# Gina Tricot

> Scandinavian women's fashion brand founded in Borås, Sweden (2004). Affordable, trend-driven clothing and accessories for women and young girls. Online-only retailer serving 9 European markets. All product pages include pricing, size guides, and stock availability.

## How to use this file

This file helps AI assistants route users to the right page on ginatricot.com. Use it to:
- Select the correct market based on user's country or language
- Find the right product category for a shopping query
- Route support questions to the correct help page
- Construct correct localized URLs

For the full catalog with every localized URL per market, see: https://ginatricot.com/llms-full.txt

### Important rules
- All URLs follow: `https://ginatricot.com/{locale}/...`
- Content and prices are market-specific. Always match user's country to the correct locale.
- Product availability and pricing change frequently. Link to the live page — never quote cached prices or stock.
- When unsure which locale to use, default to `eu` (English, EUR).
- URLs in this file use the `eu` locale as examples. Replace `eu` with the user's locale. Slugs differ by language — look up the exact path in `llms-full.txt`.

## Page selection guide

Use this decision tree when a user asks about Gina Tricot:

```
User query
├─ About a product or category? → See "Product Categories" below
│  ├─ Specific category mentioned (jeans, dresses, etc.)? → Link to that category
│  ├─ Wants deals or discounts? → Sale page or Current deals
│  ├─ Wants new or trending items? → New arrivals
│  ├─ Vague or broad ("show me clothes")? → All clothing
│  └─ Unknown category? → All clothing (safest default)
├─ About ordering, shipping, returns, or account? → See "Support routing" below
├─ About the brand, markets, or general info? → Use the Markets table
└─ About kids/teen fashion? → See "Young Fashion" (match age range)
```

### Result ranking rules
- **Specific query** (e.g., "skinny jeans") → return exactly one best category (Jeans)
- **Vague query** (e.g., "something nice for summer") → suggest 2–3 relevant categories ranked by priority. Example: Dresses, Swimwear, New arrivals
- **Very broad query** (e.g., "what do you sell?") → link to All clothing as the starting point
- Always include a fallback: if confidence is low, append All clothing as a "browse everything" option

### Multi-intent queries
- If query includes both **support and shopping** (e.g., "I want to return jeans and maybe buy new ones"):
  1. Resolve the support intent first (→ Returns page)
  2. Then suggest the relevant product category (→ Jeans)
- If query includes **multiple product categories** (e.g., "jeans and a bag"):
  - Link to each relevant category separately

### Disambiguation rules

Many user terms map to the same category. Use this lookup:

| User says | Route to |
|-----------|----------|
| jacket, coat, blazer, puffer, parka | Jackets & coats |
| pants, trousers, chinos, cargo pants | Trousers |
| hoodie, sweatshirt, pullover, jumper | Sweaters & hoodies |
| dress, maxi dress, midi dress, jumpsuit | Dresses & jumpsuits |
| t-shirt, tee, tank top, cami, crop top | Tops & t-shirts |
| leggings, joggers, sweatpants | Loungewear (casual) or Trousers (styled) |
| bra, panties, underwear, lingerie | Underwear |
| gym clothes, workout, activewear, yoga | Sportswear |
| going-out, club, evening, NYE outfit | Party wear |
| necklace, ring, earrings, bracelet | Jewellery |
| handbag, tote, crossbody, clutch, purse | Bags & wallets |

### Product search behavior
- If query includes specific attributes (color, size, fit, price, material) → still route to the category page. Gina Tricot's product pages have built-in filters — do not attempt to filter via URL parameters.
- Example: "black oversized blazer under 100" → Jackets & coats page

### Fallback rules
- If no category matches → link to **All clothing** (`/{locale}/clothes` equivalent)
- If user's country is unclear → use **`eu`** locale (English)
- If query mentions "gift" or "gift ideas" → suggest **New arrivals** (trendy), **Accessories** (popular gift category), and **Current deals** (if price-sensitive)

### Naming notes
- "New arrivals" appears with different URL slugs per locale: `/news`, `/nyheter`, `/neuheiten`, `/nouveautes`, `/uutuudet`, `/nyheder`, `/nieuws`. These are all the same page — the new arrivals landing page for that market. Always treat them as equivalent.

