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# AcuityMD

> AcuityMD is the commercial intelligence platform built for the medical technology industry.
> We help MedTech companies identify high-value targets, accelerate product adoption, optimize
> territories, manage contracts, and forecast revenue — all powered by the most comprehensive
> database of physicians, procedures, and facilities in the U.S.
> More than 300 MedTech companies, including 6 of the top 10 manufacturers, rely on AcuityMD
> to modernize commercial operations and drive revenue growth.

## Platform

- [AcuityMD Platform Overview](https://www.acuitymd.com/platform): Explore AcuityMD's full commercial intelligence platform for MedTech — targeting, pipeline, forecasting, contracts, territories, and care journeys in one unified solution.
- [MedTech AI Platform](https://www.acuitymd.com/medtech-ai-platform): How AcuityMD uses AI and the richest MedTech dataset to surface insights that accelerate commercial performance.
- [Targeting](https://www.acuitymd.com/platform/products/targeting): Identify the highest-value physicians and facilities for your devices using procedure-level claims data, specialty filters, and volume trends.
- [Pipeline](https://www.acuitymd.com/platform/products/pipeline): Manage your full sales pipeline with structured opportunity tracking tied to real clinical activity data.
- [Forecasting](https://www.acuitymd.com/platform/products/forecasting): Build accurate revenue forecasts grounded in market data, procedure trends, and rep-level performance metrics.
- [Markets](https://www.acuitymd.com/platform/products/markets): Quantify your total addressable market and segment opportunity across geographies, specialties, and facility types.
- [Territories](https://www.acuitymd.com/platform/products/territories): Design and optimize sales territories using data-driven insights to maximize coverage and rep productivity.
- [Contracts](https://www.acuitymd.com/platform/products/contracts): Streamline contract management, track compliance, identify revenue leakage, and accelerate sales cycles with MedTech-specific contract intelligence.
- [Care Journeys](https://www.acuitymd.com/platform/products/care-journeys): Map the full patient referral pathway from diagnosis to procedure to identify where your device fits and which physicians to engage.
- [Integrations](https://www.acuitymd.com/platform/products/integrations): Connect AcuityMD with your CRM and existing commercial tech stack, including a native Salesforce AppExchange integration.
- [Compare AcuityMD](https://www.acuitymd.com/platform/compare): See how AcuityMD compares to legacy CRMs and other data tools for MedTech commercial teams.

## Solutions

- [Identify High-Value Targets](https://www.acuitymd.com/solutions/use-cases/identify-high-value-targets): Use procedure-level data to pinpoint surgeons and facilities most likely to adopt your device.
- [Expand Your Reach in Key Accounts](https://www.acuitymd.com/solutions/use-cases/expand-your-reach-in-key-accounts): Grow penetration within health systems and IDNs by mapping opportunity across departments and facilities.
- [Disrupt Referral Patterns](https://www.acuitymd.com/solutions/use-cases/disrupt-referral-patterns): Understand physician referral networks to intercept patient pathways before competitors do.
- [Earn Trust in Every Conversation](https://www.acuitymd.com/solutions/use-cases/earn-trust-in-every-conversation): Arm your reps with the clinical and market data they need to show up as credible, informed partners to physicians.
- [Money on the Table Hub](https://www.acuitymd.com/money-on-table-hub): A resource hub exploring the revenue opportunities MedTech companies are missing due to inefficient commercial operations.

## Resources

- [Blog](https://www.acuitymd.com/resources/blog): MedTech sales strategies, industry data analysis, product announcements, and commercial excellence best practices.
- [Case Studies](https://www.acuitymd.com/resources/case-studies): Real-world results from MedTech companies using AcuityMD to grow revenue, launch products, and scale commercial teams.
- [Webinars](https://www.acuitymd.com/resources/webinars): On-demand and upcoming webinars covering MedTech commercial strategy, market data, and AcuityMD product features.
- [Flywheel 2026](https://www.acuitymd.com/resources/events/flywheel-2026): AcuityMD's annual MedTech commercial excellence summit — bringing together sales leaders, operators, and executives.

## Company

- [About AcuityMD](https://www.acuitymd.com/company/about-us): Our mission, team, and the story behind building the commercial intelligence platform for MedTech.
- [Careers](https://www.acuitymd.com/company/careers): Open roles at AcuityMD — join a fast-growing team helping MedTech companies accelerate patient access to medical innovation.
- [In the News](https://www.acuitymd.com/company/in-the-news): Media coverage, analyst mentions, and press highlights featuring AcuityMD.
- [Press Releases](https://www.acuitymd.com/company/press-releases): Official announcements including funding rounds, product launches, customer milestones, and partnerships.
- [Contact Us](https://www.acuitymd.com/company/contact-us): Get in touch with AcuityMD's team.
- [Talk to an Expert](https://www.acuitymd.com/talk-to-an-expert): Request a personalized demo or consultation with an AcuityMD commercial intelligence expert.
- [Legal](https://www.acuitymd.com/company/legal): Legal policies and compliance information.
- [Privacy Policy](https://www.acuitymd.com/company/legal/privacy/privacy-policy): AcuityMD's privacy policy.
- [CCPA Policy](https://www.acuitymd.com/company/legal/privacy/ccpa-policy): AcuityMD's California Consumer Privacy Act (CCPA) policy.
- [Privacy Overview](https://www.acuitymd.com/company/legal/privacy): Overview of AcuityMD's privacy practices and policies.
- [AcuityMD Statement on Job Scammers](https://www.acuitymd.com/company/legal/acuitymd-statement-on-job-scammers): Official warning about fraudulent job postings impersonating AcuityMD.

