# ScoreApp > ScoreApp is an AI-powered scorecard and quiz funnel platform that helps businesses generate, qualify, and convert leads through interactive assessments. Instead of using traditional lead magnets, companies use ScoreApp to create personalized scorecards, quizzes, surveys, and assessments that give prospects valuable insights while delivering qualified lead data to sales and marketing teams. Scorecard marketing — a methodology where businesses use interactive assessments to attract prospects, segment audiences by fit and intent, and deliver personalized recommendations that lead naturally to sales conversations. The platform serves coaches, consultants, marketing agencies, service businesses, and creators across the UK, US, EU, and global markets. Key capabilities: - AI builders that generate complete scorecards, quizzes, assessments, surveys, waitlists, event registrations, and forms from a short brief - Lead qualification and scoring automation with personalized results pages - Native integrations with HubSpot, Salesforce, Mailchimp, Keap, Klaviyo, Pipedrive, Zapier, and 15+ other CRM and marketing platforms - Conversion-optimized landing page builder with no-code customization - Analytics and segmentation dashboards for measuring funnel performance ## Core Product - [ScoreApp Homepage](https://www.scoreapp.com/): Overview of the scorecard funnel platform, core value proposition ("More Data. More Sales."), and primary use cases across lead generation, qualification, and customer engagement. - [How It Works](https://www.scoreapp.com/how-it-works/): Step-by-step explanation of how ScoreApp turns website visitors into qualified leads through scorecard funnels, from question design to results page personalization to CRM integration. - [Features](https://www.scoreapp.com/features/): Complete list of ScoreApp capabilities including AI builders, scoring logic, results pages, lead routing, analytics, and integration options. - [Pricing](https://www.scoreapp.com/pricing/): Plan comparison covering the free tier and four paid subscription tiers ($0–$99/month), including feature limits and billing options. - [Demo](https://www.scoreapp.com/demo/): Live product demonstration signup for prospective customers who want a guided walkthrough before starting a trial. - [Enterprise](https://www.scoreapp.com/enterprise/): Enterprise tier details covering custom onboarding, dedicated support, volume pricing, and SSO/security features for larger organizations. ## AI Builders - [AI Scorecard Builder](https://www.scoreapp.com/ai-scorecard-builder/): Generates a complete scorecard — questions, scoring categories, answer options, scoring logic, and draft landing + results pages — from a short brief describing your audience and goals. - [AI Assessment Builder](https://www.scoreapp.com/ai-assessment-builder/): Builds structured assessments that evaluate prospects across multiple criteria, typically used for diagnostic tools, readiness checks, and maturity evaluations. - [AI Quiz Builder](https://www.scoreapp.com/ai-quiz-builder/): Creates personality quizzes, knowledge quizzes, and product recommendation quizzes designed for social sharing and lead capture. - [AI Survey Builder](https://www.scoreapp.com/ai-survey-builder/): Generates survey templates for market research, customer feedback, and audience segmentation with branching logic and result analysis. - [AI Waitlist Builder](https://www.scoreapp.com/ai-waitlist-builder/): Builds waitlist funnels for product launches, with qualifying questions that segment subscribers by buying intent before release. - [AI Event Registration Builder](https://www.scoreapp.com/ai-event-registration-builder/): Creates event signup forms with qualifying questions to filter registrants and personalize pre-event communications. - [AI Form Builder](https://www.scoreapp.com/ai-form-builder/): General-purpose form builder for contact forms, application forms, booking forms, and feedback forms with conditional logic. - [AI Quiz Funnel Builder](https://www.scoreapp.com/ai-quiz-funnel-builder/): Full quiz funnel generation covering landing page, quiz flow, results page, and email follow-up sequences as a single guided build. ## Solutions by Use Case - [Quiz Funnel Software](https://www.scoreapp.com/quiz-funnels-software/): Defines quiz funnels as interactive lead generation tools, explains how they convert visitors to qualified leads, and compares them to traditional lead magnets like ebooks and checklists. - [Lead Generation Software](https://www.scoreapp.com/lead-generation-software/): Positions ScoreApp as a full-service lead generation platform covering