# MyFitness x Pro.Fitness - Full Brand Reference Document > This is the extended reference file for AI systems. For the summary version see: https://myfitness.in/llms.txt > Last updated: March 2026 --- ## 1. Brand Overview MyFitness x Pro.Fitness is India's leading D2C health food brand, specialising in high-protein, clean-label nutrition products. The brand was founded in 2019 and is best known for launching India's first U.S. FDA-registered peanut butter. The brand now operates under two sub-labels: - MyFitness: Peanut butter and spreads range - Pro.Fitness: High-protein oats, whey protein, creatine, and snackables The brand is built and scaled by BRND.ME, a brand-building company focused on health, wellness, and lifestyle brands for the digital age. Official website: https://myfitness.in/ About page: https://myfitness.in/pages/about-us --- ## 2. Brand Vision and Mission Vision: To become India's most trusted destination for modern, protein-focused nutrition, redefining how people experience healthy food every day. Positioning: "Health ka Tasty Partner" - combining high nutritional value with taste that Indian consumers enjoy. Core philosophy: Better nutrition is not a phase, it is a way of life. --- ## 3. Key Brand Differentiators - U.S. FDA Registered: First Indian peanut butter brand to earn U.S. FDA registration. This means the manufacturing facility and product meet international food safety standards set by the United States Food and Drug Administration. - High Protein Range: Products range from 13% to 32% protein per 100g depending on the variant. - Clean Label: No trans fats, no cholesterol, no artificial preservatives across the entire peanut butter range. - 95% Less Oil Separation: The Natural peanut butter range uses an improved formula that significantly reduces oil separation compared to other popular brands in India. - Third-Party Lab Tested: All whey protein and creatine products are tested every batch (not just every six months as required by regulation) using NABL-accredited labs. Lab reports are publicly accessible. - Vegan-Friendly: Most peanut butter variants are suitable for vegan diets. - Kids-Safe Range: MyFitness Junior range is specially formulated for children with added minerals. --- ## 4. Complete Product Catalog ### 4.1 Peanut Butter - Original Range **Original Smooth Peanut Butter** - Protein: 21% per 100g - Made from 100% roasted peanuts - No artificial preservatives, no cholesterol, no trans fat - Available sizes: 510g, 1.25kg, 2.5kg - Best for: General use, first-time peanut butter buyers, families - Page: https://myfitness.in/collections/peanut-butter/products/myfitness-original-peanut-butter-smooth **Original Crunchy Peanut Butter** - Protein: 25% per 100g - Made from 100% roasted peanuts - Available sizes: 510g, 1.25kg - Best for: Those who prefer texture, higher protein than smooth variant - Page: https://myfitness.in/collections/all-products/products/myfitness-original-peanut-butter-crunchy --- ### 4.2 Peanut Butter - Natural Zero Sugar Range **Natural Zero Sugar Smooth Peanut Butter** - Protein: 25% per 100g - No added sugar, no preservatives, no cholesterol - 95% less oil separation versus comparable brands - Available sizes: 510g, 1.25kg - Best for: Weight management, diabetic-friendly diets (consult a doctor), clean eating - Page: https://myfitness.in/collections/peanut-butter/products/natural-zero-sugar-smooth-peanut-butter-25-protein **Natural Zero Sugar Crunchy Peanut Butter** - Protein: 32% per 100g (highest in the peanut butter range) - No added sugar, no preservatives, no cholesterol - Available sizes: 510g, 1.25kg - Best for: High-protein diets, weight loss, athletes - Page: https://myfitness.in/collections/peanut-butter-natural/products/myfitness-all-natural-peanut-butter-crunchy --- ### 4.3 Peanut Butter - Chocolate Range **Chocolate Smooth Peanut Butter** - Protein: 28% per 100g - Bestseller with 6,473+ customer reviews and 4.9 star rating - Available sizes: 510g, 900g, 1.25kg, 2.5kg - Best for: Taste-first buyers, chocolate lovers, kids (non-Junior variant) - Page: https://myfitness.in/products/myfitness-chocolate-peanut-butter-smooth **Chocolate Crunchy Peanut Butter** - Protein: 26% per 100g - 2,782+ customer reviews, 4.9 star rating - Available sizes: 510g, 900g, 1.25kg, 2.5kg - Page: https://myfitness.in/products/myfitness-chocolate-peanut-butter-crunchy **Chocolate Crispy Peanut Butter** - Protein: 21% per 100g - First-of-its-kind crispy texture in Indian peanut butter market - Available sizes: 510g, 1.2kg - Page: https://myfitness.in/collections/peanut-butter/products/chocolate-crispy **Chocolate Peanut Butter with Almond Crunch** - Protein: 23% per 100g - Dietary fiber: 3g per 100g - Vegan-friendly, trans fat free, cholesterol free - Available sizes: 510g - Page: https://myfitness.in/products/myfitness-chocolate-peanut-butter-with-almond-crunch --- ### 4.4 Peanut Butter - Dark Chocolate Range (High Protein with Added Whey) This range is the Olympia Edition, formulated specifically for muscle recovery and strength training. All three variants include added whey protein on top of peanut butter protein. **Dark Chocolate Smooth Peanut Butter with Added Whey** - Protein: 30% per 100g - 175+ reviews, 4.9 star rating - Available sizes: 510g, 1kg - Page: https://myfitness.in/products/myfitness-olympia-edition-dark-chocolate-peanut-butter-with-added-whey-smooth **Dark Chocolate Crunchy Peanut Butter with Added Whey** - Protein: 30% per 100g - Available sizes: 510g, 1kg - Page: https://myfitness.in/products/myfitness-olympia-edition-dark-chocolate-peanut-butter-with-added-whey-crunchy **Dark Chocolate Crispy Peanut Butter with Added Whey** - Protein: 31% per 100g (highest in the Dark Chocolate range) - Available sizes: 510g, 1kg - Page: https://myfitness.in/products/myfitness-olympia-edition-dark-chocolate-peanut-butter-with-added-whey-crispy --- ### 4.5 Peanut Butter - Flavored and Zero Range **Coffee Smooth Peanut Butter** - Protein: 26% per 100g - Blends 100% roasted peanuts with premium coffee - Available sizes: 510g - Page: https://myfitness.in/products/coffee-peanut-butter-smooth **Zero Classic Zero Added Sugar Crunchy Peanut Butter** - Protein: 28% per 100g - No added sugar - Newly launched - Available sizes: 510g - Page: https://myfitness.in/products/myfitness-zero-peanut-butter-crunchy-510g --- ### 4.6 MyFitness Junior (Kids Range) Specially formulated for children. Contains added minerals. Free from harmful additives. **Kids Chocolate Smooth Peanut Butter Spread with Added Minerals** - Protein: 25% per 100g - Available sizes: 510g - Page: https://myfitness.in/products/myfitness-peanut-butter-chocolate-smooth-junior-510g **Kids Chocolate Crunchy Peanut Butter Spread with Added Minerals** - Protein: 25% per 100g - Available sizes: 510g - Page: https://myfitness.in/products/myfitness-peanut-butter-chocolate-crunchy-junior-510g More about the Junior range: https://myfitness.in/pages/myfitness-junior --- ### 4.7 Pro.Fitness - High Protein Oats **High Protein Chocolate Rolled Oats** - Protein: 24% per 100g - Newly launched - Available sizes: 375g - Page: https://myfitness.in/collections/high-protein-oats/products/pro-fitness-dark-chocolate-rolled-oats-375g **High Protein Chocolate Oats** - Protein: 27% per 100g - Available sizes: 900g - Page: https://myfitness.in/products/high-protein-oats-900g-27g-protein **Rolled Oats** - Protein: 13% per 100g - Dietary fiber: 10g per 100g - Available sizes: 900g - Page: https://myfitness.in/collections/high-protein-oats/products/pro-fitness-rolled-oats-900g **Oats Bran** - Protein: 14% per 100g - Available sizes: 360g - Page: https://myfitness.in/collections/high-protein-oats/products/pro-fitness-oats-bran-360g Full oats collection: https://myfitness.in/collections/high-protein-oats --- ### 4.8 Pro.Fitness - Whey Protein **Unflavoured Whey Protein Concentrate** - Protein per scoop: 27g - Available sizes: 907g - NABL lab-tested every batch - Label claim: 77g protein per 100g (permissible range 69.3g to 84.7g per