Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Forsta: Customer Experience & Research Technology ## Sitemaps [XML Sitemap](https://www.forsta.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [AI in retail customer experience: Where human expertise matters most](https://www.forsta.com/resources/blog/ai-in-retail-customer-experience/): Over the last decade, I’ve watched the customer journey transform numerous times. From in‑store only to desktop and then mobile, we've steadily moved toward shopping “everywhere, anytime". With these advancements, new capabilities have emerged like BOPIS, inventory visibility, search, social discovery, and ratings into the everyday experience. Each wave accelerated faster than the last as customers grew more comfortable with new capabilities and made them habits. As we navigate this evolution, the role of AI in retail customer experience becomes increasingly vital. - [From feedback to follow-through: The power of quick listening in CX](https://www.forsta.com/resources/blog/from-feedback-to-follow-through-quick-listening-in-cx/): In today’s fast-paced environment, quick listening in CX is more crucial than ever for maintaining customer loyalty. - [Incredible dashboard design principles that make data land](https://www.forsta.com/resources/blog/dashboard-design-principles-land/): Why is dashboard design so important? Because you can build a dashboard with perfect data, brilliant visuals, and spot-on metrics… and still find no one’s using it. Why? Because it didn’t land. - [iOS 26 and the future of SMS surveys: What CX leaders need to know now](https://www.forsta.com/resources/blog/ios-26-future-of-sms-surveys/): When Apple releases a new iOS update, most organizations think about user experience, app compatibility, or security. But iOS 26 introduced a quieter shift; one that’s already impacting how brands collect feedback at scale.  - [AI efficiency in market research: What teams need to know now](https://www.forsta.com/resources/blog/ai-efficiency-market-research-need-to-know/): AI has become impossible to ignore in market research. That part is obvious. What’s less obvious is what AI efficiency actually means in practice. - [Closing the customer insight-to-action gap with AI](https://www.forsta.com/resources/blog/closing-the-customer-insight-to-action-gap-with-ai/): Too often, teams collect the voice of the customer (VoC) insights in real time yet act on it far too late. Feedback comes in fast; analysis takes longer. Alignment takes longer still. This delay is what many organizations now recognize as the customer insight-to-action gap. - [The foundations of agentic AI for market researchers ](https://www.forsta.com/resources/blog/the-foundations-of-agentic-ai-for-market-researchers/): Agentic AI is starting to show up across the research landscape – in product demos, vendor roadmaps, and conversations about what the next phase of automation might look like.  - [AI agents simplify dashboards into actionable storytelling](https://www.forsta.com/resources/blog/ai-agents-visualizations/): AI agents are here, ready to help you serve up the perfect insights morsel for your audience. Stakeholders may be judging your methodology. But they are certainly judging what they can see. They’re judging your speed and your slides.  - [8 Top CX listening challenges and how to solve them](https://www.forsta.com/resources/blog/top-cx-listening-challenges/): CX listening challenges,customer experience listening,voice of customer challenges,enterprise CX listening,human experience HX,CX listening strategy,voice of customer VoC program,CX data silos,real-time customer feedback,customer feedback channels,AI in customer experience,CX analytics and insights,survey fatigue,customer journey analytics,CX listening best practices,how to improve CX listening - [How human experience gives researchers a competitive edge](https://www.forsta.com/resources/blog/how-human-experience-gives-researchers-a-competitive-edge/): human experience - [The future of insights leadership](https://www.forsta.com/resources/blog/the-future-of-insights-leadership/): insights leadership - [How research workflows (and roles) will change in 2026](https://www.forsta.com/resources/blog/research-workflows-roles-2026/): research workflows - [The mobile advantage: Elevate your digital feedback strategy](https://www.forsta.com/resources/blog/mobile-advantage-elevate-your-digital-feedback-strategy/): mobile advantage,mobile feedback,mobile customer experience,mobile-first feedback,mobile-first strategy,mobile surveys,CX feedback,digital feedback strategy - [Becoming an AI-ready market researcher: The skills you’ll need in 2026](https://www.forsta.com/resources/blog/ai-ready-market-researcher/): market researcher - [AI myths and essential truths: What it can (and can’t) do for the insights industry](https://www.forsta.com/resources/blog/ai-myths-market-research/): AI myths - [The power of post-purchase engagement: How CX after the sale builds lasting loyalty](https://www.forsta.com/resources/blog/the-power-of-post-purchase-engagement/): post-purchase engagement,post-purchase cx strategy,post-purchase experience,post-purchase journey,human experience,customer feedback loop - [Why AI built for research is built different](https://www.forsta.com/resources/blog/ai-built-for-research/): AI built for research - [Deciphering your data: The cornerstone of data collection](https://www.forsta.com/resources/blog/decipher-your-data/): Decipher - [AI customer feedback analysis: Why human oversight still matters](https://www.forsta.com/resources/blog/ai-customer-feedback-analysis/): AI customer feedback analysis,human oversight in AI,customer experience,AI and human insight in customer feedback,customer feedback analysis tools - [AI in retail: How to use it responsibly to build customer trust this holiday season](https://www.forsta.com/resources/blog/ai-in-retail/): AI in retail,responsible AI in retail,AI customer service,AI-powered retail,retail customer trust,AI and customer service - [The better BI: Built for market research reporting](https://www.forsta.com/resources/blog/built-for-market-research-reporting/): market research reporting - [Passive listening in CX: How to harness reviews, social posts, and unstructured data](https://www.forsta.com/resources/blog/passive-listening-in-cx/): passive listening in cx,passive listening,customer experience passive listening,ai in customer experience,text analytics in CX,unstructured customer feedback - [Four keys to effective market research data sotrytelling](https://www.forsta.com/resources/blog/market-research-data-storytelling/): market research data storytelling - [200 years of data visualization: Where 2026 trends are taking us](https://www.forsta.com/resources/blog/200-years-data-visualization-2026/): data visualization - [Empathy in market research: Why it matters more than ever](https://www.forsta.com/resources/blog/empathy-in-market-research/): empathy,Empathy in market research - [Mastering customer experience in retail: What today’s shoppers expect](https://www.forsta.com/resources/blog/improving-customer-experience-in-retail/): customer experience in retail,CX,customer experience,retail customer experience - [The role of integration in enhancing data visualization](https://www.forsta.com/resources/blog/the-role-of-integration-in-enhancing-data-visualization/): enhancing data visualization - [Expert insights into the future of visualizations](https://www.forsta.com/resources/blog/expert-insights-future-of-visualizations/): future of visualizations - [The future of trust in banking: A human-centered CX playbook](https://www.forsta.com/resources/blog/the-future-of-trust-in-banking/): trust in banking,customer experience in financial services,human-centered cx,digital banking trust,financial services CX,banking personalization - [AI ethics: Future-proof your research](https://www.forsta.com/resources/blog/ai-ethics-future-proof/): AI ethics - [3 VoC mistakes to avoid—and how to build a program that performs](https://www.forsta.com/resources/blog/voc-mistakes-to-avoid/): VoC mistakes to avoid,voice of customer program,VOC transformation,customer experience strategy,how to use customer feedback effectively,Forsta VoC platform,improving voice of customer programs,voice of customer mistakes to avoid - [Diary studies upgraded: Dive into deeper discussions](https://www.forsta.com/resources/blog/diary-studies-upgraded/): Diary studies - [How active listening is redefining insurance customer experience](https://www.forsta.com/resources/blog/insurance-customer-experience/): insurance customer experience,customer service,insurance industry,customer journey,customer data - [How data democratization transforms insights](https://www.forsta.com/resources/blog/data-democratization-transforms-insights/): data democratization - [How to get your insight story to stick](https://www.forsta.com/resources/blog/visualization-insight-story-stick/): insight story,visualization - [Creating CX dashboards that empower, engage, and drive results](https://www.forsta.com/resources/blog/creating-cx-dashboards-that-empower/): CX dashboards,customer experience dashboards,voice of customer dashboards,actionable dashboards,customer insights dashboards,customer journey analytics,CX metrics - [Humans not AI: Why misperceptions might be your most valuable insight yet](https://www.forsta.com/resources/blog/why-misperceptions-might-be-your-most-valuable-insight/): Misperceptions - [Qualitative research, upgraded: Quantitative scale with AI](https://www.forsta.com/resources/blog/ai-in-qualitative-research/): Qualitative research,AI in qualitative research - [Research HX deep dive: Visualizations](https://www.forsta.com/resources/blog/research-hx-deep-dive-visualizations/): Visualizations,data visualization - [Operationalizing CX: Making change happen beyond the insights](https://www.forsta.com/resources/blog/operationalizing-cx/): cx programs matter, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Understanding Net Promoter Score (NPS) and its importance in CX](https://www.forsta.com/resources/blog/understanding-net-promoter-score/): future of customer experience, Customer relationships, Customer engagement, Brand storytelling, Customer service - [The 5 moves that make-or-break research tech rollouts](https://www.forsta.com/resources/blog/research-tech-rollouts/): research tech rollouts,technology - [From siloed to synced: Break down CX barriers across insights, ops, and digital](https://www.forsta.com/resources/blog/break-down-cx-barriers/): future of customer