## Case Studies

- [A vision for growth: Corza's proactive forecasting strategy](https://www.acuitymd.com/resources/case-studies/a-vision-for-growth-corzas-proactive-forecasting-strategy): Corza Biosurgery partnered with AcuityMD as an alpha customer to develop a new forecasting solution, gaining full visibility into a narrow, high-value market.
- [AnX Robotica improves sales efficiency with AcuityMD quoting](https://www.acuitymd.com/resources/case-studies/anx-robotica-improves-sales-efficiency-with-acuitymd-quoting): AnX Robotica used AcuityMD to automate quoting, saving over 25 hours each month and freeing their team to close more deals as they scaled.
- [Anika Therapeutics generates $20m+ in pipeline with AcuityMD](https://www.acuitymd.com/resources/case-studies/anika-therapeutics-generates-20m-in-pipeline-with-acuitymd): Anika Therapeutics used AcuityMD to identify over 500 high-priority surgeons and build a $20 million pipeline for its joint preservation portfolio.
- [Beyond legacy CRMs: How HealthTronics is driving strategic growth with AcuityMD](https://www.acuitymd.com/resources/case-studies/beyond-legacy-crms-how-healthtronics-is-driving-strategic-growth-with-acuitymd): HealthTronics replaced its legacy CRM with AcuityMD, combining physician data, referral insights, and opportunity management in a platform reps actually use.
- [Embody achieves sales team profitability in 12 months with AcuityMD and accelerates sales ahead of acquisition](https://www.acuitymd.com/resources/case-studies/embody-achieves-sales-team-profitability-in-12-months-with-acuitymd-and-accelerates-sales-ahead-of-acquisition): Embody used AcuityMD to size the market, identify 500+ qualified physicians, and achieve full sales team profitability within 12 months of launch.
- [From insights to impacts: How this MedTech company used data to create $20,000,000 in pipeline for a new product launch](https://www.acuitymd.com/resources/case-studies/from-insights-to-impacts-how-this-medtech-company-used-data-to-create-20-000-000-in-pipeline-for-a-new-product-launch): A cardiovascular MedTech company entering the electrophysiology space used AcuityMD to navigate a new market and build $20 million in pipeline from scratch.
- [How Aerin Medical turned purposeful training into 93% platform adoption](https://www.acuitymd.com/resources/case-studies/how-aerin-medical-turned-purposeful-training-into-93-platform-adoption): Aerin Medical partnered with AcuityMD to build an integrated commercial approach and surface territory-level intelligence, achieving 93% platform adoption.
- [How Intellijoint Surgical improved contract management to grow sales](https://www.acuitymd.com/resources/case-studies/how-intellijoint-surgical-improved-contract-management-to-grow-sales): Intellijoint Surgical used AcuityMD Contracts to make contract management a core growth lever, helping their team close deals and scale more efficiently.
- [How Kuros Biosciences turned pipeline visibility into growth and expansion](https://www.acuitymd.com/resources/case-studies/how-kuros-biosciences-turned-pipeline-visibility-into-growth-and-expansion): Kuros Biosciences was growing fast but held back by static data. AcuityMD gave their team the pipeline visibility needed to make smarter strategic decisions.
- [How Olympus used AcuityMD to power their omnichannel strategy and increase customer engagement](https://www.acuitymd.com/resources/case-studies/how-olympus-used-acuitymd-to-power-their-omnichannel-strategy-and-increase-customer-engagement): Olympus leveraged AcuityMD to align its sales, marketing, and digital teams around a unified omnichannel commercial strategy for its endoscopy portfolio.
- [How Pristine Surgical used AcuityMD to develop their first ASC product rollout](https://www.acuitymd.com/resources/case-studies/how-pristine-surgical-used-acuitymd-to-develop-their-first-asc-product-rollout): Pristine Surgical used AcuityMD to identify the right ambulatory surgery centers and surgeons for its first-ever ASC product launch.
- [How Providence Medical Technology used a territory strategy to effectively scale their sales team](https://www.acuitymd.com/resources/case-studies/how-providence-medical-technology-used-a-territory-strategy-to-effectively-scale-their-sales-team): Providence Medical Technology used AcuityMD to refine its territory strategy, hire the right reps, and scale from product launch to reliable revenue growth.
- [How Teleflex Interventional business unit used referral paths to develop a consultative sales strategy](https://www.acuitymd.com/resources/case-studies/how-teleflex-interventional-business-unit-used-referral-paths-to-develop-a-consultative-sales-strategy): Teleflex used AcuityMD Referral Pathways to identify high-prevalence BPH regions and develop a consultative approach to patient and provider education.
- [How to empower your sales team and drive adoption of new technology](https://www.acuitymd.com/resources/case-studies/how-to-empower-your-sales-team-and-drive-adoption-of-new-technology): NICO Corporation built a structured adoption playbook with AcuityMD to ensure its sales team consistently used the platform and drove measurable results.
- [Revolutionizing sales operations and driving commercial excellence at Intrinsic Therapeutics](https://www.acuitymd.com/resources/case-studies/revolutionizing-sales-operations-and-driving-commercial-excellence-at-intrinsic-therapeutics): Intrinsic Therapeutics used AcuityMD to overhaul its sales operations, improve targeting accuracy, and build a more efficient commercial team.
- [Top 100 MedTech company grows sales by over $2.2m and increases product access to rural areas with AcuityMD](https://www.acuitymd.com/resources/case-studies/top-100-medtech-company-grows-sales-by-over-2-2m-and-increases-product-access-to-rural-areas-with-acuitymd): A top-100 MedTech company used AcuityMD to identify untapped market opportunities and grow incremental sales by $2.2 million within the first year.

