# Branded Merchandise - The Merchandise Agency™ Trusted By Iconic Brands

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## Summary

- Domain: `bdainc.com`
- Website: https://bdainc.com
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# BDA Inc.: Combining white-glove service and unmatched expertise, we redefine what a merchandise agency can be. Every detail is handled in-house by industry specialists who understand how to elevate branded products into strategic, high-impact experiences. With superior global sourcing, economies of scale, and bold innovation, we deliver solutions that bring real results for any company, in any market, anywhere on earth.

## Sitemaps
[XML Sitemap](https://www.bdainc.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Raise a Glass to National Beer Day with BDA’s Strategic Merchandise Solutions](https://www.bdainc.com/blog/2026/03/26/bda-national-beer-day-merchandise/): National Beer Day returns on April 7, 2026, commemorating the Cullen-Harrison Act, which reintroduced legal beer sales in the United States and marked the beginning of the end of Prohibition. What started as a historic milestone has evolved into an engaging cultural moment, giving beer, wine, and spirits brands a clear window to activate consumers across on-premise, retail, and digital channels.
- [Behind the Scenes: How BDA Delivers as FIFA’s Premium Supplier](https://www.bdainc.com/blog/2026/03/03/behind-the-scenes-how-bda-delivers-as-fifas-premium-supplier/): The world’s most watched sporting event is powered by more than competition on the pitch. When FIFA brings the Club World Cup and World Cup to audiences across the globe, the experience is shaped by a complex ecosystem of partners, operational planning, and brand engagement. As FIFA’s premium supplier, BDA plays a central role in bringing it all to life.
- [BDA at NBA All-Star 2026: Elevating Fan and Brand Connection](https://www.bdainc.com/blog/2026/02/20/bda-at-nba-all-star-2026-elevating-fan-and-brand-connection/): NBA All-Star 2026 in Los Angeles was an electric celebration of basketball, star power, culture, and community. Pulsing with glamour and high-energy moments, the weekend brought dazzling on-court showcases and vibrant fan experiences across the city. BDA played a central role in bringing all that excitement to life with custom merchandise and activations that turned fleeting highlights into lasting connections for fans, players, partners, and staff.
- [Elevating Major Events: How BDA Powered the Super Bowl with Precision and Scale](https://www.bdainc.com/blog/2026/02/04/elevating-major-events-how-bda-powered-the-super-bowl-with-precision-and-scale/): At BDA, we transform major moments into unforgettable brand experiences. As the trusted merchandise partner to the NFL and global icons like Coca-Cola and Amazon, we specialize in creating custom products that fans wear, hold, and remember. Our work to support the Super Bowl showcased the full strength of our creative, logistical, and operational capabilities. From initial concept to final delivery, we managed every detail with care and consistency to ensure that every item arrived on time and exceeded expectations.
- [BDA Unveils New Brand Identity and Reinforces Its Role as The Merchandise Agency™ Trusted by Iconic Brands](https://www.bdainc.com/blog/2026/01/27/bda-unveils-new-brand-identity-and-reinforces-its-role-as-the-merchandise-agency-trusted-by-iconic-brands/): Woodinville, WA, January 27, 2026 – BDA, a global leader in branded merchandise solutions, today announced the launch of its refreshed brand identity and redesigned website at bdainc.com. From developing apparel and stadium giveaways to overseeing global branding efforts for tech, beverage, and more, BDA has powered brand action across countless industries, sports teams, and leagues for over 40 years. The company’s updated look reflects the bold, professional, and playfully confident heartbeat of BDA and the dynamic energy it brings to every client interaction.
- [Merchandise That Inspires Brand Love: The 2026 Trend Lookbook](https://www.bdainc.com/blog/2026/01/12/merchandise-that-inspires-brand-love-the-2026-trend-lookbook/): At BDA, we partner with Fortune 1000 companies to create branded merchandise that builds meaningful connections. A Clear View, our latest lookbook, captures the spirit of serenity, simplicity, and balance. Inspired by the rejuvenating white hue of Pantone’s 2026 Color of the Year, Cloud Dancer, the collection emphasizes understated style and purpose while focusing on eco-conscious materials and earth-inspired palettes.
- [National Bobblehead Day: Why Custom Bobbleheads Create Lasting Brand Impact](https://www.bdainc.com/blog/2026/01/07/national-bobblehead-day-why-custom-bobbleheads-create-lasting-brand-impact/): Celebrated each year on January 7, National Bobblehead Day recognizes a collectible that has quietly become one of the most enduring and emotionally resonant forms of branded merchandise. What began centuries ago as simple figurines, and later became a sports stadium staple, has evolved into a versatile storytelling medium used by some of the world’s most recognizable brands.
- [Celebrating Caterpillar’s 100th Anniversary with BDA’s Global Solutions and Capabilities](https://www.bdainc.com/blog/2025/12/18/celebrating-caterpillars-100th-anniversary-with-bdas-global-solutions-and-capabilities/): Caterpillar Inc., a global leader in construction, mining, and industrial equipment, is commemorating its 100th anniversary with an extraordinary campaign. Bensussen Deutsch & Associates, LLC (BDA), the world’s premier Merchandise Agency™, is proud to spearhead this historic initiative. Recognized with the 2025 Caterpillar Licensing Award for Best Collaboration, this project stands as one of BDA’s most impactful due to its global scale and success. Drawing on a 16-year partnership with Caterpillar, BDA is delivering a campaign that showcases our comprehensive solutions and capabilities to celebrate a century of innovation. This blog post highlights how BDA’s expertise has created a monumental celebration resonating with Caterpillar’s employees, customers, and fans worldwide.
- [BDA’s Silver Triumph: Named 2025 Company of the Year (Large) by Best in Biz Awards](https://www.bdainc.com/blog/2025/12/11/bdas-silver-triumph-named-2025-company-of-the-year-large-by-best-in-biz-awards/): In the fast-paced world of branded merchandise and promotional experiences, where creativity meets strategy to create lasting connections, few honors carry the weight of peer and press recognition. Today, we are thrilled to announce that Bensussen Deutsch & Associates (BDA) has won a Silver award in the prestigious Company of the Year (Large) category at the 15th annual Best in Biz Awards. This is not just another trophy. It is a strong validation of our drive to innovate, expand, and keep our people and clients at the center of everything we do. For the second year in a row, BDA has earned recognition from Best in Biz. Last year we took Silver in Best Places to Work (Large), and this year we stepped up to the monumental Company of the Year (Large) honor. This milestone feels especially meaningful after a transformative 2025.
- [BDA Featured in Supply Chain Digital Coverage of Kelly Bengston’s Appointment](https://www.bdainc.com/blog/2025/12/09/bda-featured-in-supply-chain-digital-coverage-of-kelly-bengstons-appointment/): Supply Chain Digital has featured BDA in its People Moves section, announcing the appointment of Kelly Bengston as Chief Operating Officer (COO). The article highlights her extensive background in procurement and supply chain leadership, and her vision for driving operational excellence at BDA. The following are some of the key details from that coverage.
- [Elevate Your Brand This Día de los Muertos: BDA’s Expertise in Cultural Merchandise for Beverage Leaders](https://www.bdainc.com/blog/2025/10/30/elevate-your-brand-this-dia-de-los-muertos-bdas-expertise-in-cultural-merchandise-for-beverage-leaders/): As Día de los Muertos approaches on November 1st, beverage brands have a golden opportunity to celebrate Mexican heritage while boosting engagement and sales. This vibrant holiday, marked by marigolds, ofrendas, and iconic calaveras (sugar skulls), resonates with the growing Hispanic consumer base in the U.S. For beer, wine, and spirits leaders, the key to success lies in authentic, branded merchandise that captures the festival's joyful spirit. BDA Inc., a leading merchandise agency, transforms these cultural moments into strategic assets with expertise in skeleton-themed items, piñatas, and a wide range of beverage-specific products. Their work positions your brand at the forefront of the celebration, fostering loyalty and visibility.
- [Three BDA Executives Named to Counselor Power 50](https://www.bdainc.com/blog/2025/10/27/three-bda-executives-named-to-counselor-power-50/): What do three BDA executives have in common aside from being dynamic forces within our organization?Is it their ingenuity in tackling challenges? The guidance and inspiration they bring to their teams?These are certainly true, but there's something else, and we couldn't be more excited.
- [The Seahawks’ 50th Season: Igniting Fan Passion Through Enduring Partnerships and Iconic Merchandise](https://www.bdainc.com/blog/2025/10/15/the-seahawks-50th-season-igniting-fan-passion-through-enduring-partnerships-and-iconic-merchandise/): The Seattle Seahawks' 50th season in 2025 stands as a monumental milestone. It honors five decades of athletic excellence, unwavering community spirit, and a transformative partnership with Bensussen Deutsch & Associates (BDA). What began 40 years ago as a bold, fan-focused sweatshirt campaign has blossomed into BDA's longest-standing collaboration. This alliance has pioneered innovative ways to deepen fan connections, expand the franchise's reach, and cultivate lasting loyalty. It exemplifies how strategic merchandise goes beyond products to fuel emotional bonds, drive engagement, and weave BDA into the fabric of Seahawks fandom.
- [BDA Appoints Former CKE Restaurants and Starbucks Executive as Chief Operating Officer](https://www.bdainc.com/blog/2025/10/08/bda-appoints-former-cke-restaurants-and-starbucks-executive-as-chief-operating-officer/): Kelly Bengston to Oversee Global Operations and Supply Chain
- [BDA’s Magnetic Shoulder Plush Mascots Are Elevating MLB Fan Experiences](https://www.bdainc.com/blog/2025/10/06/bdas-magnetic-shoulder-plush-mascots-are-elevating-mlb-fan-experiences/): In the dynamic world of sports marketing, where fan loyalty fuels both competition and creativity, innovation keeps fans engaged. At BDA, we've spent three decades crafting branded merchandise that transforms casual spectators into passionate supporters. The magnetic shoulder plush mascot, a compact yet captivating creation, is redefining gameday energy and sparking a league-wide trend, with BDA leading the charge in bringing this concept to the sports promotion world.
- [Curated Courage: Pink Picks That Inspire Strength and Awareness](https://www.bdainc.com/blog/2025/10/03/curated-courage-pink-picks-that-inspire-strength-and-awareness/): October marks Breast Cancer Awareness Month, a powerful time to honor survivors, support those in the fight, and rally communities in the pursuit of a cancer-free future. At BDA, we believe that raising awareness goes beyond conversations and into actions that inspire, empower, and unite. Our latest lookbook, Curated Courage, showcases a thoughtfully selected collection of branded merchandise that blends style, functionality, and heartfelt advocacy. These pink-hued essentials turn everyday moments into statements of solidarity, helping your brand stand out while contributing to a cause that touches millions.
- [Promo Insiders Podcast Dives Deep Inside BDA’s Acquisition of Harper + Scott](https://www.bdainc.com/blog/2025/09/16/promo-insiders-podcast-dives-deep-inside-bdas-acquisition-of-harper-scott/): On September 11, 2025, ASI Media’s Promo Insiders podcast, hosted by Hannah Rosenberger, featured an engaging discussion with Jay Deutsch, CEO of BDA, and Harper + Scott co-founders Michael Scott Cohen and Jon Alagem. The trio shared the story behind BDA’s acquisition of Harper + Scott, announced on September 5, 2025, and why this partnership is set to redefine the promotional products industry. Here’s a look at the highlights from their conversation and what it means for the future of branded merchandise.
- [Celebrating National Thank You Day: Elevate Employee Incentives with Thoughtful Recognition](https://www.bdainc.com/blog/2025/09/15/national-thank-you-day/): As National Thank You Day approaches on September 15, it brings an opportunity to reflect on how we show appreciation to our teams. Great employees are the foundation of every successful company. But recognizing their contributions in ways that truly resonate? That's where many organizations fall short. Generic gifts and one-size-fits-all approaches don't build the culture or loyalty you're working to create. Your team deserves recognition that feels as thoughtful and intentional as the work they do.
- [BDA Acquires Harper + Scott to Bolster Creative Capabilities and Global Network](https://www.bdainc.com/blog/2025/09/05/bda-acquires-harper-scott-to-bolster-creative-capabilities-and-global-network/): Deal Grows BDA’s Roster of Enterprise Customers, Unites Top Branded Merchandise Agencies
- [Caity Baumann Shares BDA’s Climate Pledge Journey in ASI Central Interview](https://www.bdainc.com/blog/2025/09/04/caity-baumann-shares-bdas-climate-pledge-journey-in-asi-central-interview/): At BDA Inc., sustainability is woven into the fabric of our mission. Following our recent announcement of signing The Climate Pledge, we’re thrilled to spotlight an in-depth ASI Central interview with Caity Baumann, our Senior Director of Business Development and Head of Sustainability, who shares the heart and strategy behind our commitment to net-zero carbon by 2040.
- [Boost Employee Loyalty with BDA’s Custom Back-to-School Merchandise](https://www.bdainc.com/blog/2025/08/27/boost-employee-loyalty-with-bdas-custom-back-to-school-merchandise/): The back-to-school season buzzes with anticipation as students prepare for classes. It’s also a prime opportunity for organizations to show employees they care about their families. At BDA, we craft custom branded merchandise like backpacks, bags, and water bottles that do more than meet practical needs. These items create meaningful connections between your company and your employees’ households, fostering loyalty and pride that lasts all year.
- [From the Boardroom to the Backyard: National Dog Day Meets the Corporate World](https://www.bdainc.com/blog/2025/08/26/national-dog-day/): When employees bring photos of their dogs to work or share stories about new puppies, it becomes clear that dogs are much more than pets. They are true family members whose endearing presence brings comfort, happiness, and a sense of connection every day. National Dog Day, celebrated on August 26th, offers companies an ideal occasion to honor these special bonds and recognize the joyful impact dogs make on corporate communities.
- [Corporate Gifts That Spread Joy All Season Long](https://www.bdainc.com/blog/2025/08/25/corporate-gifts-that-spread-joy-all-season-long/): The holiday season is a time when generosity takes center stage. In this time of giving, the right branded merchandise transforms ordinary moments into extraordinary memories. Whether you're planning end-of-year employee appreciation, hosting client celebrations, or creating unforgettable corporate gifts, thoughtful promotional merchandise can capture the magic of the season while strengthening your brand connections.
- [The Climate Pledge: BDA’s Path to Net Zero](https://www.bdainc.com/blog/2025/08/13/the-climate-pledge-bdas-path-to-net-zero/): At BDA, we believe better tomorrows start with meaningful actions today, and we're proud of what we have already achieved in sustainability. We are honored to be rated at the Platinum and Gold levels by EcoVadis for our European operations and North American operations, respectively. While these are among the highest ratings possible, we strive to learn and continuously improve our sustainability initiatives.
- [How BDA Powers Pop-Up Activations for Formula 1, IndyCar, and NASCAR](https://www.bdainc.com/blog/2025/07/21/how-bda-powers-pop-up-activations-for-formula-1-indycar-and-nascar/): When the engines roar and the crowds surge at the world’s biggest motorsports events, there’s more at play than just speed and spectacle. Behind the scenes, BDA is driving high-impact brand experiences for top racing teams and leagues, delivering unforgettable moments for fans and partners alike.
- [Seattle Storm: Delivering the Ultimate Fan Experience](https://www.bdainc.com/blog/2025/06/17/seattle-storm-delivering-the-ultimate-fan-experience/): As the Seattle Storm embark on their 2025 campaign, excitement is building, not just for the action on the court, but for the complete experience awaiting fans at every game. BDA is proud to serve as the Storm's Preferred Merchandise Agency, delivering both retail and promotional solutions that support every facet of the fan journey.
- [Top Five Golf Essentials to Elevate Your Brand Presence](https://www.bdainc.com/blog/2025/06/16/top-five-golf-essentials-to-elevate-your-brand-presence/): Golf is more than a game.  It is an experience that blends competition, camaraderie, and prestige. Whether you are hosting a corporate tournament, outfitting your team for an industry event, or creating high-end gifts for key stakeholders, branded golf merchandise is a powerful way to make an impression. With the right gear combining performance, style, and brand visibility, your company stands out both on and off the course.
- [The BDA Advantage: Strategic Re-Pricing Thought Leadership](https://www.bdainc.com/blog/2025/05/29/the-bda-advantage-strategic-re-pricing-thought-leadership/): The volatile economic landscape of today has organizations facing unprecedented challenges from tariff fluctuations, supply chain disruptions, and market uncertainties. As a cornerstone of the BDA Advantage, strategic re-pricing provides businesses with the financial agility needed to navigate complex market dynamics while maintaining brand integrity and investment value. Within the branded merchandise sector, where pricing structures are deeply impacted by sourcing, production, and logistical shifts, optimizing cost strategies is essential to ensuring product affordability, brand perception, and market competitiveness.  
