# Grata | The Leading Private Markets Platform

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# Grata

> The Leading Private Markets Platform

## Overview

Grata is a comprehensive private markets intelligence platform that helps investment professionals navigate private markets with confidence. The platform enables users to source deals, streamline due diligence, and connect with other dealmakers in a unified environment. Trusted by over 1,000 customers including major financial institutions such as Carlyle, Deutsche Bank, TA Associates, and Bessemer Venture Partners, Grata maintains a 4.8/5 customer rating.

## Core Value Proposition

Grata addresses a fundamental challenge in private markets: the vast landscape combined with the difficulty of finding quality data. Traditional company databases lack comprehensive coverage and cohesive workflows necessary for competitive advantage. Grata provides investment-grade data from proprietary sources, enabling decision-makers to access the most comprehensive information on private companies, their financials, and their ownership structures.

## Target Audience

Grata serves multiple segments within the investment and dealmaking community:

- **Private Equity and Growth Equity**: Find relevant opportunities across the entire middle market and understand deal activity and pricing in specific industries.
- **Investment Banking**: Originate new deals, promote teasers and pre-market live deals to qualified audiences, and stay current on market transactions to better advise clients.
- **Corporate Development**: Generate market snapshots to identify transaction activity, company valuations, and market fragmentation. Identify targets aligned with strategic criteria including business models, services, products, features, and technologies.
- **Private Credit**: Unearth high-quality opportunities that align with investment criteria and risk profiles before LBO events. Validate investment theses through thematic market mapping, market sizing, and deal activity tracking.
- **Consulting & Advisory**: Discover previously inaccessible insights, help clients in new ways, make faster business decisions, and deliver precise answers at scale.

## Investment-Grade Data Sources

### Private Company Fundamentals
Grata provides the most accurate employee counts, industry classifications, business locations, and comprehensive company data. The platform delivers accurate employee headcount and revenue estimates even for industries with minimal online presence, along with latest valuations and deal dynamics for private market targets.

### Private Company Filings
The platform offers robust data on company financials, ownership structures, and executive information extracted from official filings.

### Transaction Data
Comprehensive details on private equity acquisitions, corporate acquisitions, add-on acquisitions, venture capital rounds, and growth equity investments. Users can see the complete picture of deals happening in their space to price transactions quickly and confidently.

### Executive Contacts
Verified and up-to-date contact information for over 8 million private company executives, enabling direct outreach at users' fingertips.

### Public Company Financials
Current revenue and EBITDA multiples, operating margins, and other reported financials for public companies, useful for comparable company analysis.

### Conference Attendee Lists
Searchable attendee lists for industry events, conferences, and trade shows, enabling users to maximize networking opportunities and prioritize meeting schedules.

### Published Company Lists
Over 4,000 curated company lists compiled by trusted industry leaders, providing pre-vetted target universes.

### Live Deals
Verified teasers with financial data including revenue, EBITDA, and valuation expectations, shared by sell-side advisors. This provides buy-side firms with exclusive access to active mandates.

## Platform Capabilities

### Business Development
Grata's industry-leading AI enables efficient sourcing through advanced search capabilities, pipeline management workflows, conference and event planning tools, and the Live Deal Network. Users can find, connect with, and monitor companies more effectively than traditional methods.

### Market Intelligence
Investment-grade data enables quick evaluation of any market and confident deal pricing. Due diligence processes are streamlined through comprehensive data access and analytical tools.

### Deal Sourcing
Find and connect with private companies before competitors. The platform provides tools to book more meetings and source better deals through proactive identification of opportunities.

### Pipeline Management
Seamlessly manage team workflows and relationships with targets using deep CRM integrations, labels, notes, and collaborative features.

### Buyer List Building
For sell-side advisors, the platform enables comprehensive buyer list creation and deal marketing. Accurate valuation multiples support pricing decisions.

### Dealmaker Networking
Grata facilitates connections between PE firms, corporate acquirers, and investment bankers. Sell-side advisors can build buyer lists and market deals, while buy-side firms can find appropriate bankers and access exclusive mandates.

### Market Opportunity Analysis
Size markets, map competitive landscapes, and identify trends. The platform's detailed private company data reveals insights that others miss, supporting strategic planning and opportunity assessment.

### CRM Intelligence
Harness relationship data through integrations that enhance existing CRM systems with Grata's proprietary intelligence.

