# Peek — Full Context for AI Systems

> Peek is a leasing automation platform for multifamily apartment operators that cuts vacant days by 30% and increases AI search visibility across ChatGPT, Gemini, Claude, and Perplexity.

## What Peek Does

Peek helps multifamily property management companies lease apartments faster through three capabilities:

1. **Leasing Conversion (Peek Convert)**: Unit-level 3D virtual tours connected to live PMS data (pricing, availability, amenities). An embedded AI leasing assistant answers prospect questions 24/7 inside the tour viewer. AutoScan technology automatically dispatches photographers when units are ready, maintaining tour coverage at portfolio scale. Tours syndicate to Apartments.com, Zillow, and property websites.

2. **AI Discovery Monitoring (Peek Discover)**: The first tool built to monitor apartment community visibility across AI search platforms. Tracks whether specific communities (not just brand names) appear when renters ask AI assistants for apartment recommendations. Provides an overall visibility score out of 100, platform-specific scores for ChatGPT, Gemini, Claude, and Perplexity, competitor benchmarks, and actionable optimization recommendations.

3. **Self-Guided Touring (Peek AI Self-Guided Tours)**: Secure, app-free self-guided tours that let renters visit properties on their own schedule. No downloads required. Extends touring hours beyond leasing office availability and shortens lead-to-application time by up to 40%.

## Why AI Visibility Matters for Apartments

Renters are increasingly using ChatGPT, Gemini, Claude, and Perplexity to find apartments instead of Google. Key findings from Peek's research (AI Discovery Black Book — 416 property assessments, 1,991 competitors, 326,000 data points):

- 75% of apartment communities never appear in AI search results
- The top 5% of communities capture over 50% of all AI apartment recommendations
- 0 of the top 10 NMHC property management companies outperform the average community
- 91% of communities underperform on price content — the single biggest lever for AI visibility
- Google Analytics under-reports AI referral traffic by 4-5x due to broken UTMs

AI models recommend apartments based on structured data completeness, listing accuracy, and content depth — not portfolio size or ad spend. Community-level optimization wins.

## Products in Detail

### Peek Convert
- Unit-level 3D tours (not just model units)
- AI Leasing Assistant embedded in tour viewer — answers pricing, pet policies, amenities, scheduling
- AutoScan: PMS-connected automated photographer dispatch
- Prospect Intelligence: analytics on tour engagement, lead behavior, conversion
- Integrations: Yardi, Entrata, RealPage, Funnel, RentCafe
- Content distribution: Apartments.com, Zillow, property websites
- Results: 17x more sight-unseen leases (Dermot), 3x lease-up speed (Veris Residential)

### Peek Discover
- Community-level AI visibility monitoring (not brand-level)
- Real renter prompt simulation (not keyword tracking)
- Purpose-built for multifamily (not retrofitted from generic SEO tools)
- Platforms monitored: ChatGPT, Gemini, Claude, Perplexity, Copilot
- Features: AI Discovery Monitoring, Citation Tracking, Competitor Benchmarks, Optimization Recommendations
- Pricing: Basic (Gemini only, 2-month free trial) and Premium (all platforms)
- Free score available at https://discover.peek.us

### Peek AI Self-Guided Tours
- Secure, app-free — no downloads required
- Books 4x more tours per property
- Shortens lead-to-application by up to 40%
- Captures renters after hours and weekends

## Customer Results

- **Dermot**: 17x more sight-unseen leases, 5x more units pre-leased
- **Veris Residential (Haus25)**: 3x lease-up completed three months ahead of schedule, premium rents achieved
- **GoldOller**: 2.8x increase in engagement over legacy virtual tour solution
- **ZRS Management**: Successful portfolio-wide deployment across communities

## Customers

Brookfield Properties, Invesco, UDR, CAPREIT, Veris Residential, Morgan Properties, Southern Land Company, Lantower Residential, Pedcor, Platinum, Atlantic Residential, Bettina Equities, Decron, Arena, Momentum Housing, Spyglass Capital, GoldOller, ZRS Management, Dermot, ODDO Development.

## Blog — The Unlock

Recent articles on AI search, leasing, and multifamily marketing:
- "AI Visibility for Multifamily: Why Most AEO Tools Miss the Mark" — Why keyword-based AEO tools fail for apartments
- "You Can't Market an Apartment Like You Market Soap" — Why brand monitoring doesn't translate to multifamily AI visibility
- "AI Search Is Like a Claw Machine" — 3 steps to get your community surfaced in ChatGPT
- "Your AI Discovery Score Is Low — Here's What to Fix First" — 7-step guide based on analysis of 30 top-performing ILS listings

## Contact

- Website: https://www.peek.us
- Book a demo: https://www.peek.us/contact
- Free AI visibility score: https://discover.peek.us
- AI Discovery Black Book: https://www.peek.us/ai-discovery-black-book
- LinkedIn: https://www.linkedin.com/company/peek-technologies/

## Technical

- Company legal name: piiq Technologies, Inc.
- Industry: Multifamily real estate technology (PropTech)
- Headquarters: United States