- [The BDA Advantage: Re-Sourcing for a Nimble and Flexible Supply Chain](https://www.bdainc.com/blog/2025/05/27/the-bda-advantage-re-sourcing-for-a-nimble-and-flexible-supply-chain/): In a global economy shaped by ongoing tariff changes, geopolitical disruptions, and unpredictable cost fluctuations, supply chain resilience has become essential. As one of the foundational pillars of the BDA Advantage, strategic re-sourcing allows organizations to maintain control, flexibility, and cost efficiency in their branded merchandise programs regardless of external pressures. With a robust supplier network that spans 22 countries, BDA brings unmatched insight and agility to every re-sourcing challenge. While we do maintain a presence in China, our network also extends to other key manufacturing hubs in Asia, including India, Bangladesh, Vietnam, Cambodia, and Taiwan. By actively leveraging the local expertise and competitive advantages offered by these countries, we drive efficiency and innovation and, in turn, mitigate supply chain risks.
- [The GitHub Shop: For Developers, By Developers](https://www.bdainc.com/blog/2025/05/23/introducing-the-github-shop-for-developers-by-developers/): We are excited to expand our partnership with GitHub by introducing new lines of developer-focused merchandise in the official GitHub Shop, designed to inspire and connect the technology community.
- [Top 5 Must-Have BDA Summer Essentials for Your Brand](https://www.bdainc.com/blog/2025/05/21/top-5-must-have-bda-summer-essentials-for-your-brand/): Summer 2025 is just around the corner, and it's the perfect time to elevate your brand with seasonal promotional products that combine style, functionality, and maximum visibility. BDA's latest summer collection, "Styles in the Sun," offers an impressive lineup of premium items designed to make your brand shine during the sunniest months of the year.
- [The BDA Advantage: Re-Merchandising for Brand Success](https://www.bdainc.com/blog/2025/05/15/the-bda-advantage-re-merchandising-for-brand-success/): Adapting your branded merchandise strategy to today’s uncertain economic conditions can mean the difference between strong engagement and missed opportunities. As a core pillar of the BDA Advantage, strategic re-merchandising enables organizations to respond to market shifts while maintaining brand integrity, managing costs, and maximizing impact.  
- [Discover Your Brand’s Untapped Potential with Affinity Club Marketing](https://www.bdainc.com/blog/2025/05/07/discover-your-brands-untapped-potential-with-affinity-club-marketing/): What untapped demographic is sitting just outside your brand's current reach? Affinity club marketing is the strategic bridge that allows organizations to connect with entirely new audience segments previously invisible to traditional marketing approaches.
- [Retail Activations: Turning Athletic Passion into Tangible Memories](https://www.bdainc.com/blog/2025/05/05/retail-activations-turning-athletic-passion-into-tangible-memories/): In the high-stakes world of sports marketing, there's a magic moment where passion meets commerce – and that moment lives in retail activations. Imagine transforming a fleeting athletic experience into a tangible memory, a collectible, a piece of history that fans can take home and cherish forever. This is where BDA Inc. turns sporting events from mere competitions into immersive, revenue-generating experiences that resonate far beyond the final whistle.
- [BDA Advantage: Navigating Market Dynamics with Expertise](https://www.bdainc.com/blog/2025/05/01/bda-advantage-navigating-market-dynamics-with-expertise/): As the business world undergoes profound changes in the global marketplace, aligning with strategic partners who not only react but develop solutions is more crucial than ever. With more than 42 years of experience and a dedicated tariff team, BDA is uniquely positioned to navigate market conditions and provide targeted solutions during periods of volatility. We call this the BDA Advantage. This allows us to mitigate cost pressures associated with current tariffs and other economic shifts, utilizing our approach to strategically re-merchandise, re-source, and re-price in response to varying market dynamics.  
- [BDA’s Premium Collectible Bundle for Microsoft Flight Simulator ](https://www.bdainc.com/blog/2025/04/29/bdas-premium-collectible-bundle-for-microsoft-flight-simulator/): In the world of simulation gaming, few titles command the respect and admiration that Microsoft Flight Simulator does. With its 2024 Limited Collector's Edition revival under the visionary leadership of Jörg Neumann, this legendary franchise reached unprecedented heights of realism and immersion, allowing virtual pilots to soar through photorealistic skies across a meticulously recreated Earth.
- [Celebrating Klay Thompson with Branded Sports Merchandise](https://www.bdainc.com/blog/2025/04/28/celebrating-klay-thompson-with-branded-sports-merchandise/): In the world of professional sports, few moments are as powerful as celebrating a legendary player's return to their home court. When Klay Thompson, the beloved Warriors shooting guard, returned to Chase Center for a highly anticipated matchup against the Mavericks, BDA Sports saw an opportunity to create a meaningful tribute that would connect fans to the Warriors brand on a deeper level.
- [Top 10 Eco-Friendly Promotional Products Employees Actually Want This Earth Day](https://www.bdainc.com/blog/2025/04/22/top-10-eco-friendly-promotional-products-employees-actually-want-this-earth-day/): Earth Day presents the perfect opportunity to demonstrate your company's environmental commitment through thoughtful, sustainable promotional products. Unlike conventional merch that can have a negative impact on the earth, eco-friendly merchandise creates lasting positive impressions while reducing the impact to nature.
- [The 2025 BDA Think Tank Awards: Celebrating Innovation in Sports Marketing](https://www.bdainc.com/blog/2025/04/21/the-2025-bda-think-tank-awards-celebrating-innovation-in-sports-marketing/): The 2025 BDA Think Tank Awards have officially crowned the most innovative sports marketing campaigns of the year, and the winners are truly game-changers. From Nashville to Phoenix, and Cleveland to Minnesota, these teams have proven that creativity and innovation can drive fan engagement and business results.
- [Express Yourself: BDA’s Pride Lookbook Celebrates Authentic Identity](https://www.bdainc.com/blog/2025/04/15/express-yourself-bdas-pride-lookbook-celebrates-authentic-identity/): At BDA, we know that Pride merchandise is more than just rainbows and slogans. It’s about creating tangible symbols of identity, belonging, and celebration. That's why we're excited to introduce our 2025 Pride Lookbook, Elevated Expressions, a carefully curated collection of apparel and merchandise designed to help you express your authentic self while showing solidarity with the LGBTQ+ community.
- [BDA Taps Sales Leader Nina Kersey to Accelerate Growth in Fitness Market](https://www.bdainc.com/blog/2025/04/15/bda-bolsters-fitness-market-presence-with-key-industry-executive/): WOODINVILLE, Wash., April 15, 2025 /PRNewswire/ -- Bensussen Deutsch & Associates, LLC (BDA), the nation's leading Merchandise Agency™ for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes-Benz, today announced the appointment of Nina Kersey as Senior Director of Sales. Bringing a wealth of industry knowledge and extensive leadership experience at Fortune 500 companies, Nina will play a key role in elevating the branded experience for BDA's fitness client portfolio.
- [China Tariff Update](https://www.bdainc.com/blog/2025/04/14/china-tariff-update/): The US-China trade relationship continues to evolve, with recent updates impacting businesses that rely on international trade. Here's what you need to know:
- [Navigating the New Normal: How BDA Can Help You Thrive Amidst Global Tariffs ](https://www.bdainc.com/blog/2025/04/04/how-bda-can-help-you-thrive-amidst-global-tariffs/): The recent announcements from the Trump administration have sent shockwaves through the global trade landscape. With tariffs ranging from 10% to 54% on a wide range of products, businesses are bracing for impact. At BDA, we're committed to supporting you through these changes and finding opportunities for growth. 
- [Curated Bow: Elevate Gifting with a Personal Touch](https://www.bdainc.com/blog/2025/04/03/curated-bow-elevate-gifting-with-a-personal-touch/): Curated Bow delivers a premium white-label gifting experience designed to strengthen connections with your clients, customers, and employees. Our personalized approach combines creative expertise with flawless execution, ensuring each gift makes a lasting impression that authentically represents your brand.
- [BDA Promotes Lisa Battistoni to Divisional Vice President of Program Management](https://www.bdainc.com/blog/2025/04/02/bda-promotes-lisa-battistoni-to-divisional-vice-president-of-program-management/): Bensussen Deutsch & Associates, LLC (BDA) is pleased to announce the promotion of Lisa Battistoni to Divisional Vice President of Program Management. In her new role, Lisa will oversee website programming for both B2B and B2C clients, manage all aspects of the online journey, and collaborate closely with cross-functional departments to ensure a flawless experience.
- [The 2025 BDA Think Tank: Uniting the Sports World Through Innovation and Collaboration](https://www.bdainc.com/blog/2025/03/26/2025-think-tank/): The 2025 BDA Sports Think Tank has officially concluded, marking another successful gathering of the brightest minds from the NFL, NBA, WNBA, NHL, AHL, MLS, and NWSL. From March 18-21, the Park MGM in Las Vegas transformed into a hub of innovation, collaboration, and networking as professionals from across the sports industry came together to share insights, best practices, and cutting-edge ideas. This diverse gathering underscores the remarkable rarity of the BDA Think Tank: there are few places in the sports world where so many teams and leagues converge in a single venue to collaboratively enhance brand connections. 
- [From Playground to Profession: BDA’s Katie Patterson Named Toy Association Ambassador](https://www.bdainc.com/blog/2025/03/19/katie-patterson-named-toy-ambassador/): When you think of play, what comes to mind? Engaging with your kids in a game around the house? Spending time on the playground when you were little? What about shaping the skills of tomorrow's innovators and leaders? This is how Katie Patterson thinks about play.
- [BDA Welcomes Tamara Borello as Divisional Vice President of Sales](https://www.bdainc.com/blog/2025/03/19/bda-appoints-tamara-borello-as-divisional-vice-president-of-sales/): Experienced Sales Executive Will Focus on Client Expansion, Growth, and Integration
- [BDA’s Impact on the Growing Women’s Sports Landscape](https://www.bdainc.com/blog/2025/03/13/bdas-impact-on-the-growing-womens-sports-landscape/): The landscape of women's sports is experiencing unprecedented growth, creating exciting new opportunities for fans, athletes, and partners alike:
- [The Ultimate Guide to Choosing Memorable Client Gifts](https://www.bdainc.com/blog/2025/03/06/the-ultimate-guide-to-choosing-memorable-client-gifts/): Choosing the right client gifts can transform a business relationship. A thoughtful, well-timed gift can strengthen bonds, build loyalty, and elevate your brand in the eyes of your clients. But how do you choose a gift that feels both professional and personal? Or one that aligns with your brand and resonates with recipients? This guide will walk you through the essentials of gifting, providing thoughtful ideas and strategies to leave lasting impressions and deepen engagement.
- [Tariff Changes and the Promotional Products Industry](https://www.bdainc.com/blog/2025/02/20/anticipated-tariff-changes-in-the-promotional-products-sector-february-update/): Updated March 28, 2025 
- [BDA Promotes Stuart Shepherd to Managing Director, EMEA](https://www.bdainc.com/blog/2025/02/19/bda-promotes-stuart-shepherd-to-managing-director-emea/): WOODINVILLE, Wash. Feb. 19 2025 – Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes-Benz, today announced the promotion of Stuart Shepherd to Managing Director, EMEA. Previously serving as Sales Director in EMEA, Stuart will take on expanded responsibilities with a focus on aligning BDA’s regional operations, enhancing supply chain efficiencies, and driving strategic growth across EMEA. Stuart’s appointment builds upon BDA’s recent European acquisitions including imp|gruppe and The Great Branding Company, and reinforces the company’s commitment to clients throughout the region including FIFA, Manchester United, Arsenal, and the French Football Federation.
- [Earth Day, Every Day – Eco Friendly Merchandise](https://www.bdainc.com/blog/2025/02/17/earth-day-every-day-eco-friendly-merchandise/): As environmental awareness grows, brands are rethinking their promotional strategies to align with sustainability. Consumers now expect companies to take meaningful steps toward reducing their ecological footprint, making sustainable merchandise an essential part of any modern brand strategy.
- [2025 Design Inspiration](https://www.bdainc.com/blog/2025/01/28/2025-design-inspiration/): COLOR: 2025’s Pantone's Color of the Year is Mocha Mousse, a calming neutral brown that may feel a bit dull, but when paired with optic pinks, optimistic yellows, nature greens, and acidic brights, the soft brown mousse becomes an unexpectedly cozy, grounding contrast.
- [On the Pulse: BDA’s 2025 Lookbook Series Sets the Stage for What’s Next](https://www.bdainc.com/blog/2025/01/15/on-the-pulse-bdas-2025-lookbook/): At BDA, we know that staying ahead of trends isn’t just about following what’s popular—it’s about anticipating what will connect with your audience tomorrow. That’s why we’re thrilled to introduce "On the Pulse," our 2025 Lookbook Series. This curated collection isn’t just a showcase of products; it’s your guide to making your brand stand out with innovation, creativity, and purpose.
- [Alliance Entertainment Acquires Handmade by Robots](https://www.bdainc.com/blog/2024/12/18/alliance-entertainment-acquires-handmade-by-robots/): PLANTATION, Fla., Dec. 18, 2024 (GLOBE NEWSWIRE) -- Alliance Entertainment Holding Corporation (Nasdaq: AENT), a global distributor and wholesaler specializing in music, movies, video games, electronics, arcades, toys, and collectibles, is proud to announce the acquisition of Handmade by Robots, a highly sought-after line of collectible vinyl figures. This acquisition bolsters Alliance Entertainment's growing collectibles division and reflects the company’s ongoing commitment to offering unique and innovative licensed products to its retail partners and collectors worldwide.
- [BDA Acquires Promotional Products Management Platform SwagUp](https://www.bdainc.com/blog/2024/12/04/bda-acquires-promotional-products-management-platform-swagup/): WOODINVILLE, Wash. Dec. 4, 2024 – Bensussen Deutsch & Associates LLC (BDA), the world’s leading Merchandise Agency™ for Fortune 1000 enterprise companies, entertainment properties, and activation partner for iconic sports leagues and teams around the globe, today announced the acquisition of promotional products and software company SwagUp. The acquisition reinforces BDA’s commitment to offering brands technology solutions that simplify the ordering and fulfillment of customized, curated branded merchandise.
- [Adapting to Anticipated Tariff Changes in the Promotional Products Sector](https://www.bdainc.com/blog/2024/11/26/adapting-to-anticipated-tariff-changes-in-the-promotional-products-sector/): As trusted partners, we wanted to take a moment and address recent developments regarding potential tariff changes that could impact our industry in the coming months.
- [Quality Assurance: Ensuring Brand Integrity](https://www.bdainc.com/blog/2024/11/25/quality-assurance-ensuring-brand-integrity/): Quality is everything when it comes to branded merchandise. Just one poorly made product can push customers away, with research showing that 32% of consumers will stop buying from a brand after a single bad experience. That’s why implementing a solid quality assurance process is crucial for maintaining your brand’s reputation. By ensuring that every product meets your standards, you protect your brand’s integrity and build long-lasting trust with your customers.
- [Maximizing Employee Engagement with Custom Incentives and Awards](https://www.bdainc.com/blog/2024/11/04/custom-merchandise-services/): Employee engagement is a critical driver of business success. Studies reveal that companies with highly engaged employees outperform their competitors by a staggering 202%. Nearly 80% of employees say they would work harder if they were better recognized. A well-executed incentive and awards program not only boosts morale but also fosters loyalty and enhances performance. Customizing recognition programs to align with company culture and individual employee preferences can significantly improve engagement, leading to a motivated and thriving workforce.
- [Navigating the Complexities of Global Sourcing for Branded Merchandise](https://www.bdainc.com/blog/2024/10/31/navigating-the-complexities-of-global-sourcing-for-branded-merchandise/): Global sourcing has become a critical strategy for brands looking to thrive in today’s competitive marketplace. According to a recent report, over 70% of companies are now relying on global sourcing to enhance their product offerings and reduce costs. While it opens up opportunities for accessing unique materials and innovative manufacturing techniques, global sourcing also presents distinct challenges, such as navigating supply chain complexities and ensuring ethical production practices. In this blog post, we’ll explore the key strategies to master global sourcing, empowering brands to leverage international markets effectively while maintaining quality and compliance.
