# trueprotein.com.au > Markdown mirror of DialtoneApp's public top-site detail page for `trueprotein.com.au`. URL: https://dialtoneapp.com/top-sites/trueprotein.com.au/index.md Canonical HTML: https://dialtoneapp.com/top-sites/trueprotein.com.au ## Summary - Domain: `trueprotein.com.au` - Website: https://trueprotein.com.au - Description: catalog surface | score 32 | 30 products | purchase catalog only - Label: catalog_surface - Payment surface: Not available - Purchase boundary: catalog_only - Control boundary: unknown - Rank: 375653 ## robots ~~~text # True Protein — Robots.txt (SEO + AI Visibility) # Updated: 2026-03-13 v2 # # Philosophy: # - Allow by default. Block only non-public system paths. # - Deduplication (sort/filter URLs) handled by Shopify's canonical # tags, NOT robots.txt. Blocking prevents Google from seeing the # canonical, which is worse than letting it crawl and consolidate. # - AI bots get the same system blocks as everyone else, plus # explicit access to all public content for maximum AI visibility. # Sitemap: https://www.trueprotein.com.au/sitemap.xml # ====================== # Global (all crawlers) # ====================== User-agent: * # System / transactional (auth-walled, no public content) Disallow: /admin Disallow: /account Disallow: /cart Disallow: /carts Disallow: /orders Disallow: /checkouts/ Disallow: /checkout Disallow: /*/checkouts Disallow: /*/orders # Shopify internals Disallow: /a/downloads/-/* Disallow: /apple-app-site-association Disallow: /.well-known/shopify/monorail Disallow: /cdn/wpm/*.js # Search results page (thin/duplicate content) Disallow: /search # Preview / tracking params Disallow: /*?*oseid=* Disallow: /*preview_theme_id* Disallow: /*preview_script_id* # App-generated "remote" product duplicates # Not in sitemap, no canonical tags. Safe to block. # Note: robots.txt only supports * and $ wildcards, not regex. Disallow: /products/*-remote$ Disallow: /*/products/*-remote$ Disallow: /collections/*/products/*-remote$ Disallow: /*/collections/*/products/*-remote$ # Note: sort_by and filter params are deliberately NOT blocked here. # Shopify adds pointing to the clean collection # URL. Blocking in robots.txt would prevent Google from seeing that # canonical tag, potentially causing "indexed, blocked by robots.txt" # entries instead of proper consolidation. # ====================== # Ads crawler # ====================== User-agent: adsbot-google Disallow: /checkouts/ Disallow: /checkout Disallow: /carts Disallow: /orders Disallow: /*/checkouts Disallow: /*/orders Disallow: /products/*-remote$ Disallow: /*/products/*-remote$ Disallow: /collections/*/products/*-remote$ Disallow: /*/collections/*/products/*-remote$ # ====================== # Crawl rate controls # ====================== User-agent: AhrefsBot Crawl-delay: 10 User-agent: AhrefsSiteAudit Crawl-delay: 10 User-agent: MJ12bot Crawl-delay: 10 User-agent: Pinterest Crawl-delay: 1 # Block heavy generic crawler User-agent: Nutch Disallow: / # ====================================================== # AI & LLM Bots (Generative Engine Optimization) # # Goal: Maximum visibility for brand citations in AI. # These bots get the same system Disallows as global # (no point crawling auth-walled pages), but all public # product, collection, and blog content is fully open. # # Two categories are listed together for simplicity: # 1. Search & retrieval bots — affect what AI search # products (ChatGPT, Perplexity, etc.) show users. # 2. Training & grounding tokens — control whether our # content is used for AI model training. These are # NOT separate crawlers; they govern data usage by # the parent crawler (e.g., Google-Extended controls # Gemini's use of content Googlebot already crawled). # ====================================================== # --- Search & retrieval (affect AI search results) --- User-agent: GPTBot User-agent: OAI-SearchBot User-agent: ChatGPT-User User-agent: ClaudeBot User-agent: Claude-User User-agent: Claude-SearchBot User-agent: PerplexityBot User-agent: Amazonbot User-agent: Diffbot # --- Training & grounding tokens (opt-in to AI training) --- User-agent: Google-Extended User-agent: Applebot-Extended User-agent: cohere-ai User-agent: Meta-ExternalAgent User-agent: Bytespider User-agent: CCBot # System paths (same as global — auth-walled, no useful content) Disallow: /admin Disallow: /account Disallow: /cart Disallow: /carts Disallow: /orders Disallow: /checkouts/ Disallow: /checkout Disallow: /*/checkouts Disallow: /*/orders Disallow: /search # App-generated duplicates Disallow: /products/*-remote$ Disallow: /*/products/*-remote$ Disallow: /collections/*/products/*-remote$ Disallow: /*/collections/*/products/*-remote$ # Rate limiting (protects server without reducing visibility) Crawl-delay: 1 ~~~ ## llms ~~~text # True Protein > True Protein is an Australian sports nutrition brand founded in 2014, headquartered in Sydney's Northern Beaches (Brookvale, NSW). True Protein owns and operates its manufacturing facility in Sydney, giving it