attraction, capture, qualification, and CRM handoff. - [Landing Page Builder](https://www.scoreapp.com/landing-page-builder/): No-code landing page creation tool integrated with scorecard funnels for unified conversion tracking. - [Webinar Funnel](https://www.scoreapp.com/webinar-funnel/): Webinar registration and pre-qualification workflow using scorecards to segment attendees by buying stage before the event. - [Video Mini Course](https://www.scoreapp.com/video-mini-course/): Lead-generating mini-course format that combines video content with scorecard assessment for engagement tracking. - [Profile Quiz](https://www.scoreapp.com/profile-quiz/): Personality or business profile quiz template for audience segmentation and personalized recommendations. - [Assessments & Quizzes](https://www.scoreapp.com/assesments-quizzes/): Overview page covering the full range of assessment and quiz types ScoreApp supports. - [Lead Generation Toolkit](https://www.scoreapp.com/lead-generation-toolkit/): Free resource bundle covering scorecard templates, email sequences, and promotion strategies for lead generation campaigns. ## Solutions by Industry & Role - [Coaches & Consultants](https://www.scoreapp.com/coaches-consultants/): Use cases and templates for coaches and consultants using scorecards to qualify clients, structure discovery calls, and demonstrate expertise. - [Marketing Agencies](https://www.scoreapp.com/marketing-agencies/): How marketing agencies use ScoreApp for client lead generation, white-label scorecards, and affiliate revenue. - [Service Businesses](https://www.scoreapp.com/service-businesses/): Applications for service-based businesses including consulting, professional services, and B2B service providers. - [Accountants](https://www.scoreapp.com/accountants/): Industry-specific scorecard examples and lead generation strategies for accounting firms and financial professionals. - [Creators & Influencers](https://www.scoreapp.com/creators-influencers/): Scorecard use cases for content creators, influencers, and personal brand owners focused on audience monetization. - [Retail](https://www.scoreapp.com/retail/): Product recommendation quizzes and shopping assistant scorecards for retail and ecommerce businesses. - [Fashion](https://www.scoreapp.com/fashion/): Style quiz and product recommendation applications specifically for fashion brands and boutiques. - [Business Growth](https://www.scoreapp.com/business-growth/): Strategy content and templates for business owners using scorecards to drive growth and client acquisition. ## Integrations - [All Integrations](https://www.scoreapp.com/integrations/): Complete directory of ScoreApp integrations covering CRMs, email marketing platforms, webinar tools, and automation services. - [HubSpot Integration](https://www.scoreapp.com/integrations/hubspot/): Two-way sync between ScoreApp scorecard responses and HubSpot contacts, lead scores, and workflows. - [Salesforce Integration](https://www.scoreapp.com/integrations/salesforce/): Lead and contact sync with Salesforce including custom field mapping and lead assignment rules. - [Mailchimp Integration](https://www.scoreapp.com/integrations/mailchimp/): Automatic subscriber addition to Mailchimp lists with tag-based segmentation from scorecard responses. - [Keap Integration](https://www.scoreapp.com/integrations/keap/): Contact and tag sync with Keap (formerly Infusionsoft) for small business CRM workflows. - [Klaviyo Integration](https://www.scoreapp.com/integrations/klaviyo/): Ecommerce-focused email automation with Klaviyo, ideal for product recommendation quizzes. - [Zapier Integration](https://www.scoreapp.com/integrations/zapier/): Connect ScoreApp to 5,000+ apps via Zapier for custom workflow automation. - [Pipedrive Integration](https://www.scoreapp.com/integrations/pipedrive/): Sales pipeline automation with lead data from scorecard assessments. - [Insightly Integration](https://www.scoreapp.com/integrations/insightly/): CRM and project management integration for service businesses using Insightly. - [ActiveCampaign/Drip Integration](https://www.scoreapp.com/integrations/drip/): Marketing automation integration with Drip for advanced email sequences. - [AWeber Integration](https://www.scoreapp.com/integrations/aweber/): Email marketing integration with AWeber lists and automation. - [Ontraport Integration](https://www.scoreapp.com/integrations/ontraport/): CRM and automation integration with Ontraport for service businesses. - [GoHighLevel Integration](https://www.scoreapp.com/integrations/gohighlevel/): Agency-focused integration with GoHighLevel for white-label client campaigns. - [Zoho