# Squirrel > The independent affiliate toolkit for publishers. Fixed-fee pricing, direct publisher accounts, publishers keep 100% of their affiliate revenue. Squirrel is a suite of tools for publishers who run commerce-led content: real-time price comparison, automatic affiliate link monetisation, unified revenue reporting across networks, and a product data API. Unlike revenue-share platforms that take a percentage of every affiliate sale, Squirrel charges a fixed monthly fee. Publishers keep 100% of the commission their content earns. ## Who Squirrel is for - Commerce-led publishers and editorial teams monetising content through affiliate links - Enterprise publishers (Widget, API, Insights): multi-title groups, shopping and product content at scale, multi-country operations - Small and mid-size publishers (Links): editor-operators at sites who want proper affiliate tracking without surrendering a cut of revenue - Retailers (Marketplace): brands wanting product placement inside publisher buying guides at the moment of purchase intent Squirrel is not for: individual bloggers, affiliate networks themselves, or non-commerce content. ## Products - [Squirrel Widget](https://getsquirrel.co/products/widget): Real-time price comparison widget. Live pricing from 7,000+ retailers across 10+ countries, embedded in one line of code. Fixed monthly fee from £129/month. - [Squirrel Links](https://getsquirrel.co/products/links): Free automatic affiliate link monetisation. Finds every retailer link on a publisher's site, ensures proper affiliate tracking, and routes clicks through the publisher's own network accounts so they keep 100% of commission. - [Squirrel Insights](https://getsquirrel.co/products/insights): Unified affiliate revenue dashboard. Aggregates earnings from every affiliate network into one view, broken down by page, author, section, country and retailer. From £129/month. - [Squirrel API](https://getsquirrel.co/products/api): REST API for live product pricing data. Search by keyword, URL, ASIN, UPC, EAN or SKU. Same database as Widget. From £29.99/month. - [Squirrel Marketplace](https://getsquirrel.co/marketplace): Two-sided marketplace connecting publishers with retailers they don't yet have direct affiliate relationships with. ## Free tools - [Link Audit](https://getsquirrel.co/audit): Free audit of any site's affiliate links. Scans up to 10 pages, classifies every outbound link (direct affiliate, third-party, untracked), detects competitor scripts and hardcoded prices. No signup required, permanent shareable report URL, results in minutes. ## How Squirrel compares **Squirrel Links vs Skimlinks, VigLink/Sovrn, Digidip:** Third-party link-monetisation platforms take a cut of every affiliate commission (typically around 25%). Squirrel Links is free and routes through the publisher's own direct network accounts, so publishers keep 100% of direct commission. Squirrel only earns from Marketplace placements where the publisher has no existing relationship. **Squirrel Insights vs Trackonomics, wecantrack, Affjet, Affilimate:** Squirrel Insights differentiates on page-level reporting, Amazon page and product tracking, unlimited click tracking, 13-month data retention, unlimited users, click-out time tracking, real-time data collection, and product-level reporting. Built specifically for editorial teams. Independent of any affiliate network (Trackonomics is owned by Impact, 2021). ## FAQ - **Is Squirrel Links free?** Yes. No contract, no fee, no revenue share. Publishers use their own direct network accounts and keep 100% of what they earn. - **Does Squirrel take a cut of affiliate revenue?** No. Squirrel charges a fixed monthly fee for its paid products (Widget, API, Insights). All direct commission goes to the publisher. - **Which affiliate networks does Squirrel work with?** All major networks including Awin, CJ, Impact, Rakuten, Amazon Associates, Webgains, Tradedoubler, FlexOffers, Avelon, Partnerize, AdTraction, Optimise, TradeTracker, Sovrn, Skimlinks, Digidip, Howl, and Geniuslink. - **What countries does Squirrel support?** 10+ countries including the UK, US, Germany, France, Italy, Spain, and Australia. - **Can I use Squirrel Links alongside Skimlinks?** Yes. Squirrel Links can run in parallel while a publisher evaluates or migrates. - **Does Squirrel require an engineering team to install?** No. Squirrel Links is a single snippet. Widget and API are single-line embeds. - **Who owns Squirrel?** Squirrel is a product of Obsidian IO Ltd, a UK company founded by Stuart Miles in 2019. Self-funded, independent, no parent conglomerate. - **How is Squirrel different from an affiliate network?** Squirrel is not a network. Publishers keep their existing network accounts and Squirrel sits on top, making those accounts work harder. ## Resources - [Blog](https://getsquirrel.co/blog): Affiliate monetisation strategy, publisher commerce content, product updates. - [Affiliate Link Monetisation Guide](https://getsquirrel.co/affiliate-link-monetisation): Complete guide to monetising affiliate links. - [Price Comparison for Publishers](https://getsquirrel.co/price-comparison-for-publishers): Guide to adding price comparison to publisher sites. - [Network & Retailers](https://getsquirrel.co/network-and-retailers): Full list of supported retailers and networks. - [Daily Deals](https://getsquirrel.co/deals): Hand-picked deals and discounts, updated daily. - [Deal Finder](https://getsquirrel.co/deal-finder): Search millions of affiliate deals by retailer, brand, and savings. - [API Documentation](https://api-docs.getsquirrel.co): Full API reference and integration guides. ## Company - [About Us](https://getsquirrel.co/about-us): Squirrel is built by Obsidian IO Ltd. Founded by Stuart Miles, who built consumer tech publisher Pocket-lint from zero to 12 million monthly readers before exiting in 2022. AOP Digital Publishing Awards 2024 Finalist. - [Contact](https://getsquirrel.co/contact): Get in touch with the Squirrel team.