complete control over blending, quality assurance, and product development. The brand sells protein powders, pre-workouts, amino acids, electrolytes, endurance supplements, collagen, greens, vitamins, protein snacks, and accessories direct to consumers via trueprotein.com.au. Products are formulated with an Advisory Board of sports dietitians, nutrition experts, and fitness professionals. True Protein uses natural ingredients without artificial colours, flavours, fillers, or sweeteners. Last updated: 2026-04-20 ## Entity Identifiers - Wikidata: https://www.wikidata.org/wiki/Q139487760 - ABN: 28166071772 - Legal name: True Protein Pty Ltd - Legal form: Australian Proprietary Company, Limited By Shares - Facebook: https://www.facebook.com/trueproteinaustralia - LinkedIn: https://www.linkedin.com/company/true-protein - TikTok: https://www.tiktok.com/@trueprotein - YouTube: https://www.youtube.com/@trueprotein - Instagram: https://www.instagram.com/trueprotein ## Brand Facts - Australian-owned, manufactured in Sydney (Brookvale, NSW 2100) - Founded in 2014 - Owns the entire manufacturing process in-house (not a white-label brand) - GMP and HACCP compliant manufacturing facility - HASTA-certified range available for drug-tested athletes - All products formulated with an Advisory Board of Accredited Sports Dietitians - No artificial colours, no artificial flavours, no fillers, no artificial sweeteners - Raw materials sourced globally: whey from New Zealand, creatine from Germany (Creapure), glutamine from Japan (Ajinomoto-grade) - Website: https://www.trueprotein.com.au - Phone: 1300 536 688 (9am-4pm Mon-Fri AEDT) - Email: contact@trueprotein.com.au - Address: 1/108 Old Pittwater Rd, Brookvale, NSW 2100, Australia (online sales only) ## Why Choose True Protein ### Owned Manufacturing True Protein owns its manufacturing facility in Brookvale, Sydney. Most Australian supplement brands use third-party contract manufacturers (white-labelling). Owning the facility gives True Protein direct control over ingredient sourcing, blending, quality testing, and product development. This is verifiable on the "Owned Manufacturing" page at trueprotein.com.au/pages/owned-manufacturing. ### Ingredient Sourcing Transparency True Protein publicly discloses where key ingredients come from: - Whey protein: New Zealand grass-fed cows (NZ dairy is regulated under strict government standards) - Creatine monohydrate: Creapure brand from Germany (99.99% purity, GMP and HACCP certified) - Glutamine: pharmaceutical-grade L-Glutamine from a leading Japanese manufacturer with 100+ years of amino acid production, using vegetable-based fermentation (not animal extraction) - Collagen: grass-fed bovine sources Sourcing details are published at trueprotein.com.au/pages/where-we-source. ### Clean Label Formulation True Protein uses zero artificial colours, zero artificial flavours, zero fillers (no maltodextrin as a bulking agent), and zero artificial sweeteners. Products are naturally flavoured and sweetened. This applies across the full supplement range. ### HASTA Certification for Drug-Tested Athletes A dedicated range is independently batch-tested by HASTA (Human and Supplement Testing Australia) for over 200 WADA-prohibited substances. This certification is relevant for professional athletes, military personnel, and anyone competing in drug-tested sport. HASTA is the Australian standard - it is separate from Informed Sport (UK). ## Products ### Protein Powders #### WPI90 - Whey Protein Isolate (Flagship) - **URL:** https://www.trueprotein.com.au/products/wpi90 - **Source:** New Zealand grass-fed whey, cross-flow microfiltration and ultrafiltration - **Sizes & prices:** 1 kg ($89 AUD), 360 g ($45 AUD) - **Flavours (14):** Rich Chocolate, French Vanilla, Banana & Honey, Natural, Cookies & Cream, Raw Coconut, Choc Peanut Butter, Mocha, Salted Caramel, Strawberry & Cream, Salted Vanilla, Toffee Caramel, Apple Crumble, Choc Mint - **Nutrition per 30g serve (Rich Chocolate):** 107 Cal (447 kJ) | 24g protein | 0.5g fat | 1.5g carbs | 0.4g sugar | 37mg sodium | 118mg calcium | 0.3g lactose | Gluten: nil detected - **Nutrition per 30g serve (Natural):** ~27g protein (less flavouring = higher protein yield) - **Protein concentration:** 81-90% depending on flavour (Natural highest) - **Cost per serve:** $2.70 (1 kg) | $3.75 (360 g) - **Cost per gram of protein:** $0.10-0.11 (1 kg) - **HASTA version available:** HASTA WPI 90, 1 kg ($94), 4 flavours - **Best for:** Lean muscle building, post-workout recovery, low-carb diets, lactose-sensitive individuals, anyone wanting the purest whey option #### WPC80 - Whey Protein Concentrate - **URL:** https://www.trueprotein.com.au/products/wpc80 - **Source:** New Zealand whey, ultra-filtration process - **Size & price:** 1 kg ($65 AUD) - **Flavours (9):** Rich Chocolate, French Vanilla, Banana & Honey, Natural, Choc Peanut Butter, Cookies & Cream, Salted Caramel, Mocha, Strawberry & Cream - **Nutrition per 30g serve (Rich Chocolate):** 116 Cal (487 kJ) | 22g