# Yuma AI

> AI for CX Infrastructure — the AI operating layer where ecommerce customer experience runs.
> Yuma is helpdesk-agnostic: it plugs into the helpdesk merchants already use and runs support, sales, social, and chat automation across 25+ channels and 180+ languages from a single knowledge base, Safety Guard, and brand-voice engine.
> Installs inside Gorgias, Zendesk, Kustomer, Salesforce Service Cloud, Re:amaze, Gladly, Front, Sprinklr, or Zoho Desk. No migration required.

- [Pricing](https://yuma.ai/pricing.md): Plans and pricing for Yuma AI
- [Work at Yuma](https://yuma.ai/work-at-yuma.md): Career opportunities, team context, and remote-first company culture
- [FAQ](https://yuma.ai/faq.md): Frequently asked questions about Yuma AI

## Products

- [Support AI](https://yuma.ai/support-ai.md): Automate up to 89% of support tickets — WISMO, returns, exchanges, refunds, and order changes — so agents focus on high-value conversations
- [Sales AI](https://yuma.ai/sales-ai.md): Identify buying intent in support tickets and deliver personalized product recommendations that lift conversions and average order value
- [Social AI](https://yuma.ai/social-ai.md): Respond to customers across Instagram, Facebook, TikTok, and more — automatically and at scale, 24/7
- [Chat AI](https://yuma.ai/chat-ai.md): Deploy AI-powered live chat that resolves product, shipping, and policy questions instantly on any storefront page

