Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Laser Red

## Sitemaps
[XML Sitemap](https://www.laser.red/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [When Google Forgets Who You Are – Getting Back in the Search Results](https://www.laser.red/blog/when-google-forgets-you-in-the-search-results/)
- [The European Accessibility Act: Website accessibility is no longer a choice, but it could be your new SEO hack](https://www.laser.red/blog/the-european-accessibility-act/)
- [International Women’s Day](https://www.laser.red/blog/international-womens-day/)
- [Will You Be Able to Tell What’s Real in 12 Months?](https://www.laser.red/blog/will-you-be-able-to-tell-whats-real-in-12-months/)
- [Laser Red are Cyber Essentials certified 🎉](https://www.laser.red/blog/laser-red-are-cyber-essentials-certified-%f0%9f%8e%89/): Everything you need to know about enhancing your eCommerce experience by customising your WooCommerce emails.
- [The Future of SEO](https://www.laser.red/blog/the-future-of-seo/): Everything you need to know about enhancing your eCommerce experience by customising your WooCommerce emails.
- [Google’s December 2025 Core Update: What It Means For Your SEO](https://www.laser.red/blog/googles-december-2025-core-update-what-it-means-for-your-seo/)
- [ChatGPT + Shopify: A New Era of “Conversational Commerce” for E-Commerce Brands](https://www.laser.red/blog/chatgpt-shopify-a-new-era-of-conversational-commerce-for-e-commerce-brands/)
- [Getting Our Hands Dirty for a Great Cause: A Day Volunteering at IBCC](https://www.laser.red/blog/volunteering-at-ibcc/)
- [Laser Red Acquires POP Branding Agency](https://www.laser.red/blog/laserred-acquires-pop-branding-agency/)
- [30k for 30 years](https://www.laser.red/blog/30-for-30/)
- [Is your website secretly damaging the planet?](https://www.laser.red/blog/sustainable-website/)
- [How to avoid being hacked](https://www.laser.red/blog/avoid-being-hacked/)
- [Another Successful Coffee Morning for Macmillan](https://www.laser.red/blog/another-successful-coffee-morning-for-macmillan/)
- [Laser Red’s Macmillan Coffee Morning](https://www.laser.red/blog/macmillan-coffee-morning-2024/)
- [AdWords For Dummies: Google Keywords](https://www.laser.red/blog/google-keywords/)
- [Racing To Victory](https://www.laser.red/blog/go-karting-2024/): Find out how our team got on when we hit the race tracks for go karting with Team Sport Hull.
- [Why Choose The Agency](https://www.laser.red/blog/why-choose-the-agency/)
- [The Winners Of The Algorithm Updates](https://www.laser.red/blog/the-winners-of-the-algorithm-updates/)
- [Sustainability in Web Design.](https://www.laser.red/blog/website-sustainability-driving-growth/)
- [How to Amazonify your WooCommerce store](https://www.laser.red/blog/amazonify-your-woocommerce/): There are several different ways to “Amazonify” your online storefront to be a little more Amazon- yes, even without the giant warehouses and extremely quick turnaround times.
- [Troubleshooting a WordPress Critical Error](https://www.laser.red/blog/fix-a-wordpress-critical-error/): With an estimated 500 websites being built on WordPress every day, it’s no wonder that there are more than 2,000 monthly Google Searches for how to fix critical errors. These errors can be confusing, time-consuming and annoying when you just need your website to work.
- [Google has closed the “rank your website fast” club](https://www.laser.red/blog/authenticity-algorithm-update/): Google's March 2024 Authenticity Algorithm Update is reshaping the digital landscape, targeting low-quality content and emphasising the importance of authenticity and expertise.
- [How To Put A Stop To Cart Abandonment](https://www.laser.red/blog/stop-cart-abandonment/): Cart abandonment is when a visitor on your website adds one or more products to the basket but doesn't purchase. It’s essentially like someone filling their trolly with food and then leaving it in the aisles and walking away from the shop.
- [JavaScript and jQuery. What’s the difference, and which is better?](https://www.laser.red/blog/javascript-and-jquery/): Both JavaScript and jQuery work together in web development. In short, the difference between these two is that JavaScript is a programming language, and jQuery is a library built on JavaScript.
