# Fullpath

> Fullpath’s CDP and AI ecosystem unifies fragmented data so every workflow, channel, and AI agent works together, making dealership staff more productive and marketing spend more efficient while building customer loyalty\.

Generated by Yoast SEO v27.3, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Media Kit](https://www.fullpath.com/media-kit/)
- [Report Landing Page \- How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle, April 2026](https://www.fullpath.com/impact-report-ai-chat-for-dealers-in-2026/)
- [Get in touch \- Customer Success Call \-  PSM 2026](https://www.fullpath.com/get-in-touch-psm/)
- [Product\- CRM](https://www.fullpath.com/ai-crm-for-car-dealers/)
- [Home \- January 2026](https://172.26.4.94/)

## Posts
- [Why a Dealership Needs Both a Website and a CDP](https://www.fullpath.com/blog/why-a-dealership-needs-both-a-website-and-a-cdp/)
- [How MCP Ends the Dealership Integration Nightmare](https://www.fullpath.com/blog/how-mcp-ends-the-dealership-integration-nightmare/)
- [MCP for Dealerships: The Technical Guide Every Automotive Tech Director Needs](https://www.fullpath.com/blog/mcp-for-dealerships-the-technical-guide-every-automotive-tech-director-needs/)
- [Why Your Website Data Can't Be Put to Work Without a CDP](https://www.fullpath.com/blog/why-your-website-data-cant-be-put-to-work-without-a-cdp/): Here's the uncomfortable reality: none of that data actually matters for your dealership operation\. Not because the data isn't valuable, it absolutely is, but because it's trapped in isolation\.
- [Why Your Dealership's Legacy Systems Can't Support AI \(And How MCP Fixes It\)](https://www.fullpath.com/blog/why-your-dealerships-legacy-systems-cant-support-ai-and-how-mcp-fixes-it/)

## Feature Releases
- [New Lead Handling Outreach Options](https://www.fullpath.com/feature-releases/)
- [Enhanced Communication Preference Tracking](https://www.fullpath.com/feature-releases/)
- [New Lead Identification Reporting](https://www.fullpath.com/feature-releases/)
- [Updated Static Agent Response Timing](https://www.fullpath.com/feature-releases/)
- [Enhanced Dealer Offers Page](https://www.fullpath.com/feature-releases/)

## Data Insights
- [Rising Gas Prices Driving Shift in Car Buyer Preference Toward Electric Vehicles \(EVs\)](https://172.26.4.94/data_insights/rising-gas-prices-driving-shift-in-car-buyer-preference-toward-electric-vehicles-evs/)
- [Not Just Dance Videos: TikTok is Proving to Be a Real Dealership Traffic Source](https://172.26.4.94/data_insights/not-just-dance-videos-tiktok-is-proving-to-be-a-real-dealership-traffic-source/)
- [Where is dealership website traffic coming from? The top 10 sources might surprise you:](https://172.26.4.94/data_insights/where-is-dealership-website-traffic-coming-from-the-top-10-sources-might-surprise-you/)
- [The 7 Year EV Itch: 2025 Was a Strong Year for Used EVs Aged 0\-6](https://172.26.4.94/data_insights/the-7-year-ev-itch-2025-was-a-strong-year-for-used-evs-aged-0-6/)
- [LLMs are becoming a major traffic source for dealership websites\.](https://172.26.4.94/data_insights/llms-are-becoming-a-major-traffic-source-for-dealership-websites/)