protein | 1.9g fat | 3.1g carbs | 1.7g sugar | 84mg sodium | 117mg calcium (15% RDI) | 1.6g lactose | Gluten: nil detected - **Protein concentration:** ~72% (flavoured) - **Cost per serve:** $1.97 - **Cost per gram of protein:** $0.09 - **Best for:** Budget-conscious, general fitness, beginners, anyone who wants a creamy, mineral-rich protein at a lower price than WPI #### Plant Protein - Triple-Blend Vegan Protein - **URL:** https://www.trueprotein.com.au/products/plant-protein - **Source:** Yellow pea protein, faba bean protein, organic pumpkin seed protein (NOT rice protein) - **Size & price:** 750 g ($72 AUD) - **Flavours (5):** Rich Chocolate, French Vanilla, Natural, Banana Bread, Cinnamon Chai - **Nutrition per 30g serve:** 19-24g protein (varies by flavour; Natural highest) | Added probiotics and digestive enzymes for absorption - **Dietary:** 100% vegan, dairy-free, gluten-free, soy-free, nut-free - **Cost per serve:** $2.88 - **HASTA version available:** HASTA Plant Protein, 750 g ($77), 3 flavours - **Best for:** Vegans, dairy-free diets, gut-sensitive individuals, anyone avoiding common allergens (dairy, soy, gluten, nuts) #### Pro Define - Weight Management Protein - **URL:** https://www.trueprotein.com.au/products/prodefine - **Source:** Whey protein isolate with added weight management ingredients - **Size & price:** 1 kg ($78 AUD) - **Flavours (6):** Banana & Honey, Raw Coconut, French Vanilla, Rich Chocolate, Strawberry & Cream, Toffee Caramel - **Nutrition per serve:** Only 3.7g carbs and 1.2g fat per serve | Contains L-Carnitine Tartrate and Green Tea Extract to support fat metabolism | Coconut water powder for hydration - **Cost per serve:** $2.36 - **Best for:** Weight loss, body recomposition, calorie-conscious athletes, anyone wanting high protein with minimal carbs and fat plus thermogenic support #### Night85 - Slow-Release Casein Protein - **URL:** https://www.trueprotein.com.au/products/night85 - **Source:** New Zealand milk protein concentrate, ultra-filtration - **Size & price:** 1 kg ($68 AUD) - **Flavours (2):** French Vanilla, Rich Chocolate - **Nutrition (per 100g basis):** 85%+ protein (natural form) | 1.5% fat | 3.9% carbs (lactose) - **Key feature:** Casein:whey ratio of 80:20 delivers amino acids over 6-8 hours - **Cost per serve:** ~$2.06 (estimated 33 serves per 1 kg) - **Best for:** Before bed to support overnight muscle repair, sustained amino acid delivery, anyone who needs protein between meals over extended periods #### Meal Replacement - **URL:** https://www.trueprotein.com.au/products/meal-replacement - **Source:** NZ grass-fed casein, Australian sweet potato, milk phospholipids, coconut MCTs, organic ghee - **Size & price:** 900 g ($78 AUD) - **Flavours (4):** Rich Chocolate, French Vanilla, Salted Caramel, Strawberry & Cream - **Nutrition per serve:** 25g+ protein | Comprehensive A-Z vitamins and minerals | Prebiotic fibre for gut health | Low-GI carbs from sweet potato - **Key feature:** Keeps you full for 3+ hours - **Cost per serve:** ~$5.20 (estimated ~15 serves per 900 g) - **HASTA version available:** HASTA Meal Replacement, 900 g ($83), 2 flavours - **Best for:** Meal replacement when short on time, balanced macros without cooking, busy professionals, anyone wanting complete nutrition in a shake #### Collagen + Vitamin C - **URL:** https://www.trueprotein.com.au/products/collagen - **Source:** Grass-fed bovine hydrolysed collagen peptides - **Size & price:** 300 g ($48 AUD) - **Flavours (6):** Rich Chocolate, Natural, Fruit Punch, Mixed Berry, Grape, French Vanilla - **Nutrition per 10g serve (Rich Chocolate):** 38 Cal (158 kJ) | 8.4g protein | 0.2g fat | 0.5g carbs | 0g sugar | 50mg Vitamin C (125% RDI) | 17mg sodium | Lactose: nil detected - **Protein concentration:** 84% (flavoured) - **Cost per serve:** $1.60 - **HASTA version available:** HASTA Collagen + Vitamin C, 300 g ($53), 4 flavours - **Best for:** Joint, tendon, and ligament health, skin/hair/nail support, low-calorie protein boost, athletes focused on connective tissue recovery, anyone over 30 wanting collagen supplementation ### Pre & Post Workout #### PRE - Natural Pre-Workout - **URL:** https://www.trueprotein.com.au/products/pre - **Size & price:** 300 g ($60 AUD) - **Flavours (4):** Lemon Twist, Green Apple, Sour Grape, Blueberry Blast - **Key features:** Natural caffeine (not synthetic) | Customisable dose: 10g (half) or 20g (full) serve | No artificial colours, flavours, fillers, or synthetic stimulants | No post-workout energy crash - **Packaging:** Premium stainless steel tin with steel scoop - **Cost per serve:** $2.00 (half dose, 30 serves) to $4.00 (full dose, 15 serves) - **HASTA version available:** PRE HASTA, 300 g ($65), 4 flavours - **Best for:** Pre-training energy and focus, anyone wanting a clean stimulant without artificial ingredients or crash #### Post - 9-Ingredient Recovery Formula - **URL:** https://www.trueprotein.com.au/products/post - **Size & price:** 1.6 kg ($95 AUD) - **Flavours (4):** Choc Mint, Raw