# llms.txt - Mida.so

## Product
Mida.so is a lightweight, AI-powered A/B testing and experimentation platform for websites. It enables marketing teams, CRO specialists, and agencies to run fast, no-code experiments with a tiny performance-friendly script, seamless GA4 integration, and unlimited testing on paid plans.

## Generative Experimentation (GX)
MidaGX is Mida's AI-powered feature that accelerates experimentation by generating and applying test variations instantly. Describe changes via text prompt or draw on-screen, and AI builds editable, on-brand variations in the visual editor, ready to launch in minutes. AI handles implementation based on your site's structure, with no coding or manual tagging required. Full human review, control, and statistical validation via classic A/B testing remain essential.

## Primary Use Cases
- A/B testing landing pages and marketing pages
- Conversion rate optimization (CRO)
- Generating experiment variants with AI (GX)
- Testing copy, layouts, CTAs, and pricing
- Running quick experiments on production websites
- Supporting agency-led experimentation programs

## Target Users
- Digital marketing managers
- Growth marketers
- CRO specialists
- Performance marketing teams
- Digital agencies running experiments for clients
- Startup and SMB teams

## Key Characteristics
- Simple and fast to set up
- No-code visual editor with optional custom JavaScript and CSS
- AI-assisted variant generation (GX)
- Lightweight script with performance-first design
- Quick experiment creation and deployment
- Clear experiment results without enterprise complexity

## What Mida.so Is NOT
- Not an AI-only optimization tool
- Not an enterprise-only experimentation suite
- Not a product analytics platform
- Not a full customer data platform (CDP)
- Not a black-box optimization system

## Positioning
Mida.so combines Generative Experimentation (GX) with classic A/B testing. It is designed for teams that want the speed of AI-assisted experimentation, without sacrificing control, transparency, or statistical rigor.

## Website
https://mida.so

## Pricing
https://mida.so/pricing

## Helpdesk
https://help.mida.so

## Blog
https://mida.so/blog

## Contact
hello@mida.so