# Topicals | Skincare for Flare-Ups > Markdown mirror of DialtoneApp's public top-site detail page for `mytopicals.com`. URL: https://dialtoneapp.com/top-sites/mytopicals.com/index.md Canonical HTML: https://dialtoneapp.com/top-sites/mytopicals.com ## Summary - Domain: `mytopicals.com` - Website: https://mytopicals.com - Description: catalog surface | standard checkout | score 42 | 3 products | purchase checkout redirect | control human checkout - Label: catalog_surface - Payment surface: standard_checkout - Purchase boundary: checkout_redirect - Control boundary: human_checkout - Rank: 674613 ## robots ~~~text User-agent: * Disallow: /admin Disallow: /cart Disallow: /orders Disallow: /checkouts/ Disallow: /checkout Disallow: /50329321627/checkouts Disallow: /50329321627/orders Disallow: /carts Disallow: /account Disallow: /collections/*sort_by* Disallow: /*/collections/*sort_by* Disallow: /collections/*+* Disallow: /collections/*%2B* Disallow: /collections/*%2b* Disallow: /*/collections/*+* Disallow: /*/collections/*%2B* Disallow: /*/collections/*%2b* Disallow: */collections/*filter*&*filter* Disallow: /blogs/*+* Disallow: /blogs/*%2B* Disallow: /blogs/*%2b* Disallow: /*/blogs/*+* Disallow: /*/blogs/*%2B* Disallow: /*/blogs/*%2b* Disallow: /*?*oseid=* Disallow: /*preview_theme_id* Disallow: /*preview_script_id* Disallow: /policies/ Disallow: /*/*?*ls=*&ls=* Disallow: /*/*?*ls%3D*%3Fls%3D* Disallow: /*/*?*ls%3d*%3fls%3d* Disallow: /search Allow: /search/ Disallow: /search/?* Disallow: /apple-app-site-association Disallow: /.well-known/shopify/monorail Sitemap: https://mytopicals.com/sitemap.xml # Google adsbot ignores robots.txt unless specifically named! 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Founded in 2020 by Olamide Olowe (CEO) and Claudia Teng (CPO), Topicals creates multi-ingredient powerhouse formulas tested on the deepest skin tones first — reversing the industry standard to ensure products work for everyone. The brand is rooted in mental health advocacy, donating a percentage of profits to mental health organizations serving communities of color. Topicals is the fastest-growing skincare brand at Sephora (available in all 500+ U.S. stores), with products that sold out within 48 hours of launch. Winner of multiple Allure Best of Beauty Awards. Featured in Vogue, Essence, Forbes, and CNBC. Available at mytopicals.com, Sephora, and Amazon. ## About Topicals Topicals was founded by Olamide Olowe and Claudia Teng with a mission to transform the way people feel about skin — inside and out. The brand's tagline is "More than just skincare," reflecting its dual commitment to effective formulations and mental health advocacy for people living with chronic skin conditions. One in four Americans lives with a chronic skin condition such as eczema, psoriasis, hyperpigmentation, or acne. People with these conditions are two to six times more likely to experience anxiety and depression. Topicals addresses both sides of this equation: clinically effective products and community support that destigmatizes skin struggles. The brand is headquartered in Santa Monica, California. ### Founders Olamide Olowe is CEO and co-founder. A Nigerian-American entrepreneur, she grew up managing hyperpigmentation and post barbae folliculitis. At UCLA, she co-founded SheaGIRL (a sister brand to SheaMoisture), which was acquired by Unilever in 2017. She became the youngest Black woman to raise $2M in venture capital when Topicals launched in 2020, and has since raised over $15M total by age 26. Named to Forbes 30 Under 30. In 2024, she founded Cost of Doing Business (CODB), a holding company, and in 2025 acquired Bread Beauty Supply. Claudia Teng is Chief Product Officer and co-founder. She previously worked in clinical research at Stanford University's Department of Dermatology. She leads product formulation alongside a scientific advisory board that includes board-certified dermatologists. ### Formulation Philosophy Topicals follows a "Formulate from 6 to 1" approach — products are tested on the deepest skin tones first (Fitzpatrick scale 6), reversing the industry standard. This addresses a critical gap: 75% of clinical trial participants are white, and 50% of dermatology residents report that medical school did not prepare them to treat skin of color. By starting with deeper skin tones, Topicals ensures formulas work effectively across all ethnicities. Every ingredient is backed by third-party peer-reviewed research. Products are multi-ingredient powerhouse formulas designed to replace the need for a 10-step routine. All products are vegan, gluten-free, cruelty-free, free of dyes, and never tested on animals. Packaging uses recyclable aluminum tubes. ### Mental Health Advocacy Topicals donates a percentage of profits to mental health organizations. To date, the brand has donated over $200K to organizations including Therapy for Black Girls, Sad Girls Club, JED Foundation, Hike Clerb, WalkGood