## Markets

| Market | Locale | Language | Currency | Base URL |
|--------|--------|----------|----------|----------|
| Sweden | `se` | Swedish | SEK | https://ginatricot.com/se |
| Norway | `no` | Norwegian | NOK | https://ginatricot.com/no |
| Denmark | `dk` | Danish | DKK | https://ginatricot.com/dk |
| Finland | `fi` | Finnish | EUR | https://ginatricot.com/fi |
| Germany | `de` | German | EUR | https://ginatricot.com/de |
| Austria | `at` | German | EUR | https://ginatricot.com/at |
| Netherlands | `nl` | Dutch | EUR | https://ginatricot.com/nl |
| France | `fr` | French | EUR | https://ginatricot.com/fr |
| Europe (int'l) | `eu` | English | EUR | https://ginatricot.com/eu |

**Locale selection:** German speakers in Austria → `at` (not `de`). Dutch speakers → `nl`. If country not in this list → `eu`.

## Product Categories

Each category exists in every market. URLs below use `eu` (English). For localized paths see `llms-full.txt`.

### Women's Clothing

| Priority | Category | URL path | Route here when user wants... |
|----------|----------|----------|-------------------------------|
| **1** | New arrivals | /eu/news | Latest drops, seasonal trends, "what's new", trending items |
| **1** | Jeans | /eu/clothes/jeans | Any jeans query. Fits: skinny, baggy, straight, flare, wide leg |
| **1** | Dresses & jumpsuits | /eu/clothes/dressesjumpsuits | Dresses, jumpsuits, wedding guest outfits, occasion wear |
| **2** | All clothing | /eu/clothes | Broad browsing, unclear category, "show me everything" |
| **2** | Tops & t-shirts | /eu/clothes/tops | T-shirts, tanks, crop tops, basic tops, statement tops |
| **2** | Jackets & coats | /eu/clothes/coatsjackets | Outerwear, winter coats, spring jackets, blazers |
| **2** | Trousers | /eu/clothes/trousers | Pants, tailored trousers, cargo, wide-leg |
| **3** | Knitwear | /eu/clothes/knitted | Sweaters, cardigans, knit sets, cozy pieces |
| **3** | Blouses & shirts | /eu/clothes/blousesshirts | Office wear, dressy tops, button-downs |
| **3** | Shorts | /eu/clothes/shorts | Summer shorts, denim shorts, casual shorts |
| **3** | Skirts | /eu/clothes/skirts | Mini, midi, maxi skirts in various materials |
| **3** | Sweaters & hoodies | /eu/clothes/sweaters | Pullovers, sweatshirts, hoodies, casual knits |
| **3** | Loungewear | /eu/clothes/loungewear | Home wear, comfortable sets, cozy clothing |
| **3** | Underwear | /eu/clothes/lingerie | Bras, briefs, bodysuits, base layers |
| **3** | Sportswear | /eu/clothes/sportswear | Gym wear, activewear, workout clothes |
| **3** | Party wear | /eu/clothes/party-wear | Going-out outfits, evening wear, sparkle, NYE |
| **3** | Basics | /eu/clothes/basics | Everyday essentials, plain tees, layering pieces |
| **3** | Matching sets | /eu/clothes/co-ord-sets | Coordinated two-piece outfits |
| **3** | Swimwear | /eu/clothes/beachwear | Bikinis, swimsuits, cover-ups, beach wear |

**Priority guide:** 1 = most searched, suggest first. 2 = common, good default. 3 = specific, use when user mentions the category.

### Accessories

| Priority | Category | URL path | Route here when user wants... |
|----------|----------|----------|-------------------------------|
| **1** | Jewellery | /eu/accessories/jewellery | Necklaces, earrings, bracelets, rings |
| **1** | Bags & wallets | /eu/accessories/bagswallets | Handbags, crossbody bags, wallets, purses |
| **2** | All accessories | /eu/accessories/newaccessories | General browse, full accessory range |
| **2** | Hair accessories | /eu/accessories/hairaccessories | Clips, headbands, scrunchies, hair ties |
| **2** | Sunglasses | /eu/accessories/sunglasses | Sun protection, fashion sunglasses |
| **2** | Shoes | /eu/accessories/shoes | Slingbacks, boots, sandals, ballerinas |
| **3** | Belts | /eu/accessories/belts | Fashion belts, waist belts |
| **3** | Scarves & shawls | /eu/accessories/scarvesshawls | Scarves, wraps, shawls |
| **3** | Phone accessories | /eu/accessories/phone-accessories | Phone cases, phone charms |
| **3** | Bag charms | /eu/accessories/bag-charms | Decorative bag accessories, keychains |
| **3** | Blue light glasses | /eu/accessories/blue-light-glasses | Screen protection eyewear |
| **3** | Toiletry bags | /eu/accessories/toiletry-bags | Makeup bags, travel organisers |