experience, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Explore the world of CX for market research agencies](https://www.forsta.com/resources/blog/cx-for-market-research/): cx for market research - [The future of customer experience: Why businesses must move beyond CX to HX](https://www.forsta.com/resources/blog/the-future-of-customer-experience-from-cx-to-hx/): future of customer experience, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Why CX must be a top priority in a tariff-driven economy](https://www.forsta.com/resources/blog/why-cx-must-be-a-top-priority/): future of customer experience, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Why CX programs matter: The proof is in the tech](https://www.forsta.com/resources/blog/why-cx-programs-matter/): cx programs matter, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Research HX deep dive: Data collection](https://www.forsta.com/resources/blog/research-hx-deep-dive-data-collection/): Data collection, what is agile market research, agile market research forsta - [The hidden dangers of non-integrated AI](https://www.forsta.com/resources/blog/the-hidden-dangers-of-non-integrated-ai/): Data quality, what is agile market research, agile market research forsta - [Overcoming data quality challenges with AI](https://www.forsta.com/resources/blog/overcoming-data-quality-challenges-with-ai/): Data quality, what is agile market research, agile market research forsta - [Incorporating the Human Experience in CX Technology](https://www.forsta.com/resources/blog/human-experience-in-cx-technology/): human experience in CX technology, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Breaking down silos: The case for unified research platforms](https://www.forsta.com/resources/blog/unified-research-platforms/): unified research, what is agile market research, agile market research forsta - [Forsta’s AI secret to explosive CX response rates](https://www.forsta.com/resources/blog/forstas-ai-secret-explosive-cx-response-rates/): CX response rates, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Building a future-ready research agency](https://www.forsta.com/resources/blog/future-ready-research-agency/): Future ready research, what is agile market research, agile market research forsta - [Conversational AI: surveys that talk back](https://www.forsta.com/resources/blog/conversational-ai-surveys/): conversational AI, what is agile market research, agile market research forsta - [The art of bringing delight to CX: how to win hearts and build loyalty](https://www.forsta.com/resources/blog/bringing-delight-to-cx/): delight to CX, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Five guiding principles for integrating AI in market research](https://www.forsta.com/resources/blog/integrating-ai/): integrating AI, what is agile market research, agile market research forsta - [Integration: the market research magic bullet](https://www.forsta.com/resources/blog/integration-magic-bullet/): integration, what is agile market research, agile market research forsta - [From data to decisions: finding the right CX sources](https://www.forsta.com/resources/blog/finding-the-right-cx-sources/): right cx sources, Customer relationships, Customer engagement, Brand storytelling, Customer service - [AI summaries vs. Text Analytics: how to use both in customer feedback](https://www.forsta.com/resources/blog/ai-summaries-vs-text-analytics/): AI summaries Text Analytics, Customer relationships, Customer engagement, Brand storytelling, Customer service - [11 strategies to create a positive customer experience](https://www.forsta.com/resources/blog/how-to-create-a-positive-customer-experience/): how to create a positive customer experience - [Battle on bias: AI is learning from our mistakes](https://www.forsta.com/resources/blog/battle-on-bias/): AI bias, what is agile market research, agile market research forsta - [How automation is shaking up market research efficiency](https://www.forsta.com/resources/blog/automation-research-efficiency/): automation in market research, what is agile market research, agile market research forsta - [Unpacking zero-party data: a guide to customer-driven insights](https://www.forsta.com/resources/blog/unpacking-zero-party-data/): zero-party data, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Agile market research (and why it’s here to stay)](https://www.forsta.com/resources/blog/what-is-agile-market-research/): what is agile market research, what is agile market research, agile market research forsta - [Breaking the spend cycle: lower customer acquisition costs through operational excellence](https://www.forsta.com/resources/blog/lower-customer-acquisition-costs/): Lower customer acquisition costs, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Human-centered design in an AI era](https://www.forsta.com/resources/blog/human-centered-design-in-an-ai-era/): ai analysis, Customer relationships, Customer engagement, Brand storytelling, Customer service - [How AI is transforming market research analysis](https://www.forsta.com/resources/blog/how-ai-is-transforming-market-research-analysis/): ai analysis, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Survey fraud superheroes busting ghost completes](https://www.forsta.com/resources/blog/survey-fraud-superheroes-busting-ghost-completes/): ghost completes, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Future-proof your insight strategy by mastering data ownership and activation](https://www.forsta.com/resources/blog/mastering-data-ownership-strategy/): data ownership, Customer relationships, Customer engagement, Brand storytelling, Customer service - [The new era: Unlocking growth for research agencies](https://www.forsta.com/resources/blog/the-new-era-unlocking-growth-for-research-agencies/): direct to consumer, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Synthetic data: What you need to know](https://www.forsta.com/resources/blog/synthetic-data-what-you-need-to-know/): synthetic data - [All you need to know about direct-to-consumer](https://www.forsta.com/resources/blog/all-you-need-to-know-about-direct-to-consumer/): direct to consumer, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Brand optimization: Closing the gap for lasting customer relationships & experiences that deliver](https://www.forsta.com/resources/blog/brand-optimization-closing-the-gap-for-lasting-customer-relationships-experiences-that-deliver/): Emotional connections, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Unlocking the power of empathy: How to drive exceptional customer experiences](https://www.forsta.com/resources/blog/unlocking-the-power-of-empathy-how-to-drive-exceptional-customer-experiences/): Emotional connections, Customer relationships, Customer engagement, Brand storytelling, Customer service - [The heart of retention: Cultivating emotional connections for unbeatable customer loyalty](https://www.forsta.com/resources/blog/the-heart-of-retention-cultivating-emotional-connections-for-unbeatable-customer-loyalty/): Emotional connections, Customer relationships, Customer engagement, Brand storytelling, Customer service - [Creating emotional connections: 5 strategies for stronger customer relationships](https://www.forsta.com/resources/blog/creating-emotional-connections-strategies-build-customer-relationship/): Emotional connections, Customer relationships, Customer engagement, Brand storytelling, Customer service - [5 CX + LX priorities for 2024 (and what to leave behind)](https://www.forsta.com/resources/blog/5-cx-plus-lx-priorities-for-2024-and-what-to-leave-behind/): LX priorities - [The art of personalization for brand loyalty](https://www.forsta.com/resources/blog/the-art-of-personalization-for-brand-loyalty/): Personalization, Market research strategies, Social listening - [How great cx can boost business revenue](https://www.forsta.com/resources/blog/how-great-cx-can-boost-business-revenue/): Social media market research, Market research strategies, Social listening - [9 effective ways to use social media for market research](https://www.forsta.com/resources/blog/social-media-market-research-strategies/): Social media market research, Market research strategies, Social listening - [Driving operational excellence: Using CX to meet your goals as an ops leader](https://www.forsta.com/resources/blog/cx-meet-your-goals-as-a-cx-leader/): Ops leader, Operations, Customer experience strategies, Operational excellence - [The future of customer experience: Why the human experience matters more than ever](https://www.forsta.com/resources/blog/the-future-of-customer-experience-why-the-human-experience-matters-more-than-ever/): future of customer experience, Human experience - [8 key strategies to increase survey response rate](https://www.forsta.com/resources/blog/8-key-strategies-to-increase-survey-response-rate/): strategies to increase survey response rate, how to increase survey response rate, how to create customer testimonials, how to get customer testimonials, how to get testimonials from customers - [9 effective ways to get customer testimonials](https://www.forsta.com/resources/blog/how-to-get-customer-testimonials/): how to get customer testimonials, how to gather customer insights, how to create customer testimonials, how to get customer testimonials, how to get testimonials from customers - [11 ways to gather and use customer insights](https://www.forsta.com/resources/blog/11-ways-to-gather-and-use-customer-insights/): gather customer insights, how to gather customer insights, gather consumer insights - [Why customer experience matters for B2B](https://www.forsta.com/resources/blog/why-customer-experience-matters-for-b2b/): why customer experience matters for b2b - [Cultivating a human-experience culture: How to transform your organization from the inside out](https://www.forsta.com/resources/blog/how-to-cultivate-a-human-experience-culture/): human-centric culture, human centric culture, employee engagement, customer satisfaction - [Why Forsta Discussions trumps Zoom and Teams for market research professionals](https://www.forsta.com/resources/blog/why-forsta-discussions-is-better-than-zoom-and-teams/): zoom vs teams, teams vs zoom, zoom vs teams, microsoft teams vs zoom, zoom vs microsoft teams - [How the digital transformation impacts customer experience](https://www.forsta.com/resources/blog/how-the-digital-transformation-impacts-customer-experience/): digital transformation customer experience, digital transformation customer experience, how digital transformation is driving customer experience, gigital transformation of customer experience - [Beyond