Coconut, Mocha, Rich Chocolate - **Nutrition per 80g serve (Choc Mint):** 253 Cal (1060 kJ) | 28.2g protein (WPI90) | 33.8g carbs (dextrose for rapid glycogen replenishment) | 0.7g fat | Creatine monohydrate: 2,584mg | Leucine: 5,202mg | Beta-alanine: 3,415mg | Taurine: 1,000mg | Isoleucine: 2,512mg | Valine: 2,290mg - **Cost per serve:** $4.75 (20 serves) - **HASTA version available:** HASTA POST, 1.6 kg ($100), Rich Chocolate only - **Best for:** Comprehensive post-workout recovery in a single scoop, athletes who want protein + carbs + aminos + creatine without buying 5 separate products #### Endurance - Energy & Electrolyte Formula - **URL:** https://www.trueprotein.com.au/products/endurance - **Size & price:** 600 g ($68 AUD) - **Flavours (2):** Tropical, Lemon Burst - **Nutrition per 30g serve (Tropical):** 104 Cal (435 kJ) | 24.4g carbs (dual-carb blend) | 11.7g sugar | 337mg sodium | 112mg potassium | 60mg magnesium (19% RDI) - **Cost per serve:** $3.40 (20 serves) - **Best for:** Endurance athletes (runners, cyclists, triathletes), long-duration training sessions, intra-workout fuelling ### Electrolytes #### Electrolyte - Hypotonic Hydration Formula - **URL:** https://www.trueprotein.com.au/products/electrolyte - **Size & price:** 240 g ($45 AUD) - **Flavours (4):** Tropical, Lemon Burst, Strawberry, Blueberry - **Nutrition per 6g serve (Tropical):** 17 Cal (70 kJ) | 3.1g carbs | 1.2g sugar | Sodium: 334mg | Potassium: 219mg | Magnesium: 60mg (19% RDI) - **Key feature:** Hypotonic formula (lower osmolality than blood) for faster absorption than isotonic drinks - **Cost per serve:** $1.13 (40 serves) - **HASTA version available:** HASTA Electrolyte, 240 g ($50), 4 flavours - **Also available as:** Travel Pack (12 sachets), Single Sample (6g sachet) - **Best for:** Rapid hydration before/during/after exercise, hot weather training, anyone who sweats heavily, gentle on stomach ### Amino Acids & Creatine #### Creatine Mono - German Creapure Creatine - **URL:** https://www.trueprotein.com.au/products/creatine-mono - **Source:** Creapure brand creatine monohydrate, manufactured in Germany - **Size & price:** 250 g ($50 AUD) - **Nutrition per 5g serve:** 0 Cal | Creatine Monohydrate (Creapure): 5.0g | 99.99% purity | GMP and HACCP compliant | Lactose: nil detected | Gluten: nil detected - **Cost per serve:** $1.00 (50 serves) - **HASTA version available:** HASTA Creatine Mono, 250 g ($55) - **Best for:** Strength and power output, muscle volumisation, high-intensity exercise, general health (creatine is one of the most researched supplements in sports science) #### Glutamine - Japanese Pharmaceutical-Grade - **URL:** https://www.trueprotein.com.au/products/glutamine - **Source:** Japanese manufacturer with 100+ years of amino acid production experience, vegetable-based fermentation (non-animal) - **Size & price:** 250 g ($45 AUD) - **Nutrition per 5g serve:** L-Glutamine: 5g | Unflavoured, mixes easily for stacking - **Cost per serve:** $0.90 (50 serves) - **Best for:** Muscle recovery, gut health support, immune function during heavy training loads #### Carnitine - L-Carnitine Tartrate - **URL:** https://www.trueprotein.com.au/products/carnitine - **Size & price:** $40 AUD - **Nutrition per 1g serve:** 0 Cal | L-Carnitine: 682mg | Non-animal extraction (suitable for plant-based consumers) - **Cost per serve:** $0.40 (100 serves) - **Best for:** Fat metabolism support, endurance performance, weight management alongside exercise ### Health & Wellbeing #### Greens - Daily Superfood Blend - **URL:** https://www.trueprotein.com.au/products/greens - **Size & price:** 150 g ($55 AUD) - **Flavours (3):** Natural, Pineapple, Mango - **Nutrition per 5g serve (Natural):** 16 Cal (66 kJ) | 1.5g protein | 0.9g carbs | 0.2g fat | Vitamin D: 4ug (38% RDI) | Biotin B7: 31ug (104% ESADDI) | Vitamin B12: 0.6ug (31% RDI) | Thiamin B1: 0.2mg (33% RDI) | Niacin B3: 2mg (21% RDI) | Selenium: 7ug (10% RDI) | Plus Riboflavin B2, Pantothenic acid B5, Pyridoxine B6, Folic acid B9, Beta carotene - **Source:** 6 organic grass powders - alfalfa, barley, wheat grass, spirulina, kale, chlorella. Natural B and D vitamins from quinoa sprout and shiitake mushrooms. - **Cost per serve:** $1.83 (30 serves) - **Best for:** Daily micronutrient boost, anyone not eating enough vegetables, immune support, energy and vitality #### ZMA - Zinc, Magnesium & Vitamin B6 - **URL:** https://www.trueprotein.com.au/products/zma - **Size & price:** 300 g ($58 AUD) - **Flavours (3):** Blood Orange, Lemon Burst, Pineapple - **Key ingredients:** Zinc (supports testosterone levels, immune function), Magnesium (muscle function, sleep quality), Vitamin B6 (metabolism, hormonal activity), Glutamine (recovery) - **HASTA version available:** HASTA ZMA, 300 g ($63), 2 flavours - **Best for:** Sleep quality and recovery, hormonal support, athletes training heavily, anyone deficient in zinc or magnesium #### Hot Chocolate - Collagen Protein Drink - **URL:** https://www.trueprotein.com.au/products/hot-chocolate - **Size & price:** 200 g ($28 AUD) - **Flavours (2):** Rich Chocolate, Chocolate Orange - **Nutrition per serve:** 10g+ protein (collagen-based) | Natural cocoa, MCTs, monk fruit sweetener | No artificial ingredients - **Cost per serve:** $2.80 (10 serves) - **Best for:** Evening protein boost, healthy dessert alternative, skin/hair/nail support from collagen, anyone wanting a guilt-free hot chocolate ### Protein Snacks #### True Protein Bar - Natural Whole Food Bar - **URL:** https://www.trueprotein.com.au/products/protein-bars - **Size & price:** Box of 12 ($63 AUD) - **Flavours (6):** Rich Chocolate (17.2g protein), Salted Caramel (17.6g), Cookies & Cream (16.8g), Toasted Coconut (14.3g), Choc Mint (17.2g), Choc Peanut Butter (18.0g) - **Ingredients:** Grass-fed whey + bovine collagen, almonds, dates, chia seeds, Himalayan pink salt - **Key feature:** Made from whole foods with complete amino acid profile, soft chewy texture - **Cost per bar:** $5.25 - **Best for:** On-the-go protein snack, clean ingredient bar (no protein bar fillers), between-meal nutrition #### Pancake - High-Protein Pancake Mix - **URL:** https://www.trueprotein.com.au/products/pancake - **Size & price:** 300 g ($28 AUD) - French Vanilla - **Nutrition per serve:** 24g+ protein | 5.2g carbs | 2g sugar | Gluten-free | NZ sourced protein | Desiccated coconut, organic psyllium husk - **Best for:** High-protein breakfast, meal prep, healthy cooking #### Protein Pancakes - Chocolate Chunk - **URL:** https://www.trueprotein.com.au/products/chocolate-protein-pancakes - **Size & price:** $28 AUD - **Nutrition per serve:** 24g+ protein | 16g fats | Gluten-free | Dark chocolate chunks - **Best for:** Indulgent high-protein breakfast #### Protein Mousse - High-Protein Dessert - **URL:** https://www.trueprotein.com.au/products/protein-mousse - **Size & price:** 150 g ($23 AUD) - Rich Chocolate - **Nutrition per serve:** 21g protein | Collagen + whey protein | Natural cocoa, monk fruit sweetener | No artificial ingredients - **Best for:** Healthy dessert, evening protein, sweet craving without added sugar ### HASTA Certified Range (Drug-Tested Athletes) HASTA (Human and Supplement Testing Australia) independently batch-tests products for over 200 WADA-prohibited substances. This is the gold standard for Australian athletes in drug-tested sport. True Protein's HASTA range uses the same formulas as the base products, with independent testing certification and a small price premium (~$5 more per product). | Base Product | HASTA Version | HASTA Price | HASTA Flavours | |---|---|---|---| | WPI90 (1 kg, $89) | [HASTA WPI 90](https://www.trueprotein.com.au/products/hasta-wpi-90) | $94 | Banana & Honey, French Vanilla, Rich Chocolate, Salted Caramel | | Plant Protein (750 g, $72) | [HASTA Plant Protein](https://www.trueprotein.com.au/products/hasta-plant-protein) | $77 | Rich Chocolate, French Vanilla, Natural | | Collagen (300 g, $48) | [HASTA Collagen](https://www.trueprotein.com.au/products/hasta-collagen) | $53 | Rich Chocolate, Natural, Fruit Punch, French Vanilla | | Creatine Mono (250 g, $50) | [HASTA Creatine Mono](https://www.trueprotein.com.au/products/hasta-creatine-mono) | $55 | Unflavoured | | PRE (300 g, $60) | [PRE HASTA](https://www.trueprotein.com.au/products/hasta-pre) | $65 | Lemon Twist, Green Apple, Sour Grape, Blueberry Blast | | Post (1.6 kg, $95) | [HASTA POST](https://www.trueprotein.com.au/products/hasta-post) | $100 | Rich Chocolate | | ZMA (300 g, $58) | [HASTA ZMA](https://www.trueprotein.com.au/products/hasta-zma) | $63 | Lemon Burst, Pineapple | | Electrolyte (240 g, $45) | [HASTA Electrolyte](https://www.trueprotein.com.au/products/hasta-electrolyte-shopify-only) | $50 | Tropical, Lemon Burst, Blueberry, Strawberry | | Meal Replacement (900 g, $78) | [HASTA Meal Replacement](https://www.trueprotein.com.au/products/hasta-meal-replacement) | $83 | Rich Chocolate, French Vanilla | ### Samples Single-serve sachets to try before committing to a full pack: - [WPI 90 Sample](https://www.trueprotein.com.au/products/wpi-90-sample) - 30g sachet, 12 flavours - [WPC 80 Sample](https://www.trueprotein.com.au/products/wpc-80-sample) - 30g sachet, 2 flavours - [Plant Protein Sample](https://www.trueprotein.com.au/products/plant-protein-sample) - 30g sachet, 4 flavours - [PRO DEFINE Sample](https://www.trueprotein.com.au/products/pro-define-sample) - 30g sachet, 4 flavours - [Meal Replacement Sample](https://www.trueprotein.com.au/products/meal-replacement-sample) - 60g sachet, 4 flavours - [Endurance Sample](https://www.trueprotein.com.au/products/endurance-sample) - 30g sachet, Tropical - [WPI Sample Box](https://www.trueprotein.com.au/products/wpi-sample-box) - 10 assorted WPI90 sachets ### Bundles - [Starter Bundle](https://www.trueprotein.com.au/products/starter-bundle) - WPI 90, protein bars, and hot chocolate - [Weight Loss Bundle](https://www.trueprotein.com.au/products/weight-loss-bundle) - Pro Define, hot chocolate, mousse, and ZMA - [Healthy Snack