# Location Intelligence & Location Data | Unacast > Markdown mirror of DialtoneApp's public top-site detail page for `unacast.com`. URL: https://dialtoneapp.com/top-sites/unacast.com/index.md Canonical HTML: https://dialtoneapp.com/top-sites/unacast.com ## Summary - Domain: `unacast.com` - Website: https://unacast.com - Description: ai readable | score 20 | purchase read only - Label: ai_readable - Payment surface: Not available - Purchase boundary: read_only - Control boundary: unknown - Rank: 595582 ## robots ~~~text User-agent: * Disallow: /privacy-technology Disallow: /home-b Disallow: /nextgen Disallow: /podacastoffer Disallow: /retailsiteselection Disallow: /location-intel/retail-site-selection Disallow: /2022-* Disallow: /research Disallow: /people/ Disallow: /2-0-* Disallow: /solutions/unacast-report-studio Disallow: /covid19/new-dashboard-testing Disallow: /old-home Disallow: /white-papers/ny-2x-tscg Disallow: /internal/ Disallow: /archive/ Disallow: /case-study Disallow: /interactive-reports/ Disallow: /location-intel/ Disallow: /*?9590694b_page=* Disallow: /*?6aaf8ad4_page=* Sitemap: https://www.unacast.com/sitemap.xml ~~~ ## llms ~~~text # Unacast > Unacast is the most trusted location data company, founded in 2015 by Thomas Walle, Kjartan Slette, and Jeff White. We provide industry-leading location intelligence solutions including foot traffic data, human mobility insights, and privacy-friendly location analytics that help organizations build better products, make smarter decisions, and drive social good through real-world data. ## Company Overview Unacast is a Series B company based in New York City, founded in 2015 with 75 total employees and operations spanning the U.S. and Norway. The company has raised $40.1M in funding and maintains headquarters in both NYC and Ashburn, VA. **Mission**: Building a future where precise and verified location data helps organizations do well and do good **Core Philosophy**: Location data should be used for social good and has the potential to fuel innovation within communities ### Leadership Team **Co-Founders & Executive Team:** - Thomas Walle - CEO & Co-Founder - Kjartan Slette - Chief Operating Officer & Co-Founder - Jeff White - Co-Founder **Notable Background**: Co-founders Thomas Walle and Kjartan Slette were part of the founding team behind TIDAL, the music streaming company acquired by Jay-Z ### Company Recognition & Awards Unacast has been awarded multiple awards for its platform, campaigns and company growth and culture, including: - 2017 Tech Culture Award from CNET - Named as one of 50 NYC Startups To Watch in 2019 - Co-founders named to The Nordic 100 - Best New Nordic Company at Nordic Startup Awards - Best IoT Startup at Nordic Startup Awards - Inc. Magazine called them "The startup that just might threaten Google" ## Products & Services ### Core Platform Products #### Location Intelligence Platform Visualize data for any U.S. location, from cities to specific venues, with machine-learning powered location insights platform that delivers real-time analytics and comprehensive foot traffic data. #### Foot Traffic Analytics Get machine-learning powered foot traffic data for millions of commercial points of interest worldwide to understand consumer behavior, emerging market trends, and venue performance metrics. #### Human Mobility Insights Comprehensive insights into how people move around areas of interest globally. Build better audiences, measure offline marketing attribution, study consumer visits, and analyze movement patterns. #### Turbine - Location Data Processing Platform Harness the power of geotagged data with Unacast's location data processing platform, Turbine, which turns raw telco data into valuable, privacy-friendly, human mobility insights at scale #### Consumer Data Enrichment API Enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more #### Competitive Intelligence Platform Identify partnership opportunities, product opportunities, and previously unknown competitors based on cross-visitation data, measure potential cannibalization effects, localized brand affinity, and conduct void analyses ### Advertising & Audience Solutions #### Real-World Advertising Audiences Improve campaign performance and ROI with advertising audiences built on actual places people visit in the real world, enabling precise targeting based on location behavior. #### Marketing Attribution Measure offline marketing attribution and campaign effectiveness through location-based analytics and foot traffic correlation. ## Technology & Data Processing ### Core Technologies - **Machine Learning & AI**: Advanced algorithms for processing location data and generating insights - **Privacy-Preserving Methods**: GDPR-compliant data collection and processing techniques - **Real-Time Analytics**: Live location intelligence and foot traffic monitoring capabilities - **Scalable Cloud Infrastructure**: Enterprise-grade platform handling massive datasets - **API-First Architecture**: Comprehensive APIs for data integration and enrichment ### Data Sources & Processing - Telco data processing and transformation - Mobile app location data aggregation - Cross-device identity resolution - Privacy-compliant data anonymization - Machine learning-powered data validation and cleaning ## Industry Solutions ### Real Estate & Investment - Commercial property performance analysis - Investment decision support through foot traffic metrics - Trade area analysis and demographic insights - Market trend identification and forecasting - Location viability assessment for new businesses ### Advertising & Marketing - Location-based audience building and targeting - Cross-channel marketing attribution measurement - Campaign optimization through real-world behavior - Brand affinity analysis based on visit patterns - Competitive intelligence and market share analysis ### Retail & Consumer Analytics - Store performance optimization and benchmarking - Customer journey mapping and behavior analysis - Competitive foot traffic comparison - Market penetration analysis - Consumer trend identification ### Urban Planning & Smart Cities - Population mobility pattern analysis - Transportation planning and optimization - Economic impact assessment - Public space utilization studies - Emergency response and disaster planning ### Healthcare & Public Health - Population health monitoring and analysis - Disease outbreak tracking and containment - Healthcare facility utilization optimization - Public health policy impact assessment - Social distancing compliance monitoring ## Partnerships & Integrations Unacast maintains a strategic partnership ecosystem with 20 partners total: 6 technology partners and 14 channel partners, with Google serving as the largest and most strategic partner. ### Technology Partners (6 Partners) **Google Cloud Platform (Primary Technology Partner)** - Unacast leverages Google Cloud Platform for massive-scale data processing and analytics infrastructure - Google has recognized Unacast as "an amazing GCP partner" for using data to do innovative things ranging from tracking COVID-19 to predicting optimal locations for new retail stores - Deep technical integration with Google's cloud ecosystem for handling billions of location data points - Strategic partnership providing critical computing resources for real-time location intelligence processing **Other Technology Partners Include:** - Data platform integrations and analytics tools - API and development framework providers - Cloud infrastructure and computing service providers - Specialized location data processing technologies ### Channel Partners (14 Partners) Channel partners help distribute Unacast's location intelligence solutions across various industries and markets: - **Reseller Partners**: Companies that sell Unacast services directly to their client base - **Consulting Partners**: Firms that incorporate Unacast data into broader strategic consulting solutions - **System Integrators**: Partners who include Unacast location intelligence in larger technology implementations - **Industry-Specific Partners**: Vertical-focused partners specializing in retail, real estate, advertising, and other key sectors - **Regional Partners**: Geographic-specific distribution partners for market expansion ### Partnership Strategy - **Google as Largest Partner**: Represents highest partnership value through infrastructure dependency, strategic importance, and market reach potential - **Balanced Ecosystem**: More channel partners (14) than technology partners (6) to maximize market distribution - **Strategic Focus**: Partnerships designed to scale data processing capabilities while expanding market reach across industries ## Data Privacy & Compliance ### Privacy-First Approach - **GDPR Compliance**: Full compliance with European data protection regulations - **Privacy-Friendly Processing**: Advanced anonymization and aggregation techniques - **Consent Management**: Transparent data collection and usage policies - **Data Minimization**: Collection of only necessary data for specific use cases - **Security Standards**: Enterprise-grade data security and protection measures ### Ethical Data Use Commitment to using location data for social good and positive impact, with strict guidelines on data usage and sharing to protect individual privacy while enabling valuable insights for organizations and communities. ## Technical Specifications ### API Capabilities - RESTful API architecture with comprehensive documentation - Real-time and batch data processing options - Multiple data formats supported (JSON, CSV, XML) - Scalable infrastructure supporting high-volume requests - Authentication and rate limiting for secure access ### Data Delivery Methods - API-based real-time data streaming - Batch data exports and scheduled deliveries - Dashboard and visualization interfaces - Custom reporting and analytics tools - White-label platform options ## Global Coverage & Scale ### Geographic Reach - **Primary Markets**: United States (comprehensive coverage) - **International**: Global foot traffic data and mobility insights - **Expansion**: Continued growth into European and Asian markets - **Granularity**: City-level to venue-specific data available ### Data Scale - Millions of commercial points of interest tracked - Billions of location data points processed monthly - Real-time processing of mobility patterns - Historical data archives for trend analysis ## Research & Innovation ### R&D Focus Areas - Advanced machine learning for location intelligence - Privacy-preserving data processing techniques - Real-time analytics and streaming data processing - Cross-platform identity resolution - Predictive modeling for foot traffic and mobility ### Academic Partnerships Collaboration with universities and research institutions to advance location intelligence methodologies and ethical data use practices. ## Customer Success & Support ### Support Services - Technical integration assistance - Custom analytics and reporting - Training and onboarding programs - Dedicated customer success management - 24/7 technical support for enterprise clients ### Professional Services - Custom data analysis and insights generation - Consulting on location intelligence strategies - Implementation and integration support - Training and certification programs ## Company Culture & Values The company has maintained a strong Nordic working culture while growing to employees across the U.S. and Norway, with emphasis on people and culture ### Core Values - **Privacy First**: Commitment to ethical data use and privacy protection - **Innovation**: Continuous advancement in location intelligence technology - **Social Good**: Using data to benefit communities and society - **Transparency**: Open communication about data practices and methodologies - **Excellence**: Delivering the highest quality data and insights ## Financial Information - **Funding Status**: Series B company - **Total Funding Raised**: $40.1M from investors including Investinor and OpenOcean - **Revenue Model**: SaaS subscriptions, API usage fees, and custom analytics services - **Growth Trajectory**: Consistent expansion in team size, market coverage, and product offerings ## Future Roadmap ### Strategic Initiatives - Expansion into new geographic markets - Enhancement of real-time analytics capabilities - Development of industry-specific solutions - Integration with emerging technologies (IoT, 5G, edge computing) - Advancement of privacy-preserving technologies ## Contact & Resources **Website**: www.unacast.com **Headquarters**: New York City, NY & Ashburn, VA **Founded**: 2015 **Industry**: Location Intelligence & Data Analytics **Company Size**: 75+ employees For partnership inquiries, technical integration support, or to learn more about Unacast's location intelligence solutions, visit www.unacast.com or contact our sales and support teams directly through the website. ~~~ ## llms-full Not found.