## Integrations

- [Shopify](https://yuma.ai/integrations/shopify.md): Native one-click Shopify integration with live product, order, and customer data access
- [Gorgias](https://yuma.ai/integrations/gorgias.md): One-click add-on that automates tickets inside Gorgias with real-time order and inventory data
- [Zendesk](https://yuma.ai/integrations/zendesk.md): One-click Zendesk integration with Auto-Pilot agents that follow your workflows
- [Kustomer](https://yuma.ai/integrations/install-yuma-on-kustomer.md): CRM-aware automation inside Kustomer that reads live customer data and follows your rules
- [Salesforce Service Cloud](https://yuma.ai/integrations/salesforce-service-cloud.md): Autonomous case handling inside Salesforce Service Cloud — reads live records, updates cases, and replies in your brand voice
- [Re:amaze](https://yuma.ai/integrations/reamaze.md): Automate tickets inside Re:amaze's unified inbox with live order data from Shopify, BigCommerce, and WooCommerce
- [Gladly](https://yuma.ai/integrations/gladly.md): Autonomous ticket handling inside Gladly's people-centered platform — replies, tagging, field updates, and escalation with full context
- [Sprinklr](https://yuma.ai/integrations/sprinklr.md): Automate enterprise support inside Sprinklr Service across 30+ channels — replies, tagging, field updates, and escalation with full context
- [Zoho Desk](https://yuma.ai/integrations/zoho-desk.md): Automate tickets inside Zoho Desk across email, chat, social, and WhatsApp — replies, tagging, field updates, and escalation with full context
- [ParcelLab](https://yuma.ai/integrations/parcellab.md): Native integration that pulls live tracking and shipment status from ParcelLab into every Yuma response automatically
- [Fulfill Engine](https://yuma.ai/integrations/fulfill-engine.md): Native integration for print-on-demand and 3PL — Yuma pulls live order status and can cancel orders or update shipping addresses automatically
- [Recharge](https://yuma.ai/integrations/recharge.md): Automate subscription management — skips, swaps, cancellations, and retention offers
- [Loop Returns](https://yuma.ai/integrations/loop-returns.md): Automate return approvals, exchanges, store credit, and fraud checks via Loop
- [Klaviyo](https://yuma.ai/integrations/klaviyo.md): Handle unsubscribe requests, list updates, and campaign questions using Klaviyo data
- [Yotpo](https://yuma.ai/integrations/yotpo.md): Automate loyalty point inquiries, reward redemptions, and referral management
- [ShipStation](https://yuma.ai/integrations/shipstation.md): Pull live carrier data, reprint labels, and update tracking across all sales channels
- [ShipBob](https://yuma.ai/integrations/shipbob.md): Real-time inventory and fulfillment data from ShipBob's WMS for order and delivery inquiries
- [ShipMonk](https://yuma.ai/integrations/shipmonk.md): Native 3PL integration — Yuma pulls live order and shipment status from ShipMonk and can cancel orders or update order details automatically
- [Shippingbo](https://yuma.ai/integrations/shippingbo.md): OMS/WMS/TMS integration — Yuma pulls live order and shipment status, triggers reshipments, and creates returns directly through Shippingbo
- [AfterShip](https://yuma.ai/integrations/aftership.md): Post-purchase platform integration — Yuma pulls live tracking status from AfterShip Tracking and can look up return status through AfterShip Returns
- [ParcelWILL](https://yuma.ai/integrations/parcelwill.md): Shopify-native tracking integration — Yuma pulls live shipment status from ParcelWILL's 1,500+ carrier network automatically for every order inquiry
- [DHL](https://yuma.ai/integrations/dhl.md): Native DHL integration — Yuma pulls live tracking via the DHL Unified Tracking API (all divisions) and DHL eCommerce Americas for US parcels
- [Shipup](https://yuma.ai/integrations/shipup.md): Branded delivery updates and carrier claim automation with 110+ carrier tracking
- [Bigblue](https://yuma.ai/integrations/bigblue.md): Warehouse network integration for delivery, tracking, and packaging inquiries
- [Seal Subscriptions](https://yuma.ai/integrations/seal-subscriptions.md): Automate subscription edits — pause, swap, bundle, and billing changes via Seal
- [Skio](https://yuma.ai/integrations/skio.md): Subscription management automation with retention offers and SMS portal support
- [WooCommerce](https://yuma.ai/integrations/woocommerce.md): Beta integration for WooCommerce with AI agents that update orders, inventory, and customer records
- [Brightpearl](https://yuma.ai/integrations/brightpearl.md): Native integration with Brightpearl by Sage — Yuma pulls live order and shipment status from this multichannel retail operations platform automatically
- [Mondial Relay](https://yuma.ai/integrations/mondialrelay.md): Native tracking integration — Yuma pulls live shipment status from Mondial Relay automatically when a customer asks about their order
- [Colis Privé](https://yuma.ai/integrations/colisprive.md): Native tracking integration — Yuma pulls live shipment status from Colis Privé automatically when a customer asks about their order
- [Loop Subscriptions](https://yuma.ai/integrations/loop-subscriptions.md): Subscription management integration — Yuma can search, cancel, pause, skip, reschedule, and update Loop subscriptions directly from a support conversation
- [Stripe](https://yuma.ai/integrations/stripe.md): Payment and subscription integration — Yuma can search subscriptions, cancel subscriptions, and issue refunds directly from a support conversation

