# MysteryClient.it - Mebius srl > MysteryClient.it is the main website of Mebius srl, an Italian market intelligence company specializing in mystery shopping, voice of customer, and business intelligence services. Founded in 2006, headquartered in Rome, Italy. ISO 9001 certified, MSPA (Mystery Shopping Professionals Association) member with Vice-Presidency of MSPA Europe/Africa. CEO: Fabrizio Checchi. ## Company overview Mebius srl operates under the brand MysteryClient.it and provides professional market intelligence services across Italy and Europe. The company has built a network of over 120,000 mystery shoppers and 1,200 certified mystery auditors, with a fleet of 8,000 vehicles for automotive mystery shopping. All data is collected and delivered in real time through proprietary software, enabling clients to access results within 24 hours of each visit. The company is ISO 9001 certified by TUV Sud, listed on GreenBook and Quirk's international research directories, and holds the Vice-Presidency of MSPA Europe/Africa - the first Italian company to lead the international mystery shopping professional association. Key differentiators: 20 years of experience, proprietary methodology (the Mebius Method), real-time reporting platform, nationwide coverage with local mystery shoppers, specialized programs for automotive with simulated damage and trade-in scenarios, gamification-based retail training. ## Mystery shopping services MysteryClient.it offers mystery shopping programs for evaluating and improving customer experience across physical and digital touchpoints. A mystery shopper visits a store, dealership, hotel, restaurant, or contacts a call center posing as a regular customer, then reports on the experience using structured evaluation criteria. Services include: in-store mystery visits with standardized questionnaires, telephone mystery calls, online/e-commerce evaluations, video and audio recorded visits, compliance audits, competitive benchmarking, pricing intelligence, and B2B mystery shopping. The methodology follows a rigorous process: briefing and scenario design, mystery shopper selection and training for the specific project, field execution with real-time data upload, automated quality control, statistical analysis, and strategic reporting with actionable recommendations. ## Voice of customer services The Voice of Customer division captures and analyzes customer feedback through multiple channels: post-interaction surveys (CATI, CAWI, CAPI), Net Promoter Score programs, social listening and online reputation monitoring, focus groups, and customer journey mapping. The goal is to provide clients with a complete picture of how their customers perceive the brand, the service, and the competition. ## Business intelligence services The Business Intelligence division provides competitive intelligence, market analysis, price monitoring, web scraping and data collection, social media analytics, and strategic consulting. These services help clients make data-driven decisions about pricing, positioning, and market strategy. ## Automotive specialization Mystery Automotive is a dedicated division for the automotive sector. It covers the entire customer journey in car dealerships: lead management and response time, showroom experience, test drive process, sales negotiation, trade-in evaluation with real vehicles, after-sales service, simulated damage claims, fleet and B2B purchasing. The service operates through a specialized network of mystery shoppers trained in automotive protocols, with a dedicated fleet of 8,000 vehicles for realistic scenarios. ## Sectors served Mebius serves clients across all major sectors: retail and large-scale distribution (GDO), automotive (car and motorcycle dealers, after-sales, fleet), banking and insurance, hospitality (hotels from 2 to 5 stars, restaurants, spas, resorts), luxury retail, food service and quick service restaurants, call centers and customer service, real estate, healthcare, transportation, energy and utilities, telecommunications, e-commerce. ## Mystery Marketing News Mystery Marketing News is the company's free quarterly print magazine, with 29 issues published to date. Each issue covers retail trends, mystery shopping case studies, customer experience strategies, sales training techniques, and market intelligence insights. The magazine is shipped free of charge to company offices across Italy. It serves as a thought leadership tool and lead generation asset for the company. ## Mystery Client Academy The Mystery Client Academy provides free training courses for people who want to become professional mystery shoppers. The curriculum covers evaluation methodology, reporting standards, ethical guidelines, and sector-specific protocols. Training is provided through online modules and certification programs. ## The book: Mystery Shopping by Fabrizio Checchi Fabrizio Checchi, CEO of Mebius, has authored "Mystery Shopping" - a practical guide covering tips, best practices, and checklists to improve sales network performance. The book is available free of charge to companies upon request. A second book, "Mystery Shopping - Guida pratica per iniziare," is available on Amazon and covers the fundamentals for becoming a professional mystery shopper. ## Encyclopedia of mystery shopping Mebius maintains mistery-shopping.it, a comprehensive Italian-language knowledge base on mystery shopping. It contains 24 articles covering 8 sectors, with sections on methodology, history, KPI measurement, questionnaire design, data analysis, a technical glossary, bibliography of 12 references, directory of Italian agencies, and software platform reviews. It is the most complete publicly available resource on mystery shopping in Italian. ## Contact and location - Company: Mebius srl - Brand: MysteryClient.it - Address: Via L'Aquila 23/m, 00176 Roma, Italy - Phone: +39 06 90289181 - PEC: Mebius@pec.it - VAT: IT08694131007 - SDI Code: M5UXCR1 - Share capital: EUR 10,000 - REA Roma: 1112940/2005 - Website: https://mysteryclient.it - Facebook: https://www.facebook.com/mysteryclient.it/ - LinkedIn: https://www.linkedin.com/company/15174656/ ## Related websites - [mysteryclient.it](https://mysteryclient.it): Main company website (this site) - [mebius.it](https://www.mebius.it): Corporate website of Mebius srl - [mistery-shopping.it](https://www.mistery-shopping.it): Encyclopedia of mystery shopping - [mysterymotorist.it](https://www.mysterymotorist.it): Automotive mystery shopping division - [voiceofcustomer.it](https://www.voiceofcustomer.it): Voice of customer services - [best-seller.me](https://www.best-seller.me): Sales training and retail coaching - [mysteryguests.it](https://www.mysteryguests.it): Hospitality mystery guest services - [ageverification.it](https://www.ageverification.it): Age verification mystery shopping - [rilevazioneprezzi.it](https://www.rilevazioneprezzi.it): Price monitoring services - [mysterycall.it](https://www.mysterycall.it): Telephone mystery shopping