## Press Releases

- [6 of the top 10 medical device manufacturers rely on AcuityMD's commercial intelligence platform to modernize operations, drive revenue](https://www.acuitymd.com/company/press-releases/6-of-the-top-10-medical-device-manufacturers-rely-on-acuitymds-commercial-intelligence-platform-to-modernize-operations-drive-revenue): Six of the top 10 MedTech manufacturers now use AcuityMD, joining more than 200 companies leveraging the platform to modernize commercial operations.
- [AcuityMD Announces AcuityMD for Salesforce on Salesforce AppExchange](https://www.acuitymd.com/company/press-releases/acuitymd-announces-acuitymd-for-salesforce-on-salesforce-appexchange): AcuityMD is now on Salesforce AppExchange, letting MedTech commercial teams integrate market intelligence directly into their existing Salesforce workflows.
- [AcuityMD Presents New Outpatient Spinal Surgery Data at American Academy of Orthopaedic Surgeons (AAOS) Annual Meeting](https://www.acuitymd.com/company/press-releases/acuitymd-presents-new-outpatient-spinal-surgery-data-at-american-academy-of-orthopaedic-surgeons-aaos-annual-meeting): AcuityMD is presenting at AAOS 2025 on the 8% annual growth in outpatient spinal surgery and how data can help spine companies identify new opportunities.
- [AcuityMD expands Care Journeys solution with enhanced physician referral networks to increase patient access to MedTech innovations](https://www.acuitymd.com/company/press-releases/acuitymd-expands-care-journeys-solution-with-enhanced-physician-referral-networks-to-increase-patient-access-to-medtech-innovations): AcuityMD has enhanced Care Journeys with Referral Pathways, helping MedTech teams map patient referral networks to find new commercial opportunities.
- [AcuityMD increases annual revenue by 300+%; customer and staff growth by 250%](https://www.acuitymd.com/company/press-releases/acuitymd-increases-annual-revenue): AcuityMD closed 2022 with significant growth across revenue, headcount, and customer count, tripling ARR and expanding to over 80 MedTech customers.
- [AcuityMD launches ‘Care Journeys’ to help MedTech companies speed delivery of breakthrough innovation to the right patients](https://www.acuitymd.com/company/press-releases/acuitymd-launches-care-journeys-to-help-medtech-companies-speed-delivery-of-breakthrough-innovation-to-the-right-patients): AcuityMD Care Journeys helps MedTech commercial teams demonstrate product value using longitudinal patient data to accelerate access to new therapies.
- [AcuityMD launches ‘Pipeline’ to enable MedTech commercial teams to forecast with accuracy and improve sales planning](https://www.acuitymd.com/company/press-releases/acuitymd-launches-pipeline-to-enable-medtech-commercial-teams-to-forecast-with-accuracy-and-improve-sales-planning): AcuityMD has launched Pipeline, giving MedTech commercial teams a dedicated module for sales forecasting, opportunity management, and territory planning.
- [AcuityMD makes the Forbes’ 2025 “Next Billion-Dollar Startups” list](https://www.acuitymd.com/company/press-releases/acuitymd-makes-the-forbes-2025-next-billion-dollar-startups-list): AcuityMD has been named to the Forbes 2025 Next Billion-Dollar Startups list, one of 25 venture-backed U.S. companies most likely to reach a $1B valuation.
- [AcuityMD raises $31M in Series A funding](https://www.acuitymd.com/company/press-releases/acuitymd-raises-31m-in-series-a-funding): AcuityMD has raised $31 million in Series A funding led by Redpoint to expand its commercial intelligence platform for the MedTech industry.
- [AcuityMD secures $45m in Series B funding to expand its commercial intelligence platform to medical technology manufacturers](https://www.acuitymd.com/company/press-releases/acuitymd-secures-45m-in-series-b-funding-to-expand-its-commercial-intelligence-platform-to-medical-technology-manufacturers): AcuityMD has secured $45 million in Series B funding to expand its commercial intelligence platform for medical technology manufacturers.
- [AcuityMD signs 300th MedTech customer, Teleflex](https://www.acuitymd.com/company/press-releases/acuitymd-signs-300th-medtech-customer-teleflex): AcuityMD closed 2024 by signing its 300th MedTech customer, launching two products, and earning recognition on Forbes Next Billion-Dollar Startups list.
- [AcuityMD signs Miach Orthopedics, now over 100 medical device customers](https://www.acuitymd.com/company/press-releases/acuitymd-signs-miach-orthopedics-now-over-100-medical-device-customers): AcuityMD has reached 100 medical device customers, with the platform having helped top reps achieve over 25% sales growth and $6B+ in pipeline.
- [Dilon Technologies selects AcuityMD platform to accelerate its preventative breast cancer surgery devices to more oncologists](https://www.acuitymd.com/company/press-releases/dilon-technologies-selects-acuitymd-platform-to-accelerate-its-preventative-breast-cancer-surgery-devices-to-more-oncologists): Dilon Technologies has selected AcuityMD to identify the right oncologists and facilities for its molecular breast imaging and biopsy systems.