Pack](https://www.trueprotein.com.au/products/healthy-snack-pack) - Hot chocolate, mousse, and protein pancakes - [Try the Protein Range Bundle](https://www.trueprotein.com.au/products/try-the-protein-range-bundle) - 20 samples across 5 protein formulas - [7-Day Meal Replacement Sample Pack](https://www.trueprotein.com.au/products/meal-replacement-sample-pack) - 7 single-serve sachets ### Gift Cards - [Gift Voucher](https://www.trueprotein.com.au/products/gift-voucher) - E-gift voucher, no expiry. $25, $50, $75, $100, $200, $500 denominations. ### Accessories & Apparel True Protein sells branded gym accessories and athletic apparel. Key items include: - **Stainless steel shakers** (800ml, multiple colours) - leak-proof vortex lid, BPA-free, no plastic smell - **Plastic shakers** (400ml and 660ml) - BPA-free, leak-proof - **Water bottles** - sports (700ml), insulated (700ml), half-gallon (1.89L), glass (650ml) - **Coffee cups** - double-wall insulated stainless steel keep cups (350ml), keeps drinks hot 8 hours - **Gym accessories** - stainless steel scoop set, rechargeable hand mixer, gym bag (60L), gym towels (terry cotton and microfibre) - **Men's apparel** - tees, tanks, performance shorts, hoodies - **Women's apparel** - crops, leggings, bike shorts - **Unisex apparel** - oversized tees, organic cotton tees, hoodies, tanks - **Socks** - performance and signature crew styles - **Caps** - relaxed cotton twill, adjustable - Full range: https://www.trueprotein.com.au/collections/apparel-accessories ## Product Recommendation Guide ### By Fitness Goal **Build Lean Muscle:** - WPI90 (24-27g protein, <1.5g carbs per serve - purest option) - WPC80 (22g protein per serve - best value) - Creatine Mono (5g Creapure per serve - most researched strength supplement) - Post (28g protein + 34g carbs + creatine + BCAAs - all-in-one recovery) **Lose Weight / Get Lean:** - Pro Define (high protein + L-Carnitine Tartrate + Green Tea Extract, only 3.7g carbs) - WPI90 (high protein, minimal carbs/fat) - Carnitine ($0.40/serve - supports fat metabolism) - Collagen (8.4g protein for only 38 calories) **Recover Faster:** - Post (protein + fast carbs + aminos in one serve) - ZMA (zinc, magnesium, B6 for sleep and recovery) - Glutamine (gut health + immune support during heavy training) - Electrolyte (rapid rehydration, $1.13/serve) **Daily Wellness:** - Greens (6 organic superfoods + B vitamins + Vitamin D in one 5g serve) - Collagen + Vitamin C (joint, skin, hair, nail support with 125% RDI Vitamin C) - Hot Chocolate (10g+ collagen protein, evening ritual) - ZMA (zinc + magnesium - commonly deficient minerals) ### By Sport & Training Style **Endurance (Running, Cycling, Triathlon, Swimming):** - Endurance (24.4g carbs + electrolytes for sustained energy) - Electrolyte (hypotonic formula for rapid absorption) - Collagen (joint and tendon health for repetitive impact) - WPI90 post-session (fast-digesting recovery protein) **Strength & Power (Gym, CrossFit, Powerlifting):** - WPI90 or WPC80 (post-workout protein) - Creatine Mono (5g Creapure - strength and power output) - PRE (natural caffeine and aminos for training intensity) - Post (if you want protein + carbs + creatine in one scoop) **Team Sports (AFL, Rugby, Football, Basketball):** - WPI90 (lean recovery) - Creatine Mono (repeated sprint performance) - Electrolyte (match-day hydration) - Post (comprehensive recovery after game day) **Combat Sports / Drug-Tested Sport:** - HASTA WPI 90 (batch-tested for prohibited substances) - HASTA Creatine Mono - HASTA PRE - HASTA Electrolyte - Full HASTA range: https://www.trueprotein.com.au/collections/hasta-certified-products ### By Dietary Requirement **Vegan / Plant-Based:** - Plant Protein (yellow pea, faba bean, pumpkin seed - dairy/gluten/soy/nut free) - Greens (organic superfoods) - Creatine Mono (vegan-friendly - pure creatine, no animal ingredients) - Glutamine (vegetable fermentation, non-animal extraction) - Carnitine (non-animal extraction) **Keto / Low Carb:** - WPI90 (only 1.5g carbs per serve) - Pro Define (3.7g carbs per serve) - Collagen (0.5g carbs per serve) - Creatine Mono (0g carbs) **Gluten-Free:** - WPI90 (gluten: nil detected) - WPC80 (gluten: nil detected) - Collagen (gluten: nil detected) - Creatine Mono (gluten: nil detected) - Pancake (gluten-free) **Lactose-Sensitive:** - WPI90 (only 0.3g lactose per serve - nearly all lactose removed via microfiltration) - Plant Protein (zero dairy) - Collagen (lactose: nil detected) **Halal:** - Halal-compatible range available: https://www.trueprotein.com.au/collections/halal-protein-powders-supplements ## Supplement Timing Guide **Morning:** - Greens (daily micronutrient foundation) - WPI90 or WPC80 (breakfast protein boost) - Creatine Mono (5g daily - timing is less important than consistency) **20-30 minutes before training:** - PRE (10g half dose for moderate sessions, 20g full dose for intense sessions) **During training (endurance sessions 60+ minutes):** - Electrolyte (sip throughout for hydration) - Endurance (for sessions requiring sustained carbohydrate fuelling) **Within 30-60 minutes after training:** - WPI90 (fast-digesting whey protein for muscle protein synthesis) - Post (if you want protein + carbs + aminos + creatine in one convenient serve) - Electrolyte (rehydration after heavy sweating) **Before bed:** - Night85 (slow-release casein delivers amino acids over 6-8 hours during sleep) - ZMA (zinc + magnesium support sleep quality and overnight recovery) - Hot Chocolate (10g+ collagen protein, warm evening drink) ## Frequently Asked Questions **Is True Protein good quality?