# RightMessage > Website personalization platform for creators and SaaS companies. Segment visitors, personalize website content, build survey flows, track conversions, and manage email personalization. Integrates with major ESPs and marketing platforms. Fully controllable via MCP (Model Context Protocol) for AI-assisted management. RightMessage helps businesses show the right message to the right visitor. It works by segmenting website visitors based on survey responses, ESP data, and behavior, then personalizing page content, CTAs, and emails for each segment. ## Core Documentation - [MCP Server Guide](https://rightmessage.com/mcp): Interactive guide to 120+ MCP tools for AI-powered personalization management - [MCP Agent Reference](https://rightmessage.com/mcp.md): Machine-readable tool catalog with parameters, dependencies, and workflows - [Help Center](https://rightmessage.com/help): Setup guides, tutorials, and troubleshooting - [MCP Setup Guide](https://rightmessage.com/help/articles/connect-rightmessage-to-ai-assistants-via-mcp-g5qar): Step-by-step MCP configuration for Claude, ChatGPT, Cursor, and more ## Features - [Website Personalization](https://rightmessage.com/website-personalization): Swap headlines, CTAs, and content by visitor segment - [Survey & Quiz Funnels](https://rightmessage.com/quiz-assessment-funnels): Build conversational flows that segment and convert - [Email Personalization](https://rightmessage.com/personalize-emails): Liquid-powered dynamic email content - [Audience Segmentation](https://rightmessage.com/segmentation): Multi-dimensional visitor categorization ## Tools - [Liquid Email Preview](https://rightmessage.com/tools/liquid-preview): Free tool to test Liquid email templates ## Optional - [Blog](https://rightmessage.com/articles): Personalization strategy and case studies - [Pricing](https://rightmessage.com/pricing): Plans and pricing information - [Integrations](https://rightmessage.com/integrations): Supported ESP and marketing platform connections