## Use Cases

- [Automate returns and refunds](https://yuma.ai/use-cases/sup002-instantly-process-returns-and-refunds-with-zero-agent-time.md): Automate return eligibility, label creation, and refund initiation with zero agent time
- [Automate product exchanges](https://yuma.ai/use-cases/handle-product-exchanges-for-size-or-color-automatically.md): Handle size and color exchanges automatically end-to-end
- [Resolve billing issues](https://yuma.ai/use-cases/sup004-resolve-billing-issues-and-payment-failures-automatically.md): Resolve billing issues and payment failures without human intervention
- [Track automation health](https://yuma.ai/use-cases/track-automation-health-with-real-time-status-updates.md): Monitor resolution rate, escalations, and automation performance in real time
- [Monitor customer satisfaction](https://yuma.ai/use-cases/monitor-customer-satisfaction-with-survey-based-feedback.md): Track CSAT through automated survey-based feedback at scale
- [Maximize revenue per visitor](https://yuma.ai/use-cases/maximize-revenue-per-visitor-rpv-effortlessly.md): Surface timely upsells, bundles, and offers to high-intent shoppers
- [Boost average order value](https://yuma.ai/use-cases/boost-average-order-value-aov-across-all-shoppers.md): Increase AOV with personalized product recommendations and bundles
- [Increase conversion rate](https://yuma.ai/use-cases/increase-conversion-rate-cr-with-timely-nudges.md): Deliver behavior-based nudges that move hesitant shoppers to checkout
- [Upsell high-intent shoppers](https://yuma.ai/use-cases/upsell-to-shoppers-showing-high-purchase-intent.md): Detect purchase intent and present relevant upgrades at the right moment
- [Reduce cart abandonment](https://yuma.ai/use-cases/reclaim-sales-and-drop-cart-abandonment-rate-car.md): Trigger personalized follow-ups to recover abandoned carts
- [Drive revenue with shopper insights](https://yuma.ai/use-cases/drive-revenue-growth-using-deep-shopper-insights.md): Turn live shopper behavior into timely recommendations that lift conversions
- [Safeguard brand on social](https://yuma.ai/use-cases/safeguard-your-brand-across-all-social-platforms.md): Monitor activity and maintain consistent brand experience across all social platforms
- [Detect comment intent](https://yuma.ai/use-cases/detect-comment-intent-and-respond-with-the-right-tone.md): Classify social comment intent and respond with the appropriate tone automatically
- [Track social mentions](https://yuma.ai/use-cases/track-every-social-mention-of-your-brand-in-real-time.md): Never miss a brand mention with real-time social monitoring
- [Turn comments into sales](https://yuma.ai/use-cases/turn-social-comments-into-private-chats-that-drive-sales.md): Convert social mentions into private conversations that drive purchases
- [Auto-reply to 5-star reviews](https://yuma.ai/use-cases/auto-reply-to-5-star-reviews-on-trustpilot-yotpo.md): Automatically respond to positive reviews on Trustpilot and Yotpo
- [Add AI chat in 3 lines of code](https://yuma.ai/use-cases/add-ai-powered-instant-support-with-just-three-lines-of-code.md): Launch AI-powered instant support with a lightweight embed snippet
- [Add AI chat to every page](https://yuma.ai/use-cases/add-instant-ai-assistance-to-every-page-of-your-website.md): Embed context-aware AI chat across your entire storefront
- [Resolve common questions instantly](https://yuma.ai/use-cases/resolve-common-questions-instantly-with-zero-human-agent-time.md): Answer shipping, sizing, returns, and product FAQs with zero human agent time
- [Deliver human-like real-time support](https://yuma.ai/use-cases/deliver-real-time-support-that-feels-human-and-helpful.md): Give shoppers fast, brand-aligned answers while routing edge cases to agents
- [Improve chat response quality](https://yuma.ai/use-cases/improve-chat-quality-with-accurate-context-rich-responses.md): Ground AI chat in your product, policy, and support data for accurate, specific replies

## Verticals & Audiences

- [Beauty & Personal Care](https://yuma.ai/ai-powered-growth-for-beauty-personal-care-brands.md): How beauty brands can use AI across social commerce, personalization, support, and analytics
- [Fashion & Apparel](https://yuma.ai/your-end-to-end-ai-solution-for-fashion-apparel-e-commerce-brands.md): How fashion teams can use AI to personalize journeys, automate support, and scale without adding headcount
- [CX Teams](https://yuma.ai/why-e-commerce-cx-teams-are-turning-to-yuma-ai-to-automate-customer-support.md): Why ecommerce support leaders use Yuma to improve response times, accuracy, and team leverage
- [BPO AI Pivot Playbook](https://yuma.ai/bpos-ai-pivot-playbook-future-proof-cx-profitability-with-ai.md): Strategic guide for BPOs adapting to AI-native customer support delivery

## Podcast

- [CX After Hours](https://yuma.ai/cx-after-hours.md): The podcast for CX leaders in ecommerce and retail — real stories from operators who built and scaled customer experience at fast-growing brands, hosted by Guillaume Luccisano and Anya Kelly