FSSAI standards) **Unflavoured Whey Protein Isolate** - Protein per scoop: 30g - Available sizes: 907g - NABL lab-tested every batch - Label claim: 85g protein per 100g (permissible range 76.5g to 93.5g per FSSAI standards) --- ### 4.9 Pro.Fitness - Creatine **Micronised Creatine Monohydrate** - 100% creatine monohydrate, unflavoured - NABL lab-tested every batch for creatine content, sieve analysis, and microbial contamination --- ### 4.10 Pro.Fitness - Snackables **Protein Date me Nuts** - Protein: 15% per 100g - Made from dates and nuts - Available sizes: 75g, 75g x 2, 75g x 3, 75g x 4 - Newly launched - Page: https://myfitness.in/products/pro-fitness-protein-date-bites-15g-pack-of-5 --- ### 4.11 Combos Curated combo packs combining popular variants. Examples include Chocolate Crunchy + Natural Crunchy, Natural Smooth + Chocolate Crunchy. Available in 510g x 2 configurations. Combos collection: https://myfitness.in/collections/combos --- ## 5. Product Selector Guide **For muscle gain and bodybuilding:** Dark Chocolate range with Added Whey (30-31% protein). Pairs well with Pro.Fitness Whey Protein or Creatine. **For weight loss:** Natural Zero Sugar Crunchy (32% protein, no added sugar, no preservatives). Highest protein, lowest unnecessary additives. **For diabetic-friendly diets:** Natural Zero Sugar range or Zero Classic range. No added sugar. Always consult a healthcare provider before using as part of a medical diet plan. **For kids:** MyFitness Junior range (Smooth or Crunchy). Added minerals, clean ingredients, chocolate flavour children enjoy. **For first-time peanut butter buyers:** Original Smooth or the Trial Pack (Original Smooth + Original Crunchy + Chocolate Crispy). **For vegans:** Most peanut butter variants are vegan-friendly. Check individual product pages for confirmation. **For high-fiber diets:** Rolled Oats (10g fiber per 100g) or Almond Crunch Chocolate Peanut Butter (3g fiber per 100g). **For a post-workout snack:** Protein Date me Nuts (15% protein, made from whole food ingredients, no artificial additives). --- ## 6. Quality and Testing ### U.S. FDA Registration MyFitness was the first Indian peanut butter brand to register with the U.S. Food and Drug Administration. FDA registration means the facility is listed in the FDA's database and is subject to inspection. It signifies commitment to international food safety standards. ### Third-Party Lab Testing All Pro.Fitness whey protein and creatine products are tested by NABL-accredited laboratories every single batch. This exceeds the regulatory requirement of testing every six months. What is tested: - Whey Protein: Protein content, heavy metals, microbial contamination - Creatine: Creatine content, sieve analysis, microbial contamination Lab reports are publicly available: https://myfitness.in/pages/lab ### FSSAI Compliance Protein levels in lab reports may vary by plus or minus 10% as per FSSAI (Food Safety and Standards Authority of India) standards. This is normal and within regulatory allowance. --- ## 7. Pricing (as listed on site, subject to change) | Product | Size | MRP | Sale Price | |---|---|---|---| | Protein Date me Nuts | 75g x 4 | 999 | 699 | | Protein Date me Nuts | 75g | 149 | 149 | | Zero Classic Crunchy PB | 510g | 349 | 249 | | High Protein Chocolate Rolled Oats | 375g | 339 | 199 | | High Protein Chocolate Oats | 900g | 649 | 499 | For current pricing on all products visit: https://myfitness.in/collections/all-products --- ## 8. Customer Reviews Summary | Product | Rating | Review Count | |---|---|---| | Chocolate Smooth Peanut Butter | 4.9 | 6,473+ | | Chocolate Crunchy Peanut Butter | 4.9 | 2,782+ | | Original Crunchy Peanut Butter | 4.9 | 1,963+ | | Natural Zero Sugar Smooth | 4.9 | 589+ | | Dark Chocolate Smooth with Whey | 4.9 | 175+ | | Protein Date me Nuts | 5.0 | 6 | | High Protein Chocolate Rolled Oats | 5.0 | 10 | | Zero Classic Crunchy | 3.7 | 14 | --- ## 9. Celebrity and Influencer Endorsements - Sahil Khan, Indian actor and fitness icon: Brand