- [Electromedical Products International (EPI) expands access of unique medical technology to veterans experiencing anxiety, insomnia, pain](https://www.acuitymd.com/company/press-releases/electromedical-products-international-epi-expands-access-of-unique-medical-technology-to-veterans-experiencing-anxiety-insomnia-pain): AcuityMD has partnered with EPI to expand access to Alpha-Stim, an FDA-cleared device for anxiety and insomnia, for veterans across the U.S.
- [FEMselect breaks into U.S. Market with AcuityMD to speed market access for its minimally invasive women’s health device](https://www.acuitymd.com/company/press-releases/femselect-breaks-into-u-s-market-with-acuitymd-to-speed-market-access-for-its-minimally-invasive-womens-health-device): FEMSelect is partnering with AcuityMD to break into the U.S. market, targeting physicians who treat pelvic floor disorders with its minimally invasive device.
- [Intellijoint selects AcuityMD platform to accelerate commercialization of surgical navigation solution](https://www.acuitymd.com/company/press-releases/intellijoint-selects-acuitymd-platform-to-accelerate-commercialization-of-surgical-navigation-solution): Intellijoint Surgical selected AcuityMD to support the commercial launch of its hip and knee navigation solutions and grow its U.S. presence.
- [LivsMed selects AcuityMD to accelerate adoption of Artisential Instruments for optimal results at less cost than robotics](https://www.acuitymd.com/company/press-releases/livsmed-selects-acuitymd-to-accelerate-adoption-of-artisential-instruments-for-optimal-results-at-less-cost-than-robotics): LivsMed has selected AcuityMD to solve its commercialization challenges and expand adoption of ArtiSential articulating instruments for laparoscopic procedures.
- [New Report Shows Increase in Colorectal Screenings at Ambulatory Surgery Centers (ASCs) Versus Hospitals](https://www.acuitymd.com/company/press-releases/new-report-shows-increase-in-colorectal-screenings-at-ambulatory-surgery-centers-ascs-versus-hospitals): New Report Shows Increase in Colorectal Screenings at Ambulatory Surgery Centers (ASCs) Versus Hospitals
- [New contracts solution for medical device industry accelerates sales cycles, increases revenues, and maximizes contract performance](https://www.acuitymd.com/company/press-releases/new-contracts-solution-for-medical-device-industry-accelerates-sales-cycles-increases-revenues-and-maximizes-contract-performance): AcuityMD Contracts reduces missed opportunities and improves close rates for MedTech companies. One early customer accelerated their sales cycles by 66%.
- [Olympus adopts AcuityMD across the enterprise to power an expanding omnichannel engagement strategy](https://www.acuitymd.com/company/press-releases/olympus-adopts-acuitymd-across-the-enterprise-to-power-an-expanding-omnichannel-engagement-strategy): Top-20 MedTech company Olympus has adopted AcuityMD across the enterprise to power a growing omnichannel customer engagement strategy.
- [Preceptis Medical selects AcuityMD for expansion of breakthrough in-office pediatric ear tube device](https://www.acuitymd.com/company/press-releases/preceptis-medical-selects-acuitymd-for-expansion-of-breakthrough-in-office-pediatric-ear-tube-device): Preceptis Medical selected AcuityMD to expand access to its Hummingbird® system, giving more families a proven in-office pediatric ear tube alternative.
- [Pristine Surgical selects AcuityMD MedTech commercial intelligence platform to launch first-in-class product and expand into new markets](https://www.acuitymd.com/company/press-releases/pristine-surgical-selects-acuitymd-medtech-commercial-intelligence-platform-to-launch-first-in-class-product-and-expand-into-new-markets): Pristine Surgical has selected AcuityMD to power market launch for its first-in-class endoscopy product and expand into high-opportunity markets nationwide.
- [Profound Medical standardizes on AcuityMD intelligence platform for MedTech as foundation for growing organization](https://www.acuitymd.com/company/press-releases/profound-medical-standardizes-on-acuitymd-intelligence-platform-for-medtech-as-foundation-for-growing-organization): Profound Medical has standardized on AcuityMD to bring its incision-free, radiation-free robotic prostate treatment to more healthcare providers nationwide.
- [Spark Biomedical & AcuityMD partner to treat opioid use](https://www.acuitymd.com/company/press-releases/spark-biomedical-acuitymd-partner-to-treat-opioid-use): Spark Biomedical has partnered with AcuityMD to accelerate access to its FDA-cleared opioid withdrawal device, now in use at 24 U.S. rehabilitation facilities.
- [Survey reveals 100% of MedTech executives say poor contract management causes revenue to be left on the table](https://www.acuitymd.com/company/press-releases/survey-reveals-100-of-medtech-executives-say-poor-contract-management-causes-revenue-to-be-left-on-the-table): A new survey finds 100% of MedTech executives say poor contract management costs them revenue, while 80% call contracts a significant driver of company growth.