## Case Studies

- [Glossier](https://yuma.ai/case-studies/a-glossier-touch-elevating-customer-experience-with-yuma-ai.md): 91% WISMO accuracy, 87% faster response times, and 16 hours saved per ticket resolution
- [Tediber](https://yuma.ai/case-studies/how-tediber-achieved-64-ai-automation-and-cut-customer-service-response-time-from-72-hours-to-under-1-hour-with-yuma-ai.md): 64% automation, response time cut from 72 hours to under 1 hour
- [EvryJewels](https://yuma.ai/case-studies/how-evryjewels-achieved-70-automation-slashed-cost-by-63-and-process-over-150k-tickets-with-yuma.md): 89% automation, 63% cost reduction, 150k+ tickets processed
- [Petlibro](https://yuma.ai/case-studies/how-petlibro-achieved-49-automation-and-saves-20-annually-with-yuma-ai.md): 79% automation, 20% annual cost savings, 30% faster resolutions
- [CABAIA](https://yuma.ai/case-studies/how-cabaia-achieved-74-cost-reduction-with-yuma-ai.md): 74% cost reduction with 24/7 automated customer interactions
- [Clove](https://yuma.ai/case-studies/how-clove-achieved-3x-roi-40-ai-automation-and-25-cost-savings-in-just-3-months-with-yuma-ai.md): 3x ROI, 70% automation, and 25% cost savings in 3 months
- [Javvy Coffee](https://yuma.ai/case-studies/how-javvy-coffee-achieved-70-automation-and-slashed-response-time-from-24-hours-to-12-minutes-with-yuma-ai.md): 70% automation, response time from 24 hours to 12 minutes
- [FINN](https://yuma.ai/case-studies/how-finn-europes-leading-car-subscription-platform-automated-45-of-b2b-cx-tickets-and-cut-resolution-times-by-90-with-yuma-ai.md): 45% B2B ticket automation, 90% resolution time reduction
- [UnBonMaillot](https://yuma.ai/case-studies/how-unbonmaillot-automated-50-of-cx-and-achieved-4x-cost-efficiency-with-yuma-ai.md): 50% CX automation, 4x cost efficiency across European markets
- [MFI Medical](https://yuma.ai/case-studies/how-mfi-medical-cut-first-response-time-by-over-87-and-automated-45-of-customer-inquiries-with-yuma-ai.md): 64% automation, 87% FRT reduction, $30k annual savings
- [MyVariations](https://yuma.ai/case-studies/myvariations.md): 62% automation, 70% response time reduction, 4.8/5 Trustpilot maintained
- [Omnie](https://yuma.ai/case-studies/omnie-and-yuma-ai-reshaping-e-commerce-customer-service-together.md): CX agency automating 50% of support for 12+ e-commerce clients
- [The Koin Club](https://yuma.ai/case-studies/thekoinclub.md): 40% automation, 50% SLA improvement, 83% reduction in human effort

## Comparisons

- [Compare Yuma AI](https://yuma.ai/compare-yuma-ai.md): Comparison hub for Yuma vs Ada, Zendesk AI, Sierra, Decagon, DigitalGenius, Siena, and Tidio
- [Yuma AI vs Gorgias AI](https://yuma.ai/yuma-ai-vs-gorgias-ai.md): AI-first ecommerce automation vs a helpdesk-bound add-on
- [Yuma AI vs Zendesk AI](https://yuma.ai/yuma-ai-vs-zendesk-ai.md): Purpose-built e-commerce AI vs help-desk add-on
- [Yuma AI vs Ada](https://yuma.ai/compare-yuma/yuma-ai-vs-ada.md): E-commerce-native automation vs general-purpose AI
- [Yuma AI vs Siena](https://yuma.ai/compare-yuma/yuma-ai-vs-siena.md): Deep commerce integration vs empathic AI assistant
- [Yuma AI vs Sierra](https://yuma.ai/compare-yuma/yuma-ai-vs-sierra.md): Shopify-native platform vs enterprise conversational AI
- [Yuma AI vs Decagon](https://yuma.ai/compare-yuma/yuma-ai-vs-decagon.md): E-commerce specialist vs enterprise AI agent platform
- [Yuma AI vs DigitalGenius](https://yuma.ai/compare-yuma/yuma-ai-vs-digitalgenius.md): Modern generative AI vs legacy rule-based automation
- [Yuma AI vs Tidio](https://yuma.ai/compare-yuma/yuma-ai-vs-tidio.md): Full-autonomy AI agents vs chatbot-first live chat tool

