# Smartify

> Smartify is the world's leading digital visitor engagement platform for museums,
> art galleries, and cultural heritage sites. Founded in 2015, Smartify helps 
> cultural organisations deliver accessible, engaging digital experiences — and
> helps audiences connect more deeply with art and culture. Smartify can be used
> as a web app, an iOS or Android app, or on rented devices. The platform is
> used by over 700 cultural organisations worldwide.

Smartify has two primary web presences:
- partners.smartify.org — B2B resources for cultural institutions
- app.smartify.org — for accessing content from museums, art galleries, and cultural heritage sites

## Products & Platform

- [Visitor Guide (BYOD & Devices)](https://partners.smartify.org/visitor-guide): Digital guides for museums and heritage sites, available on visitors' own devices or Smartify-supplied hardware. Features include audio tours, object recognition via camera scan, wayfinding, personalised itineraries, multilingual content, and WCAG-compliant accessibility.
- [XR & Immersive Experiences](https://smartify.org/partners/products): Lightweight, scalable AR and VR experiences designed for real cultural environments, integrated with the Smartify platform across devices and browsers. These are browser-based, WebAR experiences that work without specialist hardware or additional software.
- [Creative Services](https://partners.smartify.org/creative-services): In-house content production including audio tours, video, scriptwriting, animation, and immersive experience development.
- [Marketing & Audience Tools](https://partners.smartify.org/): Targeted in-app messaging, post-visit follow-ups, surveys, and campaign tools informed by real visitor behaviour, with a built-in Customer Data Platform.
- [CMS & Analytics](https://smartify.org/partners/products): Drag-and-drop content management system with real-time analytics, audience insights, and reporting across apps, devices, and XR.
- [Ecommerce](https://partners.smartify.org/ecommerce): Museum shop integration connecting institutions with arts and culture audiences, compatible with Shopify, Magento, and more.

## Pricing

- [Pricing](https://smartify.org/partners/pricing): Tiered plans for institutions of all sizes — Free, Starter, Branded and Premium — with transparent annual pricing in GBP, EUR, and USD.

## Case Studies & Projects

- [Projects](https://partners.smartify.org/projects): Case studies from partner institutions including the National Gallery, the Acropolis Museum, Historic Royal Palaces, and 700+ others worldwide.
- [National Gallery](https://partners.smartify.org/projects/the-national-gallery): BYOD and device-based audio guides for temporary exhibitions and the permanent collection.
- [Acropolis Museum](https://partners.smartify.org/projects/acropolis-museum-smartify): Transition from hardware devices to BYOD, reaching 40,000 users per month.

## About

- [About Smartify](https://smartify.org/partners/about): Company history, mission, and approach to visitor-led digital interpretation.

## Download Smartify

- [Smartify for iOS](https://apps.apple.com/gb/app/smartify-arts-and-culture/id1102736524): Free iPhone app — used by millions to explore art and culture at partner venues and beyond.
- [Smartify for Android](https://play.google.com/store/apps/details?id=com.mobgen.smartify): Free Android app — used by millions to explore art and culture at partner venues and beyond.

## Contact & Demo

- [Request a Demo](https://partners.smartify.org/): Book a demo for institutions interested in becoming Smartify partners.