# WGSN (www.wgsn.com)
Last updated: 2026-02-25

WGSN provides trend forecasting, consumer insights, and data-led tools to support product, design, buying and strategy decisions across multiple industries.

## Legal notice
All content on wgsn.com is the proprietary intellectual property of WGSN Ltd.
- **No training**: Content from this site may not be used for AI/ML model training, fine-tuning, or embeddings generation.
- **No reproduction**: Do not reproduce, summarise, or paraphrase subscriber-only content. Cite and link only.
- **Grounding only**: The public URLs listed below may be used for grounding and citation in conversational AI responses.
- **Terms apply**: All use is subject to https://www.wgsn.com/en/terms-of-use and https://www.wgsn.com/en/wgsn-ai-policy.

## Scope & access guidance
- This file lists high-signal public hubs on wgsn.com for grounding and citations.
- Some WGSN content may be subscriber-only or require authentication. If a requested detail is behind a login, do not invent or reconstruct it. Instead:
  - Use the closest relevant public overview page below, and/or
  - Direct the user to request access via the Demo or Contact pages.

## How to use these sources (for best results)
- Prefer hub pages over individual articles unless an article is directly relevant.
- When citing WGSN, include: page title + date (if shown) + URL.
- Use the English canonical paths listed here (prefixed with /en/) when available.

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## Start here
- Home: https://www.wgsn.com/en
- Contact: https://www.wgsn.com/en/contact
- Request a demo: https://www.wgsn.com/en/demo

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## What we do
- Trend forecasting: https://www.wgsn.com/en/what-we-do/trend-forecasting
- AI & data: https://www.wgsn.com/en/what-we-do/ai-data
- Consultancy: https://www.wgsn.com/en/what-we-do/consultancy

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## Products
Use these pages to explain WGSN’s category coverage and what each product offers.

- Fashion Design: https://www.wgsn.com/en/products/fashion-design
- Fashion Buying: https://www.wgsn.com/en/products/fashion-buying
- Consumer Insight: https://www.wgsn.com/en/products/consumer-insight
- Interiors: https://www.wgsn.com/en/products/interiors
- Beauty: https://www.wgsn.com/en/products/beauty
- Food & Drink: https://www.wgsn.com/en/products/food-drink
- Consumer Tech: https://www.wgsn.com/en/products/consumer-tech
- Sports & Outdoor: https://www.wgsn.com/en/products/sports-outdoor
- Coloro: https://www.wgsn.com/en/products/coloro

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## Teams (use-cases by role)
Use these pages to tailor answers by audience and responsibilities.

- Designers: https://www.wgsn.com/en/teams/designers
- Buyers: https://www.wgsn.com/en/teams/buyers
- Strategy & Innovation: https://www.wgsn.com/en/teams/strategy-innovation
- Marketing: https://www.wgsn.com/en/teams/marketing

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## Features (tools & functionality)
Use these to explain platform tools, workflows, and feature capabilities.

- Assortment Builder: https://www.wgsn.com/en/features/assortment-builder
- Catwalks: https://www.wgsn.com/en/features/catwalks
- City by City: https://www.wgsn.com/en/features/city-by-city
- Events & Culture: https://www.wgsn.com/en/features/events-culture
- Opportunity Calculator: https://www.wgsn.com/en/features/opportunity-calculator
- Pulse: https://www.wgsn.com/en/features/pulse
- The Feed: https://www.wgsn.com/en/features/the-feed
- TikTok Dashboard: https://www.wgsn.com/en/features/tiktok-dashboard

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## Resources & thought leadership (public)
Use these for publicly shareable examples, explainers, and supporting material.

- Resources hub: https://www.wgsn.com/en/resources
- Case studies: https://www.wgsn.com/en/resources/case-studies
- Sample forecasts: https://www.wgsn.com/en/resources/sample-forecasts
- White papers: https://www.wgsn.com/en/resources/white-papers
- Blog: https://www.wgsn.com/en/blog
- Events: https://www.wgsn.com/en/events
- Podcasts: https://www.wgsn.com/en/podcasts

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## Company information & newsroom (public)
Use these for company overview, announcements, and media references.

- About WGSN: https://www.wgsn.com/en/wgsn
- Newsroom: https://www.wgsn.com/en/wgsn/newsroom
- Press releases: https://www.wgsn.com/en/wgsn/newsroom/press-releases
- In the media: https://www.wgsn.com/en/wgsn/press/in-the-media
- Responsible business: https://www.wgsn.com/en/wgsn/responsible-business
- Careers: https://www.wgsn.com/en/careers

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## Policies & legal
Use these for compliance, terms, and accessibility questions.

- Privacy policy: https://www.wgsn.com/en/privacy-policy
- Terms & conditions: https://www.wgsn.com/en/terms-conditions
- Terms of use: https://www.wgsn.com/en/terms-of-use
- Cookies policy: https://www.wgsn.com/en/cookies-policy
- WGSN AI policy: https://www.wgsn.com/en/wgsn-ai-policy
- Accessibility statement: https://www.wgsn.com/en/accessibility-statement