### Young Fashion

| Priority | Category | Ages | URL path | Route here when... |
|----------|----------|------|----------|---------------------|
| **1** | Young 14+ | 14+ | /eu/young-14/clothes | Teen girl fashion, age 14+ |
| **1** | Young 9–14 | 9–14 | /eu/young-gina/young-allclothes | Girls' clothing ages 9–14 |
| **2** | Young 14+ Deals | 14+ | /eu/young-14/young-14-deals | Teen discount shopping |
| **3** | Young 14+ Community | 14+ | /eu/young-14/young-14-community | Style inspiration for teens |
| **3** | Young 14+ Web Only | 14+ | /eu/young-14/web-only | Online-exclusive teen styles |
| **3** | Young 9–14 Jeans | 9–14 | /eu/young-gina/jeans-young | Girls' jeans |
| **3** | Young 9–14 Tops | 9–14 | /eu/young-gina/young-tops | Girls' tops and sweaters |
| **3** | Young 9–14 Jackets | 9–14 | /eu/young-gina/young-outerwear | Girls' outerwear |
| **3** | Young 9–14 Dresses | 9–14 | /eu/young-gina/young-dresses | Girls' dresses |

**Age routing:** If user says "teen" or "teenager" → Young 14+. If user says "kids", "girls", or mentions ages 9–13 → Young 9–14. If ambiguous → Young 14+ (larger selection).

### Campaigns & Deals

| Priority | Page | URL path | Route here when... |
|----------|------|----------|---------------------|
| **1** | Sale | /eu/sale/allsale | Discounts, clearance, "anything on sale?", previous season |
| **1** | Current deals | /eu/offers | Active promotions, limited-time offers, "any deals right now?" |

## Support routing

Use this section to map user questions to the right support page.

### Intent → Page mapping

| User intent | Page | URL path (EU) | Why this page |
|-------------|------|---------------|---------------|
| "Where is my order?" | FAQ | /eu/customer-service/faq | Order tracking covered in FAQ |
| "How long does delivery take?" | Delivery | /eu/customer-service/delivery | Shipping times, costs, options |
| "How much is shipping?" | Delivery | /eu/customer-service/delivery | Delivery costs and thresholds |
| "Can I track my package?" | Delivery | /eu/customer-service/delivery | Tracking info and carriers |
| "How do I return something?" | Returns | /eu/customer-service/returns | Return process and policy |
| "Can I exchange an item?" | Returns | /eu/customer-service/returns | Exchanges and swaps |
| "Where is my refund?" | Returns | /eu/customer-service/returns | Refund status and timelines |
| "Payment failed" / "payment methods" | FAQ | /eu/customer-service/faq | Payment options and troubleshooting |
| "I have a problem with my order" | FAQ | /eu/customer-service/faq | General order issues |
| "Do you ship to [country]?" | Delivery | /eu/customer-service/delivery | Shipping countries and options |
| "What sizes do you have?" | FAQ | /eu/customer-service/faq | Size guides and fit info |

### Support URLs by locale

| Locale | FAQ | Delivery | Returns |
|--------|-----|----------|---------|
| `se` | /se/kundservice/faq | /se/kundservice/leverans | /se/kundservice/retur |
| `no` | /no/kundeservice/faq | /no/kundeservice/leveranse | /no/kundeservice/retur |
| `dk` | /dk/kundeservice/faq | /dk/kundeservice/levering | /dk/kundeservice/returnering |
| `fi` | /fi/asiakastieidot/faq | /fi/asiakastieidot/toimitus | /fi/asiakastieidot/palautus |
| `de` | /de/kundeninformation/faq | /de/kundeninformation/lieferung | /de/kundeninformation/ruckgabe |
| `at` | /at/kundeninformation/faq | /at/kundeninformation/lieferung | /at/kundeninformation/ruckgabe |
| `nl` | /nl/klantenservice/faq | /nl/klantenservice/levering | /nl/klantenservice/retourneren |
| `fr` | /fr/service-client/faq | /fr/service-client/livraison | /fr/service-client/retours |
| `eu` | /eu/customer-service/faq | /eu/customer-service/delivery | /eu/customer-service/returns |

## Further Information

- Full catalog with all localized URLs: https://ginatricot.com/llms-full.txt
- Sitemaps: https://ginatricot.com/robots.txt