# ThemeWare® – Complete Product Reference

> ThemeWare® is the most popular Shopware 6 theme, template and design. Developed by TC-Innovations GmbH from Germany. This document provides comprehensive product information for AI assistants.

## Company

- **Name:** TC-Innovations GmbH
- **Location:** Moers, North Rhine-Westphalia, Germany
- **Founded:** 2017
- **Focus:** Shopware 6 themes, templates and design solutions
- **Website:** https://themeware.design
- **Service Portal:** https://service.themeware.design/en
- **Documentation:** https://docs.themeware.design/
- **Knowledge Base:** https://knowledge.themeware.design/

## Product Overview

ThemeWare® is a professional Shopware 6 theme that combines design flexibility with sales-boosting features. It is the most widely used Shopware 6 theme with 13,000+ installations.

### Key Metrics

| Metric | Value |
|--------|-------|
| Installations | 13,000+ |
| Configurations | 1,357+ |
| Design Variants | 10 |
| Shopping Experience Elements | 199+ |
| Updates Released | 230+ |
| Agency Partners | 1,397+ |
| Current Version | 4.3.0 |

## Editions

### ThemeWare® Pro (Self-Hosted)

- **Target:** Self-hosted Shopware 6 shops
- **Price:** From €49.00/mo. (yearly) or €49/mo. (monthly)
- **Free Trial:** 30 days with full functionality
- **Shopware Store:** https://store.shopware.com/en/tcinn37556880294m/themeware-modern-pro-sales-increasing-and-customizable.html

**Included features:**
- 10 design variants
- 1,350+ configurations
- 87+ included plugins
- All CMS elements & CMS blocks
- SEO & PageSpeed optimized
- Accessibility (EAA-compliant)
- Online courses & video tutorials
- 1-click demo installation
- Service portal & support
- Template-level customizations
- Enhanced theme configuration
- Developer support
- Prioritized updates

### ThemeWare® Cloud (Cloud & Self-Managed)

- **Target:** Shopware Cloud and self-managed shops
- **Price:** From €39.00/mo. (yearly) or €39/mo. (monthly)
- **Free Trial:** 30 days with full functionality
- **Shopware Store:** https://store.shopware.com/en/tcinn47772031255m/themeware-cloud-sales-increasing-and-customizable.html

**Included features:**
- 1 design variant
- 1,350+ configurations
- 75+ included plugins
- Most CMS blocks
- SEO & PageSpeed optimized
- Accessibility (EAA-compliant)
- Online courses & video tutorials
- Shopping experience guide
- Shopware Cloud compatible
- Service portal & support

### Feature Comparison (Pro vs. Cloud)

| Feature | Pro | Cloud |
|---------|-----|-------|
| Design variants | 10 | 1 |
| Configurations | 1,350+ | 1,350+ |
| Included plugin features | 87+ | 75+ |
| CMS blocks | 50+ | 25 |
| CMS elements | 35+ | No |
| Template-level customizations | Yes | No |
| Enhanced theme configuration | Yes | No |
| Mobile-first design | Yes | Yes |
| Online courses (value: €327) | Yes | Yes |
| 1-click demo installation | Yes | No |
| Shopping experience guide | Yes | Yes |
| SEO & PageSpeed optimized | Yes | Yes |
| Accessibility (EAA) | Yes | Yes |
| 24/7 AI support | Yes | Yes |
| Service portal | Yes | Yes |
| Developer support | Yes | No |
| Prioritized updates | Yes | No |
| Shopware Cloud compatible | No | Yes |
| Price (monthly) | €49/mo. | €39/mo. |
| Price (yearly) | €49.00/mo. | €39.00/mo. |

