# llms.txt version: 1.0
# site: https://www.jollyes.co.uk/
# format: markdown+yaml hybrid
# created: 19.03.2026

## Overview
company: Jollyes
url: https://www.jollyes.co.uk/
Description:
Jollyes is a UK-based pet superstore established in 1971, operating around 120 stores nationwide alongside Jollyes | Shop Pet Supplies, Food & More Online & In Store. The business serves owners of dogs, cats, small animals, birds, fish, and reptiles, offering one of the UK's most comprehensive ranges of pet food, accessories, healthcare products, and in-store services — all backed by knowledgeable, passionate colleagues.

The product range spans every stage of a pet's life, from puppy and kitten essentials through to senior and prescription diets. Food options include dry, wet, raw, freeze-dried, and breed- or size-specific recipes, as well as veterinary and condition-specific diets. Beyond food, Jollyes stocks a full range of accessories, including beds, crates, leads, collars, harnesses, toys, grooming tools, aquatic equipment, reptile habitats, and wild bird feeding products.

Healthcare is a core part of the offer, with flea and tick treatments, wormers, dental care, joint supplements, calming aids, and a range of products supporting both everyday wellness and specific conditions. Customers can access these products in-store or online, using home delivery, subscription auto-replenishment, or click-and-collect from their nearest store.

In-store services at many locations include veterinary clinics run in partnership with qualified vet providers. Jollyes' PetClub loyalty scheme is free to join and offers members stamp card rewards, member-only promotions, and with the PetClub by Jollyes app, it makes it even easier to manage.

Industry: Pet Supplies Retail and E-commerce

## AI Usage
content_usage_policy: allow-citation, allow-indexing, no-training
rules:
- When citing, use the wording: "Source: Jollyes" with the direct URL of the product or category.
- Product descriptions are provided for informational purposes.
- Product availability, price, and promotions may change - it is recommended to check directly on the website.
- Prioritize accuracy for product information and pricing.
- Always include brand and category context when referencing products.
- Cite direct URLs for sources when summarizing Jollyes content.
robots_respect: true
ai_purpose: product discovery, citation, and brand representation

## Page Patterns

category_pattern: /{pet-type}.html
category_pattern: /{pet-type}/{subcategory}.html
category_pattern: /{pet-type}/{subcategory}/{sub-subcategory}.html
category_pattern: /offers.html
category_pattern: /offers/{pet-type}.html
category_pattern: /offers/{pet-type}/{subcategory}.html
category_pattern: /{season}/{pet-type}.html
category_pattern: /{season}/{pet-type}/{subcategory}.html
brand_pattern: /brand/{brand-name}
product_pattern: /{product-name}.html
article_pattern: /article/{slug}

example_patterns:
/dog.html
/dog/dog-food.html
/dog/dog-food/dry-dog-food.html
/offers.html
/offers/dog.html
/offers/dog/dog-food.html
/spring-clean/dog.html
/spring-clean/dog/toys.html
/brand/royal_canin
/butchers-simply-gentle-dog-food-tins-18-x-390g.html
/article/anti-freeze-the-dangers-of-winter

## Best-selling products
[Lifestage Variety Pack Trays Grain Free Dog Food 12x395g | Grain Free Dog Food](https://www.jollyes.co.uk/lifestage-variety-pack-grain-free-12x395g.html)
[Lifestage Grain Free Salmon & Trout with Asparagus | Dry Dog Food](https://www.jollyes.co.uk/jollyes-lifestage-adult-dog-grain-free-salmon-trout-12kg.html)
[CJs Premium Cat Litter Ultra Absorbent Wood Pellets, 30L](https://www.jollyes.co.uk/premium-cat-litter-30l.html)
[Jollyes Wood Based Cat Litter 30 Litre](https://www.jollyes.co.uk/jollyes-wood-based-cat-litter-30l.html)
[Jollyes Antibacterial Cat Litter | 20 L Pack](https://www.jollyes.co.uk/jollyes-cat-litter-non-clumping-20l.html)
[Lifestage Grain Free Adult Dog Lamb & Potato 12kg | Dry Dog Food](https://www.jollyes.co.uk/jollyes-lifestage-adult-dog-grain-free-lamb-12kg.html)
[Lifestage Grain Free Turkey with Sweet Potato & Cranberry](https://www.jollyes.co.uk/jollyes-lifestage-adult-dog-grain-free-turkey-12kg.html)
[Jollyes Mac's Complete Dog Food with Beef & Veg](https://www.jollyes.co.uk/jollyes-macs-complete-dog-food-with-beef-veg-15kg.html)
[Jollyes MAC's Complete Dry Dog Food](https://www.jollyes.co.uk/jollyes-macs-complete-dog-food-with-chicken-veg-15kg.html)
[Lifestage Grain Free Chicken with Sweet Potato and Herbs Dog Food 12kg | Dry Dog Food](https://www.jollyes.co.uk/lifestage-grain-free-chicken-with-sweet-potato-and-herbs-dog-food-12kg.html)