customer satisfaction: The crucial role of Human Experience in business success](https://www.forsta.com/resources/blog/beyond-customer-satisfaction-the-crucial-role-of-human-experience-in-business-success/): human experience customer success, customer satisfaction, employee engagement - [7 ways to test the market for a new product](https://www.forsta.com/resources/blog/7-ways-to-test-the-market-for-a-new-product/): how to test the market for a new product, how to test the market for a new product, how to test your product in the market - [What is digital customer experience? A complete guide](https://www.forsta.com/resources/blog/what-is-digital-customer-experience/): what is digital customer experience, what is digital customer experience strategy - [The business value of CX: Speaking the leadership’s language](https://www.forsta.com/resources/blog/business-value-of-cx-speaking-leaderships-language/): how to show business value, how to align with commercial objectives , how to align with commercial objectives , leadership - [5 steps to operationalize the human experience](https://www.forsta.com/resources/blog/operationalize-human-experience/): human experience, human experience, customer relationships, customer loyalty - [What is brand experience and why is it important?](https://www.forsta.com/resources/blog/what-is-brand-experience/): what is brand experience, what is brand experience, brand experience vs customer experience, why is brand experience important , how to create a brand experience - [7 ways to improve your Voice of Customer program](https://www.forsta.com/resources/blog/how-to-improve-voice-of-customer/): how to improve voice of customer, how to improve voice of the customer - [What is data visualization and why use it?](https://www.forsta.com/resources/blog/what-is-data-visualization/): what is data visualization, what is data visualization, why use data visualization - [How technology has transformed market research](https://www.forsta.com/resources/blog/how-technology-has-transformed-market-research/): how has technology changed market research, how has technology changed market research - [8 practical steps to achieve CX success](https://www.forsta.com/resources/blog/8-steps-to-achieve-customer-experience-success/): how to achieve customer success, how to be a successful CX professional ## Pages - [Forsta Visualizations](https://www.forsta.com/forsta-visualizations/): Employee Experience - [Forsta Plus](https://www.forsta.com/forsta-plus/): Forsta Plus, a comprehensive technology solution for experience measurement, data analytics, and insights. Clients can access Forsta Plus and support links below. - [Forsta’s Organizational Health Assessment](https://www.forsta.com/forstas-organizational-health-assessment/): Forsta’s Organizational Health Assessment - [Find a live video facility](https://www.forsta.com/facilities/): Find a focus group facility Search our facility directory of over 1,200 locations to book your next Forsta Vision project. - [Speak with an expert](https://www.forsta.com/speak-to-an-expert/): .marketostyles .mktoForm { - [legal-y-privacidad](https://www.forsta.com/legal-privacy/legal-y-privacidad/): Última revisión: 1 de enero del 2023 - [Our history](https://www.forsta.com/company/our-history/): Press Ganey was founded on a simple belief: that when we listen to people, we can make their lives easier. For over 40 years, we’ve helped organizations understand experience—how people feel, what they need, and what matters in the moments that define trust. - [PG Forsta technical and organizational measures](https://www.forsta.com/legal-privacy/pg-forsta-technical-and-organizational-measures/): PG Forsta technical and organizational measuresMeasures of pseudonymization and encryption of personal dataPG Forsta will encrypt all client data at rest and while in transit over public networks.Measures for ensuring ongoing confidentiality, integrity, availability and resilience of processing systems and servicesPG Forsta will regularly apply security patches to computing devices and monitor for exploitable vulnerabilities.  PG Forsta will engage partners to perform external and internal penetration testing to look for potential risks to confidentiality, availability and integrity of SaaS products and Client Data.Measures for ensuring the ability to restore the availability and access to personal data in a timely manner in the event of a physical or technical incidentPG Forsta will design and implement disaster recovery plans for its software and Client Data.  Restorability of backups will be tested regularly.  Systems storing Client Data will be protected against environmental impacts (water, fire, electrical).  Physical security and resilience systems will be regularly maintained by qualified personnel.  Disaster recovery plans will be tested periodically.Processes for regularly testing, assessing and evaluating the effectiveness of technical and organizational measures in order to ensure the security of the processingPG Forsta will implement security monitoring technologies and internal and external audits to confirm ongoing compliance with its security policies.Measures for user identification and authorizationAll PG Forsta users will authenticate using unique credentials and strong passwords. Multi-factor authentication will be used for remote access to private services. PG Forsta will maintain proper controls for requesting, approving, granting, modifying, revoking and revalidating user access to systems and applications containing personal data.  All access requests will be approved based on individual role-based access, least-privilege principles, and reviewed on a regular basis for continued business need. All systems must meet PG Forsta’s security standards and employ security configurations and security hygiene practices to protect against unauthorized access to operating system resources. PG Forsta will follow a documented process for timely revocation of access for terminated staff.Measures for the protection of data during transmissionPG Forsta will encrypt all data in transit over public networks.   PG Forsta will employ encrypted and authenticated remote connectivity to its computing environments. Remote access to private PG Forsta systems and applications will be done through use of an encrypted private network (VPN).Measures for the protection of data during storagePG Forsta prohibits the transfer of Client Data onto personal removable media.  User workstations and SaaS infrastructure will be protected through encryption, malware prevention, and security monitoring.Measures for ensuring physical security of locations at which personal data are processedPG Forsta will implement physical security measures at its offices and data centers.  Controls will be based on likelihood and impact of unauthorized access to each site.  Access controls will ensure only authorized personnel have physical access to systems and applications containing personal data. Visitor procedures will ensure all visitors are logged and escorted.  Where data centers are owned/managed by subcontractors, PG Forsta will regularly confirm subcontractor compliance with substantially similar physical security controls and by requiring data center subcontractors to perform third-party audits (such as a SOC 2 type II).  PG Forsta will enforce a clean-desk policy for all staff with access to Client Data in shared spaces.Measures for ensuring events loggingPG Forsta will ensure that all system logs are collected and monitored by automated systems in near real-time.  Suspicious events will be investigated.Measures for ensuring system configuration, including default configurationPG Forsta will use hardened configurations to deploy all computing devices, including network, storage, and computing resources.Measures for internal IT and IT security governance and managementPG Forsta will create and maintain security and privacy policies.  Policies will be reviewed periodically and updated to reflect PG Forsta’s commitment to securing Client Data.  All PG Forsta staff will be trained on security practices and policies when hired and annually thereafter.Measures for certification/assurance of processes and productsPG Forsta will engage qualified third party auditors to review its information security program and to issue opinions or certifications validating the quality of the information security and privacy program.Measures for ensuring data minimizationPG Forsta Clients are responsible for determining how much data is collected and stored it PG Forsta SaaS products.Measures for ensuring data qualityPG Forsta offers software tools to enable clients to update and/or delete inaccurate personal data.Measures for ensuring limited data retentionPG Forsta Clients are responsible for data deletion within their SaaS subscription.Measures for ensuring accountabilityPG Forsta will grant Clients the right to perform audits and will ensure that all subcontractors allow PG Forsta to perform audits.  Audit rights ensure ongoing accountability for securing and protecting personal data.Measures for allowing data portability and ensuring erasurePG Forsta will logically delete client data at termination of SaaS agreements.  PG Forsta will sanitize all media at end-of-life in accordance with NIST SP 800-88 guidelines.Measures for securing custom software and software developmentPG Forsta will design and build its software with protection of personal data as a guiding principle.  PG Forsta will use industry standard tools to scan for quality code.  PG Forsta will test all web applications for common vulnerabilities prior to production release.Measures for reducing attack surfacePG Forsta will implement firewalls, intrusion detection, system hardening, and mobile device management technologies to reduce likelihood of a security incident.Measures for managing assets that process or store personal data.PG Forsta will implement an asset lifecycle program to maintain an inventory and ownership for all assets that process or store personal data. Measures for managing sub-processorsPG Forsta will ensure all sub-processors agree to implement and maintain substantially similar technical and organizational measures.  PG Forsta will assess sub-processors’ technical and organizational measures prior to engagement and regularly thereafter.Measures for detecting and responding to security incidentsPG Forsta will ensure that all system logs are collected and monitored by automated systems in near real-time.  