- [The Future of Retail: Enhancing Customer Experience Through Branded Pop-Up Shops](https://www.bdainc.com/blog/2024/10/29/the-future-of-retail/): Pop-up shops are revolutionizing the retail experience by providing immersive, temporary environments that engage consumers directly. Recent studies show that 80% of shoppers say they are more likely to buy from brands that offer unique experiences. 
- [How E-commerce Platforms Can Transform Your Brand’s Reach](https://www.bdainc.com/blog/2024/10/15/ecommerce-solutions-for-brand-growth/): In today’s fast-paced digital landscape, eCommerce platforms are essential for brands aiming to stay relevant and accessible. With the shift from physical stores to digital retail solutions, businesses have the opportunity to engage with their audience in innovative ways, transcending geographical boundaries and expanding their customer base. A well-designed online storefront can transform a brand’s reach, allowing it to connect with customers 24/7, generate sales, and foster meaningful relationships.
- [Counselor Power 50 2024: No. 10 Jay Deutsch, BDA](https://www.bdainc.com/blog/2024/10/15/counselor-power-50-2024-no-10-jay-deutsch-bda/): Welcome to the 2024 Counselor Power 50 list, which ranks the most influential people in the industry.
- [Innovative Uses of Branded Merchandise in Sports Sponsorships](https://www.bdainc.com/blog/2024/10/15/innovative-uses-of-branded-merchandise-in-sports-sponsorships/): In the competitive world of sports, sponsors are always looking for ways to stand out and make a lasting impression. Branded merchandise in sports is one of the most effective tools for enhancing fan experiences, driving engagement, and building deeper connections with teams and sponsors alike. From custom apparel to collectible items, branded merchandise turns fleeting moments into enduring memories. Let's explore how branded merchandise can elevate sports sponsorship activations and create meaningful, long-term brand relationships.
- [The Impact of Licensed Sports Merchandise on Fan Engagement](https://www.bdainc.com/blog/2024/08/22/the-impact-of-licensed-sports-merchandise-on-fan-engagement/): Licensed sports merchandise has come a long way from its humble beginnings. Initially, fans had limited options, often settling for simple team shirts or hats. Today, the global market for sports merchandise has exploded, driven by online shopping and the increasing popularity of sports around the world. This evolution reflects how deeply fans want to connect with their favorite teams and athletes.
- [How Custom Merchandise Can Elevate Your Brand Presence](https://www.bdainc.com/blog/2024/08/09/how-custom-merchandise-can-elevate-your-brand-presence/): Custom merchandise plays a crucial role in building and elevating your brand presence. In today's competitive market, standing out is essential. Branded items create lasting impressions and foster strong connections with your audience by establishing visual correlations and reinforcing brand identity. Let’s explore how custom merchandise can help elevate your brand presence.
- [Leveraging Sports Licensing to Expand Your Brand’s Reach](https://www.bdainc.com/blog/2024/08/09/leveraging-sports-licensing-to-expand-your-brands-reach/): In today’s competitive marketplace, brands are constantly searching for innovative ways to expand their reach and connect with their audiences. One highly effective strategy is sports licensing. By aligning with the world of sports, brands can tap into a vast and passionate fanbase, create new revenue streams, and enhance their market presence. BDA holds licenses across multiple major leagues, including MLB, NFL, NHL, NBA, NCAA, MLS, FIFA, Olympics, UFC, WNBA, PGA Tour, NASCAR, NLL, and Premier League​​.
- [The Role of Promotional Products in Corporate Marketing Strategies](https://www.bdainc.com/blog/2024/07/26/promotional-products-corporate-marketing-strategies/): Discover the benefits, strategies, and future trends of using promotional products in corporate marketing to boost brand awareness and engagement.
- [BDA Partners with Mattel to Bring Barbie Game Day to the MLB and WNBA](https://www.bdainc.com/blog/2024/07/25/bda-partners-with-mattel-to-bring-barbie-game-day-to-the-mlb-and-wnba/): Bringing the Barbie Game Day to ballparks and stadiums truly heightens fan engagement and affords teams the ability to develop a new fanbase
- [Ultimate Guide to Promotional Merchandise Ideas](https://www.bdainc.com/blog/2024/06/20/ultimate-guide-to-promotional-merchandise-ideas/): Discover top promotional merchandise ideas, including eco-friendly options and high-quality custom items to enhance your brand visibility.
- [Top 12 Branded Merchandise Ideas to Elevate Your Brand](https://www.bdainc.com/blog/2024/06/20/top-12-branded-merchandise-ideas-to-elevate-your-brand/): Explore top branded merchandise ideas that enhance brand loyalty and visibility, from eco-friendly products to innovative tech items.
- [BDA Acquires Europe’s Leading Sports Merchandise Provider](https://www.bdainc.com/blog/2024/06/12/bda-acquires-europes-leading-sports-merchandise-provider/): BDA announces acquisition of The Great Branding company in the United Kingdom
- [The Strategic Power of Branded Merchandise in Modern Marketing](https://www.bdainc.com/blog/2024/05/13/the-strategic-power-of-branded-merchandise-in-modern-marketing/): In today's digital-first world, the enduring appeal and impact of branded merchandise stands out. These tangible tokens of brand identity do more than just complement digital marketing strategies; they offer a unique, personal way to engage audiences. From functional office supplies to luxurious bespoke items, branded merchandise transforms everyday objects into powerful ambassadors for a brand, creating lasting impressions in the physical world.
- [BDA Appoints Company Veteran as Managing Director of Philippines In-Country Sales Enablement and Operations](https://www.bdainc.com/blog/2024/03/29/bda-appoints-company-veteran-as-managing-director-of-philippines-in-country-sales-enablement-and-operations/): Bringing more than a decade of experience in progressive leadership roles at BDA, Orlowski takes on the managing director position overseeing all groups in Manila, as well as the opening of the newest BDA office in the region.
- [Print & Promo Marketing Ranks BDA 4th Among Leading Merchandise Distributors](https://www.bdainc.com/blog/2023/12/22/print-promo-marketing-ranks-bda-4th-among-leading-merchandise-distributors/): BDA has been recognized as the
4th top distributor with a revenue approaching the half-billion-dollar mark. This achievement in the ranking is a testament to the company’s strong commitment to excellence in all aspects of its business.
- [BDA Welcomes Anouk Pape as DVP of Marketing and Creative Services](https://www.bdainc.com/blog/2023/10/11/bda-welcomes-anouk-pape-as-dvp-of-marketing-and-creative-services/): Bensussen Deutsch & Associates, LLC (BDA), the premier Merchandise Agency™ representing iconic brands such as Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes Benz, has proudly announced the appointment of Anouk Pape as their new DVP (Director of Vice President), Marketing and Creative Services. Anouk Pape brings an extensive wealth of knowledge and a proven track record in global enterprise marketing, highlighting BDA's commitment to expanding its international presence.
- [The Story Behind BDA’s European Expansion – and What Lies Ahead](https://www.bdainc.com/blog/2023/07/14/the-story-behind-bdas-european-expansion-and-what-lies-ahead/): BDA, a top 40 distributor in the promotional products industry, is making significant strides in expanding its international presence. The company, based in Woodinville, WA, recently acquired ipm | gruppe, a prominent distributor in Germany. This move marked BDA's first office in Germany, emphasizing the company's commitment to strengthening its European footprint. Germany, with its robust national economy, represents the largest promotional product sales market in Europe.
- [PSBJ Reveals its Largest Washington State-based Private Companies List](https://www.bdainc.com/blog/2023/06/30/psbj-reveals-its-largest-washington-state-based-private-companies-list/): In the competitive landscape of Washington State's business sector, achieving recognition for growth and success is no small feat. BDA, a leading global marketing agency, has recently made headlines by securing the 27th position in Puget Sound Business Journal's prestigious Top Private Companies in Washington State list. This remarkable achievement not only highlights the company's rapid expansion but also showcases its ability to thrive in a challenging market.
- [BDA Expands Global Footprint with Acquisition of Top Germany-Based Distributor IPM | Gruppe](https://www.bdainc.com/blog/2023/06/28/bda-expands-global-footprint-with-acquisition-of-top-germany-based-distributor-ipm-gruppe/): WOODINVILLE, Wash. -  June 28, 2023 - Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes Benz, today announced it has completed the acquisition of leading promotional products service provider in Germany, ipm | gruppe.
- [F45 Training Signs Merchandise Partnership with BDA](https://www.bdainc.com/blog/2023/06/07/f45-training-signs-merchandise-partnership-with-bda/): Bensussen Deutsch & Associates, LLC (BDA), a leading branded merchandise agency, has announced a strategic merchandise partnership with F45 Training Holdings Inc. (NYSE: FXLV), a global fitness community known for its in-person and on-demand workouts. BDA, renowned for its work with iconic brands such as Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes Benz, will collaborate with F45 to create a new line of merchandise. This merchandise will be available for purchase through F45's website and various F45 studios across the United States.
- [BDA Secures Gold Sustainability Rating from EcoVadis](https://www.bdainc.com/blog/2023/06/05/bda-secures-gold-sustainability-rating-from-ecovadis/): Bensussen Deutsch & Associates, LLC (BDA), a leading Merchandise Agency™ for renowned brands like Major League Baseball, Johnson & Johnson, and Mercedes Benz, has achieved a Gold-level rating from EcoVadis for its North American operations. EcoVadis is a prominent sustainability ratings provider that collaborates with over 100,000 companies worldwide, assessing their Corporate Social Responsibility (CSR) efforts. The Gold rating is the second-highest level of recognition and acknowledges BDA's strong commitment to sustainability.
- [Can the Angels promote their on-field product enough to convince Shohei Ohtani to stay?](https://www.bdainc.com/blog/2023/03/28/can-the-angels-promote-their-on-field-product-enough-to-convince-shohei-ohtani-to-stay/): The Los Angeles Angels' promotional calendar is filled with Shohei Ohtani-themed merchandise, including bobbleheads, T-shirts, tote bags, blankets, and puzzles, offered to fans at home games until July 1. Despite no official word on Ohtani's departure, there's uncertainty surrounding his future with the team as he becomes eligible for free agency after the season.
- [Bensussen Deutsch & Associates Appoints Rob Martin as Chief Experience Officer](https://www.bdainc.com/blog/2023/02/28/bensussen-deutsch-associates-appoints-martin-as-chief-experience-officer/): Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes Benz, today announced the appointment of Rob Martin as Chief Experience Officer (CXO). With BDA's rapid growth and expansion of its client roster, the creation of the CXO role will ensure a continued focus on delivering an outstanding client experience. With nearly 15 years in leadership roles at BDA, Rob has been at the forefront of growing the agency through global expansion, new client partnerships, acquisitions, corporate marketing, and managing massive technology infrastructure initiatives.
- [BDA United Kingdom Office Achieves Platinum Sustainability Rating from EcoVadis](https://www.bdainc.com/blog/2022/12/13/bda-united-kingdom-office-achieves-platinum-sustainability-rating-from-ecovadis/): Bensussen Deutsch & Associates, LLC (BDA), a renowned merchandise agency for iconic brands, has earned a prestigious Platinum rating for Sustainability Performance from EcoVadis in their United Kingdom office. This accolade reflects BDA's outstanding dedication to Corporate Social Responsibility (CSR) and places them at the highest level of recognition.
- [BDA Acquires Dallas-Based Idea Planet as Part of Ongoing Global Growth Plan and Category Expansion Strategy](https://www.bdainc.com/blog/2022/06/21/bda-acquires-dallas-based-idea-planet-as-part-of-ongoing-global-growth-plan-and-category-expansion-strategy-2/): Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including the MLB, The Home Depot and Mercedes Benz, today announced it has completed the acquisition of consumer insight and merchandise innovations agency, Idea Planet.
- [BDA Scores big with a Best Place to Work Award Win](https://www.bdainc.com/blog/2022/12/12/bda-scores-big-with-a-best-place-to-work-award-win/): WOODINVILLE, Wash, – Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including Major League Baseball, The National Football League, The Home Depot, NBC and Mercedes Benz, has been named a bronze winner in the Best Place to Work category for the 12th annual Best in Biz Awards. The program is the only independent business awards program in North America, judged each year by prominent editors and reporters from top-tier U.S.-based publications.
- [UK Offices Achieve Platinum Rating for Sustainability](https://www.bdainc.com/blog/2022/11/03/uk-offices-achieve-platinum-rating-for-sustainability/): As part of its ongoing commitment to sustainability, BDA is proud to announce that the UK offices have achieved a Platinum score from sustainability monitoring company EcoVadis. BDA has achieved a score of 76 out of 100, which puts it in the top 1% of companies assessed by EcoVadis.
- [Print+Promo Top Distributors 2022](https://www.bdainc.com/blog/2022/09/20/printpromo-top-distributors-2022/): We're honored to announce that BDA has once again been recognized by Print+Promo Marketing Magazine on their annual Top Distributors list!
- [ASI Top Distributors 2022](https://www.bdainc.com/blog/2022/08/01/asi-top-distributors-2022/): We're honored for being recognized as one of the top distributors on the Advertising Specialty Institute (ASI) Top 40 Distributors list!
- [Revolving Door Agency Moves: Carat, Gravity Global, RSA Films & More](https://www.bdainc.com/blog/2022/06/17/revolving-door-agency-moves-carat-gravity-global-rsa-films-more/): Bensussen Deutsch & Associates (BDA), a merchandise agency for brands including the MLB, The Home Depot and Mercedes Benz, has completed the acquisition of consumer insight and merchandise innovations agency, Idea Planet.
- [BDA Acquires Idea Planet](https://www.bdainc.com/blog/2022/06/17/bda-acquires-idea-planet/): Bensussen Deutsch & Associates (BDA, asi/137616), a Top 40 promotional products distributor based in Woodinville, WA, has acquired Idea Planet (asi/229498), a merchandise agency/distributorship. Terms of the deal were not released.
- [MLB Licensee: Promotional Giveaways not at 2019 Levels](https://www.bdainc.com/blog/2022/06/02/mlb-licensee-promotional-giveaways-not-at-2019-levels/): In the first few weeks after the end of MLB's 99-day lockout, Jay Deutsch's phone lit up relentlessly.
- [Tableau Wraps Up Another Successful Conference Exceeding Goals](https://www.bdainc.com/blog/2022/05/23/tableau-wraps-up-another-successful-conference-exceeding-goals/): This year's Tableau Conference was a huge success as BDA participated in the first in-person conference since 2019. Tableau, a visual analytics platform, has transformed the way organizations everywhere, from non-profits to global enterprises and across all industries and departments, use data to solve problems. TC22 is their annual conference designed to bring together communities from across the nation to nurture connections and enhance data skills, with in-person instruction and user groups, live forums and Q&A data sessions.
- [PSBJ Reveals 2022 Middle Market Honorees](https://www.bdainc.com/blog/2022/05/13/psbj-reveals-2022-middle-market-honorees/): You could call him the man who unleashed the Kraken. Jay Deutsch, founder and CEO of global merchandise supplier BDA sold $1 million worth of Seattle Kraken T-shirts, hats and jerseys during the team's opening weekend alone. As minority co-owner of the Seattle Kraken, he said all sales proceeds went to philanthropy. The Kraken finished their inaugural season with a one-goal loss to Winnipeg. But Deutsch came out a winner, leading BDA to 25.2% revenue growth in 2021 compared with 2020, and total revenue of $351 million for the year despite monumental supply chain and logistics challenges.
- [BDA’s Think Tank Summit Fosters Collaboration Across Professional Sports Leagues](https://www.bdainc.com/blog/2022/04/04/bdas-think-tank-summit-fosters-collaboration-across-professional-sports-leagues/): Back in 1995, BDA was just beginning to work with professional baseball teams across the country, in addition to being an official partner of Major League Baseball. This unique vantage point helped BDA realize the opportunity to bring together representatives of each team to collaborate and share best practices. Never one to miss an opportunity, BDA created 'Think Tank', a one-of-its-kind, multi-day conference of mind share, cooperation and relationship building for MLB teams.
- [Sports Teams Confront Supply Chain Shortages as Holidays Near](https://www.bdainc.com/blog/2021/12/20/sports-teams-confront-supply-chain-shortages-as-holidays-near/): When NWSL expansion team Angel City FC formally unveiled its primary kit on Nov. 17, including a creative video montage featuring celebrities and team investors such as Natalie Portman and Eva Longoria, the team didn't actually have a physical product for fans to buy.
- [BDA Expands Into the EU With Distribution Center in Amsterdam](https://www.bdainc.com/blog/2021/12/09/bda-expands-into-the-eu-with-distribution-center-in-amsterdam/): Bensussen Deutsch & Associates LLC (BDA), Woodinville, Washington, announced a new distribution and fulfillment center in Amsterdam, Netherlands, to reduce shipping times, expedite importing and lower costs for the branded merchandise needs of its leading global enterprise clients.
