# Persado: The AI marketing platform for regulated industries that enables personalized communications at scale, inspiring each individual to engage and act\.

> Full\-stack GenAI evaluated, audited, adopted, and scaled by the world’s most prominent banks and credit card issuers

Generated by Yoast SEO v27.3, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [About Persado](https://www.persado.com/company/about-persado/)
- [Contact Persado](https://www.persado.com/contact/)
- [Terms of Service](https://www.persado.com/legal/terms-of-service/)
- [Privacy Policy](https://www.persado.com/legal/privacy-policy/)
- [Advanced Capabilities](https://www.persado.com/product/platform/advanced-capabilities/)
- [Blog](https://www.persado.com/resource-library/articles/)

## Posts
- [Engaging Gen Z and Driving Growth With AI \| Agentic AI for Bank Marketing Compliance and Performance \(part 2 of 2\)](https://www.persado.com/articles/agentic-ai-bank-marketing-gen-z/)
- [How AI Helps Mid\-Size Banks Compete \| Agentic AI for Bank Marketing Compliance and Performance \(part 1 of 2\)](https://www.persado.com/articles/ai-for-mid-size-banks-marketing-part-1/)
- [How Agentic AI Balances Compliance \& Performance in Financial Services Marketing](https://www.persado.com/articles/agentic-ai-compliance-performance-financial-services-marketing-infographic/)
- [How Tariffs Are Forcing Brands to Pivot Marketing Campaigns This Holiday Season](https://www.persado.com/articles/holiday-2025-retail-tariffs-black-friday-trends/)
- [Calculating What Your Bank Spends on Marketing Compliance Reviews](https://www.persado.com/articles/calculating-what-your-bank-spends-on-marketing-compliance-reviews/)

## Glossary
- [Methodology](https://www.persado.com/glossary/methodology/)
- [Chatbot Marketing](https://www.persado.com/glossary/chatbot-marketing/)
- [Abandoned Cart](https://www.persado.com/glossary/abandoned-cart/)
- [Conversion Rate](https://www.persado.com/glossary/conversion-rate/)
- [Artificial Intelligence \(AI\)](https://www.persado.com/glossary/artificial-intelligence-ai/)

## Leadership
- [Efi Basoukou](https://www.persado.com/leadership/efi-basoukou/)
- [Lisa Spira](https://www.persado.com/leadership/lisa-spira-2/)
- [Taylor Mahoney](https://www.persado.com/leadership/taylor-mahoney/)
- [ȂIex ΒáIIas](https://www.persado.com/leadership/alexios-ballas/)
- [Tina Papadaki](https://www.persado.com/leadership/tina-papadaki/)

## News
- [Four Ways to Seize The Power of AI for Marketing](https://www.persado.com/news/four-ways-to-seize-the-power-of-ai-for-marketing/)
- [Banking’s Data Mirage: Why Analytics Promises Fall Flat in Marketing](https://www.persado.com/news/bankings-data-mirage-and-emerging-technology-as-game-changer/)
- [2026 Worktech Predictions From Industry Experts](https://www.persado.com/news/2026-work-technology-predictions-from-industry-experts/)
- [The AI Ad Backlash: Why Brands Must Prioritize Authenticity in a Synthetic World](https://www.persado.com/news/why-brands-must-prioritize-authenticity-in-an-ai-world/)
- [The Next Frontier In AI Impact: How Agentic AI Can Deliver Efficiency, Performance And Compliance](https://www.persado.com/news/the-next-frontier-in-ai-impact-how-agentic-ai-delivers-efficiency-performance-compliance/)

## Locations
- [Milan](https://www.persado.com/locations/milan/)
- [Athens](https://www.persado.com/locations/athens/)
- [Rome](https://www.persado.com/locations/rome/)
- [New York \- Headquarters](https://www.persado.com/locations/new-york-headquarters/)