## Blog Posts

- [10 ways to sell medical devices and supplies](https://www.acuitymd.com/resources/blog/10-ways-to-sell-medical-devices-and-supplies): Selling medical devices takes product knowledge, relationship skills, and strategy. Discover 10 proven approaches to build your MedTech sales career.
- [11 helpful strategies for marketing your medical device](https://www.acuitymd.com/resources/blog/11-helpful-strategies-for-marketing-your-medical-device): Marketing a medical device starts with a trusted brand. Discover 11 strategies for reaching physicians, building credibility, and growing your market share.
- [13 ways to prepare for your next sales call](https://www.acuitymd.com/resources/blog/13-ways-to-prepare-for-your-next-sales-call): Sales calls reward preparation above all else. Explore 13 practical strategies for research and follow-through that help you get more from every conversation.
- [18 useful habits of successful sales representatives](https://www.acuitymd.com/resources/blog/18-useful-habits-of-successful-sales-representatives): Success in sales isn't about talent alone—it's about habits. Discover 18 practical behaviors that separate high-performing sales representatives from the rest.
- [20 tips to help you stay organized at work](https://www.acuitymd.com/resources/blog/20-tips-to-help-you-stay-organized-at-work): Staying organized is about more than a tidy desk. Discover 20 practical tips for building systems that improve your focus, manage time, and reduce daily chaos.
- [3 ways medtech sales reps stand out to surgeons](https://www.acuitymd.com/resources/blog/3-ways-medtech-sales-reps-stand-out-to-surgeons): A practicing surgeon shares three things that make MedTech sales reps stand out and earn time in a demanding clinical environment where every minute counts.
- [4 ways for start-ups to launch DEI initiatives](https://www.acuitymd.com/resources/blog/4-ways-for-start-ups-to-launch-dei-initiatives): DEI initiatives improve retention and culture—and they don't have to be expensive. Explore four practical ways startups can build meaningful programs.
- [5 steps to operationalize commercial excellence in MedTech](https://www.acuitymd.com/resources/blog/5-steps-to-operationalize-commercial-excellence-in-medtech): Working smarter beats working harder in MedTech sales. Discover five data-focused strategies to improve targeting, forecasting, and commercial performance.
- [5 ways to create an effective sales plan](https://www.acuitymd.com/resources/blog/5-ways-to-create-an-effective-sales-plan): A strong sales plan is the foundation of consistent revenue growth. Explore five practical strategies for building a sales plan that scales with your business.
- [A look back at Flywheel 2024](https://www.acuitymd.com/resources/blog/a-look-back-at-flywheel-2024): Flywheel 2024 brought MedTech commercial leaders to Minneapolis for a day of market insights and best practices that's still generating momentum weeks later.
- [A new view into how medical technology can impact patient care](https://www.acuitymd.com/resources/blog/a-new-view-into-how-medical-technology-can-impact-patient-care): AcuityMD Insights gives MedTech teams a new lens on how their products are reaching patients and driving real outcomes across their target markets.
- [AI agents will transform MedTech](https://www.acuitymd.com/resources/blog/ai-agents-will-transform-medtech): AI agents are moving beyond analysis to taking action in MedTech. AcuityMD shares why agentic AI is set to fundamentally transform commercial team operations.
- [AI governance in healthcare: What the AMA's new policy means for MedTech sales and adoption](https://www.acuitymd.com/resources/blog/ai-governance-in-healthcare-what-the-amas-new-policy-means-for-medtech-sales-and-adoption): The AMA's new AI governance policy will shape how healthcare adopts AI. Learn what this means for MedTech sales teams and AI-enabled product commercialization.
- [ASC quality and cost of care](https://www.acuitymd.com/resources/blog/asc-quality-and-cost-of-care): ASCs deliver quality, cost-effective care with lower readmission rates, yet many Medicare patients still face barriers accessing orthopaedic procedures.
- [Accelerating adoption of medical technology, together with you](https://www.acuitymd.com/resources/blog/accelerating-adoption-of-medical-technology-together-with-you): AcuityMD's inaugural Flywheel Conference proved that turning data into action creates momentum that simplifies workflows and drives MedTech commercial growth.
- [AcuityMD is expanding our reach in pursuit of our mission](https://www.acuitymd.com/resources/blog/acuitymd-is-expanding-our-reach-in-pursuit-of-our-mission): Healthcare providers struggle to keep pace with MedTech innovation. Learn how AcuityMD is expanding its reach to accelerate access to better care for patients.
- [Acute care: What is it and how does it work?](https://www.acuitymd.com/resources/blog/acute-care-what-is-it-and-how-does-it-work): Acute care is designed for conditions that need immediate medical attention. Learn about the different settings and how to choose the right level of care.
- [Ambulatory surgery center accessibility in the USA](https://www.acuitymd.com/resources/blog/ambulatory-surgery-center-accessibility-in-the-usa): Ambulatory Surgery Centers offer a safer, more affordable alternative to hospital care, but patient access varies widely by state and geography across the U.S.
- [Announcing our fundraise and partnership with Benchmark!](https://www.acuitymd.com/resources/blog/announcing-our-fundraise-and-partnership-with-benchmark): AcuityMD announces $7 million in seed funding led by Benchmark to advance our mission of improving patient outcomes through faster medical technology adoption.