- [BDA LLC Expands Into European Union With Distribution Center in the Netherlands](https://www.bdainc.com/blog/2021/12/09/bda-llc-expands-into-european-union-with-distribution-center-in-the-netherlands/): WOODINVILLE, Wash., Dec. 9, 2021 /PRNewswire/ -- Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including the NFL, Hulu and Allianz, today announced a new distribution and fulfillment center in Amsterdam to reduce shipping times, expedite importing and lower costs for the branded merchandise needs of its leading global enterprise clients.
- [BDA Grows in Canadian Market With New Fulfillment Center in Waterloo, Ontario](https://www.bdainc.com/blog/2021/12/02/bda-grows-in-canadian-market-with-new-fulfillment-center-in-waterloo-ontario/): WOODINVILLE, Wash. – October 04, 2021 — Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including Sun Life, Exxon Mobil, Mazda and Paccar, today announced a new fulfillment center in Waterloo, Ontario to meet growing demand, be in closer proximity to clients and ultimately reduce shipping times and lower costs for the branded merchandise needs of its leading global enterprise clients.
- [BDA Partners with Iconic Zamboni Company to Deliver Exceptional Branded Experiences](https://www.bdainc.com/blog/2021/11/23/bda-partners-with-iconic-zamboni-company-to-deliver-exceptional-branded-experiences/): WOODINVILLE, Wash. -- Bensussen Deutsch & Associates, LLC. (BDA), the nation's premier Merchandise Agency™, serving Fortune 1000 companies worldwide and sports and entertainment industries, today announced a promotional licensing partnership with the Zamboni Company, the manufacturer of the ice resurfacing machines which have become the "familiar mascot" for hockey arenas and ice rinks around the world.
- [Seattle Merch Agency BDA Signs Licensing Deal with Zamboni Company](https://www.bdainc.com/blog/2021/11/23/seattle-merch-agency-bda-signs-licensing-deal-with-zamboni-company/): Seattle-based merchandise agency Bensussen Deutsch & Associates has inked a three-year promotional licensing deal with the Zamboni Company, a manufacturer of ice resurfacing equipment. No specifics on financials or details about the deal's economic framework could be provided. "How do we bring the Zamboni brand to life," said BDA co-Founder & CEO Jay Deutsch. "Now, how do we make that very specific to the team and make it an incredible opportunity for the Zamboni to get into fans' hands? ... We look holistically across the promotional and premium market, and then we tailor promotions for the specific teams and sponsors." BDA can leverage the Zamboni licensing rights across all 32 NHL clubs and 31 AHL teams, among other organizations which use Zamboni. Examples of Zamboni promotional items could range anywhere from a Zamboni diecast toy and apparel featuring the more than 70-year-old brand to a poster with a picture of a Zamboni on the ice. "We have our full range of opportunities to utilize the license in order to meet the needs of the teams and sponsors," said Deutsch, who also owns a minority stake in the NHL expansion Kraken.
- [Meet the man Behind the Merch: Jay Deutsch of the Seattle Kraken](https://www.bdainc.com/blog/2021/11/22/meet-the-man-behind-the-merch-jay-deutsch-of-the-seattle-kraken/): SEATTLE -- You can't go anywhere around Seattle right now without seeing someone wearing Kraken gear. From hats to hoodies to hockey jerseys, that "S" has turned into a fashion statement.
- [Releasing the Kraken](https://www.bdainc.com/blog/2021/10/27/releasing-the-kraken/): The founder/CEO of Top 40 promotional products distributor BDA (asi/137616) is also a co-owner of the Seattle Kraken, the National Hockey League's newest franchise.
- [BDA Achieves Top Environmental and Quality Management Certifications](https://www.bdainc.com/blog/2021/09/20/bda-achieves-top-environmental-and-quality-management-certifications/): For nearly 40 years, we have worked with customers in nearly every corner of the globe, offering innovative solutions while helping to build meaningful connections between consumers and brands. And while our focus has always been on driving value creation for our clients we have never been as focused on our corporate social responsibility and the environmental footprint we leave behind.
- [UFC Partnership Drives BDA’s Vegas Expansion](https://www.bdainc.com/blog/2021/08/12/ufc-partnership-drives-bdas-vegas-expansion/): A strong business relationship with Ultimate Fighting Championship (UFC) is one of the key catalysts for Top 40 promotional products distributor BDA (asi/137616) deciding to expand its Las Vegas office, the company announced Thursday, Aug. 12.
- [Creating Diverse, Inclusive And Equitable Workplaces](https://www.bdainc.com/blog/2021/08/06/creating-diverse-inclusive-and-equitable-workplaces/): What can we do to create a workplace that is more diverse, equitable and inclusive than the one we have today? Arlene Pace Green, PhD, founder of Dallas, Texas-based Enelra Talent Solutions, asked that question while speaking at PPAI Women's Leadership Conference Direct-2-You in June. Her virtual presentation, "At The Intersection Of Diversity, Inclusion & Equity: What We Can Do To Advance Systemic Opportunity In Our Workplace," was aimed at examining the key definitions of diversity, inclusion and equity, and how these definitions have changed over time, along with exploring what individuals can do to advance racial and gender equity in today's organizations.
- [PPAI Interviews BDA’s DEI Task Force Member Monique Erving](https://www.bdainc.com/blog/2021/08/06/ppai-interviews-bdas-dei-task-force-member-monique-erving/): PPAI Interviews BDA's DEI Task Force Member Monique Erving
- [ASI Reports Top 40 Distributors of 2021](https://www.bdainc.com/blog/2021/07/08/asi-reports-top-40-distributors-of-2021/): In a year that completely upended the promo industry, it's no surprise there's a shake-up at the top of the latest Top 40 list of distributors. HALO Branded Solutions is the new number-one distributor; it replaces 4imprint, which slides two spots after losing nearly $290 million in revenue last year. And there was certainly more movement elsewhere on the list. Two distributors broke their way into the Top 10, while three cracked the overall rankings. A handful of companies made astronomical gains while others suffered surreal losses. And yet, despite all the business hardships, the Top 40 companies strengthened their grip on the industry, and now account for over a third of all promo sales. Even in an unprecedented year, some things don't change.
- [BDA Promotes Wilkerson to Executive Role](https://www.bdainc.com/blog/2021/07/02/bda-promotes-wilkerson-to-executive-role/): Jon Wilkerson has a track record of success.
- [BDA LLC Expands Executive Team with Chief Human Resources Officer](https://www.bdainc.com/blog/2021/06/03/bda-llc-expands-executive-team-with-chief-human-resources-officer/): At BDA,WOODINVILLE, Wash., June 3, 2021 — Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands, today announced the expansion of its executive team with the addition of Tara Denman as Chief Human Resources Officer. In this role, Denman will lead the Company's global people strategy including employee engagement, talent acquisition and development, compensation and benefits as well as organizational effectiveness, culture and diversity initiatives.
- [BDA Force for Good Campaign](https://www.bdainc.com/blog/2021/04/16/bda-force-for-good-campaign/): At BDA, we wanted to make 2021 a year of hope and opportunity, and that’s why last December, we turned our annual holiday giving program into the BDA Force For Good Holiday Campaign. Through this campaign, BDA set aside up to $50,000 in donations to three incredible organizations that have a passionate focus on issues that affect our society - One Love Foundation, Equal Justice Initiative, and the American Red Cross.
- [MLB Left With a Backlog of Unused Bobbleheads](https://www.bdainc.com/blog/2021/04/01/mlb-left-with-a-backlog-of-unused-bobbleheads/): MLB opening day has arrived for 2021, despite the challenges of the pandemic. The league played its games last year without any fans - so what do teams do with all that unused giveaway merchandise? Kris Van Cleave traveled to a warehouse in Washington state, where most of it is kept.
- [When Baseball Returns, This Company Will Help Teams Delight Their Fans Once Again](https://www.bdainc.com/blog/2021/02/10/when-baseball-returns-this-company-will-help-teams-delight-their-fans-once-again/): New York Mets first baseman Pete Alonso stands mouth agape, bat resting by his side, one finger pointing in the air to celebrate a home run. This six-inch-tall Alonso never moves from this position, aside from when his oversized head wobbles up and down. The Pete Alonso bobblehead is one of 25,000 that were manufactured last year by BDA, a Seattle-based sports merchandise company that makes promotional items for all 30 Major League Baseball organizations.
- [4 Million Extra Bobbleheads? 2020’s Lost MLB Giveaways Could be a Jackpot for Fans](https://www.bdainc.com/blog/2021/02/09/4-million-extra-bobbleheads-2020s-lost-mlb-giveaways-could-be-a-jackpot-for-fans/): Trevor Williams thought there was no way the Pittsburgh Pirates would cancel his bobblehead day. Amid the chaos following the outbreak of COVID-19 and the announcement of a delay to the 2020 Major League Baseball season, the starting pitcher at first figured they'd need to wait only an extra week or so before handing them out.
- [Seattle Magazine – Best Place to Get Kraken Fan Gear](https://www.bdainc.com/blog/2021/01/08/seattle-magazine-best-place-to-get-kraken-fan-gear/): While there’s no wrong way to show your Kraken fanhood, Seattle hockey fans now agree that there is a best way. The new Seattle Kraken Store at Chandler’s Cove was named Best Place to Get Your Fan Gear by Seattle Magazine in its December Best of 2020 issue.
- [BDA Lets Russ Cook](https://www.bdainc.com/blog/2020/12/29/bda-lets-russ-cook/): For more than 35 years, BDA has been providing the ingredients and sharing the recipes brands needed to tell their story and become part of the conversation around the dinner table.
- [Best Brand: Seattle Kraken](https://www.bdainc.com/blog/2020/12/14/best-brand-seattle-kraken/): The NHL voted to award an expansion franchise to Seattle in December 2018. That year the Seattle Times launched a contest asking for reader submissions for what the name of the city's first NHL team should be. The newspaper received 1,000 unique names, according to CEO Tod Leiweke, who "looked at every doggone one of them," he laughed.
- [BDA Sells Its PowerA Brand](https://www.bdainc.com/blog/2020/11/11/bda-sells-its-powera-brand/): Top 40 promotional products distributor Bensussen Deutsch & Associates (BDA, asi/137616) has sold its video gaming accessories brand, PowerA, to ACCO Brand Corporation, one of the world's largest producers of branded academic, consumer and business products. Financial terms of the deal were not released.
- [BDA Announces Sale of PowerA to ACCO Brands](https://www.bdainc.com/blog/2020/11/11/bda-announces-sale-of-powera-to-acco-brands/): WOODINVILLE, WA, November 10, 2020 – Bensussen Deutsch & Associates, LLC (BDA), today announced it has completed a transaction to transfer ownership of PowerA, its award-winning video gaming accessories brand, to ACCO Brands Corporation (NYSE: ACCO). Launched in 2009, PowerA identified a need in the marketplace for third-party gaming controllers, audio headsets, and charging accessories with a focus on exceptional design, quality craftsmanship, and player comfort. For the past 11 years, PowerA has created products that delight gamers and seamlessly extend the unique experiences offered by global brands like Sony, Nintendo, and Microsoft.
- [Game On – BDA Announces Sale of PowerA to ACCO Brands](https://www.bdainc.com/blog/2020/11/11/game-on-bda-announces-sale-of-powera-to-acco-brands/): BDA this week announced the sale of its 11-year old gaming division to ACCO Brands Corporation, one of the world's largest designers, marketers and manufacturers of branded academic, consumer and business products. The full PowerA team - including current president Eric Bensussen - will continue to lead efforts in Woodinville, joining forces with ACCO Brand's global footprint to fuel the PowerA brand and accelerate the rapid growth and product adoption across the console, mobile and PC gaming space.
- [Seattle Kraken Gives $405,000 to Non-profits After Campaign](https://www.bdainc.com/blog/2020/09/23/seattle-kraken-gives-405000-to-non-profits-after-campaign/): SEATTLE — The Seattle Kraken say the initial launch of the team's branded gear was a boon for local non-profits.
- [Seattle Kraken Merchandise Sales set new Standard for NHL Expansion Teams](https://www.bdainc.com/blog/2020/09/04/seattle-kraken-merchandise-sales-set-new-standard-for-nhl-expansion-teams/): People can’t get enough Seattle Kraken gear.
- [The Kraken Hits Another Milestone](https://www.bdainc.com/blog/2020/09/02/the-kraken-hits-another-milestone/): Another day, another milestone for the Seattle Kraken. The new Seattle Hockey Store at Chandler's Cove sold 200% more gear in its first week than the Las Vegas Golden Knights did its first week back in 2016. Seattle hockey fans cannot get enough of the Kraken.
- [BDA Names New CIO](https://www.bdainc.com/blog/2020/08/31/bda-names-new-cio/): Bensussen Deutsch & Associates (BDA; asi/137616), the fifth largest distributor by revenue in the North American promotional products industry, has hired Steve Gomez as its chief information officer/chief digital officer.
- [New CIO and Chief Digital Officer Brings Innovation and Experience to BDA](https://www.bdainc.com/blog/2020/08/28/new-cio-and-chief-digital-officer-brings-innovation-and-experience-to-bda/): Name: Steve Gomez - Chief Information Officer and Chief Digital Officer
- [Record Breaking Sales of Seattle Kraken Merch](https://www.bdainc.com/blog/2020/08/10/record-breaking-sales-of-seattle-kraken-merch/): Fans of the National Hockey League's newest expansion team can't get enough of the club's branded swag. BDA's Jay Deutsch is a minority owner of the team.
- [In Conversation With Jay Deutsch: Seattle Kraken Launch](https://www.bdainc.com/blog/2020/07/28/in-conversation-with-jay-deutsch-seattle-kraken-launch/): The CEO of Top 40 promo firm BDA is a co-owner in the new just-named NHL franchise, which also debuted a merch line with a charitable focus.
- [Jay Deutsch Reacts to the Kraken](https://www.bdainc.com/blog/2020/07/24/jay-deutsch-reacts-to-the-kraken/)
- [It’s Official – The 32nd NHL Franchise is the Seattle Kraken](https://www.bdainc.com/blog/2020/07/23/its-official-the-32nd-nhl-franchise-is-the-seattle-kraken/): The team's new name and logo reference a mythical sea monster that has taken on popular appeal in recent years. It is already being met with cheers.
- [BDA Maintains High Ranking on Promo Marketing’s Top Distributors of 2020](https://www.bdainc.com/blog/2020/07/08/bda-maintains-high-ranking-on-promo-marketings-top-distributors-of-2020/): Woodinville, Wash - July 8, 2020 — Bensussen Deutsch & Associates, LLC (BDA), the nation's modern Merchandise Agency™ for iconic brands, today announced it has earned fourth place among this year's top promotional product distributors according to Promo Marketing's Top Distributor List.
- [BDA Expands Global Footprint with Three New Canadian Offices](https://www.bdainc.com/blog/2020/06/24/bda-expands-global-footprint-with-three-new-canadian-offices/): WOODINVILLE, Wash. – June 24, 2020 — Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency™ for iconic brands, today announced the opening of three new sales offices in Canada to proactively meet its enterprise clients’ branded merchandise needs. The new offices - located in Calgary, Toronto and Waterloo - expand BDA’s North American footprint and are the first new Canadian offices since the launch of BDA’s fulfillment and distribution center in Windsor in 2010.
- [Listen Up! PowerA Acquires Gaming Audio Brand LucidSound](https://www.bdainc.com/blog/2020/06/23/listen-up-powera-acquires-gaming-audio-brand-lucidsound/): WOODINVILLE, Wash. – June 23, 2020 – PowerA, a global market leader in enhancing interactive entertainment with officially licensed gaming accessories, is announcing the acquisition of LucidSound, makers of premium gaming headsets designed for the modern gamer. Over the course of the next year, PowerA plans on bringing LucidSound into the fold and merging operations into the PowerA umbrella in a phased approach, while maintaining the core identities of each brand.
- [Promo Marketing Announces 2020 Top Distributors](https://www.bdainc.com/blog/2020/06/22/promo-marketing-announces-2020-top-distributors/): In the first few days of the coronavirus pandemic in the U.S., when the stay-at-home orders started to drop, businesses abruptly shut down and things got especially chaotic, we had to make a choice: move ahead with our annual Top Distributors list and celebrate the successes of a simpler time, or bag the whole thing and fill these pages with something else. It was a unanimous choice from the Promo Marketing staff—the list would go on. After months of planning, outreach, emails, phone calls, spreadsheets, more emails, meetings and mild profanity, we can safely say it was the right choice.
- [BDA Cares Foundation is in for All in Seattle](https://www.bdainc.com/blog/2020/04/08/bda-cares-foundation-is-in-for-all-in-seattle/): This is an unprecedented time for our community. Our great city remains one of the hardest hit by the COVID-19 outbreak, and the impact has been devastating. As a native Seattle resident, it breaks my heart to see businesses shutting down, restaurants closing, hardworking people losing their jobs and their loved ones. Eric and I started BDA here in 1984, raised our families here, and have been so fortunate to work with astonishingly smart and kind business leaders from every major industry in the Pacific Northwest.
- [BDA Obtains QCA Accreditation](https://www.bdainc.com/blog/2020/04/01/bda-obtains-qca-accreditation/): Quality Certification Alliance (QCA), Chicago, Ill., has awarded QCA’s Distributor Certificate to Woodinville, Washington-based Bensussen Deutsch & Associates LLC (BDA).
- [BDA Announces Significant Fulfillment Center Upgrade](https://www.bdainc.com/blog/2020/02/03/bda-announces-significant-fulfillment-center-upgrade/): BDA's Midwest Fulfillment Center (MFC) is getting an upgrade! In February 2020, BDA will roll out its latest initiative to drive client value through a significant investment in warehouse management, inventory management and fulfillment technology.