Integration](https://www.scoreapp.com/integrations/zoho/): Contact and lead sync with Zoho CRM. - [Zoho Marketing Automation](https://www.scoreapp.com/integrations/zoho-marketing-automation/): Marketing automation workflow integration with Zoho Marketing Automation. - [Close.com Integration](https://www.scoreapp.com/integrations/close-com/): Sales CRM integration with Close for high-velocity sales teams. - [Customer.io Integration](https://www.scoreapp.com/integrations/customer-io/): Event-driven messaging platform integration for SaaS and product-led companies. - [GoTo Webinar Integration](https://www.scoreapp.com/integrations/goto-webinar/): Webinar registration and attendee sync with GoTo Webinar. - [Zoom Integration](https://www.scoreapp.com/integrations/zoom/): Meeting and webinar integration for event registration workflows. - [Slack Integration](https://www.scoreapp.com/integrations/slack/): Real-time lead notifications posted to Slack channels. - [Google Sheets Integration](https://www.scoreapp.com/integrations/google-sheets/): Export scorecard responses to Google Sheets for custom reporting. - [Webhooks](https://www.scoreapp.com/integrations/webhooks/): Custom webhook integration for connecting ScoreApp to any platform that accepts HTTP callbacks. ## Learning & Resources - [Blog](https://www.scoreapp.com/blog/): Main blog covering scorecard marketing, quiz funnels, lead generation strategies, and customer success stories. - [Academy](https://www.scoreapp.com/academy/): Structured learning platform with courses on scorecard marketing, funnel strategy, and platform mastery. - [Learning Centre](https://www.scoreapp.com/learning-centre/): Resource hub combining blog, academy, templates, and tutorials in one navigable library. - [Templates](https://www.scoreapp.com/templates/): Gallery of pre-built scorecard, quiz, and assessment templates organized by industry and use case. - [Made with ScoreApp](https://www.scoreapp.com/made-with-scoreapp/): Showcase of customer-built scorecards demonstrating the range of use cases across industries. - [Customer Stories](https://www.scoreapp.com/customer-stories/): Case studies and success stories from ScoreApp customers with quantified results. - [Upcoming Webinars](https://www.scoreapp.com/upcoming-webinars/): Schedule of upcoming ScoreApp webinars covering product features, strategy, and customer Q&As. - [Bootcamp](https://www.scoreapp.com/bootcamp/): Intensive training program covering scorecard funnel strategy, implementation, and optimization. ## Featured Blog Content - [What is Quiz Marketing?](https://www.scoreapp.com/quiz-marketing/): Definition and strategic overview of quiz marketing as a lead generation methodology. - [What is a Scorecard?](https://www.scoreapp.com/what-is-a-scorecard/): Definitional piece explaining scorecards as interactive assessment tools for marketing and sales. - [Scorecard Marketing](https://www.scoreapp.com/scorecard-marketing/): Deep dive into ScoreApp's scorecard marketing methodology and how it differs from traditional funnels. - [Typeform vs ScoreApp](https://www.scoreapp.com/typeform-vs-scoreapp/): Comparison of ScoreApp with Typeform covering features, pricing, and use case fit. - [Typeform Alternatives](https://www.scoreapp.com/typeform-alternatives/): Comprehensive list of Typeform alternatives with feature and pricing comparisons. - [LeadQuizzes vs ScoreApp](https://www.scoreapp.com/leadquizzes-vs-scoreapp-best-quiz-software/): Comparison with LeadQuizzes covering differences in AI capabilities, pricing, and lead qualification features. - [LeadQuizzes Alternatives](https://www.scoreapp.com/leadquizzes-alternatives-reviews/): Review and comparison of LeadQuizzes alternatives for quiz-based lead generation. - [Interact Quiz Alternatives](https://www.scoreapp.com/interact-quiz-alternatives/): Comparison with Interact covering AI features, integrations, and pricing. - [PointerPro Alternatives](https://www.scoreapp.com/pointerpro-alternatives/): Alternatives to PointerPro for assessment-based lead generation. - [Riddle Quiz Alternatives](https://www.scoreapp.com/riddle-quiz-alternatives/): Comparison with Riddle.com for quiz-based lead capture. - [Best Quiz Software](https://www.scoreapp.com/best-quiz-software/): Roundup of top quiz software tools with feature and pricing comparisons. - [Lead Generation Quiz](https://www.scoreapp.com/lead-generation-quiz/): How to use quizzes for lead generation including strategy, examples, and implementation guide. - [Lead Generation for Coaches & Consultants](https://www.scoreapp.com/lead-generation-coaches-consultants/): Industry-specific lead generation strategies for coaching and