# Roadway
> Roadway is the first attribution and automation platform purpose-built for growth marketing teams to unlock faster and more efficient revenue growth.

## Main Website
- [Home](https://www.roadwayai.com/)
  description: Main landing page showcasing Roadway AI.
  use: website, landing

## Product
- [Attribution](https://www.roadwayai.com/product/attribution)
  description: Provides end-to-end marketing attribution to track campaign impact.
  use: product, attribution
- [Automation](https://www.roadwayai.com/product/automation)
  description: AI-driven automation tools to optimize marketing channels.
  use: product, automation
- [Metrics](https://www.roadwayai.com/product/metrics)
  description: Full-funnel metrics delivering detailed performance insights.
  use: product, metrics

## Solutions
- [Growth Marketers](https://www.roadwayai.com/solutions/growth-marketers)
  description: Tailored tools and insights for growth marketing professionals.
  use: solutions, growth marketers
- [Marketing Leaders](https://www.roadwayai.com/solutions/marketing-leaders)
  description: Strategic resources for marketing executives.
  use: solutions, marketing leaders
- [Data Teams](https://www.roadwayai.com/solutions/data-teams)
  description: Integration and analytics resources for data teams.
  use: solutions, data teams

## Use Cases
- [Affiliate Marketing AI Assistant](https://www.roadwayai.com/use-cases/affiliate-marketing-ai-assistant)
  description: AI-powered assistant to enhance affiliate marketing strategies.
  use: use case, affiliate marketing
- [Growth Marketing AI Assistant](https://www.roadwayai.com/use-cases/growth-marketing-ai-assistant)
  description: AI-powered assistant providing data-driven insights and recommendations for growth marketing teams.
  use: use case, ai assistant, growth marketing
- [How to Move from Data to Action with Roadway](https://www.roadwayai.com/use-cases/how-to-move-from-data-to-action-with-roadway)
  description: Structured process to transform aggregated data into clear, strategic actions for growth marketers.
  use: use case, data action, growth strategy
- [Turn Growth Marketing Data Into A Growth Engine](https://www.roadwayai.com/use-cases/turn-growth-marketing-data-into-a-growth-engine)
  description: Tools to track performance, optimize spend, and scale campaigns effectively.
  use: use case, growth engine, performance optimization
- [Growth Is Measurable. Make It Predictable With Roadway.](https://www.roadwayai.com/use-cases/growth-is-measurable-make-it-predictable-with-roadway)
  description: Real-time attribution and analytics to transition from gut-feel decisions to data-backed actions.
  use: use case, measurable growth, analytics
- [Move Beyond BI – Get AI-Powered Attribution That Connects Spend to Revenue](https://www.roadwayai.com/use-cases/move-beyond-bi)
  description: AI-powered attribution tools to automate spend-to-revenue tracking beyond traditional BI capabilities.
  use: use case, ai attribution, revenue tracking
- [Smarter Attribution. Faster Growth.](https://www.roadwayai.com/use-cases/smarter-attribution-faster-growth)
  description: Platform to track performance, cut wasted spend, and scale winning strategies with smarter attribution.
  use: use case, attribution, growth scaling
- [Scale Growth. Cut The Busywork.](https://www.roadwayai.com/use-cases/scale-growth-cut-the-busywork)
  description: Automation of data collection and performance updates to free up time for strategy and execution.
  use: use case, growth scaling, automation
- [Work Smarter. Grow Faster.](https://www.roadwayai.com/use-cases/work-smarter-grow-faster)
  description: Real-time insights, smarter attribution, and automated workflows to enhance team execution.
  use: use case, smart work, growth acceleration
- [Spend Smarter. Grow Faster.](https://www.roadwayai.com/use-cases/spend-smarter-grow-faster)
  description: Tools to track revenue-driving activities, cut wasted spend, and automate busywork.
  use: use case, smart spending, growth optimization
- [Get Real-Time Marketing Insights Without Waiting on Data Teams](https://www.roadwayai.com/use-cases/self-serve-marketing-analytics-without-sql)
  description: Self-serve, automated marketing analytics eliminating the need for SQL or setup.
  use: use case, real-time insights, self-serve analytics
- [Track And Maximize Performance Marketing Impact With Attribution](https://www.roadwayai.com/use-cases/role-solution)
  description: End-to-end marketing attribution to track customer journeys across channels.
  use: use case, performance marketing, attribution
- [Performance Marketing](https://www.roadwayai.com/use-cases/performance-marketing)
  description: Custom performance marketing report templates integrated with existing tools for comprehensive campaign views.
  use: use case, performance marketing, reporting