## Pages
- [New Brand](https://www.bdainc.com/newbrand/): https://vimeo.com/1180666619/90ef6e8671
- [Lookbooks Test](https://www.bdainc.com/lookbooks-test/): The leading trends, the latest products. BDA’s lookbooks showcase a diverse range of merchandise that deeply embodies customer habits and lifestyles.
- [Slider Test](https://www.bdainc.com/slider-test/)
- [Think Tank](https://www.bdainc.com/sports/think-tank/): Each year BDA brings together representatives from leagues, teams and sponsors to connect and share best practices within the sports marketing and promotions industry.
- [GDPR Info](https://www.bdainc.com/gdpr-info/): GDPR Information Request
- [CCPA Info](https://www.bdainc.com/ccpa-info/): CCPA Information Request
- [Sustainability](https://www.bdainc.com/about-us/sustainability/): We view sustainability as a result of our actionable choices. Join us as we responsibly work towards a better, healthier tomorrow.
- [Diversity, Equity, & Inclusion](https://www.bdainc.com/about-us/diversity-equity-inclusion/): At BDA, we are committed to reflecting the diversity of the communities in which we live and work.
- [Social Responsibility](https://www.bdainc.com/sports/responsibility/): As a large company supporting highly visible and widely loved brands, we understand it is also our responsibility to enable our clients to support their sustainability goals across a number of disciplines. Within our vertical, we can drive CSR related strategies through shipping and logistics, technology, people, and products and materials.
- [Careers](https://www.bdainc.com/careers/): Let’s bring our brands together, explore the possibilities, and reach your potential with BDA.
- [Lookbooks](https://www.bdainc.com/europe/lookbook/): The leading trends, the latest products. BDA’s lookbooks showcase a diverse range of merchandise that deeply embodies customer habits and lifestyles.
- [Leadership](https://www.bdainc.com/europe/leadership/): An executive team representing a mix of extensive BDA tenure as well as expertise in various industries, our leadership group is committed to both the continual growth of our Associates by investing in their learning and the success of our clients by raising the bar of what is possible.
- [Leadership](https://www.bdainc.com/canada/leadership/): An executive team representing a mix of extensive BDA tenure as well as expertise in various industries, our leadership group is committed to both the continual growth of our Associates by investing in their learning and the success of our clients by raising the bar of what is possible.
- [Leadership](https://www.bdainc.com/sports/history-leadership/): An executive team representing a mix of extensive BDA tenure as well as expertise in various industries, our leadership group is committed to both the continual growth of our Associates by investing in their learning and the success of our clients by raising the bar of what is possible.
- [Capabilities](https://www.bdainc.com/sports/capabilities/): From design and licensing to e-commerce and logistics, we’ll bring any branded merchandise need to market through our in-house services.
- [Capabilities](https://www.bdainc.com/europe/europe-capabilities/): From design and licensing to e-commerce and logistics, we’ll bring any branded merchandise need to market through our in-house services.
- [Capabilities](https://www.bdainc.com/canada/capabilities/): From design and licensing to e-commerce and logistics, we’ll bring any branded merchandise need to market through our in-house services.
- [Solutions](https://www.bdainc.com/europe/europe-solutions/): From one-off promotional opportunities to full turn-key enterprise programs, we’ll find the right merchandise solution to make your brand memorable.
- [Solutions](https://www.bdainc.com/canada/solutions/): From one-off promotional opportunities to full turn-key enterprise programs, we’ll find the right merchandise solution to make your brand memorable.
- [Solutions](https://www.bdainc.com/sports/solutions/): From promo activations, retail experiences, and gifting to uniform programs, recognition, clubs, and outreach, our merchandise solutions elevate sports properties both on and off the field.
- [BDA Canada Homepage](https://www.bdainc.com/canada/): With offices and associates in Toronto and Vancouver along with a warehouse for distribution, we are structured to provide world-class service when you need it, wherever you need it.
- [BDA Europe Homepage](https://www.bdainc.com/europe/): Our Merchandise Agency approach revolutionises promotional products by offering curated collections, industry-specific activation expertise, and custom created solutions that perfectly embody your brand.
- [Contact](https://www.bdainc.com/contact/): Due to our unique ability to partner with you from product development through full distribution, BDA is your turn-key, one-stop shop for all merchandise solutions. We are here to listen, learn, consult, and provide solutions. No matter the scope of your brand project, we want to earn your partnership through our boundary-pushing creativity, motivated work ethic, and detail-oriented customer service. We are here when you are ready.
- [glossary](https://www.bdainc.com/glossary/)
- [Locations](https://www.bdainc.com/locations/): Availability and responsiveness are critical to a close partnership. With account teams in our client markets, and offices, distribution centers, and warehouses around the world, we are positioned to respond to your needs with agility and precision.
- [Lookbooks](https://www.bdainc.com/lookbook/): The leading trends, the latest products. BDA’s lookbooks showcase a diverse range of merchandise that deeply embodies customer habits and lifestyles.
- [Agency Approach](https://www.bdainc.com/about-us/agency-approach/): Combining white-glove service and unmatched expertise, we redefine what a merchandise agency can be. Every detail is handled in-house by industry specialists who understand how to elevate branded products into strategic, high-impact experiences. With superior global sourcing, economies of scale, and bold innovation, we deliver solutions that bring real results for any company, in any market, anywhere on earth.
- [Industries](https://www.bdainc.com/industries/): Our merchandise solutions help iconic brands stand out in their sector and make bold impressions with customers.
- [Solutions](https://www.bdainc.com/solutions/): From one-off promotional opportunities to full turn-key enterprise programs, we’ll find the right merchandise solution to make your brand memorable.
- [Leadership](https://www.bdainc.com/about-us/history-leadership/): An executive team representing a mix of extensive BDA tenure as well as expertise in various industries, our leadership group is committed to both the continual growth of our Associates by investing in their learning and the success of our clients by raising the bar of what is possible.
- [About Us](https://www.bdainc.com/about-us/): We are Bensussen Deutsch & Associates, but most people call us BDA. Since 1984, we have been capturing the electric energy of brand merchandise to forge meaningful connections between you and your clients. Lightning in a bottle: it’s what we do.
- [Modern Slavery Act](https://www.bdainc.com/modern-slavery-act/): BDA is committed to ensuring that there is no modern slavery or human trafficking in our business or our supply chains. The Directors are responsible for creating and reviewing policies. The process by which policies are developed is looking at best practice and adapting to the needs of BDA. This Statement affirms its intention to act ethically in our business relationships. The following policies exemplifies our approach to the identification of modern slavery risks and steps to be taken to prevent slavery and human trafficking in our operations:
- [Terms of Use](https://www.bdainc.com/terms/): Last Updated: 2026
- [Sports Homepage](https://www.bdainc.com/sports/): From in-stadium giveaways to jewel event marketing and out-of-stadium sponsorship engagement programs, we help our clients extend their brand experiences outside the event and beyond the season. Catch our work at the Super Bowl, World Series, NBA Playoffs, MLS Cup, Olympics and other marquee events.
- [Capabilities](https://www.bdainc.com/capabilities/): From design and licensing to e-commerce and logistics, we’ll bring any branded merchandise need to market through our in-house services.
- [Homepage](https://www.bdainc.com/): Powered by expertise and innovation, BDA knows the potential for emotional resonance that branded merchandise holds. We use our Merchandise Agency™ approach to create promotional products and experiences that inspire brand engagement in every audience.
- [Privacy Policy](https://www.bdainc.com/privacy-policy/): This Privacy Policy describes how Bensussen Deutsch & Associates, LLC (“BDA,” “we,” or “us”) collects, uses, discloses and otherwise processes personal information or personal data (“personal information”) about you. This Privacy Policy applies to information we collect when you access or use our websites or other online products or receive communications from BDA that link to this Privacy Policy (collectively, our “Services”), or when you otherwise interact with us, such as through email or other communication with BDA Associates. We may provide different or additional notices of our privacy practices with respect to certain products, services or activities, in which case those notices will state whether they supplement or replace the disclosures in this Global Privacy Policy.