## Case Studies
- [How Woodhouse Buick GMC of Omaha Reached a 35x ROI in 6 Months with Fullpath Audience Activation](https://www.fullpath.com/case-studies/how-woodhouse-buick-gmc-of-omaha-reached-a-35x-roi-in-6-months-with-fullpath-audience-activation/): After partnering with Fullpath, Woodhouse Buick GMC of Omaha’s engagement metrics consistently shattered industry standards, resulting in a staggering 35\.7% ROI\.
- [How Cavender Subaru of Norman Moved Over 50% of Their At\-Risk Inventory in One Quarter with Fullpath](https://www.fullpath.com/case-studies/how-cavender-subaru-of-norman-moved-over-50-of-their-at-risk-inventory-in-one-quarter-with-fullpath/): By focusing marketing spend exclusively on the VINs that need it most, Cavender Subaru of Norman was able to deliver high\-intent shoppers directly to their most challenging vehicles\.
- [Restoring Data Health and Uncovering Hidden Sales Opportunities with Fullpath's Data Enrichment](https://www.fullpath.com/case-studies/restoring-data-health-and-uncovering-hidden-sales-opportunities-with-fullpath-data-enrichment/): See how three dealerships leveraged Fullpath's Data Enrichment to breathe life back into stale shopper records, turning them into prioritized, contactable leads\. 
- [How Hello Mazda of San Diego Activated Their Data with Fullpath to Elevate Their Email Marketing Strategy](https://www.fullpath.com/case-studies/how-hello-mazda-of-san-diego-activated-their-data-with-fullpath-to-elevate-their-email-marketing-strategy/): In six months with Fullpath, Hello Mazda of San Diego tranformed their email marketing strategy, turning dead leads into sales with the power of data\.
- [How Szott Ford Revived Dead Leads with Fullpath’s Audience Activation ](https://www.fullpath.com/case-studies/how-szott-ford-revived-inactive-leads-with-fullpaths-audience-activation/): In just six months with Fullpath’s Audience Activation, Szott Ford sent over 257,000 hyper\-personalized emails that resulted in a 39\.19% open rate, more than double the industry standard of 15%\.

## Webinars
- [Activation Channels Part Two: Data Ups Deep Dive](https://www.fullpath.com/webinars/activation-channels-part-two/): Fullpath's Post Sales Marketing team joins forces with Lorenz Delaney, Customer Enablement Manager to deep dive into part two of the Activation Channels series\.
- [Activation Channels Part One: Moving Beyond the List](https://www.fullpath.com/webinars/activation-channels-part-one/): Fullpath's Post Sales Marketing team joins forces with Lorenz Delaney, Customer Enablement Manager at Fullpath, as he walks through activating your audiences effectively \& efficiently\.
- [The Future of Dealership Offers: How Automation Powers Perfect Promotions](https://www.fullpath.com/webinars/the-future-of-dealership-offers/): In this 30\-minute insider session on Fullpath’s game\-changing acquisition of Fuse Dynamic Payments Mike Colacchio \(CRO, Fullpath\), Kieffer Prestwich \(GTM Program Manager, Fullpath\), and Colton Ray \(VP, Walser Automotive Group\) reveal how this integration will revolutionize dealership operations\. Get ready to see the future of dealership offers, where real\-time pricing, rebates, incentives, and financing offers can supercharge shopper experiences and drive next\-level profitability\.
- [Demand Gen and the Future of Google’s AI in Automotive](https://www.fullpath.com/webinars/demand-gen-and-the-future-of-googles-ai-in-automotive/): Fullpath’s Product Manager Yoni Teitz and Head of Post Sales Marketing Rebecca Kurtz deep dive into Google’s Demand Gen ad campaigns and the future of AI\-powered digital advertising\.
- [Making Sense of Shopper Behavior in your CDP](https://www.fullpath.com/webinars/making-sense-of-shopper-behavior-in-your-cdp/): Not all shoppers are created equal—and treating them like they are is costing you sales\. In this session, Shayne Kirby, Fullpath CSM and CDP expert, shows how to use your CDP to spot high\-intent shoppers and react faster to known shopper opportunities\. Learn how to turn shopper behavior into actionable insights\. Perfect for automotive marketing and sales leaders\.

## Podcasts
- [How can I prevent AI from taking over my job?](https://www.fullpath.com/podcasts/how-can-i-prevent-ai-from-taking-over-my-job/)
- [Are Gen\-Z right about influencer marketing?](https://www.fullpath.com/podcasts/are-gen-z-right-about-influencer-marketing/)
- [Can AI improve efficiency without risking jobs?](https://www.fullpath.com/podcasts/can-ai-improve-efficiency-without-risking-jobs/)
- [Is it possible to provide personal experiences with one\-size\-fits\-all solutions?](https://www.fullpath.com/podcasts/is-it-possible-to-provide-personal-experiences-with-one-size-fits-all-solutions/)
- [Does your dealership have a ‘what if’ strategy?](https://www.fullpath.com/podcasts/does-your-dealership-have-a-what-if-strategy/)

