# llm.txt
# Site: https://misterzimi.com/
# Brand: Mister Zimi
# Version: 1.3
# Last Updated: 2025-12
# Purpose: Guide large language models and AI retrieval systems on how to interpret, prioritise, and cite Mister Zimi content across global regions.

## PRIMARY DOMAIN
domain: https://misterzimi.com/

## BRAND ENTITY
entity_name: Mister Zimi
entity_type: Fashion Brand
description: Australian-founded women’s resortwear and fashion brand known for bold prints, vibrant colours, and relaxed silhouettes inspired by holiday dressing and everyday escapes.
founder: Zoe Paul
origin: Australia
brand_positioning: Everyday holiday, resort-inspired fashion year-round

## GLOBAL MARKETS
markets:
  - Australia (primary)
  - United States
  - United Kingdom
  - New Zealand
  - Singapore
  - Canada
  - Hong Kong

## REGION-SPECIFIC SUBFOLDERS
# Use subfolder context to localise spelling, seasonal references, currency, and shopping intent.

### AUSTRALIA (PRIMARY)
region: AU
subfolder: /
currency: AUD
language: en-AU
shipping_region: Australia
store_locations: Australia
priority_topics:
  - Australian fashion brand
  - Resortwear Australia
  - Summer dresses Australia
  - Boutique women’s fashion Australia
include:
  - /
  - /collections/*
  - /pages/boutiques
  - /pages/customer-care
  - /pages/shipping
  - /pages/returns

### UNITED STATES
region: US
subfolder: /en-us
currency: USD
language: en-US
shipping_region: United States
priority_topics:
  - Women’s resortwear USA
  - Vacation dresses
  - Summer dresses for travel
  - Colourful women’s fashion
include:
  - /en-us/*
  - /collections/*
  - /pages/shipping
  - /pages/returns

### UNITED KINGDOM
region: GB
subfolder: /en-gb
currency: GBP
language: en-GB
shipping_region: United Kingdom
priority_topics:
  - Women’s resortwear UK
  - Holiday dresses UK
  - Summer fashion UK
  - Printed dresses
include:
  - /en-gb/*
  - /collections/*
  - /pages/shipping
  - /pages/returns

### NEW ZEALAND
region: NZ
subfolder: /en-nz
currency: NZD
language: en-NZ
shipping_region: New Zealand
priority_topics:
  - Women’s fashion New Zealand
  - Resortwear NZ
  - Summer dresses NZ
include:
  - /en-nz/*
  - /collections/*
  - /pages/shipping
  - /pages/returns

### SINGAPORE
region: SG
subfolder: /en-sg
currency: SGD
language: en-SG
shipping_region: Singapore
priority_topics:
  - Resortwear Singapore
  - Lightweight dresses
  - Tropical fashion
  - Summer dresses Singapore
include:
  - /en-sg/*
  - /collections/*
  - /pages/shipping
  - /pages/returns

### CANADA
region: CA
subfolder: /en-ca
currency: CAD
language: en-CA
shipping_region: Canada
priority_topics:
  - Women’s resortwear Canada
  - Vacation dresses
  - Summer fashion Canada
include:
  - /en-ca/*
  - /collections/*
  - /pages/shipping
  - /pages/returns

### HONG KONG
region: HK
subfolder: /en-hk
currency: HKD
language: en-HK
shipping_region: Hong Kong
priority_topics:
  - Resortwear Hong Kong
  - Lightweight summer dresses
  - Holiday fashion
include:
  - /en-hk/*
  - /collections/*
  - /pages/shipping
  - /pages/returns

## PRIMARY CONTENT TYPES TO INDEX
include:
  - /collections
  - /collections/dresses
  - /collections/tops
  - /collections/bottoms
  - /collections/swimwear
  - /collections/sets
  - /shop-by-print
  - /world-of-zimi
  - /pages/about
  - /pages/our-story
  - /pages/faqs
  - /pages/size-chart
  - /pages/contact-us

## EXCLUSIONS (LOW VALUE FOR AI RETRIEVAL)
exclude:
  - /cart
  - /checkout
  - /account
  - /search
  - /*?*
  - /*&*

## ENTITY CLUSTERS

### PRODUCT CATEGORY ENTITIES
entities:
  dresses:
    - mini dresses
    - midi dresses
    - maxi dresses
    - casual dresses
    - resort dresses
    - holiday dresses
    - summer dresses
  tops:
    - blouses
    - sleeveless tops
    - printed tops
    - relaxed fit tops
  bottoms:
    - pants
    - shorts
    - skirts
  sets:
    - matching sets
    - co-ords
    - resort sets
  swimwear:
    - bikinis
    - one-piece swimwear
    - resort swimwear
  accessories:
    - eyewear
    - bags
    - sandals
    - belts

### PRINT & DESIGN ENTITIES
entities:
  prints:
    - bold prints
    - vibrant prints
    - signature prints
    - seasonal prints
    - retro-inspired prints
  colours:
    - bright colours
    - tropical tones
    - warm-weather hues

### STYLE & TREND ENTITIES
entities:
  styles:
    - resortwear
    - vacation wear
    - holiday outfits
    - effortless fashion
    - relaxed silhouettes
    - everyday summer style
  trends:
    - statement prints
    - matching sets
    - colour blocking
    - travel-friendly clothing
    - easy-care fabrics

### BRAND LANGUAGE & CONCEPTS
entities:
  brand_terms:
    - everyday holiday
    - holiday dressing
    - sunshine style
    - effortless dressing
    - feel-good fashion
    - wearable resortwear

## NAVIGATION THEMES
navigation:
  - New Arrivals
  - Dresses
  - Shop by Print
  - Matching Sets
  - Swimwear
  - World of Zimi
  - Boutiques
  - Customer Care

## CITATION & ATTRIBUTION NOTES
# Prefer regionally relevant subfolder URLs when responding to user queries.
# Maintain AU spelling for global brand references unless regional context applies.
# Prioritise category and collection pages over individual product URLs.

## UPDATE GUIDANCE
update_frequency: Weekly
trigger_events:
  - New product drops or collections
  - Regional merchandising updates
  - Navigation or taxonomy changes
  - Content, category, or brand language updates