## Capabilities
- [Creative Services](https://www.bdainc.com/capability/creative-services/): We showcase brand brilliance through creative innovation and proven expertise.
- [Merchandising](https://www.bdainc.com/capability/merchandising/): We transform merchandise into brand experiences that drive engagement and strengthen loyalty.
- [Licensing](https://www.bdainc.com/capability/licensing/): We expand brand reach through strategic licensing partnerships and expert management.
- [Sourcing & Manufacturing](https://www.bdainc.com/capability/sourcing-and-manufacturing/): We deliver high-quality, ethically produced merchandise with a steadfast commitment to sustainability.
- [Technology](https://www.bdainc.com/capability/technology/): We streamline merchandising, ordering, and fulfillment through advanced, innovative technology solutions.
- [Logistics & Fulfillment](https://www.bdainc.com/capability/logistics-and-fulfillment/): We offer comprehensive solutions for efficient merchandise handling, global distribution, and custom packaging.

## Industries
- [Automotive](https://www.bdainc.com/industry/automotive/): As your partner with unparalleled expertise in the automotive industry, we work with you to make an impactful client experience.
- [Beverage](https://www.bdainc.com/industry/beverage/): Our passionate team of industry experts has years of experience in the nuances of the beer, wine, and spirits industry.
- [CPG](https://www.bdainc.com/industry/cpg/): We create merchandise that not only moves the needle but also creates true fans of your CPG brand.
- [Entertainment](https://www.bdainc.com/industry/entertainment/): We don’t get starstruck; we’re used to working with some big names and helping them get even bigger.
- [Financial](https://www.bdainc.com/industry/1458/): In this highly competitive and highly regulated industry, we understand the importance of trust.
- [Fitness](https://www.bdainc.com/industry/fitness/): Creating merchandise solutions that help bring you closer to your valuable customers is a passion for the BDA team.
- [Gaming](https://www.bdainc.com/industry/gaming/): We unlock our gaming merchandise superpowers to create unique and collectible items that your audiences will cherish.
- [Home Improvement](https://www.bdainc.com/industry/home-improvement/): Our BDA Home Improvement team entrenches itself in your brand to be your turnkey partner in representing and expanding your brand’s reach.
- [Hospitality](https://www.bdainc.com/industry/hospitality/): Your guests are the heart of your business. And we understand the connection a brand impression done right can achieve.
- [Industrial Equipment](https://www.bdainc.com/industry/industrial-equipment/): Our creativity in design, excellence in marketing, and unparalleled ability to produce and distribute makes us your partner in branded merchandise.
- [Medical](https://www.bdainc.com/industry/medical/): When medical merchandise supports or educates and is designed with our client’s goals in mind, it becomes a meaningful tool that enhances lives and fosters loyalty.
- [Oil & Gas](https://www.bdainc.com/industry/oil-gas/): Extensive and comprehensive knowledge of the energy industry allows us to deliver customized solutions designed to support your brand and its mission.
- [Retail](https://www.bdainc.com/industry/retail/): We are a true retail partner, putting your brand first with proactive and innovative concepts, hand-curated collections, and local expertise.
- [Sports](https://www.bdainc.com/industry/sports/): We activate the biggest moments in sports, from the Super Bowl to the Olympics, with merchandise that drives fan passion and sponsor impact.
- [Technology](https://www.bdainc.com/industry/technology/): Our speed, flexibility, creativity, and technology solutions help brands launch products, engage users, and increase sales.

