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llms.txt

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# Acquired

> Acquired is a podcast about great companies and the stories and playbooks behind them, hosted by Ben Gilbert and David Rosenthal. Episodes are deeply researched, long-form (typically 3–4 hours), and serve as definitive business case studies.

Acquired covers the histories, strategies, and turning points of the world's most important companies — from founding through present day. The show is known for rigorous primary-source research, narrative depth, and making complex business and technology topics accessible. The full archive spans 200+ episodes, with new episodes released roughly once a month during active seasons.

## Key Pages

- [Episodes](https://www.acquired.fm/episodes): Full searchable archive of all episodes
- [About](https://www.acquired.fm/about): About the show and hosts Ben Gilbert and David Rosenthal
- [Newsletter](https://www.acquired.fm/email): Weekly email newsletter
- [Slack Community](https://www.acquired.fm/slack): Listener community on Slack
- [Sponsorship](https://www.acquired.fm/sponsor): Sponsorship and advertising inquiries
- [Press](https://www.acquired.fm/press): Press and media resources

## Browse by Collection

### Curated Playlists

- [Must-Listen](https://www.acquired.fm/features/must-listen): The essential starting point for new listeners
- [Niche Gems](https://www.acquired.fm/features/niche-gems): Lesser-known fan favourites
- [Interviews](https://www.acquired.fm/features/interviews): Longform conversations with founders, CEOs, and legendary business figures

### Select Industries

- [Luxury](https://www.acquired.fm/industry/luxury): Hermès, LVMH, Rolex, Ferrari, and the business of desire
- [Sports](https://www.acquired.fm/industry/sports): NFL, Formula 1, IPL, and the economics of professional sports
- [Finance](https://www.acquired.fm/industry/finance): Visa, Berkshire Hathaway, JPMorgan, Renaissance Technologies
- [Semiconductors](https://www.acquired.fm/industry/semiconductors): TSMC, Nvidia, Qualcomm, and the chips powering everything
- [Software](https://www.acquired.fm/industry/software): Microsoft, Google, Salesforce, and the platforms that shaped computing
- [Retail](https://www.acquired.fm/industry/retail): Costco, Walmart, Trader Joe's, IKEA, and what makes people buy

### Multi-Episode Series

- [Nvidia](https://www.acquired.fm/series/nvidia): Three-part series from GPU origins through the AI era
- [Alphabet/Google](https://www.acquired.fm/series/alphabet): Search origins, the product empire, and the AI pivot
- [Meta](https://www.acquired.fm/series/meta): Facebook's founding through Meta's AI and metaverse bets
- [Microsoft](https://www.acquired.fm/series/microsoft): Two volumes spanning Gates, Ballmer, and Nadella's cloud renaissance
- [Apple](https://www.acquired.fm/series/apple): The full Apple story across multiple episodes
- [Berkshire Hathaway](https://www.acquired.fm/series/berkshire-hathaway): Warren Buffett, Charlie Munger, and the making of Berkshire
- [Amazon](https://www.acquired.fm/series/amazon): The everything store, AWS, and the logistics machine
- [TSMC](https://www.acquired.fm/series/tsmc): Morris Chang and the foundry model that powers global tech
- [Sequoia Capital](https://www.acquired.fm/series/sequoia-capital): The history of Silicon Valley's most storied venture firm
- [Benchmark](https://www.acquired.fm/series/benchmark): The small partnership that backed eBay, Uber, and more

## Company Deep Dives

Acquired's signature format: exhaustive company histories covering founding through present day.