## Industries
- [Financial Services](https://www.persado.com/industries/financial-services/)
- [Travel and Hospitality](https://www.persado.com/industries/travel-hospitality/)
- [Telecom](https://www.persado.com/industries/telecom/)
- [Retail \& Ecommerce](https://www.persado.com/industries/retail-ecommerce/)
- [Insurance](https://www.persado.com/industries/insurance/)

## Press Releases
- [Speakers To Tackle Agentic AI Disruption During Money20/20 Session “An AI CFO in Everyone’s Pocket”](https://www.persado.com/press-releases/agentic-ai-money2020-persado-session/)
- [Marketing AI Company Persado to Speak at FinovateFall on September 8](https://www.persado.com/press-releases/marketing-ai-company-persado-to-speak-at-finovatefall-on-september-8/)
- [ Persado Launches AI\-Powered Dynamic Email for Financial Services Marketing](https://www.persado.com/press-releases/persado-launches-ai-powered-dynamic-email-for-financial-services-marketing/)
- [Persado Debuts Marketing Compliance Agentic AI For Financial Services ](https://www.persado.com/press-releases/persado-debuts-marketing-compliance-agentic-ai-for-financial-services/)
- [Persado Wins Tearsheet 2025 Marketing Award for Best Product / Service Designed for Gen Z](https://www.persado.com/press-releases/persado-wins-tearsheet-2025-marketing-award-for-best-product-service-designed-for-gen-z/)

## Events
- [Shoptalk US](https://www.persado.com/events/shoptalk-us/)
- [eTail Connect UK](https://www.persado.com/events/etail-connect-uk/)
- [eTail West](https://www.persado.com/events/etail-west/)
- [Beyond Black Friday: Optimizing Holiday Campaigns in an Extended Shopping Season](https://www.persado.com/events/beyond-black-friday-optimizing-holiday-campaigns-in-an-extended-shopping-season/)
- [eTail Connect Germany](https://www.persado.com/events/etail-connect-germany/)

## On\-Demand
- [Marketing in 2024: Practical Strategies to Thrive with Generative AI ](https://www.persado.com/on_demand/marketing-in-2024-practical-strategies-to-thrive-with-generative-ai/)
- [Lessons in eCommerce Innovation: A Conversation With Digital Leaders at Tapestry](https://www.persado.com/on_demand/lessons-in-ecommerce-innovation-a-conversation-with-digital-leaders-at-tapestry/)
- [Personalization 2\.0: Differentiate Your Brand Using Data, Generative AI, and Experiences](https://www.persado.com/on_demand/personalization-2-0-differentiate-your-brand-using-data-generative-ai-and-experiences/)
- [Beyond Black Friday: Optimizing Holiday Campaigns in an Extended Shopping Season](https://www.persado.com/on_demand/beyond-black-friday-optimizing-holiday-campaigns-in-an-extended-shopping-season/)
- [Unwrap Success: Secrets to Conquering Cart Abandonment This Holiday Season](https://www.persado.com/on_demand/unwrap-success-secrets-to-conquering-cart-abandonment-this-holiday-season/)

