagement - [SmartMaps](https://birdseyepost.com/features/smartmaps-direct-mail-store-locator): Personalized maps showing nearest store locations on mailers - [Audience Targeting](https://birdseyepost.com/features/acquisition-audience-targeting): Tools for identifying and reaching ideal customer profiles - [Pricing](https://birdseyepost.com/pricing): Campaign costs, print pricing, and platform fees ## Industries - [Ecommerce](https://birdseyepost.com/ecommerce): Direct mail solutions for online retailers - [CPG & Retail](https://birdseyepost.com/cpgandretail): Consumer packaged goods and retail store campaigns - [Real Estate](https://birdseyepost.com/realestate): Postcards for agents, brokers, and property marketing - [Wellness & Clinics](https://birdseyepost.com/wellnessandclinics): Patient acquisition and appointment reminders for healthcare - [THC & CBD](https://birdseyepost.com/thc-cbd): Compliant direct mail for cannabis businesses - [Florists](https://birdseyepost.com/florists): Seasonal and event-based campaigns for flower shops - [QSR & Restaurants](https://birdseyepost.com/qsr-restaurants): Promotions and menu mailers for food service - [Automotive](https://birdseyepost.com/automotive): Service reminders and sales campaigns for dealerships - [Legal Services](https://birdseyepost.com/legal-services): Client outreach for law firms and attorneys - [Home Services](https://birdseyepost.com/home-services): Lead generation for contractors, plumbers, and HVAC - [B2B](https://birdseyepost.com/b2b): Business-to-business direct mail campaigns - [Financial Services](https://birdseyepost.com/financial-services): Mailers for banks, advisors, and insurance - [Nonprofits & Charities](https://birdseyepost.com/nonprofits-charities): Fundraising and donor engagement campaigns ## Resources - [Blog](https://birdseyepost.com/blog): Direct mail strategy, tips, and industry insights - [Case Studies](https://birdseyepost.com/case-studies): Real customer success stories and campaign results - [Direct Mail Report](https://birdseyepost.com/directmailreport): Industry benchmarks and performance data - [Wall of Love](https://birdseyepost.com/wall-of-love): Customer testimonials and reviews - [Platform Comparison](https://birdseyepost.com/compare): How BirdseyePost compares to other direct mail services - [Content Calendar](https://birdseyepost.com/content-cal): Direct mail campaign planning resource - [AI Info](https://birdseyepost.com/ai-info): How Penny AI agent powers the platform ## Support - [Documentation](https://birdseyepost.com/support/docs): Complete guide to using the BirdseyePost platform - [Getting Started](https://birdseyepost.com/support/docs/introduction): Introduction to launching campaigns - [Campaign Types](https://birdseyepost.com/support/docs/choosing-campaign-type): How to choose the right campaign strategy - [CSV Upload Guide](https://birdseyepost.com/support/docs/csv-upload): Instructions for importing mailing lists - [Design Best Practices](https://birdseyepost.com/support/docs/design-best-practices): Tips for effective postcard design - [Dashboard Overview](https://birdseyepost.com/support/docs/dashboard-overview): Understanding analytics and tracking - [Revenue Attribution](https://birdseyepost.com/support/docs/revenue-attribution): How to measure campaign ROI - [Integrations](https://birdseyepost.com/support/docs/integrations): Connecting Shopify, Klaviyo, and other tools - [Changelog](https://birdseyepost.com/support/changelog): Platform updates and new features - [Contact Support](https://birdseyepost.com/support/docs/support-and-contact): How to reach the support team ## About - [About Us](https://birdseyepost.com/about): Company story, mission, and team - [Contact](https://birdseyepost.com/contact): Get in touch with sales or support - [Partner Program](https://birdseyepost.com/partnerprogram): Become a BirdseyePost referral partner - [Refer & Earn](https://birdseyepost.com/refer-and-earn): Customer referral rewards program ## Policies - [Privacy Policy](https://birdseyepost.com/legal/privacy-policy): How customer data is collected and protected - [Terms of Service](https://birdseyepost.com/legal/terms-of-service): Platform usage terms and conditions - [App Privacy Policy](https://birdseyepost.com/legal/privacy-policy/app): Privacy policy for mobile and integrated apps - [App Terms of Service](https://birdseyepost.com/legal/terms-of-service/app): Terms for Shopify and third-party app integrations
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