- [Hermès](https://www.acquired.fm/episodes/hermes): How the family-owned house scaled to $200B without marketing, through hand craftsmanship and radical scarcity
- [Costco](https://www.acquired.fm/episodes/costco): The membership model, $1.50 hot dogs, and treasure-hunt shopping that built cult retail loyalty
- [The NFL](https://www.acquired.fm/episodes/the-nfl): How a league from small midwestern towns became a $20B+ revenue machine through TV deals and parity
- [Ferrari](https://www.acquired.fm/episodes/ferrari): Enzo Ferrari turned a tiny racing outfit into the world's most valuable luxury car company
- [Rolex](https://www.acquired.fm/episodes/rolex): Vertical integration and century-long mystique that made Rolex the ultimate status symbol
- [LVMH](https://www.acquired.fm/episodes/lvmh): Bernard Arnault turned a $15M investment in a bankrupt textile company into the world's largest luxury empire
- [Google](https://www.acquired.fm/episodes/google): PageRank, Andy Bechtolsheim's $100K check, and building history's greatest advertising business
- [Microsoft](https://www.acquired.fm/episodes/microsoft): Bill Gates and Paul Allen's Altair BASIC to Windows — two teenagers building the most powerful software empire
- [Formula 1](https://www.acquired.fm/episodes/formula-1): How a fragmented European racing circuit became a global sports empire
- [Visa](https://www.acquired.fm/episodes/visa): Dee Hock's vision that turned a credit card association into the network connecting billions of transactions
- [Sony](https://www.acquired.fm/episodes/sony): From post-WWII Japan to Walkman, PlayStation, and generations of consumer culture
- [Trader Joe's](https://www.acquired.fm/episodes/trader-joes): No e-commerce, no delivery, 4,000 SKUs — yet $2,000/sq ft in sales
- [Amazon](https://www.acquired.fm/episodes/amazon-com): Jeff Bezos, Prime, Marketplace, AWS, and the machine that reshaped the internet
- [Google: The AI Company](https://www.acquired.fm/episodes/google-the-ai-company): DeepMind, TPUs, Gemini, and how Google is remaking itself for the AI era
- [Lockheed Martin](https://www.acquired.fm/episodes/lockheed-martin): Skunk Works, stealth technology, F-35s, and America's largest defense contractor
- [Meta](https://www.acquired.fm/episodes/meta): The social network, ad machine, and AI ambitions behind one of tech's most powerful companies
- [TSMC](https://www.acquired.fm/episodes/tsmc-remastered): Morris Chang invented the foundry model and built the company that manufactures the world's most advanced chips
- [Walmart](https://www.acquired.fm/episodes/walmart): Sam Walton built the world's largest retailer from rural Arkansas

## Interviews & Conversations

- [Jensen Huang (Nvidia CEO)](https://www.acquired.fm/episodes/jensen-huang): On founding Nvidia, creating CUDA, and betting the company multiple times
- [Howard Schultz (Starbucks)](https://www.acquired.fm/episodes/starbucks-with-howard-schultz): Starbucks from six Seattle stores to a global brand built around the third place
- [Charlie Munger](https://www.acquired.fm/episodes/charlie-munger): His only longform podcast interview at 99 — wisdom on investing, life, and Berkshire
- [Mark Zuckerberg](https://www.acquired.fm/episodes/the-mark-zuckerberg-interview): Facebook's early years, Meta's strategy, and where AI goes next
- [Jamie Dimon](https://www.acquired.fm/episodes/the-jamie-dimon-interview): Building JPMorgan Chase, navigating crises, and leadership at scale
- [Morris Chang (TSMC)](https://www.acquired.fm/episodes/tsmc-founder-morris-chang): The legendary engineer who built Taiwan's crown jewel at age 56
- [Steve Ballmer](https://www.acquired.fm/episodes/the-steve-ballmer-interview): Microsoft CEO years, buying the Clippers, and hard-earned leadership lessons
- [Acquired Live at Chase Center](https://www.acquired.fm/episodes/acquired-live-from-chase-center-with-daniel-ek-emily-chang-jensen-huang-and-mark-zuckerberg): Daniel Ek, Jensen Huang, and Mark Zuckerberg live in front of 6,000 fans
- [Acquired Live at Radio City Music Hall](https://www.acquired.fm/episodes/acquired-live-at-radio-city-music-hall-presented-by-j-p-morgan): Jamie Dimon, Andrew Ross Sorkin, Meredith Kopit Levien, and Barry Diller

## Listen & Follow

- [Spotify](https://www.acquired.fm/spotify)
- [Apple Podcasts](https://www.acquired.fm/apple)
- [YouTube](https://www.acquired.fm/youtube)
- [X / Twitter](https://www.acquired.fm/x)
- [LinkedIn](https://www.acquired.fm/linkedin)

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