## Sports Capabilities
- [Supply Chain Management](https://www.bdainc.com/sports-capability/supply-chain-management/)
- [Fulfillment & Distribution](https://www.bdainc.com/sports-capability/fulfillment-distribution/)
- [Creativity & Innovation](https://www.bdainc.com/sports-capability/creativity-innovation/)
- [Brand Protection](https://www.bdainc.com/sports-capability/brand-protection/)

## Canada Capabilities
- [Creative Services](https://www.bdainc.com/canada-capability/creative-services/): We showcase brand brilliance through creative innovation and proven expertise.
- [Merchandising](https://www.bdainc.com/canada-capability/merchandising/): We transform merchandise into brand experiences that drive engagement and strengthen loyalty.
- [Licensing](https://www.bdainc.com/canada-capability/licensing/): We expand brand reach through strategic licensing partnerships and expert management.
- [Sourcing & Manufacturing](https://www.bdainc.com/canada-capability/sourcing-manufacturing/): We deliver high-quality, ethically produced merchandise with a steadfast commitment to sustainability.
- [Technology](https://www.bdainc.com/canada-capability/technology/): We streamline merchandising, ordering, and fulfillment through advanced, innovative technology solutions.
- [Logistics & Fulfillment](https://www.bdainc.com/canada-capability/logistics-fulfillment/): We offer comprehensive solutions for efficient merchandise handling, global distribution, and custom packaging.