## Blog
- [Blog Home](https://www.roadwayai.com/blog)
  description: Collection of articles and insights on growth marketing and AI.
  use: resources, blog
- [Introducing Roadway](https://www.roadwayai.com/blog/introducing-roadway)
  description: Overview of Roadway AI’s capabilities and benefits.
  use: blog, introduction
- [Building a Predictable Growth Engine](https://www.roadwayai.com/blog/building-a-predictable-growth-engine-with-accurate-marketing-attribution)
  description: Strategies to build a reliable growth engine through accurate attribution.
  use: blog, strategy, attribution
- [Why Growth Marketers Need Better Attribution and Automation](https://www.roadwayai.com/blog/why-growth-marketers-need-better-attribution-and-automation)
  description: Discussion on the importance of precise attribution and automation.
  use: blog, discussion, attribution
- [How to Set Up Marketing Attribution](https://www.roadwayai.com/blog/how-to-set-up-marketing-attribution)
  description: Step-by-step guide for implementing effective marketing attribution.
  use: blog, guide, attribution
- [Reforge Chooses Roadway for Marketing Attribution and Automation](https://www.roadwayai.com/blog/reforge-chooses-roadway-for-marketing-attribution-and-automation)
  description: Insights into Reforge's selection of Roadway for enhancing marketing attribution and automation.
  use: blog, case study, marketing automation
- [Castmagic Chooses Roadway to Cut Wasted Spend and Scale What's Working](https://www.roadwayai.com/blog/castmagic-chooses-roadway-to-cut-wasted-spend-and-scale-whats-working)
  description: Case study on how Castmagic utilized Roadway to optimize spending and scale effective strategies.
  use: blog, case study, spend optimization
- [Mobbin Case Study: How a Tiny Growth Team Unlocked Big Impact](https://www.roadwayai.com/blog/mobbin-case-study-how-a-tiny-growth-team-unlocked-big-impact)
  description: Exploration of Mobbin's success in achieving significant growth with a small team using Roadway.
  use: blog, case study, growth strategy
- [Growth Marketing Without the Guesswork: Smarter Insights, Faster Execution](https://www.roadwayai.com/blog/growth-marketing-without-the-guesswork-smarter-insights-faster-execution)
  description: Discussion on eliminating guesswork in growth marketing through smarter insights and faster execution.
  use: blog, strategy, growth marketing
- [AI Attribution for SaaS – Why Growth Marketers Need More Than BI Tools](https://www.roadwayai.com/blog/ai-attribution-for-saas-why-growth-marketers-need-more-than-bi-tools)
  description: Examination of AI attribution's advantages over traditional BI tools for SaaS growth marketers.
  use: blog, analysis, ai attribution
- [The Marketing Attribution Challenge: Why Growth Teams Need a Smarter Approach](https://www.roadwayai.com/blog/the-marketing-attribution-challenge-why-growth-teams-need-a-smarter-approach)
  description: Insight into the challenges of marketing attribution and the need for smarter solutions.
  use: blog, analysis, marketing attribution

## Documentation (docs.roadwayai.com)

- Quickstart Guide
  	URL: https://docs.roadwayai.com/
  	Description: Essential steps to quickly set up and start using Roadway AI.
  	Use: documentation, quickstart

- How Roadway Works
  	URL: https://docs.roadwayai.com/getting-started/how-roadway-works
  	Description: Overview of the platform’s data modeling and processing.
  	Use: documentation, overview

- Implement Roadway
  	URL: https://docs.roadwayai.com/implement-roadway
  	Description: General implementation instructions for integrating Roadway AI.
  	Use: documentation, implementation

- Warehouse-native Implementation
    	URL: https://docs.roadwayai.com/implement-roadway
    	Description: Guides for integrating with data warehouses like Snowflake and BigQuery.
    	Use: documentation, integration, warehouse

- Connect Snowflake
     	 URL: https://docs.roadwayai.com/implement-roadway/warehouse-native/connect-snowflake
     	 Description: Step-by-step integration instructions with Snowflake.
     	 Use: documentation, integration, snowflake