Suspicious events will be investigated. PG Forsta will notify Data Controller of any incident impacting personal data without undue delay. - [Cookie notice](https://www.forsta.com/cookie-notice/): Last revised: April 15, 2025 - [Legal privacy](https://www.forsta.com/legal-privacy/): Para español: - [Contact center](https://www.forsta.com/platform/customer-experience/contact-center/): Contact center - [Accessibility](https://www.forsta.com/accessibility/): Forsta is committed to making our website’s content accessible and user friendly to everyone. If you are having difficulty viewing or navigating the content on this website, or notice any content, feature, or functionality that you believe is not fully accessible to people with disabilities, please call our Customer Service team at  844-273-3513 or email our team at PS-Legal-SBN@pressganey.com with “Disabled Access” in the subject line and provide a description of the specific feature you feel is not fully accessible or a suggestion for improvement. We take your feedback seriously and will consider it as we evaluate ways to accommodate all of our customers and our overall accessibility policies. Additionally, while we do not control such vendors, we strongly encourage vendors of third-party digital content to provide content that is accessible and user-friendly. - [Login](https://www.forsta.com/login/): Select your login to securely access your personalized Forsta experience. - [Contact](https://www.forsta.com/company/contact/): .marketostyles .mktoForm { - [Corporate responsibility](https://www.forsta.com/company/corporate-responsibility/): Corporate social responsibility - [Careers](https://www.forsta.com/company/careers/): Forsta careers - [About](https://www.forsta.com/company/about/): Human Experience is the full range of how people feel, think, and act when they engage with your organization. It’s a complex, interconnected, and ever-shifting picture that can always be improved. That’s where we come in. - [Company](https://www.forsta.com/company/) - [Blog](https://www.forsta.com/resources/blog/) - [Resources](https://www.forsta.com/resources/): {{resource_type plural}} - [Technical assistance](https://www.forsta.com/expertise/services/technical-assistance/) - [Participant management](https://www.forsta.com/expertise/services/participant-management/) - [Client services](https://www.forsta.com/expertise/services/client-services/) - [Services](https://www.forsta.com/expertise/services/): We’re here to help you get the most out of our technology, offering several services designed to move, flex, and grow with you—from early implementation to deeper insights and expert guidance. Whether you’re launching a new program, crunching the numbers, or navigating other complex challenges, we bring hands-on support, rooted in personal experience and built for impact. - [Customer experience](https://www.forsta.com/expertise/overview/customer-experience/): Forsta's consulting services empower organizations to elevate customer experiences at every touchpoint. With decades of expertise, we help you uncover insights, close gaps, and build strategies that accelerate loyalty, trust, and growth. - [Expertise overview](https://www.forsta.com/expertise/overview/): Work with consultants who’ve walked in your shoes. We’ll partner with you to overcome your biggest challenges. To listen smarter, act faster, and give your teams the tools and skills they need to improve Human Experience, and stay ahead of what’s next. - [Expertise](https://www.forsta.com/expertise/) - [Utilities](https://www.forsta.com/industry/utilities/): Connect all your data, and get insights that help you act quickly to improve customer satisfaction, safety, employee engagement, and compliance. - [Travel](https://www.forsta.com/industry/travel/): Anticipate the needs of your customers, resolve issues before they escalate, and deliver experiences that earn loyalty anywhere in the world. - [Entertainment](https://www.forsta.com/industry/entertainment/): Understand what guests love, what frustrates them, and what keeps them coming back. And make every interaction seamless, personal, and worth sharing. - [Automotive](https://www.forsta.com/industry/automotive/): Move from insight to action. Fine-tune your offerings and build personalized experiences that transform one-time buyers into lifetime brand advocates. - [Hotels](https://www.forsta.com/industry/hotels/): Listen deeply, respond instantly, and optimize operations—from booking to checkout. Delivering seamless, personalized services that drive loyalty with every stay. - [Restaurant](https://www.forsta.com/industry/restaurant/): Capture real-time guest feedback, optimize your digital presence, and monitor performance across locations. So you can deliver consistent experiences at scale. - [Technology](https://www.forsta.com/industry/technology/): Capture feedback in real time, uncover friction in the user journey, and drive product decisions with confidence. So your experience evolves as fast as your roadmap. - [Financial services](https://www.forsta.com/industry/financial-services/): Build deeper customer relationships, increase efficiencies, grow revenue, and manage risk. All on one AI-powered HX platform. - [Insurance](https://www.forsta.com/industry/insurance/): Use smarter listening and AI to connect feedback across the policyholder journey—and boost bind rates, streamline claims, reduce churn, and demonstrate ROI. - [Retail](https://www.forsta.com/industry/retail/): Meet rising expectations, earn lasting loyalty, and stay ahead in a market full of choice. With Retail HX, you know what affects footfall, revenue, and reputation—and find the fix, fast. - [Market research](https://www.forsta.com/industry/market-research/): One AI-powered solution with a suite of tools to help you run even the most complex studies. Get richer insights faster, and more efficiently. - [Workforce recognition](https://www.forsta.com/platform/employee-experience/workforce-recognition/): Workforce recognition: Charge Health - [Industry](https://www.forsta.com/industry/) - [Panel management](https://www.forsta.com/platform/market-research/panel-management/): Panel management - [Focus group streaming](https://www.forsta.com/platform/market-research/focus-group-streaming/): Focus group streaming: Vision - [Online focus groups](https://www.forsta.com/platform/market-research/online-focus-groups/): Online focus groups: InterVu - [Digital diaries](https://www.forsta.com/platform/market-research/digital-diaries/): Digital diaries - [Data visualizations](https://www.forsta.com/platform/market-research/data-visualization/): Data visualization: Visualizations - [Multi-mode research](https://www.forsta.com/platform/market-research/multi-mode-research/): Multi-mode research: Forsta Plus - [Advanced data collection](https://www.forsta.com/platform/market-research/advanced-data-collection/): Advanced data collection: Decipher - [Market research](https://www.forsta.com/platform/market-research/): Your AI-powered solution for every market research study. Speed up time-to-insight by 50% and increase efficiency with tools that handle your most complex research with ease. Now with market research agents at key stages of the process. - [Search insights](https://www.forsta.com/platform/brand-experience/search-insights/): Search insights - [Competitive insights](https://www.forsta.com/platform/brand-experience/competitive-insights/): Competitive insights - [Social media management](https://www.forsta.com/platform/brand-experience/social-media-management/): Social - [Pages](https://www.forsta.com/platform/brand-experience/local-pages/): Pages - [Review requesting](https://www.forsta.com/platform/brand-experience/review-requesting/): Review requesting: Campaigns - [Review publishing](https://www.forsta.com/platform/brand-experience/review-publishing/): Review publishing: Transparency  - [Listings management](https://www.forsta.com/platform/brand-experience/listings-management/): Listings - [Reputation management](https://www.forsta.com/platform/brand-experience/reputation-management/): Reputation management: Reviews - [Brand experience](https://www.forsta.com/platform/brand-experience/): Convert online searches into location visits. Control your brand reputation across every digital touchpoint. Dominate local and AI visibility even in the most competitive markets. - [Employee crowdsourcing](https://www.forsta.com/platform/employee-experience/employee-crowdsourcing/): Employee crowdsourcing - [Employee lifecycle](https://www.forsta.com/platform/employee-experience/employee-lifecycle/): Employee lifecycle surveys - [Employee pulse](https://www.forsta.com/platform/employee-experience/employee-pulse/): Employee pulse surveys - [360° & 180° assessments](https://www.forsta.com/platform/employee-experience/360-and-180-assessments/): 360° & 180° assessments  - [Employee engagement](https://www.forsta.com/platform/employee-experience/employee-engagement/): Employee engagement: Workforce census - [Employee experience](https://www.forsta.com/platform/employee-experience/): Build a workplace culture that brings great people in. And gives them every reason to stay. - [Digital feedback](https://www.forsta.com/platform/customer-experience/digital-feedback/): Digital listening: Digital Feedback - [Omnichannel analytics](https://www.forsta.com/platform/customer-experience/omnichannel-analytics/): Omichannel analytics: Spotlight - [Crowdsourcing](https://www.forsta.com/platform/customer-experience/crowdsourcing/): Crowdsourcing - [Digital focus groups](https://www.forsta.com/platform/customer-experience/digital-focus-groups/): Digital focus groups: Discussions - [Voice of customer](https://www.forsta.com/platform/customer-experience/voice-of-customer/): Voice of customer: Forsta Plus - [Customer experience](https://www.forsta.com/platform/customer-experience/): Elevate your CX program from a listening exercise to a culture of acting faster—to win, delight, and keep customers. - [Integrations](https://www.forsta.com/platform/integrations/): Our HX platform is fast, flexible and works seamlessly with your existing technology infrastructure and digital tools. So you can gather the data you need, analyze it with ease, and tell the right stories to act on improvements in your business. - [Forsta AI](https://www.forsta.com/platform/forsta-ai/): Go from knowing what people need—and why—to delivering it faster. - [HX platform](https://www.forsta.com/platform/hx-platform/): Know how people act and feel toward your organization now—and how they will in the future. Then adapt, streamline, and innovate to build the best experiences. - [Platform](https://www.forsta.com/platform/) - [Customer Experience & Research Technology](https://www.forsta.com/): Your industry is our industry. It’s our domain expertise that gives you unmatched technology and guidance that unlocks insights about what’s happening now, what could happen next, and what to do about it. ## Global Content - [Featured Podcast](https://www.forsta.com/global-content/featured-podcast/): When it comes to healthcare, the patient experience goes beyond just the physical. - [Featured Webinar](https://www.forsta.com/global-content/featured-webinar/): For years, Voice of the Customer (VoC) programs have been the foundation of customer experience strategy. But today, that foundation is under pressure. Survey response rates are declining, customer journeys are more fragmented, and some of the most valuable experience signals remain disconnected from traditional VoC efforts. - [CTA – More platforms](https://www.forsta.com/global-content/cta-more-platforms/): We can work with plenty of other technology that isn’t on this list. Get in touch today to find out if we’re compatible. ## Resources - [Sky Deutschland: Reaching new heights in human‑led CX ](https://www.forsta.com/resources/case-studies/sky-deutschland/): Sky Deutschland set out to elevate its customer experience to match the premium entertainment it delivers but insight into that experience was fragmented across channels, teams, and service centers. - [Beyond traditional VoC: Building a connected listening strategy for modern CX](https://www.forsta.com/resources/webinars/beyond-traditional-voc-building-a-connected-listening-strategy-for-modern-cx/): For years, Voice of the Customer (VoC) programs have been the foundation of customer experience strategy. But today, that foundation is under pressure. Survey response rates are declining, customer journeys are more fragmented, and some of the most valuable experience signals remain disconnected from traditional VoC efforts. - [UniCredit Bank cares: Connected customers, employees, and operational data to build human banking experiences](https://www.forsta.com/resources/case-studies/unicredit-bank-case-study/): UniCredit Bank Hungary set out to become a truly customer-centric bank — but experience insights were fragmented across customer, employee, operational, and digital systems. - [AI-led CX starts with connected listening](https://www.forsta.com/resources/e-books/ai-led-cx-connected-listening/): Our latest ebook explores how leading organizations are moving beyond disconnected data and reactive reporting to build AI-powered, connected listening systems that drive faster, more confident decisions. - [Step into their shoes: How Foot Locker designs inclusive, multichannel experiences](https://www.forsta.com/resources/case-studies/foot-locker-case-study/): For global footwear leader Foot Locker, customer interactions were expanding faster than insight could keep up. Feedback and performance data lived in silos — store surveys, digital analytics, app behavior, point-of-sale, returns, and operational KPIs were all reviewed separately. - [High-tech, high-impact: AI efficiency for insights teams](https://www.forsta.com/resources/webinars/high-tech-high-impact-ai-efficiency-for-insights-teams/): From automation to agentic, AI is changing how organizations collect insights, but the real advantage comes from how fast teams can turn those insights into action. - [Visionary CX: Specsavers’ journey from traditional to transformational CX](https://www.forsta.com/resources/case-studies/specsavers/): For global optical retailer Specsavers, surveys alone were no longer enough. Response rates were dropping, insights were scattered, and teams lacked a clear picture of what customers actually experienced. - [Press Ganey Forsta Named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of Customer (VoC)](https://www.forsta.com/resources/analyst-report/gartner-magic-quadrant-voiceofcustomer-2026/): Gartner® has once again named Press Ganey Forsta a Leader in the 2026 Magic Quadrant for Voice of the Customer (VoC) Platforms, a recognition we believe solidifies our position as a trusted partner in experience measurement, analytics, and action. Being named a Leader for the fourth consecutive time reinforces the strength of our combined portfolio, and commitment to delivering on the trust our clients place in us. - [Press Ganey Forsta Recognized as a Leader in IDC MarketScape for Voice of Customer Platforms](https://www.forsta.com/resources/analyst-report/press-ganey-forsta-recognized-as-a-leader-in-idc-marketscape-for-voice-of-customer-platforms/): IDC MarketScape: Worldwide Voice of the Customer Applications 2025–2026 Vendor Assessment, #US53061225, December 2025 - [Agentic AI: Your personal research assistant](https://www.forsta.com/resources/e-books/agentic-ai-your-personal-research-assistant/): Three years on since the launch of consumer-facing Large Language Models (LLMs), and the AI conversation has travelled from amazement to business function. The initial launch was thrilling; the future is still tantalizingly close with new developments every month, and nowhere is the AI shockwave more exciting than in the world of market research. - [The digital leader’s guide to CX](https://www.forsta.com/resources/e-books/the-digital-leaders-guide-to-cx/): The future of digital customer experience is here—and it’s more connected, intelligent, and actionable than ever. - [2026 Retail consumer study](https://www.forsta.com/resources/e-books/2026-retail-consumer-study/): This past holiday season marked a turning point. AI moved from behind-the-scenes technology to a front-row role in the customer journey. Shoppers relied on AI to get ideas, compare prices, validate decisions, and reduce the friction of choice overload. - [AI in retail CX: What shoppers expect and where brands must adapt](https://www.forsta.com/resources/webinars/ai-in-retail-cx-what-shoppers-expect-and-where-brands-must-adapt/): AI is reshaping the retail customer experience, but consumer trust, adoption, and expectations aren’t evolving at the same pace. Based on findings from Forsta’s latest Retail Pulse research, this webinar explores how shoppers are actually using AI today, where it’s adding value, and where it’s creating friction. - [Liberty Hardware’s in-house research team streamlined strategy](https://www.forsta.com/resources/case-studies/liberty-hardware-streamlined/): In the fast-moving world of home improvement retail, product appeal and placement can make or break success. For Liberty Hardware, a key player in bath accessories, cabinet hardware, and home organization, research has always played a vital role in informing what to launch, tweak, or retire. - [Adapt to thrive: AI and the market researcher](https://www.forsta.com/resources/webinars/adapt-to-thrive-ai-and-the-market-researcher/): The future doesn’t matter. It’s what you do today that will allow you to excel in the dynamic, thrilling, and sometimes turbulent market research ecosystem. - [Human Experience in the AI era: A guide for insights leaders](https://www.forsta.com/resources/e-books/human-ai-era-insights-leaders/): Nearly 65% of market research teams and agencies use AI for work today. - [Decipher](https://www.forsta.com/resources/data-sheets/forsta-surveys-2/): Decipher is the leading survey platform for top researchers worldwide. Built for speed and scale, it delivers faster, deeper insights with the precision experts need and the flexibility teams love. - [How Nuuday transformed CX using Forsta’s unified insights platform](https://www.forsta.com/resources/case-studies/nuuday-case-study/): How we helped Nuuday connect feedback across millions of interactions and drive consistent CX across a multi-brand telecom portfolio. - [The future of CX is human: An agile playbook for experience leaders](https://www.forsta.com/resources/e-books/future-of-cx-is-human/): Customer experience is stuck. Overrun by scores, trapped in silos, and too slow to act, most programs are missing what matters most: the human behind the data. - [The art and science of data visualization: Turning numbers into narratives](https://www.forsta.com/resources/e-books/art-and-science-data-visualization/): In today’s data-driven world, the ability to translate complex information into clarity isn’t just a skill, it’s a superpower. As organizations grapple with the ever-growing volume of data, the challenge is no longer access but understanding. That is wheredata visualization steps in as a strategic tool for insight delivery. - [Fixing the CX disconnect: What customers really want](https://www.forsta.com/resources/webinars/fixing-the-cx-disconnect-what-customers-really-want-in-2025/): Personalization is expected. AI is everywhere. Loyalty is fragile. And trust? It’s make-or-break. - [Picture this: The future of visualizations](https://www.forsta.com/resources/webinars/picture-this-the-future-of-visualizations/): In a world drowning in data, only the clearest stories rise to the surface. This webinar brings together industry expert Mike Stevens and a panel of seasoned Forsta clients to uncover how research visualizations don’t just explain the past—they shape the future. - [2025 State of CX report](https://www.forsta.com/resources/e-books/2025-state-of-cx-report/): Customer trust is eroding, and loyalty is slipping through the cracks. - [Powering a CX transformation: Evolving RS Group’s VoC program with Forsta](https://www.forsta.com/resources/case-studies/rs-group-case-study/): RS Group reimagined its Voice of Customer (VoC) program with Forsta, shifting from static reporting to adynamic, insights-led engine for transformation. Through embedded digital feedback and strategic consulting, RS improved business performance and elevated CX maturity across the organization. - [Challenging the CX status quo: How a mature listening program drives business-wide transformation](https://www.forsta.com/resources/webinars/challenging-the-cx-status-quo-how-a-mature-listening-program-drives-business-wide-transformation/): CX programs have evolved, but are they evolving fast enough to meet business expectations? - [Insurance HX: How smarter listening and AI turn customer feedback into growth](https://www.forsta.com/resources/e-books/insurance-hx/): Insurance HX: Listening smarter, acting faster - [Philadelphia Insurance Companies enhances CX with Forsta-powered surveys, dashboards, and action management](https://www.forsta.com/resources/case-studies/philadelphia-insurance-case-study/): How a prominent insurer used Forsta to move from collecting data to driving enterprise-wide change—faster, smarter, and with a more human touch. - [A custom fit: How Visualizations adapts to Ad Hoc’s offer](https://www.forsta.com/resources/case-studies/ad-hoc-research-visualizations/): From concept testing to measures of employee engagement, customer experience and brand DNA measurement, Ad Hoc Research is far more than a research agency. They are recognized for their tailored research solutions to meet the specific needs of global, national, and provincial clients. - [Getting the balance right for KS&R](https://www.forsta.com/resources/case-studies/getting-the-balance-right-for-ksr/): How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time.   - [Seamless success: How Harris Poll delivers excellence with Research HX](https://www.forsta.com/resources/case-studies/harris-poll-research-hx/): From brand tracking and message testing to ad effectiveness studies, their work delivers the insights businesses need to thrive. - [Everything you need to know about buying market research software](https://www.forsta.com/resources/webinars/everything-you-need-to-know-about-buying-market-research-software/): Tune in for a deep dive into the smartest way to evaluate, select, and secure the right research technology for your organization. We will expose the most common pitfalls, break down the key buying criteria, and show you how to build a rock-solid business case that wins executive buy-in. - [Scaling customer experience in the age of AI: How intelligent automation is transforming CX](https://www.forsta.com/resources/e-books/scaling-customer-experience-in-the-age-of-ai/): Simple, scalable, human: The new CX standard - [Unlocking AI-powered customer insights with Forsta: Transform feedback into actionable intelligence](https://www.forsta.com/resources/webinars/unlocking-ai-powered-customer-insights-with-forsta-transform-feedback-into-actionable-intelligence/): Tune in for an exclusive deep dive into Forsta AI, where we’ll showcase how our powerful AI-driven tools—Summarize, Compose, and Recommend—are helping organizations turn raw data into actionable insights. - [The smarter way to buy market research software](https://www.forsta.com/resources/e-books/the-smarter-way-to-buy-market-research-software-2/): Insight Platforms hosts the industry’s largest directory of research software tools, and it is far from complete. More than 1,700 solutions are listed in nearly 400 different categories. - [Research HX](https://www.forsta.com/resources/videos/research-hx/): Effortlessly work across two powerhouses of the Research HX Pro Suite: Decipher and Visualizations. This seamless integration turbocharges your workflow—cutting the time from data to insight and letting you focus on what really matters: delivering bold, actionable insights. No more platform-hopping or data-wrangling—just smooth, streamlined research that gets results faster. - [AI and the new era of customer experience: Insights for 2025 and beyond](https://www.forsta.com/resources/webinars/ai-and-the-new-era-of-customer-experience-insights-for-2025-and-beyond/): In today’s fast-paced digital landscape, customer experience (CX) is the ultimate differentiator—and AI is rewriting the playbook for how businesses connect with their customers. - [Integration: The new frontier of insights for research HX](https://www.forsta.com/resources/webinars/integration-the-new-frontier-of-insights-for-research-hx/): Discover the faster, smarter and more accurate way to research with Research HX. Gone are the days of sequential processes skipping between platforms. Parallel workflows, integrated steps and AI enhancements to the tools you use daily. - [The complete guide to market research software](https://www.forsta.com/resources/e-books/the-complete-guide-to-market-research-software-2/): The market research software landscape can be daunting. - [Adapt to thrive: Innovation, AI and speed to insight](https://www.forsta.com/resources/e-books/adapt-to-thrive-innovation-ai-and-speed-to-insight-2/): Market research has long been seen as a slow-moving industry, often hesitant to embrace new technologies and methodologies. Being forced to give up in-person research methods accelerated the adoption of digital-first ways of working, AI-driven insights, and automation. Researchers do not have the luxury of time; they need to move faster, work smarter, and deliver insights with precision and trust. Only those who adapt will survive and thrive. - [Emotions: the key to unlocking insights for results](https://www.forsta.com/resources/e-books/emotions-the-key-to-unlocking-insights/): Clarity, Connection, Conversion. Seamlessly Achieved. - [Integration: The new frontier of insights](https://www.forsta.com/resources/e-books/integration-the-new-frontier-of-insights/): Efficiency, intelligence, insight. All in one. - [Passion sparks action: F’inn champions mental health](https://www.forsta.com/resources/case-studies/finn-champions-mental-health/): Using innovative tools and rigorous data, F’inn and Forsta shine a light on mental health challenges in America - [Boost your agency’s performance: 5 AI strategies for success](https://www.forsta.com/resources/webinars/boost-your-agencys-performance-5-ai-strategies-for-success/): AI is revolutionizing research, delivering faster, more accurate insights. This webinar covers five key strategies to integrate AI into your agency, enhancing efficiency, decision-making, and client results—while preserving the human touch. - [The research agency’s AI efficiency playbook](https://www.forsta.com/resources/e-books/the-research-agencys-ai-efficiency-playbook/): The rise of AI has led to a surge of excitement, anxiety, and confusion within the research industry. - [Sports apparel titan defines gold standard for global brand tracking](https://www.forsta.com/resources/case-studies/sports-apparel-titan-defines-gold-standard-for-global-brand-tracking-with-forstas-help/): This global sports apparel giant, with billions in revenue, faced challenges in tracking the health and perception of its brand on a global scale. The company lacked standardized reporting across its diverse retail channels and relied heavily on costly third-party vendors, which often delivered low-quality, inconsistent data. So, how can this market-dominating brand keep its finger on the pulse of a presence that spans so many locations and indirect channels across the world’s largest markets? - [Seeing is believing: How to display your data story](https://www.forsta.com/resources/e-books/seeing-is-believing-visualizing-market-research-data/): The proof is in the numbers - [Power up your profit](https://www.forsta.com/resources/e-books/power-up-your-profit/): Operational excellence is your key to retail success. - [Human-centered design for market research](https://www.forsta.com/resources/e-books/human-centered-design-market-research-2/): The secret to outstanding insights starts with the people you’re asking. We’re here to share how empathy drives actionable insights, holistic data analysis accelerates understanding, and compelling storytelling enhances engagement. - [Powered by AI: The new era for research agencies](https://www.forsta.com/resources/webinars/powered-by-ai-the-new-era-for-research-agencies/): Organizations crave human insights more than ever before. And research agencies are in the perfect spot to provide them – by harnessing the power of AI. - [Supercharge your business: drive local traffic](https://www.forsta.com/resources/webinars/supercharge-your-business-drive-local-traffic/): Join Rio SEO’s Ryan Weber and Tyler Ludwig to discover how Rio SEO’s Local Pages help you dominate local search and convert online searches into real-world customers. - [Crushing your CAC: Maximize click-buy-repeat](https://www.forsta.com/resources/webinars/crushing-your-cac-maximize-click-buy-repeat/): Webinar synopsis:Are soaring customer acquisition costs shackling your financial potential? Join Zack Hamilton as he shares battle-tested strategies to slash your customer acquisition costs by optimizing your customer’s journey at every touchpoint. - [Closing the brand gap: Strategies for immediate impact on your brand’s success](https://www.forsta.com/resources/e-books/closing-the-brand-gap-strategies-for-immediate-impact-on-your-brands-success/): Your brand makes a promise, but customers often feel that promise is broken, or non existent. - [From click to collect: Turbocharging revenue with digital experiences](https://www.forsta.com/resources/e-books/from-click-to-collect/): Digital experiences are the linchpin of customer journeys, influencing retention, acquisition –and of course, revenue. - [The digital retail playbook: Four silos that rob brands of revenue](https://www.forsta.com/resources/webinars/the-digital-retail-playbook-four-silos-that-rob-brands-of-revenue/): Join Zack Hamilton to learn why a fragmented digital strategy is robbing you of revenue. - [The 3 secrets to activating your insights for exceptional human experiences](https://www.forsta.com/resources/webinars/the-3-secrets-to-activating-your-insights-for-exceptional-human-experiences/): In today's complex business environment, measuring ROI is just the beginning. The true challenge lies in turning those measurements into tangible impact. - [Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report](https://www.forsta.com/resources/case-studies/greenbook-forsta-partnership-bolsters-validity-and-integrity-of-grit-report-2/): If your work involves research, analytics, or insights, you’ve probably heard of the GRIT Report and may have seen the recently released Business & Innovation edition, the first product of the new Greenbook-Forsta partnership. Read on for an inside look at how this partnership helped push GRIT to a new level. - [How to make your Voice of the Customer programme work](https://www.forsta.com/resources/white-papers/how-to-make-your-voice-of-the-customer-programme-work-2/): The path to a successful Voice of the Customer programme is well established. But how do you make sure you are heading in the right direction? - [Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages](https://www.forsta.com/resources/case-studies/global-jewelry-and-accessories-retailer-ramps-up-online-appointment-revenue-with-optimized-listings-and-landing-pages-2/): Claire’s is a global powerhouse for self- expression, creating exclusive, curated and fun fashionable jewelry and accessories, and offering world-leading piercing services. - [Customer Experience (CX) insights in a class of their own](https://www.forsta.com/resources/case-studies/customer-experience-cx-insights-in-a-class-of-their-own/): How Forsta helps global education group Cognita learn from the voices that matter to its multiple schools. - [The operational leader’s guide to HX](https://www.forsta.com/resources/e-books/the-operational-leaders-guide-to-hx/): When you know how to get the best out of it, CX pays – and it pays big.  