## Europe Capabilities
- [Creative Services](https://www.bdainc.com/europe-capabilities/creative-services/): We showcase brand brilliance through creative innovation and proven expertise.
- [Merchandising](https://www.bdainc.com/europe-capabilities/merchandising/): We transform merchandise into brand experiences that drive engagement and strengthen loyalty.
- [Licensing](https://www.bdainc.com/europe-capabilities/licensing/): We expand brand reach through strategic licensing partnerships and expert management.
- [Sourcing & Manufacturing](https://www.bdainc.com/europe-capabilities/sourcing-manufacturing/): We deliver high-quality, ethically produced merchandise with a steadfast commitment to sustainability.
- [Technology](https://www.bdainc.com/europe-capabilities/technology/): We streamline merchandising, ordering, and fulfillment through advanced, innovative technology solutions.
- [Logistics & Fulfillment](https://www.bdainc.com/europe-capabilities/logistics-fulfillment/): We offer comprehensive solutions for efficient merchandise handling, global distribution, and custom packaging.

## Solutions
- [Branded Merchandise](https://www.bdainc.com/solution/branded-merchandise/): We elevate brands with custom merchandise that engages, inspires, and creates lasting connections.
- [Premium Gifting](https://www.bdainc.com/solution/premium-gifting/): We strengthen connections and celebrate achievements with thoughtfully curated, fully tailored gifting solutions.
- [Games & Collectibles](https://www.bdainc.com/solution/games-collectibles/): We capture brand passion and inspire consumer loyalty across sports, entertainment, and other markets with limited-edition merchandise.
- [Retail Solutions](https://www.bdainc.com/solution/retail-solutions/): Through innovative retail strategies, we expand brand reach and engage consumers across multiple channels.
- [Custom Uniforms](https://www.bdainc.com/solution/custom-uniforms/): Our apparel solutions are designed and tailored to enhance brand identity and bolster professionalism.
- [BDA Self-Service](https://www.bdainc.com/solution/bda-self-service/): With SwagUp, our easy and flexible self-service solution, you get the branded merchandise you need, your way.

## Sports Solutions
- [Community Outreach](https://www.bdainc.com/sports-solution/community-outreach/)
- [Employee Recognition](https://www.bdainc.com/sports-solution/employee-recognition/)
- [Affinity Clubs](https://www.bdainc.com/sports-solution/affinity-clubs/)
- [Uniform Programs](https://www.bdainc.com/sports-solution/uniform-programs/)
- [Premium Apparel](https://www.bdainc.com/sports-solution/premium-apparel/)
- [Gifting](https://www.bdainc.com/sports-solution/gifting/)

## Canada Solutions
- [Branded Merchandise](https://www.bdainc.com/canada-solution/branded-merchandise/): We elevate brands with custom merchandise that engages, inspires, and creates lasting connections.
- [Premium Gifting](https://www.bdainc.com/canada-solution/premium-gifting/): We strengthen connections and celebrate achievements with thoughtfully curated, fully tailored gifting solutions.
- [Games & Collectibles](https://www.bdainc.com/canada-solution/games-collectibles/): We capture brand passion and inspire consumer loyalty across sports, entertainment, and other markets with limited-edition merchandise.
- [Retail Solutions](https://www.bdainc.com/canada-solution/retail-solutions/): Through innovative retail strategies, we expand brand reach and engage consumers across multiple channels.
- [Custom Uniforms](https://www.bdainc.com/canada-solution/custom-uniforms/): Our apparel solutions are designed and tailored to enhance brand identity and bolster professionalism.
- [BDA Self-Service](https://www.bdainc.com/canada-solution/bda-self-service/): With SwagUp, our easy and flexible self-service solution, you get the branded merchandise you need, your way.

## Europe Solutions
- [Branded Merchandise](https://www.bdainc.com/europe-solutions/branded-merchandise/): We elevate brands with custom merchandise that engages, inspires, and creates lasting connections.
- [Premium Gifting](https://www.bdainc.com/europe-solutions/premium-gifting/): We strengthen connections and celebrate achievements with thoughtfully curated, fully tailored gifting solutions.
- [Games & Collectibles](https://www.bdainc.com/europe-solutions/games-collectibles/): We capture brand passion and inspire consumer loyalty across sports, entertainment, and other markets with limited-edition merchandise.
- [Retail Solutions](https://www.bdainc.com/europe-solutions/retail-solutions/): Through innovative retail strategies, we expand brand reach and engage consumers across multiple channels.
- [Custom Uniforms](https://www.bdainc.com/europe-solutions/custom-uniforms/): Our apparel solutions are designed and tailored to enhance brand identity and bolster professionalism.
- [BDA Self-Service](https://www.bdainc.com/europe-solutions/bda-self-service/): With SwagUp, our easy and flexible self-service solution, you get the branded merchandise you need, your way.

## Sports Work
- [NFL | Super Bowl Staff Jackets | Uniforms](https://www.bdainc.com/sports-work/nfl-super-bowl-staff-jackets-uniforms/): Each season, BDA is honored to produce custom Super Bowl jackets and hats for all NFL staff, vendors, and security teams working the NFL Super Bowl. Commencing 18 months prior to the Super Bowl, BDA presents the NFL with trends and options for colors, silhouettes, and materials.
- [Arrow McLaren | Sports Retail Pop Up Shop](https://www.bdainc.com/sports-work/mclaren-pop-up/): During the 2023 IndyCar race season, BDA supported at-track retail efforts for Arrow McLaren at Long Beach, CA, and for the Indianapolis 500 at the Indianapolis Motor Speedway. BDA and Arrow McLaren worked together to develop a custom line, with affordable prices to be sold at track to race fans of these prestigious events. BDA sourced all products sold, developed and created all retail fixturing, and managed all onsite retail store operations.
- [Aristocrat Gaming | NFL Slots Nike Shoes](https://www.bdainc.com/sports-work/aristocrat-gaming-nfl-slots-nike-shoes/): BDA worked to produce and distribute more than 2,000 pairs of custom Nike Air Force One sneakers featuring brand marks from Aristocrat Gaming’s newest vertical, NFL Slots, for VIP clients and guests during the G2E Conference in Las Vegas.
- [Seattle Sounders | Gifting](https://www.bdainc.com/sports-work/seattle-sounders-gifting/): Setting a new precedent in gifting for the Seattle Sounders.
- [Seattle Seahawks | Virginia Mason Franciscan Health | Community Outreach](https://www.bdainc.com/sports-work/seahawks-vmfh-fast-54-comicbooks-promotional-merchandise/): For the 2023 NFL season, BDA worked with the Seattle Seahawks, the NFL, and Virginia Mason Franciscan Health to create an educational and fundraising comic book collaboration promoting education and care around medical strokes. More than 10,000 eye-catching comic books were created, packaged, and distributed at Lumen Field, team pro shops, and other Seahawks and Virginia Mason Franciscan Health events.
- [NFL | Super Bowl Jacket | Uniform Programs](https://www.bdainc.com/sports-work/nfl-super-bowl-jacket/): BDA produces custom Super Bowl Jackets and hats for all NFL staff, vendors, and the security
teams working Super Bowl.
- [Detroit Red Wings | Zamboni Gravy Boat | Promotional Merchandise](https://www.bdainc.com/sports-work/detroit-red-wings-zamboni-gravy-boat-promotional-merchandise/): Inspired by a product shared at BDA’s annual client conference, Think Tank, the Red Wings tasked BDA with developing an officially licensed Zamboni Machine Gravy Boat for their pre-Thanksgiving game.
- [Atlanta Falcons | Promotional Merchandise](https://www.bdainc.com/sports-work/atlanta-falcons/): The Falcons utilize BDA’s LINK platform to offer season ticket members a choice of gifts.
- [Toronto Blue Jays | Promotional Merchandise](https://www.bdainc.com/sports-work/toronto-blue-jays-promotional-merchandise/): To reach a new audience, the Toronto Blue Jays hosted a Cricket Day at the ballpark, equipped with this custom giveaway jersey for 15,000 fans.
- [NFL Super Bowl | Promotional Merchandise](https://www.bdainc.com/sports-work/nfl-super-bowl-promotional-merchandise/): We helped the NFL activate passionate fans for the big game.
- [Hennessy x NBA | Activation](https://www.bdainc.com/sports-work/hennessy-x-nba-activation/): A partnership between the NBA and Hennessy called for custom, premium products that we created, all while exceeding QC standards and managing delivery and logistics to 15 global markets.
- [NBC Sports | Paris Olympic Games](https://www.bdainc.com/sports-work/nbc-sports-paris-olympic-games/): To build internal employee excitement and brand affinity in anticipation of and during NBC’s 2024 Paris Olympic games coverage, we developed a targeted eCommerce assortment for the NBC Sports employee base.
- [Seattle Kraken | Rally Towels](https://www.bdainc.com/sports-work/seattle-kraken-rally-towels/): We showed our expertise at activating fans with in-stadium giveaways for the Kraken.
- [Intermarche | FIFA WWC](https://www.bdainc.com/sports-work/intermarche-fifa-wwc/): For their sponsorship activations during UEFA Euro 20, FIFA Qatar WC 22, and FIFA WWC 23, French retailer Intermarché looked to us to design and execute their in-store loyalty program.
- [McLaren Racing | VIP Gifting](https://www.bdainc.com/sports-work/mclaren-racing-gifting/): We curated this McLaren Automotive gifting kit to motivate fans.
- [New York Mets | Thor Bobblehead](https://www.bdainc.com/sports-work/new-york-mets-thor-bobblehead/): We produced this Thor-themed Noah Syndergaard bobblehead that increased game attendance.
- [Seattle Kraken | Custom Apparel](https://www.bdainc.com/sports-work/seattle-kraken-custom-apparel/): We designed and produced apparel that invites Kraken fans to show their pride.
- [Houston Astros | Dragon Bobblehead](https://www.bdainc.com/sports-work/houston-astros-dragon-bobblehead/): We designed an unforgettable collectible that fans couldn't wait to get their hands on.
- [Seattle Kraken | Retail Stores](https://www.bdainc.com/sports-work/seattle-kraken-retail-stores/): We built immersive retail experiences from the ground up.

## Sports Activations
- [Retail Activations](https://www.bdainc.com/sports-activation/retail-activations/)
- [Sponsor Activations](https://www.bdainc.com/sports-activation/sponsor-activations/)
- [Stadium & Arena Activations](https://www.bdainc.com/sports-activation/stadium-arena-activations/)
~~~

## llms-full

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