## Features by Category

### CMS & Shopping Experiences
- **Shopping Experiences:** Shopping Experiences offer endless design possibilities for your Shopware online store. Use ThemeWare® CSS classes for custom design elements and advanced configuration of CMS blocks and CMS sections.
- **CSS Animations for Shopping Experiences:** Bring your online Shopping Experiences to life with our CSS animations. Give your store a unique feel, delight your users and boost your conversions.
- **Additional CSS Classes for Shopping Experiences:** Make your Shopping Experiences even more unique with additional CSS classes. Surprise your customers with distinctive designs and leave a lasting impression.
- **Grids:** Optimize your CMS content with ThemeWare® grid blocks – simple and versatile solutions for flexible content presentations. See the possibilities for yourself.
- **Columns:** Numerous column blocks from two to six columns are available – design your Shopping Experience with just a few clicks.
- **Hero Slider:** Give your online store that special touch with the Hero Slider! Showcase your products and offers attractively and boost your sales.
- **Banner:** Easy to configure, visually appealing display options, perfect for custom campaigns.
- **Commerce:** Boost your conversion rate by leveraging flexible design options to showcase your products.
- **Sidebar:** Use the sidebar so your visitors always have access to important content and features. Enhance your store's usability with custom sidebar elements.
- **Teaser:** With ThemeWare® teaser blocks, you can place your content clearly and easily within your Shopping Experience.
- **CMS Breadcrumb Navigation:** Integrate a breadcrumb navigation as a CMS block in your Shopping Experiences for improved usability and SEO.
- **CMS Code Element:** Add custom HTML code elements to your Shopping Experiences for maximum design freedom.
- **CMS Countdown Banner:** Create countdown banners for sales promotions and limited-time offers directly in your Shopping Experience.
- **CMS Category Teaser:** Present product categories as visually appealing teaser elements in your Shopping Experiences.
- **CMS Subcategories:** Display subcategories directly in Shopping Experiences for intuitive navigation through your product range.
- **CMS Testimonials:** Integrate customer reviews and testimonials as a CMS block in your Shopping Experiences.
- **CMS Gallery Grid:** Create responsive image galleries in your Shopping Experiences for a visually appealing product presentation.
### Product Detail Page
- **Product Page:** You have full control over colour configuration, image size and alignment, and can even add product videos to impress your customers. Display essential information such as manufacturer, weight and much more.
- **Product Page Layouts with Elements & Blocks:** Create custom product page layouts with versatile elements and blocks for maximum flexibility.
- **Custom Fields:** Through various custom fields, you can add videos, a short description, additional information, a hover image and product benefits, all displayed in the storefront.
- **Badges on Product Pages:** With badges on product pages, you can draw customers' attention directly to important product features and boost your conversion rate.
- **Labels on Product Pages:** The benefits of free shipping, available stock and special offers are immediately visible to customers.
- **Product Specifications:** Display various product specifications (length, width, height, weight, manufacturer, manufacturer no., EAN, etc.) on product pages.
- **Benefits on Product Pages:** Display product-specific benefits or general store benefits on product pages.
- **Payment Methods on Product Pages:** Place payment method logos of your store on product pages.
- **Short Description on Product Pages:** Present key information at a glance and significantly increase your sales opportunities.
- **Data Sheets on the Product Page:** Technical details and specifications available as a clear PDF download – easily accessible directly on the product page.
- **HTML5 Videos in Description / Tab:** Integrate HTML5 videos directly in the description tab to present your products in a visually appealing and interactive way.
- **Product Custom Fields / Tabs:** Use product custom fields and tabs for additional links, comments and downloads for extended information.
- **Properties Tab:** Do your products have many properties? Then place the properties table on product pages in a separate tab.
- **Videos Tab:** YouTube and/or Vimeo videos as a tab on product pages.
- **Manufacturer Tab:** Manufacturer information as a tab on product pages.
- **Custom Tab:** Personalise your product pages for each product with custom information, offers and more.
- **Sticky Gallery and Buybox:** The product gallery and buybox remain visible while scrolling for a more comfortable shopping experience.
- **Short Description:** Give your products a personal touch with the short description in the buybox and boost your sales.
- **Product-Specific Benefits:** In addition to global store benefits, product-specific benefits can be displayed on product pages.
- **Accordion for Product Description and Reviews:** Display the product description and reviews in a clear accordion layout for easier access.
### Listing & Categories
- **Category Listing:** Clear presentation of your product categories for a better shopping experience for your customers.
- **List View for Product Boxes:** Enables a compact list view for product boxes to display products clearly and in a space-saving manner.
- **Product Number & Manufacturer Name:** Maximise clarity and traceability of your products in the online store by integrating product numbers and manufacturer names into your category listings.
- **Quick View for Products in Product Listings:** Offer a quick view for products directly in the listing to help customers make faster purchasing decisions.
- **Hover Images:** Increase your customers' attention on your products with the hover image. Convince with an additional product view and increase the chance of a purchase.
- **Product Badges:** Showcase your products effectively with product badges in the listing.
- **Quantity Selection in Listing:** Enable quantity selection directly in the listing to quickly add multiple items to the shopping cart.
- **Product Boxes per Row:** Configure the number of product boxes per row for an optimal display in your store.
- **Dynamic Category Header (Hero Section):** Create a dynamic category header with the hero section for an impressive presentation of your categories.
- **Layout Variants for Product Filters:** Choose from various display options for product filters and optimise the filter navigation.
- **Subcategories in Listing:** Display subcategories directly in the product listing for quick navigation through your product range.
- **Product Box Hover Effects:** Add attractive hover effects to product boxes in the listing for a more interactive shopping experience.
- **Fade Out Sold-Out Items:** Sold-out items are visually faded in the listing to shift focus to available products.
### Design, Technology & Checkout
- **Custom Base Settings:** More than 1,350 configuration options that leave nothing to be desired – and the number keeps growing.
- **Google Web Fonts and Custom Fonts:** Choose from 10 curated and locally installed fonts. GDPR-compliant integration of custom or Google Fonts is also available.