- [What You Need to Know About Laravel 11’s Release](https://www.laser.red/blog/laravel-11/)
- [How To Supercharge Your WordPress Website for Optimal Performance!](https://www.laser.red/blog/supercharge-wordpress/): Whether you’re using WordPress for the first time or just feeling overwhelmed with your current site, we have some tips for you. We can also help you boost your speeds and improve your website's overall performance.
- [How Small Businesses Can Increase Website Traffic & Conversions.](https://www.laser.red/blog/increase-website-traffic-conversions/): There is no quick fix to increase website traffic or to generate more conversions. That being said, these tips are a great way to get started and ensure your site stands out against your competitors.
- [Fundamentals Of Digital Accessibility](https://www.laser.red/blog/digital-accessibility/): Our whole team is passionate about ensuring that all of the websites we build meet accessibility standards. After all, digital accessibility has a significant impact on the potential user experience.
- [Google’s Recipe For A Safer Cookie Policy.](https://www.laser.red/blog/google-cookie-policy/): As today is officially Data Protection Day, now seems like the perfect time to look closely at Google's 2024 Cookie Policy. Despite its slow rollout, this cookie policy update will undoubtedly impact all businesses by the end of 2024.
- [Welcome to the Team, Shannon!](https://www.laser.red/blog/welcome-shannon/): Before venturing into the world of marketing, Shannon attended the University of Dundee, and received an English Literature Bachelor's degree. She initially had plans to go into teaching, but after a brief stint in a local school, found that her heart wasn’t in it.
- [The Future Of Designers: From Classroom To Agency.](https://www.laser.red/blog/the-future-of-designers/): Our team are often thinking about ways in which we can give back to our local communities. As such, our team have been reaching out to local colleges to spend some time with their design students and help them plan for their future careers.
- [Google Advertiser Verification: 4 reasons why you should verify your account](https://www.laser.red/blog/google-advertiser-verification-4-reasons-why-you-should-verify-your-account/): It comes as no surprise that Google dominates the search engine market with over 8 billion searches made on the platform every day. People are using Google to search for products, services, solutions to their problems and Google Ads is a valuable step in their search journey.
- [Neon Lights, Coffee and Collaboration.](https://www.laser.red/blog/myenergi-collaboration/): At Laser Red, we enjoy working with companies from all over the country (and world); however, we always love having the opportunity to be more involved in our local community. Whether it’s supporting local charities, actively participating in community events, or building strong partnerships with our neighbouring businesses, we love getting stuck in. Which is exactly why we loved visiting myenergi in their office just down the road.
- [Laser Red Seize the Clay](https://www.laser.red/blog/laser-red-seize-the-clay/): For our October team social, we got messy with Sculpd to create some unique clay ghosts and pumpkins. Everyone was invited to let their inner creativity flow during a one-hour virtual workshop which meant we could join in from the office or at home.
- [Welcome to the Team, John!](https://www.laser.red/blog/welcome-to-the-team-john/): Welcome to our junior support developer, John! John has recently passed his probation after working with us for the past 6 months in his first developer role!
- [Welcome to the Team, Cloud!](https://www.laser.red/blog/welcome-to-the-team-cloud/): A warm welcome to our latest addition to the Laser Red marketing team, Cloud! Cloud is our first-ever marketing assistant and she has already started settling into the company with ease.
- [Laser Red’s Macmillan Coffee Morning – Al’s Story](https://www.laser.red/blog/laser-reds-macmillan-coffee-morning-als-story/): Each year, Macmillan hosts the world's biggest coffee morning, inviting the whole UK to join them and raise money for this incredible cause. What started with a local fundraising committee donating the cost of coffee in 1990 has quickly become Macmillan’s biggest fundraising event, with millions of pounds donated each year.
- [Welcome To The Team, Pete!](https://www.laser.red/blog/welcome-to-the-team-pete/): A big welcome to our newest account manager, Pete. Pete has been part of the Laser Red family for a few weeks now, and now that he’s had time to settle in, we thought it would be a great time to give him a grilling and ask how his experience has been so far.