- [CMS data shows strong - but uneven - ASC growth for colorectal procedures](https://www.acuitymd.com/resources/blog/cms-data-shows-strong-but-uneven-asc-growth-for-colorectal-procedures): Colorectal procedures are growing rapidly in ASC settings, but adoption is uneven. AcuityMD analyzes CMS data to reveal which markets are leading the shift.
- [Competitive physician hiring is reshaping your territory. Here’s how to make the first move.](https://www.acuitymd.com/resources/blog/competitive-physician-hiring-is-reshaping-your-territory-heres-how-to-make-the-first-move): Physician shortages are accelerating competitive hiring across MedTech sales territories. Learn how to track provider movements before your competitors do.
- [Designing with empathy: My career journey at AcuityMD](https://www.acuitymd.com/resources/blog/designing-with-empathy-my-career-journey-at-acuitymd): Designing for MedTech reps means building for people on the move, not people at desks. See how AcuityMD's empathy-driven design approach shapes every product.
- [Employee spotlight: Liz Slovitt](https://www.acuitymd.com/resources/blog/employee-spotlight-liz-slovitt): Get to know Liz Slovitt, AcuityMD's Chicago-based Customer Engagement Lead, as she shares her path from biology student to healthcare technology professional.
- [Four pillars for a successful MedTech market product launch](https://www.acuitymd.com/resources/blog/four-pillars-for-a-successful-medtech-market-product-launch): Launching a MedTech product is expensive and high-stakes. Discover the four pillars that leading companies use to execute a successful market entry strategy.
- [Geographic disparities in the rise of orthopaedic ASCs](https://www.acuitymd.com/resources/blog/geographic-disparities-in-the-rise-of-orthopaedic-ascs): Orthopaedic surgery is shifting rapidly to ASCs, but not evenly across all states. Explore the geographic disparities and what they mean for device companies.
- [Health systems are cutting costs. Here’s how MedTech reps can still win.](https://www.acuitymd.com/resources/blog/health-systems-are-cutting-costs-heres-how-medtech-reps-can-still-win): Health systems are cutting costs under new tariffs and tighter reimbursements. Here's how MedTech reps can adapt their approach and continue to win business.
- [Here comes the sun...shine act data for 2020](https://www.acuitymd.com/resources/blog/here-comes-the-sun-shine-act-data-for-2020): AcuityMD dives deep into the 2020 Sunshine Act data, exploring how COVID shifted payments between medical device companies, pharma, and healthcare providers.
- [How AcuityMD's AI tools help MedTech teams improve forecast accuracy and performance](https://www.acuitymd.com/resources/blog/how-acuitymds-ai-tools-help-medtech-teams-improve-forecast-accuracy-and-performance): Most MedTech leaders admit forecasting is guesswork. Discover how AcuityMD's AI tools bring real accuracy to revenue forecasting and commercial planning.
- [How MedTech companies are leaving money on the table with inefficient contract management](https://www.acuitymd.com/resources/blog/how-medtech-companies-are-leaving-money-on-the-table-with-inefficient-contract-management): 73% of MedTech executives expect contracts to drive over half their revenue. Learn why poor contract management is leaving significant money on the table.
- [How MedTech companies can use AI to speed innovation and grow sales](https://www.acuitymd.com/resources/blog/how-medtech-companies-can-use-ai-to-speed-innovation-and-grow-sales): AI has transformed MedTech product development, but commercial applications lag behind. Learn how device companies can harness AI to accelerate sales growth.
- [How MedTech teams can demonstrate value with site of care reimbursement data](https://www.acuitymd.com/resources/blog/how-medtech-teams-can-demonstrate-value-with-site-of-care-reimbursement-data): Reimbursement data gives MedTech teams the financial context to prove product value as health systems plan for budget cuts and rising cost pressures.
- [How payer insights elevate your MedTech sales strategy](https://www.acuitymd.com/resources/blog/how-payer-insights-elevate-your-medtech-sales-strategy): Payer insights help MedTech teams identify which accounts have the strongest reimbursement coverage and the highest potential for product adoption and revenue.
- [How tariffs and other barriers will affect medical device sales in 2025](https://www.acuitymd.com/resources/blog/how-tariffs-and-other-barriers-will-affect-medical-device-sales-in-2025): Tariffs and rapid policy shifts are challenging MedTech companies in 2025. Learn how device companies and their customers are adapting to a changing market.
- [How to cross-sell effectively](https://www.acuitymd.com/resources/blog/how-to-cross-sell-effectively): Cross-selling to existing customers beats starting cold. Learn how MedTech reps can use established relationships and data to grow revenue more efficiently.
- [How to get a physician to open your email](https://www.acuitymd.com/resources/blog/how-to-get-a-physician-to-open-your-email): Getting a physician to open your email requires more than a good subject line. Discover the strategies MedTech reps can use to stand out in a crowded inbox.
- [How to identify KOLs for your product launch](https://www.acuitymd.com/resources/blog/how-to-identify-kols-for-your-product-launch): Key opinion leaders can make or break a MedTech product launch. Learn how to identify the right KOLs, build relationships early, and maximize their influence.
- [How to improve medical office workflow in 10 easy steps](https://www.acuitymd.com/resources/blog/how-to-improve-medical-office-workflow-in-10-easy-steps): Inefficient workflows slow down medical offices and impact patient care. Explore 10 practical steps to streamline operations and improve the patient experience.
