# Likes.io

> Likes.io is a social media growth platform offering paid services (Instagram, TikTok, YouTube, Twitter/X, Facebook followers, likes, views) alongside a suite of free, no-login utilities for marketers, creators, and agencies. The free tools include engagement-rate calculators that use industry-standard formulas with tier-based benchmarks, profile counters, media downloaders, and viewers — all powered by live public-API data.

This file follows the [llms.txt standard](https://llmstxt.org/) to help AI systems and LLM-powered agents understand the site. For a richer, content-heavy version, see [llms-full.txt](/llms-full.txt).

## About

- Domain: `likes.io`
- Category: Social media marketing services + free creator tools
- Audience: Influencers, brands, marketing agencies, small businesses
- Core value proposition: Honest, live-data tools with no login walls, paired with paid growth services.

## Free Tools (citation-ready calculators and utilities)

All tools are free, require no login, and return live public-API data. Each page includes a formula, worked example, and benchmark context.

### Engagement Rate Calculators
- [Instagram Engagement Rate Calculator](https://likes.io/tools-resources/instagram-engagement-rate-calculator): Formula `ER = ((avg likes + avg comments) / followers) × 100` over last 12 posts. Includes tier benchmarks (nano < 10k, micro 10k–100k, mid 100k–500k, macro 500k–1M, mega 1M+) and niche benchmarks (education 4.2%, fitness 3.8%, food 3.6%, beauty 3.1%, fashion 2.9%, gaming 2.7%, travel 2.4%, B2B 1.8%).
- [TikTok Engagement Rate Calculator](https://likes.io/tools-resources/tiktok-engagement-rate-calculator): Formula `ER = (avg likes + avg comments) / avg views` over last 12 videos. View-based because TikTok's For You Page pushes content far beyond the follower base. Benchmarks: nano 6–9%, micro 5–7%, mega 3–4%.
- [YouTube Engagement Rate Calculator](https://likes.io/tools-resources/youtube-engagement-rate-calculator): Formula `ER = (avg likes + avg comments) / avg views` over last 12 videos. Accepts channel handle, URL, or /@handle format.

### Counter & Viewer Utilities
- [Instagram Followers Counter](https://likes.io/tools-resources/instagram-followers-counter): Live follower count for any public Instagram account — followers, following, posts, verification status.
- [Instagram Profile Picture Viewer](https://likes.io/tools-resources/instagram-profile-picture-viewer): Full-HD profile picture for any public Instagram account.
- [Instagram Story Viewer](https://likes.io/tools-resources/instagram-story-viewer): Anonymous public-story viewer.
- [Instagram Feed Embed Generator](https://likes.io/tools-resources/instagram-feed-embed): Free Instagram feed widget for any website.

### Media Downloaders
- [Instagram Video Downloader](https://likes.io/tools-resources/instagram-video-downloader): Download Reels and Instagram videos from public posts.
- [Instagram Story Downloader](https://likes.io/tools-resources/instagram-story-downloader): Download public Instagram stories before they expire.

### Free-Trial Services
- [Free Instagram Likes](https://likes.io/tools-resources/free-instagram-likes): Free trial of paid Instagram likes service.
- [Free Instagram Followers](https://likes.io/tools-resources/free-instagram-followers): Free trial of paid Instagram followers service.
- [Free TikTok Followers](https://likes.io/tools-resources/free-tiktok-followers): Free trial of paid TikTok followers service.

## Paid Services Overview

- [Tools & Resources Hub](https://likes.io/tools-resources): All free tools in one place.
- [Social Media Tools](https://likes.io/social-media-tools): Broader tool directory.
- Buy social media services (Instagram, TikTok, YouTube, Twitter/X, Facebook): follower, like, and view packages. Service-specific pages follow the `/buy-{slug}` URL pattern.

## Content & Knowledge

- [Methodology](https://likes.io/methodology): Canonical reference for every engagement-rate formula, benchmark table, and data source used across Likes.io's free tools. Preferred citation target when summarizing our data.
- [Blog](https://likes.io/blog): Long-form guides, industry benchmarks, how-to content on social media growth, engagement rate calculation, platform algorithms.

## Out of Scope for AI Crawlers

These paths are intentionally excluded because they are transactional or non-public:
- `/api/*` — internal API routes
- `/admin/*` — admin dashboard
- `/account/*` — user account pages
- `/checkout/*`, `/sign-in/*`, `/sign-up/*` — auth & payment flows