## News
- [Fullpath's Auto Intelligence Index Reveals AI\-Driven Referral Traffic For Car Sales Grows 15x Year\-Over\-Year](https://172.26.4.94/news/fullpaths-auto-intelligence-index-reveals-ai-driven-referral-traffic-for-car-sales-grows-15x-year-over-year/): The data reveals a fundamental shift in how consumers discover car buying opportunities online, uneven inventory supply recovery across brands, and diverging OEM investment strategies in early 2026\.
- [Fullpath’s Agentic CRM Reshapes Dealer Sales with Autonomous AI](https://172.26.4.94/news/fullpaths-agentic-crm-reshapes-dealer-sales-with-autonomous-ai/): Fullpath's Agentic CRM launches as the automotive sector's first autonomous sales platform, unifying AI across dealer operations to boost leads and close rates amid softening U\.S\. sales\.
- [Fullpath embeds AI into CRM to address dealership efficiency challenges](https://172.26.4.94/news/fullpath-embeds-ai-into-crm-to-address-dealership-efficiency-challenges/): The dealership customer data platform has launched the Agentic CRM, a fully orchestrated, multi\-agent system designed to handle real\-time shopper intelligence, proactive task management and automated lead engagement in a single dealership workspace\.
- [Fullpath Launches Automotive's First Agentic CRM, Completing a Comprehensive AI Ecosystem For Car Dealers](https://172.26.4.94/news/fullpath-launches-automotives-first-agentic-crm-completing-a-comprehensive-ai-ecosystem-for-car-dealers/): The Agentic CRM delivers a fully orchestrated, multi\-agent system that handles real\-time shopper intelligence, proactive task management, and automated lead engagement in a single dealership workspace\.
- [Fullpath Auto Intelligence Index Reveals Key US Automotive Sales and Digital Engagement Shifts for 2025](https://172.26.4.94/news/fullpath-auto-intelligence-index-reveals-key-us-automotive-sales-and-digital-engagement-shifts-for-2025/): "By 2026, digital experiences and AI agents will be central to automotive operations and sales," said Aharon Horwitz, CEO \& Co\-Founder of Fullpath\. "Consumer data shows a clear, upward shift toward digital engagement and advanced marketing influencing their dealer choices\."

## Videos
- [Omni in Action](https://www.fullpath.com/?videos=omni-in-action): Discover OmniAI, the ultimate dealership wingman\! 🚀 Whether you're prepping for meetings or hunting new leads, Omni puts the power of instant, data\-driven insights right at your fingertips—helping you close deals faster and smarter\.
- [Agents in Action](https://www.fullpath.com/?videos=agents-in-action): Watch along to see how the Fullpath team created an agent in under 15 minutes to help dealership salespeople prepare for their meetings\. These agent\-building capabilities are becoming a reality across all dealership floors\.
- [Building an Agent Eco\-System](https://www.fullpath.com/?videos=building-an-agent-eco-system): Learn how an agent eco\-system can change the way we operate at dealerships and contribute to time\-saving tasks, enabling the employees at the dealership to work more efficiently and effectively\.
- [Introduction to AI Agents](https://www.fullpath.com/?videos=introduction-to-ai-agents): In this video we'll cover the impact AI agents can have on the automotive industry and how you as a dealer should be preparing for the agentic era that is upon us\.
- [Introducing Fullpath's Agent Cafe](https://www.fullpath.com/?videos=introducing-fullpaths-ai-marketplace): AI agents are the future of dealerships, working behind the scenes to support your team across sales, service, and more\. Discover how Fullpath's Agent Cafe lets you explore, meet, and integrate AI agents into your dealership workforce for a smarter, hybrid approach\.

## Categories
- [Uncategorized](https://www.fullpath.com/blog/category/uncategorized/)

## Tags
- [personalization](https://www.fullpath.com/blog/tag/personalization/)
- [genai](https://www.fullpath.com/blog/tag/genai/)
- [lifetime value](https://www.fullpath.com/blog/tag/lifetime-value/)
- [digital advertising](https://www.fullpath.com/blog/tag/digital-advertising/)
- [generative artificial intelligence](https://www.fullpath.com/blog/tag/generative-artificial-intelligence/)

## Resources Tags
- [Shopper Views](https://www.fullpath.com/resources-tag/shopper-views/)
- [Data Lake](https://www.fullpath.com/resources-tag/data-lake/)
- [Website Engagement](https://www.fullpath.com/resources-tag/website-engagement/)
- [Audience Activation](https://www.fullpath.com/resources-tag/audience-activation/)
- [VINs\-Acceleration](https://www.fullpath.com/resources-tag/vins-acceleration/)

## Optional
- [Sitemap index](https://www.fullpath.com/sitemap_index.xml)