## Optional

- [Top 11 AI Tools for Customer Support in 2026](https://yuma.ai/blogs/top-11-ai-tools-for-customer-support-in-2026.md): Research-driven guide to the top AI support platforms with transparent rubric
- [Zendesk AI vs Yuma AI (2026)](https://yuma.ai/blogs/zendesk-ai-vs-yuma-ai-which-actually-automates-e-commerce-support-in-2026.md): Why a dedicated AI platform beats a help-desk add-on for e-commerce
- [Best DigitalGenius Alternatives (2026)](https://yuma.ai/blogs/the-5-best-digitalgenius-alternatives-for-ecommerce-brands-in-2026.md): Guide to the top 5 alternatives for e-commerce customer service automation
- [Best Siena AI Alternatives (2026)](https://yuma.ai/blogs/the-best-6-siena-ai-alternatives-to-automate-ecommerce-customer-service-in-2026.md): Guide to the top 6 alternatives for e-commerce customer service automation
- [Top 5 AI Tools for Gorgias (2026)](https://yuma.ai/blogs/top-5-ai-tools-to-automate-customer-support-if-you-use-gorgias-as-helpdesk-2026-guide.md): Best AI tools to automate customer support on Gorgias helpdesk
- [AI Hallucinations in Customer Service](https://yuma.ai/blogs/ai-hallucinations-in-customer-service-why-quality-control-architecture-matters.md): Guide to quality control architecture in AI automated customer service
- [Top 6 Implementation Mistakes in AI CX](https://yuma.ai/blogs/top-6-implementation-mistakes-that-kill-ai-customer-service-and-what-to-do-instead.md): Avoiding common mistakes when adding AI to your customer service stack
- [The WISMO Automation Blueprint](https://yuma.ai/blogs/the-wismo-automation-blueprint-for-cx.md): Step-by-step guide to automating where-is-my-order tickets with AI
- [How to Build a Shade-Matching AI Agent](https://yuma.ai/blogs/how-to-build-a-shade-matching-ai-agent-for-your-beauty-brand.md): Building an AI agent for beauty brand shade matching questions
- [What Shoppers Ask Before They Buy](https://yuma.ai/blogs/what-shoppers-ask-before-they-buy-a-research-backed-guide-to-reducing-sales-friction-with-ai.md): Research-backed guide to reducing pre-purchase friction with AI
- [Why CSAT Fails for AI Support Evaluation](https://yuma.ai/blogs/why-csat-fails-in-evaluating-ai-powered-customer-support-performance.md): Why CSAT misleads when evaluating AI-powered customer support
- [How to Choose an AI Tool for E-commerce CX](https://yuma.ai/blogs/how-to-choose-an-ai-tool-for-ecommerce-customer-service.md): Guide to selecting the right AI tool for scaling e-commerce support
- [How to Integrate AI into Your CX Infrastructure](https://yuma.ai/blogs/how-to-integrate-ai-into-your-existing-cx-infrastructure.md): Practical guide to smooth AI adoption in your existing support stack
- [How to Get the Most Out of AI for Support](https://yuma.ai/blogs/how-to-get-the-most-out-of-ai-for-your-customer-support.md): Key strategies to maximize AI impact in customer support
- [Measuring Success: Key Metrics for CX AI](https://yuma.ai/blogs/measuring-success-key-metrics-for-evaluating-your-cx-ai.md): How to evaluate AI automation with metrics like automation rate and response time
- [AI in Customer Service: Minimizing Technical Debt](https://yuma.ai/blogs/ai-in-customer-service-how-to-minimize-technical-debt.md): How businesses accrue and minimize technical debt in AI-powered support
- [Why a Solid Framework Matters in AI CX](https://yuma.ai/blogs/why-a-solid-framework-is-the-key-to-success-in-ai-customer-service.md): Clean data and AI accuracy as foundations for e-commerce support automation
- [E-commerce CX: Specialized AI vs Help Desk](https://yuma.ai/blogs/e-commerce-cx-why-you-need-a-specialized-ai-tool-not-just-a-help-desk.md): Why specialized AI tools outperform general help desks for e-commerce
- [The Ultimate Guide to E-commerce CX with Generative AI](https://yuma.ai/blogs/the-ultimate-guide-to-delivering-e-commerce-customer-service-with-generative-ai.md): Comprehensive guide to delivering e-commerce customer service with generative AI
- [How Accurate is AI in Customer Support?](https://yuma.ai/blogs/how-accurate-is-ai-in-customer-support.md): Factors to consider when evaluating AI accuracy for customer support
- [Generative AI vs Chatbots](https://yuma.ai/blogs/generative-ai-vs-chatbots-understanding-the-difference.md): Understanding the difference between generative AI and traditional chatbots
- [Yuma Launches Social AI](https://yuma.ai/blogs/yuma-ai-releases-deep-search-a-new-way-to-talk-to-your-tickets-and-uncover-your-customer-voice.md): Deep Search transforms the support inbox into a Customer Voice engine