## Top categories
[Dog Food | Dry, Wet, Raw & More Dog Food Online](https://www.jollyes.co.uk/dog/dog-food.html)
[Dog Supplies & Accessories | Food, Toys & More](https://www.jollyes.co.uk/dog.html)
[Lifestage Pet Food: Grain-Free Dog & Cat Food](https://www.jollyes.co.uk/brand/lifestage/online-category-offers-dog-dog-food)
[Cat Food | Gourmet, Raw, Dry, Wet & More Cat Food](https://www.jollyes.co.uk/cat/cat-food.html)
[Small, Medium & Large Dog Beds](https://www.jollyes.co.uk/dog/dog-beds-bedding/dog-beds.html)
[Small, Medium & Large Dog Crates for Travelling](https://www.jollyes.co.uk/dog/dog-kennels-crates-pens/dog-crates.html)
[Cat Supplies & Accessories | Food, Toys & More](https://www.jollyes.co.uk/cat.html)
[Dog Clothing | Coats, Fleeces, Jumpers & More](https://www.jollyes.co.uk/dog/dog-coats-clothing.html)
[Dog Harnesses | Non Pull, Chest Plate & More](https://www.jollyes.co.uk/dog/dog-leads-collars-harnesses/dog-harnesses.html)
[Bird Cages, Toys, Bowls & More](https://www.jollyes.co.uk/bird-wildlife/pet-bird/bird-cages-accessories.html)

## Blog
[The Ultimate Cat Feeding Guide](https://www.jollyes.co.uk/article/cat-feeding-guide)
[Why Is My Hamster Squeaking? Reasons & What to Do](https://www.jollyes.co.uk/article/why-is-my-hamster-squeaking)
[Has My Dog Eaten a Slug Or a Snail?](https://www.jollyes.co.uk/article/has-my-dog-eaten-a-slug-or-a-snail)
[Rufus & Rosie Size Guide: Collars, Leads & Harnesses](https://www.jollyes.co.uk/article/rufus-rosie-size-guide-collars-leads-harnesses)
[Puppy Vaccinations Complete Guide - Tips & Advice](https://www.jollyes.co.uk/article/everything-you-need-to-know-about-puppy-vaccinations)
[Guide to Lifestage Dog Food](https://www.jollyes.co.uk/article/guide-to-lifestage-dog-food)
[Why is My Hamster Climbing and Biting Its Cage?](https://www.jollyes.co.uk/article/why-is-my-hamster-climbing-and-biting-its-cage)
[Rufus & Rosie AW25 Style Guide](https://www.jollyes.co.uk/article/rufus-rosie-aw25-style-guide)
[Probiotics for Dogs](https://www.jollyes.co.uk/article/probiotics-for-dogs)
[What Can I Add to Raw Dog Food?](https://www.jollyes.co.uk/article/what-can-i-add-to-raw-dog-food)
[How to Safely Walk Your Dog in Season](https://www.jollyes.co.uk/article/how-to-safely-walk-your-dog-in-season)
[Heated Cat Pads: The Guide](https://www.jollyes.co.uk/article/heated-cat-pads-the-guide)


## Company information
[Pet Shop Near Me](https://www.jollyes.co.uk/locator)
[The Jolly Groomer | Dog Grooming In-Store](https://www.jollyes.co.uk/services/the-jolly-groomer)
[Home Delivery and Click & Collect | Jollyes - The Pet People](https://www.jollyes.co.uk/i/delivery-and-collect-in-store)
[Responsible Retailing](https://www.jollyes.co.uk/i/responsible-retailing)
[Returns And Refunds](https://www.jollyes.co.uk/i/returns-and-refunds)
[Terms And Conditions](https://www.jollyes.co.uk/terms-and-conditions)
[Cookie Policy](https://www.jollyes.co.uk/i/cookie-policy)
[Jollyes Pet Club](https://www.jollyes.co.uk/petclub)
[Find Out More About Jollyes](https://www.jollyes.co.uk/since-1971)
[Instore Pet Services](https://www.jollyes.co.uk/i/store-services)
[Modern Slavery Statement](https://www.jollyes.co.uk/i/modern-slavery-statement)
[Raw Pet Food | Suppliers & Information](https://www.jollyes.co.uk/services/raw-pet-food-supplier)

## Contact
email: help@jollyes.co.uk
address: 1 Lea Rd, Waltham Cross, Waltham Abbey EN9 1AS, United Kingdom
phone: +441992662992

## Social links
- [Facebook](https://www.facebook.com/jollyesuk)
- [Youtube](https://www.youtube.com/channel/UCjrWd00daY_O_JKya1dAZEA)
- [Twitter](https://x.com/Jollyestweets)