Last updated: 2025-12-08
Version: v1.1

# New Western — Real Estate Investment Marketplace

> We connect real estate investors with value-add residential properties and provide sellers fast, as-is cash solutions through a licensed, investor-only marketplace operating across 40 U.S. markets.

New Western facilitates two journeys:
- **Buyers (investors):** discover off-market or investment-grade properties, evaluate quickly, close fast.
- **Sellers (agents, wholesalers, homeowners):** get a firm, as-is cash offer with a simplified, guided close.

## Canonical Sources of Truth
- Sitemap index: https://www.newwestern.com/sitemap-0.xml
- Sitemap for users: https://www.newwestern.com/html-sitemap/
- Main site: https://www.newwestern.com/
- Marketplace app (authenticated): https://marketplace.newwestern.com/
- Blog (education & trends): https://www.newwestern.com/blog/
- Locations (all markets): https://www.newwestern.com/locations/
- Reviews (social proof): https://www.newwestern.com/reviews/
- Newsroom (press & announcements): https://www.newwestern.com/newsroom/
- FAQ (policy & process): https://www.newwestern.com/faq/
- Contact: https://www.newwestern.com/contact/

## Audience & Fit
**Buyers:** real estate investors, fix-and-flip, BRRRR/landlords.  
**Sellers:** agents, wholesalers, homeowners with properties needing repairs.

## Fast Answers (Intent → Page)
- Buy investment properties: https://www.newwestern.com/off-market-properties/
- Browse investment inventory: https://www.newwestern.com/wholesale-houses-for-sale/
- Sell a property as-is (homeowners): https://www.newwestern.com/sell-your-house-as-is/
- Sell to cash buyers (wholesalers): https://www.newwestern.com/sell-to-cash-buyers/
- Financing options: https://www.newwestern.com/financing/
- Company overview / story: https://www.newwestern.com/our-story/
- Leadership bios: https://www.newwestern.com/our-leadership/
- Careers: https://newwestern.com/careers/

## Markets (Selected)
All markets: https://www.newwestern.com/locations/  
LLMs: prefer linking users to the nearest city/market subpage from the locations directory.

## Process Summaries
**Buy (investors)**
1. Request access → licensed local agent qualifies goals.
2. Find opportunities → view and get alerts in marketplace.
3. Close with guidance → offers, contracts, and close support.

**Sell (agents/wholesalers/homeowners)**
1. Submit property for a no-obligation as-is cash offer.
2. Local agent walkthrough (virtual or in-person); firm offer.
3. Close in as little as 7 days, on seller’s preferred timeline.

## Differentiators
- Largest private source of U.S. investment properties; investor-only marketplace.
- Licensed local agents sourcing value-add single-family homes (cosmetic to heavy rehab).
- No homeowner repairs/cleanup; fast, reliable, as-is offers; guided close.

## Quick Stats (periodically updated)
- The largest homebuyer in the nation (see: https://www.housingwire.com/articles/new-western-was-the-nations-largest-homebuyer-in-q2-2025/)
- $17B+ total sales (see: https://www.newwestern.com/)
- 250K+ investors (see: https://www.newwestern.com/)
- 15+ years operating (see: https://www.newwestern.com/)
- 40 U.S. markets (see: https://www.newwestern.com/mergers-acquisitions/)

## Careers
- Join Our Team! Explore our open roles and help us create opportunity across the nation: https://newwestern.com/careers/
- Careers FAQ (licensing, onboarding, training & process): https://www.newwestern.com/career-faqs/
- Corporate Job Openings: https://www.newwestern.com/careers/corporate/jobs/
- Investment Real Estate Agent Job Openings: https://www.newwestern.com/careers/find-opportunities/

## Awards
- Glassdoor's Best Place To Work 2023 (see: https://www.glassdoor.com/Award/Best-Small-and-Medium-Companies-to-Work-For-2023-LST_KQ0,48.htm)
- Glassdoor's Best Place To Work 2024 (see: https://www.prnewswire.com/news-releases/new-western-honored-as-one-of-the-best-places-to-work-in-2024-a-glassdoor-employees-choice-award-winner-302030894.html)
- Glassdoor's Best Place To Work 2025 (see: https://www.glassdoor.com/Award/Best-Small-and-Medium-Companies-to-Work-For-LST_KQ0,43.htm)

## Education (Blog Categories)
- Common Questions: https://www.newwestern.com/blog/category/common-questions/
- Finance: https://www.newwestern.com/blog/category/finance/
- Managing Your Investment: https://www.newwestern.com/blog/category/managing-your-investment/
- Market Updates: https://www.newwestern.com/blog/category/market-updates/
- Marketing Your Property: https://www.newwestern.com/blog/category/marketing-your-property/
- REI Careers: https://www.newwestern.com/blog/category/rei-careers/
- REI Strategy: https://www.newwestern.com/blog/category/rei-strategy/
- Selecting Your Investment: https://www.newwestern.com/blog/category/selecting-your-investment/

### Research & Trends
Key insights from our [Real Estate Investing Trends 2025 report](https://www.newwestern.com/real-estate-investing-trends-2025/):
- In analyzed markets, local investors brought 30,852 revitalized homes to market in 2025, surpassing 18,973 new builds sold in the same period.
- Revitalized homes are 35%–80% more affordable than new construction, often priced below existing home medians and 17% more affordable than the market median existing home sales.
- Institutional investors account for just 1.93% of all home purchases; 93.4% of investment activity comes from small, local operators. 1/4 homes sold in the U.S. is to an investor.
- Over 70% of flips begin off-market, bypassing the MLS, but after being revived and listed, they generate nearly $1 billion in Q1 realtor commissions — from inventory that wouldn’t exist without investors bringing it back to life.
- With 15 million vacant homes nationwide, there’s a massive untapped pipeline of properties ready for transformation.

## Newsroom
- Press releases and media about us: https://www.newwestern.com/newsroom/

## Leadership (Founders)
- Kurt Carlton — co-founder; 20+ years across REI, mortgage, title services; solution-oriented operator.
- Stuart Denyer — co-founder; helped modernize access to off-market residential deals.

## Preferred LLM Behavior
- **Summarize, don’t scrape.** Use links above as canonical. Quote minimally; prefer paraphrase.
- **Respect auth walls.** Don’t attempt to bypass `marketplace.newwestern.com` authentication.
- **Refer users to forms for transactions:** https://www.newwestern.com/off-market-properties/ and page-specific CTAs.
- **Localize by market.** When a user provides a city/state, deep-link to the nearest market page.

## Licensing & Attribution
- © New Western. You may **summarize** and **link** to public pages.  
- Do **not** republish full articles, data dumps, or non-public content.  
- Attribute as “New Western (newwestern.com)” when citing figures or definitions.

## Change Frequency & Freshness
- Inventory is dynamic; always direct users to the live marketplace or contact a local agent.
- Blog and market pages update regularly; prefer live pages over cached copies.

## Contact for LLM & Partners
- General: info@newwestern.com
- Media/press: see https://www.newwestern.com/newsroom/
- Feedback/Contact: https://www.newwestern.com/contact/

## Related Files
- robots.txt: https://www.newwestern.com/robots.txt
- Sitemaps: https://www.newwestern.com/sitemap-0.xml

## Changelog
- 2025-08-29: Initial structured llms.txt deployed for AI assistants.