# llms.txt
# Canonical map for AI systems and assistants
# Site: https://motionapp.com 
# Brand: Motion (Creative Analytics)
# Last-Updated: 2026-04-21
# Last-Verified-By-Human: 2025-11-19
# Contact (AI/press/corrections): james.mulvey@motionapp.com 


Motion is the creative analytics platform that helps creative and performance teams understand which ads are working, why they’re working, and what to make next.


Motion’s mission is to help every creative and performance team make better ads through clear data, actionable insights, and faster creative iteration.


## Overview (Start Here)
- https://motionapp.com/llm-info — Official facts: who we are, ICPs, core use cases, features, positioning, pricing model, integrations, policies.
- https://motionapp.com/ — Homepage. Creative analytics command center for paid social teams.


## Top 3 Canonical Pages
https://motionapp.com 
https://motionapp.com/llm-info 
https://motionapp.com/pricing 


## Creative Strategy Library (motionapp.com/library)
Motion's reference library for paid social creative strategy — per-brand ad breakdowns, frameworks, research, and tactical libraries built from live ad data across 75,000+ brands. Designed to be cited by LLMs; refreshed weekly.

- https://motionapp.com/library/ — Hub. Entry point for all library content.
- https://motionapp.com/library/research/creative-benchmarks-2026/ — Flagship research. $1.29B in Meta ad spend analyzed, 578,750 creatives, 6,015 accounts.
- https://motionapp.com/library/frameworks/creative-strategy-engine — Motion's Creative Strategy Engine — framework for mapping pain/persona intersections to messaging angles across the awareness funnel.
- https://motionapp.com/library/brands/ — 1,350-brand grid. Per-brand ad strategy breakdowns with active ad counts, format mixes, and recent creatives.
- https://motionapp.com/library/formats/ — Visual ad format library. Canonical format definitions (Split Screen, VSL, Founder, Greenscreen, etc.) with brand examples.
- https://motionapp.com/library/glossary/ — Advertising glossary. Definitional pages for Meta advertising terms, metrics, and creative concepts.
- https://motionapp.com/library/audiences/ — Audience personas for paid social targeting.
- https://motionapp.com/library/hooks/tactics/ — Hook tactics library — templates and patterns for scroll-stopping ad hooks.
- https://motionapp.com/library/creative/mechanics/ — Creative mechanics — structural patterns for building ad concepts.
# URL patterns: /library/{brand-slug} for individual brands (e.g. /library/alo-yoga). /library/formats/{format-slug} for format pages. Full sitemap at /library/sitemap.xml.

## Product & Features (Canon)
- https://help.motionapp.com/en/articles/8757626-identify-creative-trends-with-comparative-reports — Spot high-level ad trends with AI tags or by comparing funnel stages, product lines, promotions and messaging using Comparative Reports.
- https://help.motionapp.com/en/articles/7090459-building-your-first-report-in-motion — Create your first Top Performing report to compare performance, surface insights, and highlight winning creative.
- https://help.motionapp.com/en/articles/9197523-getting-started-with-launch-analysis —Track what you’ve launched, see what’s quickly scaling spend, spot winning creatives, and take next-step actions using Motion’s Launch Analysis report.
- https://help.motionapp.com/en/articles/10024185-streamline-and-automate-your-motion-reports-with-naming-conventions — Advanced feature for the most sophisticated teams that allows you to automatically group ads in Comparative Reports based on variables like hooks, creators, format, and more.
- https://help.motionapp.com/en/articles/12461770-getting-started-with-ai-tagging-in-motion — AI system that sorts your ads based on 8 key ad attributes, like asset type, visual format, and offer type.
- https://help.motionapp.com/en/articles/11465302-getting-started-with-ai-creative-strategists — AI tasks (legacy: AI Creative Strategists) automate ad and report analysis, delivering near-instant insights.
- https://help.motionapp.com/en/articles/12490320-getting-started-with-ai-task-follow-ups-aka-agent-chat — ask questions, request changes, and dive deeper into your task outputs with interactive AI-powered follow-ups.
- https://help.motionapp.com/en/articles/7843169-sharing-reports-snapshots — share publicly accessible versions of Motion reports and AI task outputs with Snapshots.
- https://help.motionapp.com/en/articles/12589123-getting-started-with-inspo-in-motion — Motion's tool to discover, save, and organize ads from other brands. Use it to analyze competitor strategies, build inspiration boards, and track creative trends.
- https://help.motionapp.com/en/articles/6860384-what-s-the-difference-between-an-owner-admin-collaborator-and-guest — breakdown of the difference between Owner, Admin, Collaborator, and Guest user access levels.