- [How to leverage your physicians' networks to grow sales](https://www.acuitymd.com/resources/blog/how-to-leverage-your-physicians-networks-to-grow-sales): In B2B MedTech, personal influence drives buying decisions. Learn how to map and leverage physician networks to grow product adoption across your territory.
- [How to position your MedTech company for today's bigger - but more selective - funding](https://www.acuitymd.com/resources/blog/how-to-position-your-medtech-company-for-todays-bigger---but-more-selective---funding): MedTech funding reached $3.7B in Q1 2025, but with fewer deals and higher scrutiny, standing out to investors requires a sharper commercial story.
- [How to prepare for MedTech conferences](https://www.acuitymd.com/resources/blog/how-to-prepare-for-medtech-conferences): The best conference reps show up with data, not just business cards. Learn how MedTech sales teams can prepare for events to maximize every conversation.
- [How to prove the clinical value of your product with real-world patient data](https://www.acuitymd.com/resources/blog/how-to-prove-the-clinical-value-of-your-product-with-real-world-patient-data): Value analysis committees demand proof of value. Learn how MedTech teams can use real-world patient data to make a compelling clinical and economic case.
- [How to sync marketing and sales around your product launch](https://www.acuitymd.com/resources/blog/how-to-sync-marketing-and-sales-around-your-product-launch): Product launches succeed when marketing and sales are aligned. Learn how MedTech companies can sync their commercial teams for a more effective go-to-market.
- [How to win in MedTech: 5 key takeaways for achieving commercial excellence](https://www.acuitymd.com/resources/blog/how-to-win-in-medtech-5-key-takeaways-for-achieving-commercial-excellence): Commercial excellence can mean the difference between growth and stagnation. Here are five key takeaways for MedTech commercial leaders looking to move faster.
- [Inbound vs. outbound sales: What’s the difference?](https://www.acuitymd.com/resources/blog/inbound-vs-outbound-sales-whats-the-difference): Inbound and outbound sales serve different purposes and work best in tandem. Learn the key differences and how to balance both strategies to grow your pipeline.
- [Inpatient vs outpatient: What's the difference?](https://www.acuitymd.com/resources/blog/inpatient-vs-outpatient-whats-the-difference): Inpatient and outpatient care differ in billing, setting, and scope. Learn how these distinctions shape healthcare delivery and MedTech sales strategies.
- [MedTech deserves a commercial flywheel](https://www.acuitymd.com/resources/blog/medtech-deserves-a-commercial-flywheel): AcuityMD was built on a simple belief: MedTech companies deserve a commercial flywheel that accelerates revenue growth and improves patient outcomes at scale.
- [Medical sales rep salary: What to expect](https://www.acuitymd.com/resources/blog/medical-sales-rep-salary-what-to-expect): Medical sales can be a lucrative career, but salaries vary widely by specialty and experience. Learn what to expect and how to maximize your earning potential.
- [Our newest solution will accelerate revenue and improve your contract performance](https://www.acuitymd.com/resources/blog/our-newest-solution-will-accelerate-revenue-and-improve-your-contract-performance): AcuityMD Contracts is purpose-built to help MedTech companies maximize contract revenue by bringing contract intelligence directly into sales workflows.
- [Physicians are increasingly leaving private practice - how should MedTech sales reps adjust?](https://www.acuitymd.com/resources/blog/physicians-are-increasingly-leaving-private-practice---how-should-medtech-sales-reps-adjust): More physicians are leaving independent practice for hospitals and PE-backed groups. Learn how MedTech sales reps must adapt their strategies to keep up.
- [Power up your MedTech sales strategy with AI](https://www.acuitymd.com/resources/blog/power-up-your-sales-strategy-with-ai): MedTech reps spend too much time on administrative tasks instead of selling. Discover how AI automates the busywork so your team can focus on revenue.
- [Profit vs. nonprofit hospitals: What's the difference?](https://www.acuitymd.com/resources/blog/profit-vs-nonprofit-hospitals-whats-the-difference): Profit status shapes how hospitals operate, spend, and make purchasing decisions. Learn the key differences and what they mean for your MedTech sales approach.
- [Relationship building: 11 easy ways to build rapport](https://www.acuitymd.com/resources/blog/relationship-building-11-easy-ways-to-build-rapport): Rapport is the foundation of strong business relationships. Discover 11 practical strategies for building genuine connections with prospects and customers.
- [Sales cadence: What is it and do you need one?](https://www.acuitymd.com/resources/blog/sales-cadence-what-is-it-and-do-you-need-one): A sales cadence gives your outreach structure and consistency. Learn what it is and how to build one that improves follow-up and drives better conversion rates.
- [State-by-state variability in the increase in outpatient spinal surgeries](https://www.acuitymd.com/resources/blog/state-by-state-variability-in-the-increase-in-outpatient-spinal-surgeries): Outpatient spine surgery is growing fast across the U.S. Explore state-by-state trends and what the shift away from inpatient settings means for MedTech reps.
- [Strategic spinoffs: Why some MedTech giants are choosing divestitures over diversification](https://www.acuitymd.com/resources/blog/strategic-spinoffs-why-some-medtech-giants-are-choosing-divestures-over-diversification): Large MedTech companies are increasingly shedding non-core assets to sharpen focus. Learn what this consolidation trend means for smaller MedTech competitors.