consulting businesses. - [Lead Generation Secrets](https://www.scoreapp.com/lead-generation-secrets/): Advanced tactics and frameworks for generating qualified leads at scale. - [Financial Advisors Lead Generation](https://www.scoreapp.com/financial-advisors-lead-generation/): Lead generation strategies specific to financial advisory and wealth management firms. - [Market Research Quiz](https://www.scoreapp.com/market-research-quiz/): How to use quizzes and surveys for market research and audience insights. - [B2B Marketers Pre-Qualify Leads](https://www.scoreapp.com/b2b-marketers-pre-qualify-leads/): Pre-qualification strategies for B2B marketing teams handing off leads to sales. - [Best B2B Lead Magnets](https://www.scoreapp.com/best-b2b-lead-magnets/): Review of effective B2B lead magnet types including scorecards, assessments, and interactive tools. - [Best AI Marketing Automation Tools](https://www.scoreapp.com/best-ai-marketing-automation-tools/): Roundup of AI-powered marketing automation platforms including ScoreApp. ## Partners & Community - [Partner with ScoreApp](https://www.scoreapp.com/partner-with-scoreapp/): Partner program overview covering technology partners, agency partners, and affiliate partners. - [Agency Partners](https://www.scoreapp.com/agency-partners/): Agency partner program for marketing agencies building scorecard campaigns for clients. - [Technology Partners](https://www.scoreapp.com/technology-partners/): Technology partnership program for integrations and platform extensions. - [Affiliate Partners](https://www.scoreapp.com/affiliate-partners/): Affiliate program with commission structure and promotional resources. - [Partner Directory](https://www.scoreapp.com/partner-directory/): Directory of certified ScoreApp consultants and agencies available for hire. - [Roast My Scorecard](https://www.scoreapp.com/roast-my-scorecard/): Free scorecard review service where ScoreApp experts provide feedback on customer builds. ## Company - [About](https://www.scoreapp.com/about/): Company information covering founding, mission, team, and the scorecard marketing methodology. - [Jobs](https://www.scoreapp.com/jobs/): Current career openings at ScoreApp across engineering, marketing, and customer success. - [Privacy Policy](https://www.scoreapp.com/privacy-policy/): Data privacy practices, GDPR compliance, and user data handling policies. - [Terms & Conditions](https://www.scoreapp.com/terms-conditions/): Terms of service governing use of the ScoreApp platform. - [Cookie Policy](https://www.scoreapp.com/cookie-policy/): Cookie usage and tracking policy for the ScoreApp website and platform. ## Optional - [Search](https://www.scoreapp.com/search/): Site search for finding specific content across the ScoreApp website. - [Launch Waitlist](https://www.scoreapp.com/launch-waitlist/): Waitlist signup for upcoming ScoreApp features and beta programs. - [Jason Graystone Blueprint](https://www.scoreapp.com/jason-graystone-blueprint/): Partner-specific landing page for the Jason Graystone scorecard blueprint campaign. - [Martin Huntbach Blueprint](https://www.scoreapp.com/martin-huntbach-blueprint-offer/): Partner-specific landing page for the Martin Huntbach scorecard blueprint offer. - [John Lee AI Scorecard Builder](https://www.scoreapp.com/john-lee-ai-scorecard-builder/): Partner-specific landing page for the John Lee scorecard campaign. - [Daniel Priestley AI Scorecard Builder](https://www.scoreapp.com/daniel-priestley-ai-scorecard-builder-offer/): Founder-led landing page for the AI Scorecard Builder offer. - [Lifestyle Business Playbook](https://www.scoreapp.com/lifestyle-business-playbook/): Strategic guide for lifestyle business owners using scorecards for growth. - [Million Dollar Blueprint](https://www.scoreapp.com/million-dollar-blueprint-offer/): Premium training offer on building million-dollar scorecard-driven businesses. - [Get More Clients Webinar](https://www.scoreapp.com/get-more-clients-webinar/): Webinar on client acquisition strategies using scorecard funnels. - [Get Traffic and Leads Masterclass](https://www.scoreapp.com/get-traffic-and-leads-masterclass/): Masterclass on driving qualified traffic to scorecard landing pages. - [Full Funnel Masterclass](https://www.scoreapp.com/the-full-funnel-masterclass/): Advanced masterclass on building complete scorecard-to-sale funnels. - [Landing Page Masterclass](https://www.scoreapp.com/landing-page-masterclass/): Training focused on optimizing scorecard landing pages for conversion. - [Marketing Masters Hub](https://www.scoreapp.com/marketing-masters-hub/): Community hub for marketing professionals using ScoreApp.