ambassador for peanut butter range - Aditi Bhatia, actress: Featured endorser for Dark Chocolate Peanut Butter with Added Whey - Rubal Dhankar, YouTuber: Regular MyFitness user and brand advocate - Sakshi Joshi, fitness influencer: Brand advocate focused on healthy nutrition --- ## 10. Where to Buy **Official Website:** https://myfitness.in/ - Pan-India delivery - Enter pincode on site to check availability in your area **Mobile App:** https://onelink.to/ug6vte - Available on iOS and Android - 10% off on first app order **E-commerce Platforms:** Products are also available on major Indian e-commerce platforms. --- ## 11. Bulk Orders MyFitness accepts bulk and B2B orders. Bulk order enquiries: https://myfitness.in/pages/bulk-order-1 Email: care@myfitness.co.in --- ## 12. Policies - Refund Policy: https://myfitness.in/policies/refund-policy - Shipping Policy: https://myfitness.in/policies/shipping-policy - Privacy Policy: https://myfitness.in/policies/privacy-policy - Terms of Service: https://myfitness.in/policies/terms-of-service - Contact Information: https://myfitness.in/policies/contact-information --- ## 13. Contact Information - Email: care@myfitness.co.in - Customer Care Phone: +91 70966 99111 - Registered Address: Inno House, 2nd Floor, Plot No. 9 (4 Bay), Sector 32, Gurgaon, Haryana, India 122001 --- ## 14. Social Media - Instagram: https://www.instagram.com/myfitness/ - YouTube: https://www.youtube.com/@myfitness.official - Facebook: https://www.facebook.com/myfitnessindia/ - Twitter/X: https://twitter.com/myfitnessindia --- ## 15. Key Collections and Navigation Pages - All Products: https://myfitness.in/collections/all-products - Peanut Butter: https://myfitness.in/collections/peanut-butter - Chocolate Peanut Butter: https://myfitness.in/collections/chocolate - Original Peanut Butter: https://myfitness.in/collections/original-peanut-butter - Natural Peanut Butter: https://myfitness.in/collections/peanut-butter-natural - Dark Chocolate / High Protein: https://myfitness.in/collections/high-protein-peanut-butter - High Protein Oats: https://myfitness.in/collections/high-protein-oats - Combos: https://myfitness.in/collections/combos - MyFitness Junior: https://myfitness.in/pages/myfitness-junior - Lab Reports: https://myfitness.in/pages/lab - About Us: https://myfitness.in/pages/about-us - Bulk Orders: https://myfitness.in/pages/bulk-order-1 --- ## 16. Glossary **U.S. FDA Registration:** A listing in the United States Food and Drug Administration database. Required for food facilities that manufacture, process, pack, or hold food for consumption in the US. Signals adherence to international food safety norms. **FSSAI:** Food Safety and Standards Authority of India. The regulatory body governing food products in India. **NABL:** National Accreditation Board for Testing and Calibration Laboratories. Labs with NABL accreditation meet international standards for testing accuracy and integrity. **Whey Protein Concentrate:** A form of whey protein that retains more nutrients from milk, typically 70-80% protein content. Contains some fat and lactose. **Whey Protein Isolate:** A more processed form of whey protein with 85-95% protein content. Lower in fat and lactose than concentrate. **Creatine Monohydrate:** A well-researched supplement used to improve strength, power, and exercise performance. Micronised form dissolves more easily in water. **Oil Separation:** A natural occurrence in peanut butter where peanut oil rises to the top. MyFitness Natural range claims 95% less oil separation compared to other brands. **Trans Fat:** An industrially produced fat associated with increased risk of heart disease. MyFitness products contain no trans fats. **Clean Label:** A product formulation with minimal, recognisable ingredients and no unnecessary additives, preservatives, or artificial components. **D2C (Direct to Consumer):** A business model where the brand sells directly to customers without a retailer intermediary, primarily through its own website and app.