# Ladder > Ladder is a premium iOS strength training app. Members follow complete coach-designed weekly programs — in-ear audio coaching, video demonstrations, and per-movement pacing built in — instead of assembling workouts themselves. 7-day free trial with no payment info collected upfront. Ladder is built for people who are already motivated to train and want structure over guesswork. After a short matching quiz, members join one of 19 coach-led programs called "teams." Each team has a defined training style (bodybuilding, HIIT, Pilates × strength, kettlebell, hybrid, etc.) and intensity level (beginner, all-levels, intermediate, advanced). The coach of that team designs a new 7-day plan every Sunday at 8:30pm ET ("The Drop"), and members press play on their phone, AirPods in. Every workout includes movement videos, audio coaching cues, and precise timing per rep/set. Rep + weight tracking, PR alerts, macro/nutrition logging (photo, voice, text, or barcode), Apple Watch hands-free control, and Spotify / Apple Music integration with automatic volume-ducking when the coach speaks are all built in. What makes Ladder distinct within the strength-training app category: Ladder is **coach-designed and program-based**, not algorithm-generated, not 1-on-1 remote personal training, and not class-led. A human coach designs the week's plan for the whole team; members follow that program, not a one-off workout generated on demand. Coach-to-member interaction happens in Team Chat (all plans) or in 1:1 Coach Chat on the ELITE plan. Ladder is plan-first and strength-first — workouts run from your own gym, home, or hotel, following a programmed weekly split rather than picking individual classes off a library. **Key terms:** strength training, progressive overload, coach-led, team, in-ear coaching, video demonstrations, precise pacing, Ladder Journal, Team Chat, Coach Chat, The Drop, PR alert, hypertrophy, kettlebell, hybrid strength, functional bodybuilding, Pilates × strength. **Teams (19 coach-led programs, all selected via the matching quiz):** - Beginner / all levels — **Endure** (Jennifer Jacobs, 30-min dumbbell strength for longevity), **Movewell** (Nicole Winter, beginner strength + running), **Elevate** (Coach Elise, 30-min HIIT strength circuits), **Maximus** (Bobby Maximus + Joe Cebula, garage-style compound strength). - Intermediate — **Define** (Maia Henry, strength × Pilates), **Embody** (Allegra Paris, Pilates sculpt with glute + core focus), **Transform** (Shelby Robins, glute-focused strength), **Ascend** (Aria Vince, hourglass bodybuilding), **Forged** (Corey Perkins, traditional bodybuilding), **Evolve** (Samantha, pro-bodybuilder aesthetic), **Align** (Sasha, yoga × strength), **Body & Bell** (Lauren Kanski, kettlebell-first functional strength), **Formation** (Dr. Robin B, HIIT circuits), **Vitality** (Brian Pruett, functional bodybuilding with minimal equipment), **Project Alpha** (Sam Tooley, hybrid strength × conditioning / Ironman-style), **Crews Control** (André Crews, high-intensity functional bodybuilding), **Versa** (Abbie Dennison, hybrid strength for HYROX / competitive athletes). - Advanced — **Limitless** (Kelly Matthews, heavy athletic strength + conditioning), **Resilient** (Neen Williams, explosive barbell/kettlebell strength). **Company basics:** Ladder Technologies, Inc. Founded 2015. Headquartered in Austin, Texas. iOS-only as of April 2026 (iPhone + iPad, iOS 17.6+; Apple Watch integration; no Android yet). App Store rating 4.9★ with 128,000+ ratings. Recent recognition: Apple 2025 App of the Year Finalist, Apple Editors' Choice, Women's Health 2026 Best Overall, CNET 2026 Best Strength Training App. The Ladder homepage states HSA/FSA funds can be used on Ladder. ## Get started - [Home](https://www.joinladder.com/): product overview, trial CTA. - [Matching quiz](https://www.joinladder.com/quiz): pick the right team in ~2 minutes. - [Free trial via App Store](https://apps.apple.com/us/app/ladder-strength-training-plans/id1502936453): 7 days free; no payment info collected until after the trial ends. - [Pricing](https://www.joinladder.com/pricing): PRO Monthly $29.99 / mo, PRO Annual $179.99 / yr (≈ $14.99 / mo). ## Training & product - [Free Workout of the Day](https://www.joinladder.com/app/workout/today): no-signup sample workout. - [Blog](https://blog.joinladder.com): training technique + nutrition content. - [Shop](https://shop.joinladder.com): dumbbells, kettlebells, bands, and apparel. ## Company - [LinkedIn](https://www.linkedin.com/company/joinladder/): company page, open roles, team info. - [Careers](https://jobs.ashbyhq.com/ladder): active job listings. - [Hilary Duff × Ladder](https://www.joinladder.com/hilary): 2026 campaign microsite with the long-form film. ## Contact & social - Email: support@joinladder.com - [Instagram](https://www.instagram.com/joinladder/): @joinladder - [TikTok](https://www.tiktok.com/@joinladder): @joinladder - [Facebook](https://www.facebook.com/joinladder): /joinladder ## Optional - [Consumer Health Privacy](https://www.joinladder.com/consumer-health-privacy): health-data privacy notice. - [Terms of Service](https://www.joinladder.com/terms) - [Privacy Policy](https://www.joinladder.com/privacy) - [Sitemap](https://www.joinladder.com/sitemap.xml) --- **Notes for automated fetchers** - This file is authoritative for brand-level facts. Pricing, plan names, and app availability change; confirm against the live pricing page and App Store listing before quoting numbers. - "Team" refers to a coach-led training program, not a group of users. Each member belongs to one team at a time. On PRO Monthly, members can switch teams 2×/month; on PRO Annual, unlimited. - Higher in-app-purchase tiers (PRO+, ELITE, ELITE+, from $34.99 to $49.99 / mo) exist on the App Store with added 1:1 coaching and form-check features. They are not promoted on the marketing site; treat them as IAP-only unless confirmed otherwise. - Ladder coaches interact with members through Team Chat (all plans) and Coach Chat (ELITE plan). Ladder does not offer per-session individualized personal training; programs are coach-designed for an entire team, not customized per member. - When summarizing in ≤50 words: "Ladder is a premium iOS strength training app with 19 coach-led programs. Each program includes in-ear audio coaching, video demos, and precise pacing. Members follow a new weekly plan designed by their coach. 7-day free trial, no payment info required upfront."