- Connect BigQuery
     	 URL: https://docs.roadwayai.com/implement-roadway/warehouse-native/connect-bigquery
     	 Description: Step-by-step integration instructions with BigQuery.
     	 Use: documentation, integration, bigquery

 - Direct Connectors
    	URL: https://docs.roadwayai.com/implement-roadway/direct-connectors
    	Description: How to connect directly to platforms like Google Analytics, Stripe, HubSpot, Salesforce, and Segment.
    	Use: documentation, integration, connectors
	
- Data Requirements
  	URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements
  	Description: Detailed specifications for data inputs necessary for accurate attribution.
  	Use: documentation, data requirements

- Visits (Sessions)
   	 URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements/visits-sessions
   	 Description: Guidelines for session data collection.
   	 Use: documentation, data, visits

- Users
    	URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements/users
    	Description: Requirements for capturing user-level data.
    	Use: documentation, data, users

 - Revenue
    	URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements/revenue
    	Description: Specifications for integrating revenue data.
    	Use: documentation, data, revenue

- CRMs
    	URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements/crms
    	Description: Guidelines for utilizing CRM data effectively.
    	Use: documentation, data, crm

- Ad Spend
    	URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements/ad-spend
    	Description: Requirements for incorporating advertising spend data.
    	Use: documentation, data, ad spend

- Required IDs for Attribution
  	URL: https://docs.roadwayai.com/required-ids-for-attribution
  	Description: Details on necessary identifiers for accurate marketing attribution.
  	Use: documentation, attribution, ids

- Add Anonymous IDs to CRM Contacts
    	URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts
    	Description: How to integrate anonymous IDs into CRM data.
    	Use: documentation, attribution, ids, crm
	
- Add Anonymous IDs to CRM with Custom Forms
	URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-custom-forms
	Description: Using custom forms to capture anonymous IDs.
	Use: documentation, attribution, ids, custom forms

- Segment with Custom Forms
        URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-custom-forms/segment-with-custom-forms
        Description: Implementing anonymous ID capture via Segment.
        Use: documentation, attribution, ids, segment

- Google Analytics with Custom Forms
        URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-custom-forms/google-analytics-with-custom-forms
        Description: Capturing anonymous IDs with Google Analytics.
        Use: documentation, attribution, ids, google analytics

- Add Anonymous IDs to CRM with HubSpot Forms
      URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-hubspot-forms
      Description: Using HubSpot forms to capture anonymous IDs.
      Use: documentation, attribution, ids, hubspot

- Google Analytics with HubSpot Forms
        URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-hubspot-forms/google-analytics-with-hubspot-forms
        Description: Integrating Google Analytics with HubSpot for anonymous ID capture.
        Use: documentation, attribution, ids, hubspot, google analytics



## Data Requirements
## Documentation (docs.roadwayai.com)

- Quickstart Guide
  URL: https://docs.roadwayai.com/
  Description: Essential steps to quickly set up and start using Roadway AI.
  Use: documentation, quickstart

- How Roadway Works
  URL: https://docs.roadwayai.com/getting-started/how-roadway-works
  Description: Overview of the platform’s data modeling and processing.
  Use: documentation, overview

- Implement Roadway
  URL: https://docs.roadwayai.com/implement-roadway
  Description: General implementation instructions for integrating Roadway AI.
  Use: documentation, implementation

  - Warehouse-native Implementation
    URL: https://docs.roadwayai.com/implement-roadway
    Description: Guides for integrating with data warehouses like Snowflake and BigQuery.
    Use: documentation, integration, warehouse

    - Connect Snowflake
      URL: https://docs.roadwayai.com/implement-roadway/warehouse-native/connect-snowflake
      Description: Step-by-step integration instructions with Snowflake.
      Use: documentation, integration, snowflake

    - Connect BigQuery
      URL: https://docs.roadwayai.com/implement-roadway/warehouse-native/connect-bigquery
      Description: Step-by-step integration instructions with BigQuery.
      Use: documentation, integration, bigquery

  - Direct Connectors
    URL: https://docs.roadwayai.com/implement-roadway/direct-connectors
    Description: How to connect directly to platforms like Google Analytics, Stripe, HubSpot, Salesforce, and Segment.
    Use: documentation, integration, connectors