- [Yuma Launches Flows](https://yuma.ai/blogs/yuma-ai-launches-flows-a-visual-workflow-builder-to-automate-e-commerce-support-tickets.md): Visual workflow builder for automating e-commerce support ticket resolution
- [Yuma Launches Sales AI](https://yuma.ai/blogs/yuma-ai-expands-beyond-cx-with-sales-ai-a-new-faq-widget-driving-revenue-growth-for-e-commerce-brands.md): AI-powered FAQ widget for Shopify product pages that drives revenue
- [Yuma Launches Claude MCP Integration](https://yuma.ai/blogs/yuma-ai-launches-claude-mcp-integration.md): Connect Yuma support data to Claude and any other tools in a single conversation
- [Yuma Launches Ask Yuma](https://yuma.ai/blogs/yuma-ai-launches-ask-yuma-conversational-ai-support-operation.md): Conversational AI to build automations, investigate tickets, and generate reports inside Yuma
- [Yuma Launches Social AI](https://yuma.ai/blogs/yuma-launches-social-ai-to-help-ecommerce-companies-put-social-media-on-auto-pilot.md): Automate social media customer interactions for e-commerce
- [Yuma Launches Guidelines](https://yuma.ai/blogs/sep-25-2024---yuma-ai-launches-guidelines.md): Feature to improve accuracy of automated customer support responses
- [Yuma AI Raises $5M](https://yuma.ai/blogs/yuma-ai-raises-5-million-to-transform-e-commerce-customer-support-with-advanced-ai-agents.md): $5M funding round to advance AI-driven e-commerce customer support
- [Yuma Integrates with Gladly](https://yuma.ai/blogs/gladly-yuma-elevating-customer-service-with-ai-powered-automation.md): AI-powered automation integration for Gladly helpdesk
- [Yuma Integrates with Front](https://yuma.ai/blogs/yuma-ai-now-integrates-with-front-to-deliver-seamless-scalable-support-automation.md): Support automation integration for Front helpdesk
- [Yuma Integrates with Re:amaze](https://yuma.ai/blogs/feb-10-2025---yuma-ai-integrates-with-re-amaze-to-empower-merchants-with-enhanced-ai-driven-customer-support.md): AI-driven customer support integration for Re:amaze
- [Yuma Integrates with BigCommerce](https://yuma.ai/blogs/oct-30-2024---yuma-ai-expands-e-commerce-capabilities-through-new-integration-with-bigcommerce.md): E-commerce capabilities expansion through BigCommerce integration
- [Yuma Launches AI Chat](https://yuma.ai/blogs/nov-4-2024---yuma-unveils-brand-new-ai-chat-feature-world-first-ai-native-chat-for-ecommerce-websites.md): AI-native chat for e-commerce websites
- [AI for E-commerce CX: This Time It's Different](https://yuma.ai/blogs/ai-for-e-commerce-cx-this-time-its-different.md): How AI is transforming e-commerce customer service
- [Top 5 Benefits of AI in Customer Support](https://yuma.ai/blogs/top-5-benefits-of-ai-according-to-customer-support-professionals.md): 24/7 availability, time savings, and response efficiency
- [Top 4 Things to Expect When Adopting AI CX](https://yuma.ai/blogs/top-4-things-to-expect-when-adopting-a-new-ai-cx-tool.md): Navigating the adoption of AI customer service tools
- [7 Reasons Generative AI Outperforms Traditional Support](https://yuma.ai/blogs/ai-and-customer-service-7-reasons-why-generative-ai-outperforms-traditional-customer-support.md): Advantages of generative AI over traditional customer support approaches
- [AI for Customer Care: What Successful Companies Share](https://yuma.ai/blogs/ai-for-customer-care-support-what-do-successful-companies-have-in-common.md): Real stories of AI transforming e-commerce customer support
- [Why I Finally Believe in E-Commerce Chatbots](https://yuma.ai/blogs/from-frustration-to-hope-why-i-finally-believe-in-e-commerce-chatbots.md): How generative AI is fixing the decade-old chatbot problem
- [Elyn Shuts Down: 6 Returns Alternatives](https://yuma.ai/blogs/elyn-shuts-its-doors-what-it-means-for-e-commerce-returns----plus-5-alternatives-to-consider.md): E-commerce returns solutions after Elyn's closure
- [Ensuring Security in AI-Powered E-commerce Support](https://yuma.ai/blogs/ensuring-security-in-your-ai-powered-ecommerce-customer-support.md): Security considerations for AI-powered customer support
- [4 AI Predictions for E-commerce in 2025](https://yuma.ai/blogs/4-ai-predictions-for-e-commerce-in-2025.md): AI's transformative impact on e-commerce
- [7 Bold AI Predictions for 2035](https://yuma.ai/blogs/7-bold-ai-predictions-for-2035.md): Long-range predictions on AI's societal impact over the next decade
- [Yuma AI Selected for AI Grant](https://yuma.ai/blogs/yuma-ai-selected-for-prestigious-ai-grant-what-it-means-for-ai-customer-care.md): AI Grant selection and its implications for AI customer care