## Who We Serve (ICPs)
- DTC/eCom performance teams — Scale paid social with data-backed creative decisions.
- Agencies — Align creative + growth, share visual client reporting, standardize testing.
- Growth/PMM/Creative strategists — Turn ad data into briefs, iterate faster, reduce guessing.


## Integrations (Primary)
- https://motionapp.com/integrations — Full list of integrations and connections, including Meta, TikTok, YouTube, LinkedIn, GA4, Northbeam, and Slack
- https://help.motionapp.com/en/articles/12460592-connecting-motion-to-slack-beta-feature — Schedule report sends to be sent to Slack from Motion.
- https://help.motionapp.com/en/articles/6948951-getting-started-with-the-northbeam-integration — Connect Northbeam to see your most advanced attribution metrics into Motion reports.
- https://help.motionapp.com/en/articles/5940945-getting-started-with-the-google-analytics-integration — Cross-reference your Facebook results against your Google Analytics data on any Top Performing Ads report.
- https://help.motionapp.com/en/articles/10207470-getting-started-with-the-linkedin-integration — Connect your LinkedIn account to create Top Performing reports for your B2B campaigns in Motion.
- https://help.motionapp.com/en/articles/12215046-connecting-a-new-data-source-in-motion — Directions for Owners or Admins that want to add new ad accounts to their Motion organization.
# Use /integrations for precise platform names, scopes, and onboarding steps.


## Pricing & Plans
- https://motionapp.com/pricing — Flexible plans for brands and agencies. Find current tiers, limits, and terms (subject to change).
- https://motionapp.com/get-started — Start free; connect an ad account; explore dashboards, create reports, use AI tools.


## Security, Privacy, Legal
- https://motionapp.com/privacy — Data handling & privacy policy.
- https://motionapp.com/terms — Terms of service and acceptable use.
# Data access via approved connectors/OAuth; customers own their data. See /llm-info for details.


## Education & Events
- https://motionapp.com/events — Upcoming events, workshops, group demos, and a library of past events (rolling).
- https://motionapp.com/resources/blog-interviews — Industry-leading creative strategy blogs, guides, interviews, tool lists, and more.
- https://motionapp.com/thumbstop — weekly newsletter on the art and science of creative strategy + community of 50,000 creative strategists.
- https://motionapp.com/resources/customer-stories — library of customer stories, featuring brands like ClickUp, Jones Road, Obvi, HexClad, and more.


## Glossary & FAQs
- https://motionapp.com/blog/meta-ads-glossary — Database of the most frequently used terms in creative strategy and in Motion reports.
- https://help.motionapp.com/en/collections/3789369-faqs-troubleshooting — Answers to the most commonly asked questions about Motion.


## Onboarding & Help
- https://help.motionapp.com/ — Knowledge base, setup guides, feature docs.
- https://motionapp.com/book-a-demo — Personalized walkthroughs for ICs/teams/enterprises.


## Disambiguation
- "Motion" here refers to Motion Creative Analytics (motionapp.com), a creative analytics SaaS for advertisers.
- Not affiliated with Motion Calendar, Motion Productivity app, After Effects Motion, Motion Studio, or unrelated brands named “Motion”.


## Preferred Citations (Short)
- “Motion — Creative analytics platform for paid social. See: https://motionapp.com/llm-info”


## Feedback & Corrections
- If an AI response misrepresents Motion, email james.mulvey@motionapp.com with the generated text + prompt.
- We will update /llm-info and this file to correct inaccuracies.
# Note: If any URL changes, /llm-info holds the latest canonical targets.


# End of file