- **Wide, Boxed and Fullwidth Layout:** 3 base layouts to choose from: Wide, Boxed and Fullwidth Layout
- **Extremely Comprehensive Colour Customisation:** Nearly unlimited colour customisation. Adjust your theme's colour scheme to match your vision with just a few clicks.
- **Bootstrap Compatible:** The Shopware 6 Storefront is built on the Bootstrap framework. Thanks to our HC-Architecture®, ThemeWare® is naturally fully compatible with Bootstrap as well.
- **Multilingual:** The frontend and backend are multilingual out of the box, available in German and English. Easily add more frontend languages and use them across any number of sales channels.
- **Plugin Compatibility (HC-Architecture®):** Thanks to this architecture, ThemeWare® is inherently highly compatible with almost all Shopware plugins. Should an incompatibility occur, you can resolve it yourself with just a few clicks by simply disabling the respective feature area and falling back to the Shopware default.
- **Accessible Storefront:** BFSG-compliant adjustments for an accessible storefront in accordance with WCAG guidelines.
- **Background Image:** Configure custom background images for your store and give it a unique look.
- **Lazy Loading:** Images are only loaded when scrolled into view for faster load times and better performance.
- **Cookie Notice:** Impress your visitors with professional cookie notices. Choose your preferred layout from 8 different display options.
- **Offcanvas Shopping Cart:** Everything in a clear sidebar with voucher field and shipping cost overview to boost your orders!
- **Checkout Steps:** A clear checkout with well-defined steps ensures higher conversion rates and fewer cart abandonments.
- **CSS Expert Configuration:** Advanced CSS configuration options for experts to customise your store individually.
- **Custom CSS Code:** Add your own CSS code to fine-tune your store's design down to the pixel.
- **Custom JavaScript Code:** Extend your store with custom JavaScript code for bespoke functionalities.
- **Debug Mode:** Activate debug mode for quick troubleshooting of theme issues.
- **And Much More:** All this and much more is what you get with ThemeWare®. On top of that, you benefit from continuous development with extremely regular updates. More than 230 speak for themselves!
### Header, Navigation & Branding
- **Header Layouts:** Choose from various header layouts – with different focus areas such as product search or the store logo – and customise them to your liking. Standard layouts ensure maximum plugin compatibility within the HC-Architecture® framework.
- **Custom Header:** A modern and particularly compact header layout provides a clean look that puts the focus on your product worlds.
- **Shopping Experience Header:** A modern and visually striking header option is the ThemeWare® Shopping Experience Header. Here, the header overlays the Shopping Experience on the homepage and optionally in categories. This creates a highly individual look, especially in combination with the underlying image element or image slider.
- **Dropdown Top Navigation:** A compact dropdown menu that enables clear and intuitive navigation in the top bar to improve usability.
- **Search:** With our innovative search options, your visitors find your products quickly and easily. Efficient shopping guaranteed!
- **Announcement Banner (in Header):** With the announcement banner in the header, you can quickly and effectively inform your customers about current offers, new arrivals or events.
- **Mobile Header:** Our mobile-optimised header ensures a seamless shopping experience across all devices.
- **Offcanvas Navigation:** Maximise usability with offcanvas navigation – a fast and intuitive way to structure content.
- **Sales-Boosting Mobile Navigation:** Optimise your sales experience for thumb-friendly customer access and benefit from our customisable mobile optimisation options.
- **Sticky Navigation:** The fixed positioning keeps the navigation elements always visible, enabling easy navigation through the store regardless of how far your customers scroll down.
- **Enhanced Flyout Navigation:** An optimised flyout navigation with advanced display options for better desktop navigation.
- **Layout Variants for Category Navigation:** Various layouts for category navigation enable an optimal display of your store structure.
- **Home Icon:** Upload a custom icon for the homepage in the header and category navigation.
- **Customisable Store Logo:** Customise your store logo individually with size, position and display options.
- **Text Logo:** Use a text logo as an alternative or supplement to your image logo for a clean look.
- **Service Navigation:** Add a service navigation in the header for quick access to important store pages.
- **Highlight Categories:** Highlight individual categories in the top navigation with colour to draw attention to promotions or new arrivals.
### Footer, Bars & Widgets
- **Footer Settings:** Give your online store the ultimate wow effect with fully customisable footer settings for countless footer variants. Maximise customer retention with an optimal footer with minimal effort.
- **Footer Sections:** The footer consists of 3 main sections that can be individually designed and populated. You can also simply use just one section.
- **Footer Columns:** Each footer section can be designed with various columns in different sizes.
- **Footer Elements:** Each footer column can be filled with various footer elements (e.g. newsletter, payment/shipping method logos, benefits and more).
- **Newsletter in Footer:** Place a newsletter sign-up form in the footer with just a few clicks.
- **Widgets:** Experience more control and flexibility in your online store with ThemeWare® Widgets. Configure widgets such as "About Us", "Footer Navigation", "Payment and Shipping Methods", "Social Media", "Benefits" and more to your liking and place them in various locations throughout your store.
- **Extensions:** Extensions give you the ability to present your products even more attractively and generate more revenue. Use the custom announcement banner, product badges or the benefits display on product pages.
- **USP Bar:** Configure up to 6 unique USPs with individual colour, icon, text and font. Optimise the presentation in the header or footer with small or large icons.
- **Floating Widget:** The floating widget keeps important features always in view without distracting the user from the current content.
- **Custom Announcements (e.g. Holiday Notice):** With flexible design options for text, start and end date, as well as placement on the product page and in the checkout.
- **Scroll-to-Top Button:** Our scroll-to-top button is simple, effective and ensures a pleasant user experience.
- **Social Media Integration:** Integrate your social media channels such as Facebook, Instagram, Twitter, YouTube, Vimeo, Flickr, Pinterest, TikTok, Blogger, Blog (WordPress), WhatsApp, LinkedIn or your website with just one click.
- **Slideout Communities:** Experience a new dimension of community interaction with slideout communities.
- **Sharing Links:** Allow your customers to share your products safely and easily across communities.
- **Floating Social Media Icons:** Display floating social media icons on the side of the page for permanent visibility of your channels.