## For agents

Yuma operates two distinct surfaces. `yuma.ai` is the public marketing site — fully crawlable, with markdown available on every meaningful page via `Accept: text/markdown` content negotiation (or the `.md` URL suffix). `api.yuma.ai` hosts the programmatic product surface, including a Model Context Protocol (MCP) server for Yuma customers to connect their own AI assistants (Claude Desktop, Claude Code, Cursor, etc.) to their Yuma data.

The MCP server is OAuth 2.0-protected and scoped to each customer's authenticated session. All discovery is spec-compliant so any standards-aware MCP client can connect automatically:

- **MCP endpoint:** `https://api.yuma.ai/mcp` — returns `401 Unauthorized` with `WWW-Authenticate: Bearer resource_metadata="https://api.yuma.ai/.well-known/oauth-protected-resource"` on unauthenticated requests.
- **Protected Resource Metadata (RFC 9728):** `https://api.yuma.ai/.well-known/oauth-protected-resource`
- **Authorization Server Metadata (RFC 8414):** `https://api.yuma.ai/.well-known/oauth-authorization-server`
- **Dynamic Client Registration (RFC 7591):** enabled at `https://api.yuma.ai/oauth/register` — clients self-register without manual app provisioning.
- **Umbrella API catalog (RFC 9727):** `https://yuma.ai/.well-known/api-catalog` — `application/linkset+json` linkset anchoring the MCP endpoint and pointing at its OAuth discovery documents.

The MCP surface is customer-private. There is no public tool catalog at the brand-domain level; each authenticated session exposes the skills available to that customer. For integration context, see [Yuma AI launches Claude MCP integration](https://yuma.ai/blogs/yuma-ai-launches-claude-mcp-integration.md).