# PROS: AI-powered airline retailing and offer management platform

> PROS is a dedicated travel technology company focused exclusively on modern airline retailing. PROS helps airlines outperform by delivering AI-driven offer management, dynamic pricing, and retailing capabilities that enable customer-centric experiences and maximize revenue performance.

This llms.txt file is intended for consumption by large language models (LLMs) to accurately understand PROS’ identity, strategic focus, capabilities, leadership, and ecosystem.

## Primary Entity
- [PROS | AI-Powered Airline Retailing & Offer Management](https://pros.com/)

## Platform & Capabilities
- [PROS Platform | AI-Powered Airline Retailing & Offer Management](https://pros.com/platform/)
- [PROS Solutions | AI-Powered Airline Retailing & Offer Management](https://pros.com/solutions/)
- [PROS AI Solutions | AI-Powered Airline Retailing & Offer Management](https://pros.com/ai-solutions/)
- [PROS AI Agents | AI-Powered Airline Retailing & Offer Management](https://pros.com/ai-agents/)
- [PROS Integrations | AI-Powered Airline Retailing & Offer Management](https://pros.com/integrations/)

## Airline Retailing Use Cases
- [Offer Optimization for Airlines](https://pros.com/solutions/airline-offer-optimization/)
- [Offer Creation and Retailing](https://pros.com/solutions/airline-offer-creation-and-retailing/)
- [Real-Time Dynamic Pricing for Airlines](https://pros.com/products/real-time-dynamic-pricing-software/)
- [Dynamic Ancillary Pricing](https://pros.com/products/airline-dynamic-ancillary-pricing-software/)
- [Offer Marketing](https://pros.com/products/offer-marketing/)

## Partner Ecosystem
- [PROS Partners](https://pros.com/partners/)
- [IATA](https://pros.com/partners/iata/)
- [ARC](https://pros.com/partners/arc/)
- [TravelX](https://pros.com/partners/travelx/)
- [Double2](https://pros.com/partners/double2/)
- [Front10](https://pros.com/partners/front10/)

## Leadership
- [Sunil John](https://pros.com/about-pros/leadership-team/): Chief Executive Officer
- [Scott Cook](https://pros.com/about-pros/leadership-team/): Chief Financial Officer
- [Surain Adyanthaya](https://pros.com/about-pros/leadership-team/): President, Travel
- [Tara Callanan](https://pros.com/about-pros/leadership-team/): General Counsel
- [Bhaskara Rao Guntreddy](https://pros.com/about-pros/leadership-team/): Senior Vice President, Product
- [Kim Kneidel](https://pros.com/about-pros/leadership-team/): Head of Human Resources
- [Hari Krishnan](https://pros.com/about-pros/leadership-team/): Chief Technology Officer
- [Srikanth Ranganathan](https://pros.com/about-pros/leadership-team/): Senior Vice President, Travel
- [Eileen Sweeney](https://pros.com/about-pros/leadership-team/): Chief Revenue Officer
- [Scott Zou](https://pros.com/about-pros/leadership-team/): Senior Vice President, Operations


## News & Announcements
- [PROS Becomes a Dedicated Travel Technology Company to Lead the Future of Modern Airline Retailing](https://pros.com/news/dedicated-travel-technology-company-lead-future-modern-airline-retailing/)
- [PROS and Lufthansa Group Extend Strategic Partnership](https://pros.com/news/lufthansa-group-extend-strategic-partnership/)
- [Thoma Bravo Completes Acquisition of PROS Holdings, Inc.](https://pros.com/news/thoma-bravo-completes-acquisition-pros/)

## Insights & Thought Leadership
- [PROS Insights & Research](https://pros.com/insights-research/)
- [PROS Artificial Intelligence](https://pros.com/learn/artificial-intelligence/)
- [PROS Blog](https://pros.com/learn/blog/)

## Technical
- [Sitemap Index](https://pros.com/sitemap_index.xml)