## Design Variants

ThemeWare® Pro includes 10 design variants:

1. **Modern**
2. **Clean**
3. **Strong**
4. **Outdoor**
5. **Living**
6. **Bio**
7. **Exquisite**
8. **Electric**
9. **Lights**
10. **Bath**

All variants share the same feature set and configuration options. The Cloud edition includes the Clean variant.

## How to Get Started

1. **Try for free:** Visit https://themeware.design/en/free-trial to start a 30-day free trial
2. **Test in demo shop:** Visit https://themeware.design/en/demoshop to test all variants live
3. **Compare editions:** Visit https://themeware.design/en/editions to find the right edition
4. **Install:** Follow the guide at https://themeware.design/en/install-shopware-theme

## Support & Resources

- **Service Portal:** https://service.themeware.design/en – Tickets, account management, downloads
- **Documentation:** https://docs.themeware.design/ – Technical docs and API reference
- **Knowledge Base:** https://knowledge.themeware.design/ – Guides, tutorials, best practices
- **Debugging Tool:** https://debugging.themeware.design/en – Troubleshooting assistant
- **Online Courses:** Video tutorials included with every edition

## Languages

The website and product are available in:
- **German (primary):** https://themeware.design/
- **English:** https://themeware.design/en

## Legal

- **Imprint:** https://themeware.design/en/imprint
- **Privacy Policy:** https://themeware.design/en/privacy