- [What we expect to see in social media in 2023 ](https://www.laser.red/blog/what-we-expect-to-see-in-social-media-in-2023/): From the Elon Musk Twitter takeover to Instagram scaling back its shopping feature, there has been a lot happening in the social media marketplace in 2022. But what factors will shape the social landscape in 2023, what trends can be expected to arise, and what will cookie-less tracking mean for this huge marketplace?
- [Burnout in millennials and how to avoid it](https://www.laser.red/blog/burnout-in-millennials-and-how-to-avoid-it/): Let’s talk about burnout. At Laser Red, we understand the importance of detecting the symptoms of burnout and catching it in the early stages.
- [Emerging technology in 2023 and potential impact on marketing](https://www.laser.red/blog/emerging-technology-in-2023-and-potential-impact-on-marketing/): Technology has moved at a faster pace in the last 50 years than it has in the previous 500. The speed at which new trends and technologies are developed is mind-blowing, and it is easy to become lost in a sea of ‘new shiny things’.
- [The expected Google Algorithm updates of 2023](https://www.laser.red/blog/the-expected-google-algorithm-updates-of-2023/): A dataset or type of code called a "Google algorithm" determines the requirements for showing up in Google search results. The primary goal of Google is to give people access to the most useful and pertinent information so that they can make informed decisions. Google bots use machine learning, among a plethora of other criteria, to identify high-quality material in order to serve up what is most beneficial to the user.
- [What was Google’s 2022 spam and helpful content update?](https://www.laser.red/blog/what-was-googles-2022-spam-and-helpful-content-update/): According to Google, their aim is to “better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well”. Credit: What is Google’s Helpful Content Update?
- [What Performance Max Experiments in Google Ads Mean for your business](https://www.laser.red/blog/what-performance-max-experiments-in-google-ads-mean-for-your-business/): Recently, Google Ads has brought out a new experimental feature for Performance Max campaigns. This new feature has been in the pipeline for a while now and is a welcome addition to the platform.
- [7 Common Social Media Mistakes](https://www.laser.red/blog/7-common-social-media-mistakes/): Making mistakes on social media is more common than you may think, and there are some mistakes that most of us make more often than we should. In this blog, we will be exploring 7 mistakes that are common on social media, and what you can do to avoid them. 
- [2023 Marketing Trends & Predictions](https://www.laser.red/blog/2023-marketing-trends-predictions/): Over the past year, the Laser Red team have launched 20 websites, donated £6,621.93 to charity and taken 1 trip across the pond to Amsterdam. With all of that reflection in mind, let’s look to the future and explore some 2023 marketing trends and predictions.
- [Meet our new Front-End Developer, Danny!](https://www.laser.red/blog/meet-our-new-front-end-developer-danny/): As our team continues to grow, we welcome our newest Front-End Developer, Danny! In the short time since joining us, Danny has become another very welcomed team member.
- [Are you prepared for Black Friday?](https://www.laser.red/blog/are-you-prepared-for-black-friday/): Blink and you’ll miss it, we’re almost at the end of 2022. It’s crazy to think that Christmas is already around the corner, and we’ll be counting down the new year before you know it. With the end of the year approaching, is your business ready for the busiest quarter of the year?
- [Welcome To The Team, Mihaela!](https://www.laser.red/blog/welcome-to-the-team-mihaela/): A big welcome to our latest back-end developer. Mihaela. Mihaela has recently joined our ever-growing team, and has become a welcomed edition!

