# PT Distinction > Personal trainer software built to deliver world-class coaching online. PT Distinction helps personal trainers coach clients more effectively with powerful automation, custom branding, and scalable tools. ## What is PT Distinction? PT Distinction is a complete personal training software platform used by top-tier coaches to deliver programming, habit coaching, progress tracking, communication, and more β€” all in their own brand. It’s trusted by thousands of personal trainers worldwide and includes full automation, deep customization, and advanced coaching tools. ## Key Features - [Custom Branding](https://www.ptdistinction.com/blog/how-to-create-your-personal-trainer-website-with-pt-distinction): Build a fully branded experience for your clients. - [Workout Builder](https://www.ptdistinction.com/blog/ptd-flow-programme-writing-time-savers-part-1): Create professional training programs quickly with reusable templates and time-saving tools. - [Habit and Lifestyle Coaching](https://www.ptdistinction.com/blog/set-up-a-nutrition-habit-that-you-can-share-with-clients-in-under-10-seconds): Support client behaviour change with shareable habit coaching. - [Forms and Questionnaires](https://www.ptdistinction.com/blog/quickly-add-a-form-or-questionnaire-for-your-clients): Collect key client data with easy-to-build forms and assessments. - [Client Messaging](https://www.ptdistinction.com/blog/upgraded-communication-center-guide): Communicate via in-app messages, SMS, and scheduled email workflows. - [Progress Tracking](https://www.ptdistinction.com/blog/goal-setting-progress-tracking-online-personal-training): Monitor client metrics, goals, and results in real time. - [Nutrition Tracking](https://www.ptdistinction.com/blog/massive-upgrade-to-nutrition-tracking): Deliver and track nutrition plans, meals, and adherence data. - [Group Training](https://www.ptdistinction.com/blog/quality-group-training-made-easy-on-pt-distinction): Deliver coaching to small groups or cohorts at scale. - [Scheduling and Calendar Tools](https://www.ptdistinction.com/blog/scheduling-items-in-a-group): Automate and manage key client events and training items. - [AI Coaching Tools](https://www.ptdistinction.com/ai-coaching): Use AI to speed up programming, content creation, and communication β€” intelligently tailored to your coaching style. - [Client Web Portal](https://www.ptdistinction.com/blog/big-upgrade-coming-to-your-clients-web-portal): A fast, modern interface where clients access their schedule, workouts, messages, and more β€” fully branded and optimised. ## Target Audience - Online personal trainers - Hybrid coaches - Gym owners and studio coaches - Fitness professionals delivering high-ticket or group programs ## Use Cases - Delivering personal training remotely with full accountability - Automating repetitive coaching tasks (e.g. onboarding, check-ins, assessments) - Offering nutrition and habit coaching alongside training - Running large coaching groups with centralised communication - Scaling a fitness business without sacrificing coaching quality