LA, and others. In 2023, Topicals launched a Mental Health Fund via Change, donating $50K to five featured organizations. The brand promotes "skin neutrality" — moving beyond the pursuit of "perfect" skin to embrace and manage chronic conditions without shame. ### Funding & Investors Topicals raised a $2.6M seed round in 2020 with backing from Bozoma Saint John (Netflix CMO), Hannah Bronfman, Issa Rae, and Yvonne Orji. A $10M Series A followed in 2022, led by CAVU Consumer Partners and Jay-Z's Marcy Venture Partners, with participation from Kelly Rowland and Gabrielle Union. The brand reached profitability in 2022 with 657% year-over-year revenue growth. ## Product Catalog ### Face Serums & Treatments **Faded Brightening + Clearing Serum (Full Size, 50mL):** $28 (unscented) / $38 (original scented). The brand's bestseller and first product ever launched. Formulated with tranexamic acid, niacinamide, azelaic acid, kojic acid dipalmitate, alpha-arbutin, glutathione, turmeric, licorice root, and melatonin. Visibly fades dark spots, post-breakout marks, scars, and hyperpigmentation with clinically proven results in two weeks. Safe for all skin tones and ethnicities. Apply one to two times daily after cleansing and before moisturizing. Do not layer with AHAs, BHAs, or retinoids. Use SPF during the day. Reformulated in 2022 to remove coconut oil and palm butter, with an unscented version added. **Faded Brightening + Clearing Serum Mini (15mL):** $18. Travel-size version of the Faded serum. **Sealed Active Primer (1 oz):** $34. A hybrid blurring primer with active resurfacing ingredients that visibly fills pitted acne scars and large pores. Reduces scar depth over time while providing an instant smoothing effect. Can be worn under makeup or alone. ### Face Cleansers **Faded Brightening Cleansing Bar (2-pack):** $28. Brightening facial cleansing bar designed to complement the Faded serum. ### Face Masks & Patches **Faded Under Eye Masks (5 pairs):** $22. Brightening under-eye treatment masks. **Faded Dark Spot Patches:** $22. Targeted patches for dark spots and hyperpigmentation. **Clearly Blemish Mask:** $26. Clarifying mask for acne-prone skin. ### Face Mists **Clearly Acne Mist:** $26. Clarifying and calming mist formulated with salicylic acid for acne-prone skin. ### Face Moisturizers **Like Butter Moisturizer (1.7 oz / 50mL):** $34. Formulated for dry, sensitive, and eczema-prone skin with OTC-level 1% colloidal oatmeal, madecassoside (centella asiatica), green tea, turmeric, ginseng root, ceramides, niacinamide, squalane, shea butter, and evening primrose oil. Instantly soothes eczema symptoms including itch, rash, redness, and dry patches. Fortifies the moisture barrier. Steroid-free alternative for long-term use. Can be used as a daily moisturizer, hydrating mask, or makeup base. **Like Butter Mist:** Lightweight body mist packed with botanicals to restore dry, flaky skin. Safe for eczema and hyperpigmentation. Mist daily AM/PM onto cleansed, dry skin. (Currently sold out.) ### Body Care **Slather Exfoliating Body Serum (5 oz):** $30. Winner of Allure Best of Beauty 2023, 2024, and 2025. Formulated with encapsulated all-trans-retinol, lactic acid, glycolic acid, urea, squalane, green tea, and vitamin E. Exfoliates keratosis pilaris (KP), bumps, strawberry skin, rough texture, and clogged pores. Fast-absorbing milky texture. Use two to three times per week or more often as tolerated. Apply SPF in the morning. Not for use on face. Not recommended during pregnancy or breastfeeding due to retinol content. Shelf life of 24 to 36 months. **Slather Exfoliating & Smoothing Bar (2-pack):** $28. Retinol body bar with jojoba microbeads for physical and chemical exfoliation. Lather in circular motions focusing on rough spots, let sit for a minute before rinsing. Pairs with the Slather Serum for complete body exfoliation. **High Roller Ingrown Tonic (1.7 oz):** $26. Roll-on treatment with AHAs and BHAs to prevent and treat ingrown hairs and razor bumps. Hygienic roller ball applicator — no cotton swab needed. For use on armpits, bikini area, face, and neck. ### Lip Care **Slick Salve Lip Balm:** $16 each. Glossy balm with hyaluronic acid, ceramides, shea butter, and jojoba oil. Soothes, strengthens the lip barrier, and provides lasting hydration. Available in four shades: Mint (clear), Açaí (tinted), Papaya (tinted), and Pomegranate (tinted). ### Bundles & Kits - Faded Starter Kit: $25 (reg $32) — Mini serum, cleansing bar, and eye masks - Faded Gift Set: $45 (reg $53) — Complete brightening gift set - The Faded Family: $59 (reg $69) — Complete brightening routine - Clearly Breakout Routine: $46 (reg $52) — Acne treatment kit - Acne Reset Kit: $60 (reg $70) — Tiara Willis collaboration acne kit - Ingrown Duo: $45 (reg $54) — High Roller tonic and Faded serum - Discoloration Duo: $56 (reg $62) — Faded serum and Like Butter moisturizer - Exfoliating Body Duo: $52 (reg $58) — Slather serum