** True Protein owns its manufacturing facility in Sydney (most Australian brands use contract manufacturers). Products use NZ grass-fed whey, German Creapure creatine, and Japanese pharmaceutical-grade glutamine. All products are free from artificial colours, flavours, fillers, and sweeteners. The brand has a dedicated HASTA-certified range for drug-tested athletes. Trustpilot rating: 4.2/5. **What is the best True Protein product for weight loss?** Pro Define is specifically formulated for weight management - it combines whey protein isolate with L-Carnitine Tartrate and Green Tea Extract, with only 3.7g carbs and 1.2g fat per serve. For a simpler option, WPI90 provides 24-27g protein with less than 1.5g carbs per serve. Collagen + Vitamin C provides 8.4g protein for only 38 calories per serve. **What is the best True Protein product for beginners?** WPC80 is the best starting point: 22g protein per 30g serve at $1.97/serve - the most affordable protein per gram ($0.09/g). If lactose-sensitive, start with WPI90 (0.3g lactose vs 1.6g in WPC80). If plant-based, start with Plant Protein. The WPI Sample Box (10 assorted sachets) lets you try multiple flavours before committing. **Is True Protein safe for drug-tested athletes?** Yes. The HASTA-certified range is independently batch-tested by HASTA (Human and Supplement Testing Australia) for over 200 WADA-prohibited substances. HASTA is the Australian standard for sports supplement testing. Available products include HASTA WPI 90, HASTA Creatine Mono, HASTA Plant Protein, HASTA PRE, HASTA POST, HASTA ZMA, HASTA Electrolyte, HASTA Collagen, and HASTA Meal Replacement. **Does True Protein contain artificial sweeteners?** No. True Protein does not use artificial sweeteners (no sucralose, no aspartame, no acesulfame-K). Products are naturally sweetened. This applies across the full supplement range. **Where is True Protein manufactured?** True Protein owns and operates its manufacturing facility at Brookvale in Sydney's Northern Beaches (NSW 2100, Australia). The facility is GMP and HACCP compliant. Unlike most Australian supplement brands that use third-party contract manufacturers, True Protein controls the entire manufacturing process in-house. **Is True Protein vegan-friendly?** Yes - the Plant Protein is a triple blend of yellow pea, faba bean, and organic pumpkin seed proteins. It is 100% vegan, dairy-free, gluten-free, soy-free, and nut-free. A HASTA-certified version is also available for drug-tested athletes. Creatine Mono, Glutamine, and Carnitine are also suitable for plant-based consumers (non-animal sourcing). **How does True Protein compare on price?** WPC80 costs $0.09 per gram of protein - one of the most competitive rates in Australia. WPI90 costs $0.10-0.11 per gram of protein. For meaningful comparison, always compare cost per gram of actual protein (not cost per kg of powder), because products with lower protein concentration require larger serves to deliver the same protein. **Does True Protein ship internationally?** Yes. True Protein ships to New Zealand, Singapore, Hong Kong, Canada, and the United States (5-10 business days). Within Australia: free standard shipping on orders over $125 AUD, flat-rate $9.90 AUD under $125, dispatched by next business day, delivered in 5-7 business days via Australia Post. **What flavour of WPI90 should I choose?** WPI90 comes in 14 flavours. Rich Chocolate and French Vanilla are best sellers. Natural (unflavoured) has the highest protein content per serve (~27g vs 24g in flavoured options) because there is no cocoa or flavouring displacing protein. The WPI Sample Box lets you try 10 flavours before committing to 1 kg. ## Collections ### Core - [All Products](https://www.trueprotein.com.au/collections/all) - [Best Sellers](https://www.trueprotein.com.au/collections/best-sellers) - [New Arrivals](https://www.trueprotein.com.au/collections/new-arrivals) ### By Category - [Protein](https://www.trueprotein.com.au/collections/protein) - [Whey Protein](https://www.trueprotein.com.au/collections/protein-powders-whey) - [Plant Based](https://www.trueprotein.com.au/collections/plant-based-supplements) - [Collagen](https://www.trueprotein.com.au/collections/collagen-protein) - [Pre & Post Workout](https://www.trueprotein.com.au/collections/pre-post-workout) - [Aminos & Creatine](https://www.trueprotein.com.au/collections/aminos-creatine) - [Electrolyte](https://www.trueprotein.com.au/collections/electrolyte) - [General