- Data Requirements
  URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements
  Description: Detailed specifications for data inputs necessary for accurate attribution.
  Use: documentation, data requirements

  - Visits (Sessions)
    URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements/visits-sessions
    Description: Guidelines for session data collection.
    Use: documentation, data, visits

  - Users
    URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements/users
    Description: Requirements for capturing user-level data.
    Use: documentation, data, users

  - Revenue
    URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements/revenue
    Description: Specifications for integrating revenue data.
    Use: documentation, data, revenue

  - CRMs
    URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements/crms
    Description: Guidelines for utilizing CRM data effectively.
    Use: documentation, data, crm

  - Ad Spend
    URL: https://docs.roadwayai.com/data-requirements/data-warehouse-requirements/ad-spend
    Description: Requirements for incorporating advertising spend data.
    Use: documentation, data, ad spend

 - Required IDs for Attribution
  URL: https://docs.roadwayai.com/required-ids-for-attribution
  Description: Details on necessary identifiers for accurate marketing attribution.
  Use: documentation, attribution, ids

  - Add Anonymous IDs to CRM Contacts
    URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts
    Description: How to integrate anonymous IDs into CRM data.
    Use: documentation, attribution, ids, crm

    - Add Anonymous IDs to CRM with Custom Forms
      URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-custom-forms
      Description: Using custom forms to capture anonymous IDs.
Use: documentation, attribution, ids, custom forms

 - Segment with Custom Forms
URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-custom-forms/segment-with-custom-forms
Description: Implementing anonymous ID capture via Segment.
Use: documentation, attribution, ids, segment

 - Google Analytics with Custom Forms
URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-custom-forms/google-analytics-with-custom-forms
Description: Capturing anonymous IDs with Google Analytics.
Use: documentation, attribution, ids, google analytics

- Add Anonymous IDs to CRM with HubSpot Forms
URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-hubspot-forms
Description: Using HubSpot forms to capture anonymous IDs.
Use: documentation, attribution, ids, hubspot

- Google Analytics with HubSpot Forms
URL: https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-hubspot-forms/google-analytics-with-hubspot-forms
Description: Integrating Google Analytics with HubSpot for anonymous ID capture.
Use: documentation, attribution, ids, hubspot, google analytics

## Attribution IDs
- [Required IDs](https://docs.roadwayai.com/required-ids-for-attribution)
  description: Details on necessary identifiers for accurate marketing attribution.
  use: documentation, attribution, ids
- [Anonymous IDs in CRM](https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts)
  description: How to integrate anonymous IDs into CRM data.
  use: documentation, attribution, ids, crm
- [Custom Forms (Segment)](https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-custom-forms/segment-with-custom-forms)
  description: Implementing anonymous ID capture via Segment.
  use: documentation, attribution, ids, segment
- [Custom Forms (Google Analytics)](https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-custom-forms/google-analytics-with-custom-forms)
  description: Capturing anonymous IDs with Google Analytics.
  use: documentation, attribution, ids, google analytics
- [HubSpot Forms](https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-hubspot-forms)
  description: Using HubSpot forms to capture anonymous IDs.
  use: documentation, attribution, ids, hubspot
- [HubSpot + Google Analytics](https://docs.roadwayai.com/required-ids-for-attribution/add-anonymous-ids-to-crm-contacts/add-anonymous-ids-to-crm-with-hubspot-forms/google-analytics-with-hubspot-forms)
  description: Integrating Google Analytics with HubSpot for anonymous ID capture.
  use: documentation, attribution, ids, hubspot, google analytics

## Support
- [Contact Support](https://www.roadwayai.com/support/contact)
  description: Form to get in touch with the support team.
  use: support, contact

## Social Media
- [LinkedIn](https://www.linkedin.com/company/roadwayai)
  description: Professional updates and networking.
  use: social, linkedin
- [X (Twitter)](https://x.com/RoadwayAI)
  description: Latest news, announcements, and updates.
  use: social, twitter

## Legal
- [Privacy Policy](https://www.roadwayai.com/legal/privacy-policy)
  description: Details on data handling and privacy practices.
  use: legal, privacy
- [Terms of Service](https://www.roadwayai.com/legal/terms-of-service)
  description: Terms governing the use of Roadway AI services.
  use: legal, terms