## Technology & AI

Grata was focusing on AI technology before it became a widespread industry trend, positioning the company ahead of the curve. The platform features proprietary AI specifically built for private markets, distinguishing it from generalist large language models. This purpose-built approach, combined with exclusive data access, creates a winning AI strategy for M&A and investment applications.

Key technology components include:

- **AI for Private Markets**: Purpose-built artificial intelligence designed specifically for dealmaking and private market intelligence
- **The Engine**: Proprietary search technology powering smarter, more accurate company discovery and market analysis
- **API Access**: Build proprietary systems and integrate Grata's capabilities into existing workflows
- **Data Warehouse**: Direct access to Grata's comprehensive data for custom analysis and reporting

## Products & Features

### Business Development Product
Build and manage target lists efficiently. Source more companies using AI-powered search, pipeline management workflows, and conference planning tools.

### Market Intelligence Product
Research capabilities covering transactions and markets. Due diligence support with investment-grade data for quick market evaluation and deal pricing.

### Deal Sourcing
Connect with private companies and access executive contact information. Find the best industry events to attend and prioritize attendee outreach.

### Live Deals
Identify better M&A comparables through verified deal data with financial metrics.

### Pipeline Management
Find exit opportunities and manage deal flow systematically.

### Buyer List Building
Generate accurate valuation multiples and comprehensive buyer universes.

### Conferences and Events
Enable smarter conference sourcing and networking through attendee intelligence.

### API
Build proprietary systems leveraging Grata's data and capabilities programmatically.

### Data Warehouse
Direct access to harness Grata's comprehensive private company data for custom applications.

## Recent Developments

Grata and Sourcescrub are joining forces to deliver the market's most complete private company intelligence, expanding coverage and capabilities across the private markets landscape.

## Resources & Insights

Grata provides extensive educational content and market insights:

- **PE Playbooks**: Industry-specific guides covering software development tools, healthcare practices, HVAC, pet care, construction, and other sectors. These playbooks identify high-growth areas, industry fragmentation, geographical opportunities, and recent acquisition activity.
- **AI Strategy Content**: Analysis of how exclusive data serves as a secret weapon in M&A AI strategies, including differences between generalist LLMs and purpose-built AI technology.
- **Buyer's Guides**: Comprehensive guides for evaluating and choosing private market data providers.
- **Case Studies**: Real-world examples of how Grata transforms dealmaking processes for clients.
- **Blog**: Research, transaction analysis, and market insights.
- **Weekly Newsletter**: Product updates, content, events, and market intelligence.

## Geographic Presence

Grata maintains offices in key financial centers globally:

- **New York (Headquarters)**: 1410 Broadway, FL 2, New York, NY 10018
- **London**: 15 Bonhill Street, London EC2A 4DN, England
- **Paris**: Morning, 2nd Floor, 4 Rue De Penthievre, 75008 Paris
- **Frankfurt**: Vista, 1st Floor, Mainzer Landstraße 36, 60325 Frankfurt am Main
- **Sydney**: Level 22, Sydney Place, 180 George Street, Sydney 2000 NSW, Australia

## Contact Information

- **Sales Inquiries**: inquiries@grata.com
- **Client Support**: support@grata.com
- **General Inquiries**: hello@grata.com

## Additional Programs

- **Grata Scholars**: Connection program for students pursuing careers in M&A
- **Partners Program**: Opportunities for strategic partnerships
- **Referral Program**: Rewards for spreading awareness of the platform
- **Careers**: Employment opportunities at Grata

## Competitive Differentiation

Grata positions itself as distinct from traditional data providers like PitchBook and ZoomInfo through its focus on private markets, proprietary AI technology, comprehensive data coverage including hard-to-find private companies, and end-to-end workflow support. The platform emphasizes data quality, exclusive sources, and purpose-built tools for dealmaking rather than general business intelligence.

## Platform Access

Users can access Grata through web-based login and mobile applications. The platform offers various pricing plans tailored to different user needs and organizational sizes.

## Security & Compliance

Grata maintains SOC (Service Organization Control) certification for service organizations, demonstrating commitment to data security and operational integrity.

## Summary

Grata represents a comprehensive solution for private markets intelligence, combining investment-grade data from proprietary sources with purpose-built AI technology. The platform serves the entire dealmaking lifecycle from initial sourcing through due diligence to transaction execution, providing tools for business development, market intelligence, pipeline management, and dealmaker networking. With global presence, extensive data coverage including over 8 million executive contacts, and continuous innovation in AI applications for private markets, Grata positions itself as the leading platform for investment professionals navigating the complex private markets landscape.
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