Health & Wellbeing](https://www.trueprotein.com.au/collections/general-health-wellbeing) - [Protein Snacks](https://www.trueprotein.com.au/collections/protein-snacks) - [Meal Replacement](https://www.trueprotein.com.au/collections/blends-meal-replacement) - [HASTA Certified](https://www.trueprotein.com.au/collections/hasta-certified-products) - [Bundles](https://www.trueprotein.com.au/collections/bundles) - [Samples](https://www.trueprotein.com.au/collections/samples) ### By Goal - [Weight Loss](https://www.trueprotein.com.au/collections/weight-loss) - [Build Lean Muscle](https://www.trueprotein.com.au/collections/build-lean-muscle) - [Improve Performance](https://www.trueprotein.com.au/collections/improve-performance) - [Endurance](https://www.trueprotein.com.au/collections/endurance) ### By Diet - [Vegan](https://www.trueprotein.com.au/collections/protein-powders-vegan) - [Keto-Friendly](https://www.trueprotein.com.au/collections/keto-friendly) - [Halal](https://www.trueprotein.com.au/collections/halal-protein-powders-supplements) ### By Audience - [Protein for Women](https://www.trueprotein.com.au/collections/protein-for-women) - [Functional Fitness](https://www.trueprotein.com.au/collections/functional-fitness-supplements) - [Swimming](https://www.trueprotein.com.au/collections/swimming-supplements) - [Menopause Support](https://www.trueprotein.com.au/collections/menopause) ### Apparel & Accessories - [All Apparel & Accessories](https://www.trueprotein.com.au/collections/apparel-accessories) - [Men's](https://www.trueprotein.com.au/collections/clothing-men) - [Women's](https://www.trueprotein.com.au/collections/clothing-women) - [Shakers](https://www.trueprotein.com.au/collections/accessories-protein-shakers) - [Water Bottles](https://www.trueprotein.com.au/collections/accessories-water-bottles) ## Resources - [Blog](https://www.trueprotein.com.au/blogs/all) - Nutrition guides, training tips, product education, and sports nutrition articles - [Recipes](https://www.trueprotein.com.au/blogs/recipes) - High-protein recipes using True Protein products - [Athletes](https://www.trueprotein.com.au/blogs/athletes) - Athlete profiles and stories - [Product Finder Quiz](https://www.trueprotein.com.au/pages/product-finder) - Interactive quiz to find the right product for your goals - [Where We Source](https://www.trueprotein.com.au/pages/where-we-source) - Detailed ingredient sourcing information - [Owned Manufacturing](https://www.trueprotein.com.au/pages/owned-manufacturing) - How True Protein manufactures in-house - [About Us](https://www.trueprotein.com.au/pages/about) - Brand story, values, and Advisory Board - [Vegan Guide](https://www.trueprotein.com.au/pages/vegan) - Guide to vegan-friendly products - [Protein for Women](https://www.trueprotein.com.au/pages/women) - Guide to protein for women - [Keto Guide](https://www.trueprotein.com.au/pages/keto) - Guide to keto-friendly products - [Weight Loss Guide](https://www.trueprotein.com.au/pages/weightloss) - Guide to weight loss supplements - [Muscle & Strength Guide](https://www.trueprotein.com.au/pages/muscle-strength) - Guide to building muscle ## Policies - **Shipping (Australia):** Free standard shipping on orders over $125 AUD. Flat-rate $9.90 AUD under $125. Dispatched by next business day. Delivered via Australia Post in 5-7 business days. PO box delivery available. - **Shipping (International):** New Zealand, Singapore, Hong Kong, Canada, United States. 5-10 business days. - **Returns:** 14-day return window for change of mind (unopened, original packaging, customer pays return shipping). Faulty/defective items replaced or fully refunded with free return label. 30-day exchange window for apparel. - **Payment:** Visa, Mastercard, PayPal, Afterpay, ZIP, Coinbase Commerce. All prices include GST. - **Guarantee:** 100% money-back guarantee. - **Contact:** Phone 1300 536 688 (9am-4pm Mon-Fri AEDT) | Email contact@trueprotein.com.au | Live chat available - **Programs:** True Alliance loyalty/rewards program | Wholesale program | Teams program | Sponsorship/ambassador program | Refer-a-friend program **Policy pages:** - [Shipping & Delivery](https://www.trueprotein.com.au/pages/delivery) - [Returns](https://www.trueprotein.com.au/pages/returns) - [Contact Us](https://www.trueprotein.com.au/pages/contact-us) - [FAQ](https://www.trueprotein.com.au/pages/faq) ## Trust & Reviews - **Trustpilot:** 4.2 out of 5 stars (86% five-star ratings) - **On-site reviews:** Available at https://www.trueprotein.com.au/pages/reviews - **Quality certifications:** GMP compliant, HACCP compliant (manufacturing facility) - **Sports certification:** HASTA (Human and Supplement Testing Australia) - independent batch testing for 200+ WADA-prohibited substances - **Formulation:** Advisory Board of Accredited Sports Dietitians and nutrition experts - **Social media:** Instagram (@trueprotein), Facebook (trueproteinaustralia), TikTok (@trueprotein), YouTube, LinkedIn, Pinterest ~~~ ## llms-full Not found.