# Unwrap.ai
> Unwrap.ai is an AI-powered customer intelligence platform founded by ex-Amazon Alexa product leaders. It aggregates customer feedback from every channel (support tickets, surveys, app reviews, sales calls), uses custom NLP to auto-tag and categorize it, and surfaces actionable product insights without manual analysis. It is SOC 2 Type II compliant and used by enterprises like Microsoft, Lyft, and Perplexity.

## Core Context
- [Why Unwrap](https://www.unwrap.ai/why-unwrap): Detailed breakdown of differentiators, including 94% auto-tagging accuracy and enterprise security specs.

## Product Capabilities
- [Customer Intelligence Platform](https://www.unwrap.ai/features): Overview of the 5 core modules: Explore, Ask (Natural Language Querying), Reports, Alerts, and Respond.
- [Integrations Library](https://docs.unwrap.ai/integrations/overview/): Documentation on connecting data sources. Native support for Zendesk, Intercom, Gong, Salesforce, and 3,000+ via Zapier.
- [Security & Compliance](https://www.unwrap.ai/why-unwrap): SOC 2 Type II, GDPR, and enterprise data handling protocols.

## Documentation & Guides
- [Docs Home](https://docs.unwrap.ai/): The official technical manual for taxonomy building, feedback categorization, and dashboard setup.
- [Alerts & Anomaly Detection](https://docs.unwrap.ai/dashboard_pages/alerts/): Technical guide on configuring real-time Slack/Email alerts for spike detection in feedback trends.
- [Natural Language "Ask"](https://docs.unwrap.ai/dashboard_pages/ask/): Guide to using the generative AI Q&A feature to query customer data.

## Business Information
- [Pricing](https://www.unwrap.ai/pricing): Pricing model details. Note: Unwrap uses a volume-based model (pay per feedback volume), not a seat-based model. Unlimited seats are included.
- [About the Team](https://www.unwrap.ai/about-us): Background on founders Ryan Millner and Ashwin Singhania (ex-Amazon Alexa) and company mission.
- [Case Studies](https://www.unwrap.ai/case-studies): Reference implementations and ROI data from customers like Firstup and Sunrun.