- [Take the guesswork out of physician visits with AcuityMD HCP Schedules](https://www.acuitymd.com/resources/blog/take-the-guesswork-out-of-physician-visits-with-acuitymd-hcp-schedules): AcuityMD's HCP Schedules helps MedTech sales reps plan physician visits that actually happen, reducing wasted drop-ins and boosting territory productivity.
- [The ASC opportunity in cardiac ablation after CMS approval](https://www.acuitymd.com/resources/blog/the-asc-opportunity-in-cardiac-ablation-after-cms-approval): CMS has opened cardiac ablation to ambulatory surgery centers for the first time, creating a significant market access opportunity for MedTech companies.
- [The MEDDIC sales process: Everything you need to know](https://www.acuitymd.com/resources/blog/the-meddic-sales-process-everything-you-need-to-know): MEDDIC is one of the most proven frameworks for complex B2B sales. Learn how each component works and how to apply it in a MedTech selling environment.
- [The ROI reality check: Making every dollar count for MedTech startups](https://www.acuitymd.com/resources/blog/the-roi-reality-check-making-every-dollar-count-for-medtech-startups): Proving ROI is critical in MedTech sales. Learn how to build a compelling return on investment case that resonates with hospital and health system buyers.
- [The future of healthcare: How AI is improving diagnosis, reducing burnout, and enhancing patient care](https://www.acuitymd.com/resources/blog/the-future-of-healthcare-how-ai-is-improving-diagnosis-reducing-burnout-and-enhancing-patient-care): AI is transforming diagnostics, care delivery, and clinical decision-making. Here's what MedTech sales teams need to know about AI's role in the future of care.
- [Top 10 largest health systems in the U.S.](https://www.acuitymd.com/resources/blog/top-10-largest-health-systems-in-the-u-s): The U.S. health system landscape is vast and complex. Explore the ten largest health systems and understand what their scale means for device sales teams.
- [Unlocking the complete referral network: How AcuityMD's new Referral Pathways and upstream Care Journeys features transform MedTech sales](https://www.acuitymd.com/resources/blog/unlocking-the-complete-referral-network-how-acuitymds-new-referral-pathways-and-upstream-care-journeys-features-transform-medtech-sales): AcuityMD's Referral Pathways helps reps map upstream referral networks, so MedTech teams can engage the PCPs driving patient access to their newest treatments.
- [Using complex data to build a simple ROI case](https://www.acuitymd.com/resources/blog/using-complex-data-to-build-a-simple-roi-case): Building an ROI case for a novel commercial platform takes creative thinking. Learn how AcuityMD developed a clear, data-driven methodology to prove its value.
- [What AI actually means for MedTech sales](https://www.acuitymd.com/resources/blog/what-ai-actually-means-for-medtech-sales): AI is reshaping MedTech sales, but what does it actually mean for your team? AcuityMD CTO Robert Coe cuts through the noise to explain real commercial impact.
- [What are DRG codes & what are they used for?](https://www.acuitymd.com/resources/blog/what-are-drg-codes-what-are-they-used-for): DRG codes drive how hospitals are reimbursed for inpatient care. Learn what Diagnosis Related Group codes are and why they matter for MedTech sales strategy.
- [What is a CRM database: A complete guide](https://www.acuitymd.com/resources/blog/what-is-a-crm-database-a-complete-guide): A CRM database is central to any effective sales strategy. This guide explains how these systems work, what to look for, and how to get the most from them.
- [What is medical device sales?](https://www.acuitymd.com/resources/blog/what-is-medical-device-sales): Medical device sales is a rewarding and specialized field. Get the basics on how it works, who MedTech reps sell to, and what you need to start your career.
- [What is territory management? 10 tips for sales reps](https://www.acuitymd.com/resources/blog/what-is-territory-management-10-tips-for-sales-reps): Effective territory management helps sales teams work smarter and reach more customers. Explore 10 practical tips to optimize your coverage and results.
- [What types of tools do doctors typically use?](https://www.acuitymd.com/resources/blog/what-types-of-tools-do-doctors-typically-use): Knowing what tools physicians rely on depends heavily on their specialty. Explore the key instruments and technologies used across major medical disciplines.
- [Who are the largest healthcare companies in 2023?](https://www.acuitymd.com/resources/blog/who-are-the-largest-healthcare-companies-in-2023): Explore the largest and most influential healthcare companies in the world and learn how they shape the systems that deliver care to millions of patients.
- [Why MedTech companies need to move beyond CRM to optimize sales and strategy](https://www.acuitymd.com/resources/blog/why-medtech-companies-need-to-move-beyond-crm-to-optimize-sales-and-strategy): Standard CRM platforms fall short for MedTech sales teams. Discover why device companies need purpose-built commercial intelligence tools to drive real growth.
- [Why networking in sales is so important: 12 tips](https://www.acuitymd.com/resources/blog/why-networking-in-sales-is-so-important-12-tips): Building a strong professional network is key in sales. Discover 12 actionable tips for creating meaningful connections that convert to long-term revenue.
- [You won’t just build features, you’ll build your career - ownership and autonomy at AcuityMD](https://www.acuitymd.com/resources/blog/you-wont-just-build-features-youll-build-your-career---ownership-and-autonomy-at-acuitymd): AcuityMD engineer Simon Labute shares why our culture of ownership and autonomy makes it one of the best places to grow a career in healthcare technology.