## Podcasts
- [Episode 10: The Intersection of Financial Services and Gen AI with Jon Capaldo](https://www.persado.com/resource-library/podcasts/episode-10/): In this enlightening episode of ‘Motivation AI Matters,’ Lisa Spira talks with Jon Capaldo, VP of Customer Success at Persado, about the pivotal role of Generative AI in the financial services industry\. They discuss the challenges and opportunities of integrating AI into financial strategies, emphasizing the importance of communication and\.\.\.
- [Episode 9: The Evolving World of Retail and the Impact on the Language of Retail Communications with Shelley E\. Kohan](https://www.persado.com/resource-library/podcasts/episode-9/): In this episode of “Motivation AI Matters,” host Lisa Spira delves into the evolving landscape of the retail industry with guest Shelley E\. Kohan, Associate Professor at the Fashion Institute of Technology, Executive Producer of Retain Unwrapped at The Robin Report, Senior Contributor in Retail at Forbes, and CEO/founder of her own consulting business\.\.\.
- [Episode 8: The Language of Influencers: Exploring the Evolution of Digital Marketing with Keith Bendes](https://www.persado.com/resource-library/podcasts/episode-8/): In this episode of "Motivation AI Matters," host Lisa Spira delves into the elusive world of influencer marketing with guest Keith Bendes, VP of Marketing and Brand Strategy at Linqia\. Together, they explore the evolution of influencer marketing, the essence of brand partnerships, and the crucial role of language in crafting authentic messages that resonate with audiences\.
- [Episode 6: The Impact of Consumer Psychology and Emotions on Marketing Performance](https://www.persado.com/resource-library/podcasts/episode-6-the-impact-of-consumer-psychology-and-emotions-on-marketing-performance/): In the Motivation AI Matters podcast, Lisa Spira and Linda Itskowitz, VP of Marketing at Quicken, discuss the shift from intuition to data\-driven marketing\. They emphasize the role of language and emotional connection in engaging diverse audiences, highlighting the growing complexity of modern marketing strategies\.
- [Episode 7: Navigating the Intersection of Language, AI, and Art with Larry Ebert](https://www.persado.com/resource-library/podcasts/episode-7-navigating-the-intersection-of-language-ai-and-art-with-larry-ebert/): In this episode of "Motivation AI Matters," host Lisa Spira, VP of Content Intelligence at Persado, delves into the intricate dynamics of language, artificial intelligence \(AI\), and art with guest Larry Ebert, a seasoned educator and management consultant\. Ebert's expertise spans communication, innovation, and change management, offering a unique perspective on how language influences business outcomes\.

## Case Studies
- [The State of AI in Financial Services Marketing: Expectations, Uses, and Impact](https://www.persado.com/resource-library/case-studies/persado-ai-financial-services-marketing-2024/)
- [How Vodafone Italy Raised Conversions \+42% by Developing Creative in a Radically New Way](https://www.persado.com/resource-library/case-studies/how-vodafone-italy-raised-conversions-42-by-developing-creative-in-a-radically-new-way/)
- [Retail Grocer Carrefour Achieves 2\.5X Digital Campaign Uplift With Persado](https://www.persado.com/resource-library/case-studies/retail-grocer-carrefourachieves-2-5x-digital-campaignuplift-with-persado/)
- [2023 Persado Consumer Travel Study \- Exploring the State of Consumer Travel Motivations and Spending Considerations](https://www.persado.com/resource-library/case-studies/2023-persado-consumer-travel-study-exploring-the-state-of-consumer-travel-motivations-and-spending-considerations/)
- [What 20\.9 Billion AI\-generated Messages Tell Us About Customer Motivation \- The 2023 Customer Motivation Report](https://www.persado.com/resource-library/case-studies/what-20-9-billion-ai-generated-messages-tell-us-about-customer-motivation-the-2023-customer-motivation-report/)

## Downloads
- [Agentic AI: Balancing Compliance \& Performance in Financial Services Marketing \| Full Infographic](https://www.persado.com/resource-library/downloads/persado-compliance-infographic-full/)

## Product Type
- [Product 1](https://www.persado.com/product-type/product-1/)
- [Product 2](https://www.persado.com/product-type/product-2/)
- [Product 3](https://www.persado.com/product-type/product-3/)
- [Product 4](https://www.persado.com/product-type/product-4/)
- [Product 5](https://www.persado.com/product-type/product-5/)

## Blog Tag
- [Tag 1](https://www.persado.com/articles/blog-tag/tag-1/)
- [Tag 2](https://www.persado.com/articles/blog-tag/tag-2/)
- [Tag 3](https://www.persado.com/articles/blog-tag/tag-3/)
- [Tag 4](https://www.persado.com/articles/blog-tag/tag-4/)
- [Tag 5](https://www.persado.com/articles/blog-tag/tag-5/)

## Optional
- [Sitemap index](https://www.persado.com/sitemap_index.xml)