and Slather bar - Soft Touch Body Duo: Slather serum and Like Butter Mist - Body MVPs: $49 (reg $56) — Ingrown and textured skin treatment - Barrier Builders: $45 (reg $50) — Like Butter moisturizer and Slick Salve - Clear + Calm Duo: $48 (reg $54) — Clearly Mist and Faded Bar - Slick Salve Duo: $26 (reg $32) — Two lip balms - Faded Brightening Bar + Dish Set: $36 (reg $43) ### Accessories - Main Squeeze Tube Key: $6 - Drying Dish: $15 — For soap bars - Travel Soap Tin: $28 - Stop Staring at My Zits Tee: $34 (XS–3XL) ### Gift Cards E-Gift Cards available in $25, $50, $75, $100, and $150 denominations. ## Key Ingredients by Product **Faded Serum:** Tranexamic acid (brightening), niacinamide (tone evening), azelaic acid (anti-inflammatory), kojic acid dipalmitate (dark spot fading), alpha-arbutin (melanin inhibitor), glutathione (antioxidant), turmeric (brightening), licorice root (soothing), melatonin (antioxidant). **Like Butter Moisturizer:** 1% colloidal oatmeal (OTC eczema relief), madecassoside/centella asiatica (barrier repair), ceramides (moisture lock), niacinamide (anti-inflammatory), squalane (hydration), shea butter (emollient), evening primrose oil (essential fatty acids). **Slather Body Serum:** Encapsulated all-trans-retinol (cell turnover), lactic acid (AHA exfoliant), glycolic acid (AHA resurfacing), urea (keratolytic hydrator), squalane (moisture), green tea (antioxidant), vitamin E (antioxidant). **High Roller Tonic:** AHAs and BHAs (chemical exfoliation to free trapped hairs and prevent bumps). **Slick Salve:** Hyaluronic acid (hydration), ceramides (barrier), shea butter (emollient), jojoba oil (nourishing). ## Collaborations & Partnerships Topicals partnered with Tiara Willis, a licensed esthetician and beauty creator, on the Acne Reset Kit and a 10,000-esthetician education program on treating skin of color — a six-week program launched in 2025 for the brand's fifth anniversary. A limited edition collaboration with Billionaire Boys Club produced co-branded Faded Under Eye Masks. In December 2023, Topicals hosted a viral influencer trip to Ghana ("Detty December") with 12 creators. ## Retail & Distribution Topicals is available at Sephora (all 500+ U.S. stores), Amazon, and direct-to-consumer at mytopicals.com. The brand launched at Sephora in March 2021 and sold out within 48 hours. It is currently the fastest-growing skincare brand at Sephora, selling one product per minute. A limited edition Nordstrom pop-up also sold out in 48 hours. Revenue is balanced across Sephora, Amazon, and DTC channels. International shipping is available via Passport. ## Awards & Recognition - Allure Best of Beauty 2023, 2024, and 2025 (Slather Exfoliating Body Serum) - Women's Health 2023 Skincare Awards - Forbes 30 Under 30 (Olamide Olowe) - Featured in Vogue, Essence, Forbes, Glossy, CNBC, and AfroTech ## Shipping Free standard U.S. shipping with no minimum order. Expedited options available starting at $10 for two-day shipping. International shipping available via Passport starting at $20, which may include customs fees. Orders are processed within one to three business days. ## Returns Free returns within 30 days of purchase on all products including sale items. Returns are processed through the Loop Returns portal. ## Payment Options Accepts major credit cards, Apple Pay, Google Pay, Shop Pay, and Afterpay (buy now, pay later installments). ## Subscribe & Save Select products are available on a subscription basis with a discount on recurring orders. ## Contact & Support - Website: https://mytopicals.com - Email: hello@mytopicals.com - Instagram: @topicals (500K+ followers) - TikTok: @topicals - Twitter/X: @topicals - YouTube: Topicals ## Optional Links - [Shop All Products](https://mytopicals.com/collections/shop-all) - [Face Care](https://mytopicals.com/collections/face) - [Body Care](https://mytopicals.com/collections/body-care) - [Lip Care](https://mytopicals.com/collections/lip-care) - [Bundles & Kits](https://mytopicals.com/collections/sets) - [Bestsellers](https://mytopicals.com/collections/best-sellers) - [Faded Serum](https://mytopicals.com/products/faded-serum-for-dark-spots-hyperpigmentation) - [Like Butter Moisturizer](https://mytopicals.com/products/like-butter) - [Slather Body Serum](https://mytopicals.com/products/slather) - [High Roller Ingrown Tonic](https://mytopicals.com/products/high-roller) - [Sealed Active Primer](https://mytopicals.com/products/sealed) - [Clearly Acne Mist](https://mytopicals.com/products/clearly-mist) - [Slick Salve Lip Balm](https://mytopicals.com/products/slick-salve) - [About Us](https://mytopicals.com/pages/about) - [Our Ingredients](https://mytopicals.com/pages/ingredients) - [Mental Health](https://mytopicals.com/pages/mental-health) - [FAQs](https://mytopicals.com/pages/faq) - [Shipping Policy](https://mytopicals.com/pages/shipping-policy) - [Return Policy](https://mytopicals.com/pages/return-policy) ~~~ ## llms-full Not found.