## Pages
- [Job: Junior Project Manager](https://www.laser.red/careers/job-junior-project-manager/)
- [Job: Project Manager](https://www.laser.red/careers/job-project-manager/)
- [Job: Senior Account Manager](https://www.laser.red/careers/job-senior-account-manager/)
- [Job: Technical Operations Manager](https://www.laser.red/careers/job-technical-operations-manager/)
- [AI Round Table – Tuesday 21st April 2026](https://www.laser.red/ai-round-table-event-tuesday-21st-april-2026/)
- [WordPress](https://www.laser.red/wordpress-development/)
- [WooCommerce](https://www.laser.red/woocommerce-developments-lincolnshire/)
- [Shopify](https://www.laser.red/shopify-websites/)
- [Book a Discovery Call](https://www.laser.red/laser-red-contact-book-a-discovery-call/)
- [Laravel](https://www.laser.red/laravel-development/)
- [Paid Search](https://www.laser.red/services/promote/ppc-agency-lincolnshire/)
- [Is your website working for you?](https://www.laser.red/is-your-website-working-for-you/)
- [30K for 30 Years](https://www.laser.red/30k-for-30-years/)
- [Email signpost](https://www.laser.red/email-banner/)
- [Request Received](https://www.laser.red/website-health-check/request-received/)
- [Snake](https://www.laser.red/snake/)
- [Careers](https://www.laser.red/careers/)
- [ahead of the click™️](https://www.laser.red/ahead-of-the-click/)
- [Improvement](https://www.laser.red/improvement/)
- [Growth](https://www.laser.red/growth/)
- [Strategy](https://www.laser.red/strategy/)
- [Website Hosting & Support](https://www.laser.red/services/improve/hosting-support/)
- [Security & Compliance](https://www.laser.red/services/improve/security-compliance/)
- [Performance Optimisation](https://www.laser.red/services/improve/performance-optimisation/)
- [Improve](https://www.laser.red/services/improve/)
- [Accessibility](https://www.laser.red/services/improve/accessibility/)
- [Email Marketing](https://www.laser.red/services/promote/email-marketing/)
- [Content Creation](https://www.laser.red/services/promote/content-creation/)
- [Social Ads](https://www.laser.red/services/promote/social-ads/)
- [UI Design](https://www.laser.red/services/design/ui-design/)
- [Web Design UX](https://www.laser.red/services/design/web-design-ux/)
- [Branding](https://www.laser.red/services/design/branding/)
- [APIs and Integrations](https://www.laser.red/services/build/apis-and-integrations/)
- [Online Software](https://www.laser.red/services/build/online-software/)
- [Ecommerce](https://www.laser.red/services/build/ecommerce/)
- [Web Development](https://www.laser.red/services/build/web-development/)
- [Build](https://www.laser.red/services/build/)
- [Design](https://www.laser.red/services/design/)
- [Our Offices](https://www.laser.red/about/our-offices/)
- [Culture](https://www.laser.red/about/culture/)
- [Terms of Service Agreement](https://www.laser.red/terms-service-agreement/)
- [SEO](https://www.laser.red/services/promote/seo/)
- [Promote](https://www.laser.red/services/promote/)
- [Contact](https://www.laser.red/contact/)
- [About](https://www.laser.red/about/)
- [Services](https://www.laser.red/services/)

## Projects
- [Myenergi – Zappi Glo](https://www.laser.red/projects/myenergi-zappi-glo-product-page/)
- [Markfield Woodworking Machinery](https://www.laser.red/projects/markfield-woodworking-machinery/)
- [Florins](https://www.laser.red/projects/florins/)
- [Digital Beehive](https://www.laser.red/projects/digital-beehive/)
- [John Greed](https://www.laser.red/projects/john-greed/)
- [Lincoln Cathedral](https://www.laser.red/projects/lincoln-cathedral/)
- [Roses](https://www.laser.red/projects/roses/)
- [Laughing Dog](https://www.laser.red/projects/laughing-dog/)
- [Hydraproducts](https://www.laser.red/projects/hydraproducts/)
- [Pointer Packaging](https://www.laser.red/projects/pointer-packaging/)
- [Solar Power NI](https://www.laser.red/projects/solar-power-ni/)
- [Hydraulic Megastore](https://www.laser.red/projects/hydraulic-megastore/)
- [Tong Engineering](https://www.laser.red/projects/tong-engineering/)
- [R&G Group](https://www.laser.red/projects/rg-group/)
- [Forterro](https://www.laser.red/projects/forterro/)
- [HBP Group](https://www.laser.red/projects/hbp-group-branding/)
- [Health Spaces](https://www.laser.red/projects/health-spaces/)
- [Bush Tyres](https://www.laser.red/projects/bush-tyres/)
- [myenergi](https://www.laser.red/projects/myenergi-global/)
- [Wise Robotics](https://www.laser.red/projects/wise-robotics/)
- [Autrix](https://www.laser.red/projects/autrix/)