Both B2B and B2C brands that use innovative CX strategies are three times as likely to significantly outperform financial goals.1 - [HX Catalysts: Customer Needs Solution](https://www.forsta.com/resources/data-sheets/hx-catalysts-customer-needs-solution/): Customer needs solution - [Episode 08: Sven Gierlinger | Northwell Health](https://www.forsta.com/resources/podcasts/episode-08-sven-gierlinger-northwell-health/): Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. - [How emerging tech could help us tell the Human Experience story](https://www.forsta.com/resources/webinars/how-emerging-tech-could-help-us-tell-the-human-experience-story/): Throughout history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can frame current customer experience insights and deliver future insights before the story is even told. - [Episode 07: Paul Abbott | Amex Global Business Travel](https://www.forsta.com/resources/podcasts/episode-07-paul-abbott-amex-global-business-travel/): Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. - [The successful habits of CX professionals](https://www.forsta.com/resources/white-papers/the-successful-habits-of-cx-professionals/): We’ve gathered insights from 435 professionals acing the CX game and we’re ready to share them with you.   - [Cint and Forsta’s strategies to safeguard survey integrity](https://www.forsta.com/resources/webinars/cint-and-forstas-strategies-to-safeguard-survey-integrity/): Ghost completes haunt the vast majority of the market research industry. These increasingly common responses shake survey integrity – leading to inaccurate data and compromised research outcomes. They also drive significant extra costs for the market research industry.  - [Bernstein Research Group brings human connections to life with digital tech](https://www.forsta.com/resources/case-studies/bernstein-research-group-brings-human-connections-to-life-with-digital-tech/): Bernstein Research Group has helped hundreds of brands gain valuable insight into their users and target customers to help refine products, positionings, or business plans. Founder Betsy Bernstein, an expert moderator and qualitative researcher, has been a market research (MR) industry leader for decades. Her impressive, long-running tenure owes much to Bernstein Research Group’s openness to innovations, like utilizing Vision to allow her clients to remotely observe in-person focus groups she is conducting. - [The AA goes the extra mile for their customers](https://www.forsta.com/resources/case-studies/the-aa-goes-the-extra-mile-for-their-customers/): The Automobile Association (AA) is a British motoring association founded in 1905, and provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services. As the largest and one of the oldest motoring associations with over 12M members, the AA still has a few tricks under its hood! And this storied status didn’t stop it from modernizing its customer experience (CX) program and wider customer experience strategy. - [Episode 06: John Sills | The Foundation](https://www.forsta.com/resources/podcasts/episode-06-john-sills-the-foundation/): Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. - [Putting humans into market research: How human-centered design can boost your research results](https://www.forsta.com/resources/webinars/putting-humans-into-market-research-how-human-centered-design-can-boost-your-research-results/): Ever wondered how you can deliver better, faster, and more holistic insights to your clients? Tune in for this on-demand webinar with Forsta's Chief Product Officer, Brian Bhuta to explore how core principles of human-centered design can help market researchers boost results, illuminate insights, and accelerate action. - [The successful habits of CX professionals](https://www.forsta.com/resources/webinars/successful-habits-of-cx-professionals/): To survive as a professional in today's world of tight budgets and limited resources you need to make sure you're focusing on the right skills. What separates leaders from underachievers? What must the modern CX professional master to achieve their ambitions? - [HX Catalysts: Social listening booster](https://www.forsta.com/resources/data-sheets/hx-catalysts-social-listening-booster/): Social listening booster - [HX Catalysts: Predictive NPS](https://www.forsta.com/resources/data-sheets/hx-catalysts-predictive-nps/): Predictive NPS - [Episode 05: Sean Albertson | Charles Schwab](https://www.forsta.com/resources/podcasts/episode-05-sean-albertson-charles-schwab/): Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. - [Game on: How Ray White boosted CX engagement](https://www.forsta.com/resources/case-studies/how-ray-white-boosted-cx-engagement/): The market leader, with over 1,000 offices and 6,700 sales agents across APAC, holds customer centricity as a core value. And the next iteration of their CX program needed to create a customer experience that reflected that value. - [Forsta Discussions](https://www.forsta.com/resources/videos/discussions-demo-2/): We’ve made it easy to add qual to your toolbox – and extend your research to include focus groups and in-depth interviews – in just a few clicks. Watch this Demo for a peek inside our new DIY focus group tool, Discussions; where you can create, moderate, and participate in online focus groups with ease.  - [The local experience: How customer experiences are redefining local marketing online and offline](https://www.forsta.com/resources/webinars/how-customer-experiences-are-redefining-local-marketing/): Your customer’s experience with your brand begins the moment they are in need of your products or services. Often this takes place well before they ever visit a physical location in the search results. - [Episode 04: Jaclyn von Oven | Best Buy](https://www.forsta.com/resources/podcasts/episode-04-jaclyn-von-oven-best-buy/): Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. - [HX Catalysts: Competitive Benchmarking](https://www.forsta.com/resources/data-sheets/hx-catalysts-competitive-benchmarking/): Competitive Benchmarking - [HX Catalysts: Insight Activator](https://www.forsta.com/resources/data-sheets/hx-catalysts-insight-activator/): Insight Activator - [HX Catalysts: Digital Excellence](https://www.forsta.com/resources/data-sheets/hx-catalysts-digital-excellence/): Digital Excellence - [The business value of CX](https://www.forsta.com/resources/e-books/the-business-value-of-cx/): A Customer Experience (CX) program with business impact isn’t a nice-to-have. It’s a must-have. But not every program is built that way.  - [Forsta Discussions](https://www.forsta.com/resources/data-sheets/forsta-discussions/): We’ve made it easy to add qual to your toolbox – and extend your research to include focus groups and in-depth interviews – in just a few clicks. Watch this Demo for a peek inside our new DIY focus group tool, Discussions; where you can create, moderate, and participate in online focus groups with ease.  - [The business value of CX: How to design a program that delivers](https://www.forsta.com/resources/webinars/the-business-value-of-cx-how-to-design-a-program-that-delivers/): Discover how to design and implement a customer experience (CX) program that delivers measurable business outcomes. - [Episode 03: Dilip Bhatia | Lenovo](https://www.forsta.com/resources/podcasts/episode-03-dilip-bhatia-lenovo/): Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. - [Forsta Studio Canvas](https://www.forsta.com/resources/data-sheets/studio-canvas/): What if you could tell your data story effortlessly? Pick relevant data and emphasize key points with relatable imagery to enchant your audience. - [Does your research have feelings? How to enhance your quantitative research with qualitative depth](https://www.forsta.com/resources/webinars/does-your-research-have-feelings/): Modern survey technology helps you gather feedback from hundreds or thousands of people. All around the world. In just a few hours. - [HX Catalysts: Customer Journey Mapping](https://www.forsta.com/resources/data-sheets/hx-catalysts-customer-journey-mapping/): Do you really know your customers? Can you put your finger on their changing expectations, emotions, and goals? Do you know why they buy? Or why they don’t? Are you empowered to deliver the effortless experience your customers demand? - [HX Catalysts: CX Program Audit](https://www.forsta.com/resources/data-sheets/hx-catalysts-cx-program-audit/): Can your CX program keep up with your business strategy? - [HX Catalysts: Frontline Innovation Starter](https://www.forsta.com/resources/data-sheets/hx-catalysts-frontline-innovation-starter/): Tap into their brightest ideas. Listen, engage and turn them into champions of change, so you can accelerate your strategic growth. - [Gather: From feedback to feelings](https://www.forsta.com/resources/e-books/gather-from-feedback-to-feelings/): When times are tough, you need to do more with less. But understanding your customers on a rich, human level is the key to making the right decisions at the right time. So how can you get those insights without losing sight of the bigger economic picture? We show you two approaches to obtaining customer insight and understanding the whole customer journey, all without extravagant expenditure and risky strategy. - [Forsta Plus Panel Management](https://www.forsta.com/resources/data-sheets/forsta-plus-panel-management/): The ability to build and maintain a high-quality panel is a critical component for market research firms and many Customer Experience programs. - [Online reviews – your cheat code for better performance](https://www.forsta.com/resources/webinars/online-reviews-your-cheat-code-for-better-performance/): Are you leveraging your local marketing to drive performance? - [Episode 02: Peter Fader | Wharton School of Business](https://www.forsta.com/resources/podcasts/episode-02-peter-fader-wharton-school-of-business/): Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. - [Next-gen research reporting: How to choose the right tech to help you tell your data stories](https://www.forsta.com/resources/webinars/next-gen-research-reporting-how-to-choose-the-right-tech/): In a sea of visualization tools, we get lost choosing the best tools to meet our needs. So how can you decide when to use business intelligence tools and when to use market research-specific tools?  - [Forsta SmartHub](https://www.forsta.com/resources/data-sheets/forsta-smarthub/): For the first time, you can easily capture and map all customer data from all your customer touchpoints into an intelligent hub. By moving beyond survey results and adding customer data such as call center interaction, social media and past-purchase information, you can generate new insights and initiate tactical and strategic actions to drive business performance improvements. - [How research agencies can thrive in a downturn](https://www.forsta.com/resources/webinars/how-research-agencies-can-thrive-in-downturn/): Research agencies that combine leading-edge software with deep human expertise will be strongly positioned to create value for their clients - whatever the economic climate. But how do you execute this?And how do you maximise the Human Experience opportunity in a downturn? In this expert webinar and panel discussion we'll share four strategies you can adopt to drive results for your clients, thrive in a tightening market, and unlock future growth.   - [CX Predictions for 2023: In Conversation with guest Forrester](https://www.forsta.com/resources/webinars/cx-predictions-for-2023-webinar/): 2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours.  - [Digital Diaries & Communities](https://www.forsta.com/resources/videos/digital-diaries-communities/): Capture insights in the moment of decision making. Get their input during key moments in their journey with activity-based diary entries. Build a community of your customers. Bring them together. Interact with them on your own mini social media platform. And then sit back and enjoy a priceless stream of in-the-moment insights. - [Top tips for choosing a focus group tool](https://www.forsta.com/resources/infographics/top-tips-for-choosing-a-focus-group-tool/): Ten hard-hitting questions. ## News - [Press Ganey Forsta named a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms](https://www.forsta.com/resources/news/press-ganey-forsta-named-a-leader-in-the-2026-gartner-magic-quadrant-for-voice-of-the-customer-platforms/): Recognition marks the fourth consecutive time the company has been positioned as a Leader. - [Press Ganey Forsta recognized as a Leader in 2025–2026 IDC MarketScape for Worldwide Voice of the Customer Applications](https://www.forsta.com/resources/news/press-ganey-forsta-recognized-as-a-leader-in-2025-2026-idc-marketscape-for-worldwide-voice-of-the-customer-applications/): Recognition highlights deep data assets and AI expertise - [Forsta introduces purpose-built market research agents that accelerate time to insight by 50%](https://www.forsta.com/resources/news/forsta-introduces-purpose-built-market-research-agents-that-accelerate-time-to-insight-by-50/): New AI agents embed intelligence across the research lifecycle, streamlining setup, analysis, and reporting - [St. Luke’s Medical Center adopts Forsta’s HX Platform to elevate human experience across the care journey](https://www.forsta.com/resources/news/st-lukes-medical-center-adopts-forstas-hx-platform-to-elevate-human-experience-across-the-care-journey/): St. Luke’s Medical Center, one of Asia-Pacific’s most trusted and innovative healthcare institutions, has selected the HX Platform, from Forsta, a Press Ganey company, to transform how the organization listens, understands, and acts on the voice of patients, families, and healthcare workers.  - [Storage King chooses Forsta to drive ROI through a holistic customer journey view](https://www.forsta.com/resources/news/storage-king-chooses-forsta-to-drive-roi-through-a-holistic-customer-journey-view/): Storage King leverages the HX platform’s AI capabilities to consolidate customer feedback and drive positive change across 200+ locations - [Narrative HX to turn unstructured feedback into fast, actionable insight](https://www.forsta.com/resources/news/narrative-hx-to-turn-unstructured-feedback-into-fast-actionable-insight/): AI-powered text analytics solution builds custom models in minutes accelerating time-to-insight across industries  - [Press Ganey Forsta launches Insurance HX to help insurers boost retention and loyalty](https://www.forsta.com/resources/news/press-ganey-forsta-launches-insurance-hx-to-help-insurers-boost-retention-and-loyalty/): AI-powered solution gives insurance companies real-time listening, automated workflows, and tailored dashboards to detect risk, recover faster, and improve policyholder experience  - [Overcoming the CX Trust Deficit: brands can win loyalty through responsible data use](https://www.forsta.com/resources/news/overcoming-the-cx-trust-deficit-brands-can-win-loyalty-through-responsible-data-use/): Global Press Ganey Forsta survey reveals most consumers are willing to share personal data for better experiences, but few trust brands to use it responsibly  - [Press Ganey Forsta expands research capabilities with deeper integration of qualitative tools on HX Platform](https://www.forsta.com/resources/news/press-ganey-forsta-expands-research-capabilities-with-deeper-integration-of-qualitative-tools-on-hx-platform/): Integration brings focus groups, interviews, and ethnographic research together in one seamless solution  - [Press Ganey Forsta Appoints Luke Williams as Chief Customer Experience and Research Officer](https://www.forsta.com/resources/news/press-ganey-forsta-appoints-luke-williams-as-chief-customer-experience-and-research-officer-2/): Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, today announced the appointment of Luke Williams as Chief Customer Experience and Research Officer. Williams will lead enterprise customer experience and research strategy, reporting directly to Kyle Ferguson, CEO of Press Ganey Forsta’s cross-industry division. - [Press Ganey Forsta acquires InMoment, accelerating AI innovation in customer experience and expanding cross-industry expertise](https://www.forsta.com/resources/news/press-ganey-forsta-acquires-inmoment-accelerating-ai-innovation-in-customer-experience-and-expanding-cross-industry-expertise-2/): Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, today announced it is acquiring InMoment, a customer experience technology company with deep expertise in AI, natural language processing, and cross-industry solutions. United by a shared purpose—helping organizations create better experiences and stronger outcomes—the two companies will combine their capabilities to deliver the most advanced experience technology, connecting employee, customer, and operational data to turn insights into action. - [Press Ganey Forsta Named a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms](https://www.forsta.com/resources/news/press-ganey-forsta-named-a-leader-in-the-2025-gartner-magic-quadrant-for-voice-of-the-customer-platforms-2/): Press Ganey Forsta, a leader in experience measurement, data analytics, and insights, today announced its recognition as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. This marks Press Ganey Forsta’s third consecutive time being named a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms. Press Ganey Forsta is committed to delivering innovative, enterprise-grade experience solutions to organizations in complex industries. - [PG Forsta launches Research HX to empower researchers with AI-driven speed and precision](https://www.forsta.com/resources/news/research-hx-news/): New Platform Slashes Research Time, Boosts Data Quality, and Empowers Researchers with AI   - [Forsta AI’s new capabilities help organizations gain deeper insights, anticipate needs, and act decisively](https://www.forsta.com/resources/news/forsta-ai-new-capabilities/): Forsta, a leading provider of experience measurement, data analytics, and insights, today unveiled enhanced and expanded AI capabilities within its Human Experience (HX) platform. The release of these new Forsta AI features builds on its5-year, $500M investment in the development of AI capabilities in its HX Platform. These advancements are designed to help organizations gain deeper insights, save time, and take decisive action to improve customer and employee experiences. - [Forsta shields against hackers and eradicates ghost completes with new S2S connection](https://www.forsta.com/resources/news/forsta-shields-against-hackers-and-eradicates-ghost-completes-with-new-s2s-connection/): Leading market research technology developer Forsta has collaborated with top industry sample providers to eradicate fraudulent ‘ghost completes’ by launching a server-to-server (S2S) connection in Forsta Surveys, formerly known as Decipher. The new software ensures that survey findings are always accurate, measurable, and complete. - [Forsta launches Retail HX offering to answer consumer call for cohesive omnichannel shopping experiences](https://www.forsta.com/resources/news/forsta-launches-retail-hx-offering-to-answer-consumer-call-for-cohesive-omnichannel-shopping-experiences/): Forsta, the leading developer of Human Experience (HX) technology, has launched Retail HX, a set of data-driven insights solutions which unify retailers’ end-to-end customer, employee and brand data, enabling brands to stand out from competitors by answering consumer calls for a more cohesive omnichannel shopping experience. - [PG Forsta Named a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer](https://www.forsta.com/resources/news/pg-forsta-named-a-leader-in-the-2024-gartner-magic-quadrant-for-voice-of-the-customer-2/): PG Forsta, the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, today announced that it has been named by Gartner as a Leader in the Magic Quadrant for Voice of the Customer, marking the second consecutive time it’s been recognized. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute its Voice of the Customer (VoC) offering. - [Forsta, a Technology Company, Adds Publicis Media to its Growing Portfolio of Technology Customers in Germany](https://www.forsta.com/resources/news/forsta-a-technology-company-adds-publicis-media-to-its-growing-portfolio-of-technology-customers-in-germany/): Forsta, the leading technology company in transforming the human experience (HX) across customer, employee, patient, member and consumer journeys, today announced it has expanded its portfolio of technology customers in the DACH region via the addition of Publicis Media, one of the largest media agency networks in the world operating in over 100 countries, and specializing in one-to-one consumer engagement at scale. Publicis will implement Forsta’s Human Experience (HX) Platform technology to deliver cutting-edge research for its clients.   - [Forsta, a Technology Company, Adds Insight Culture to its Growing Portfolio of Technology Customers in Germany](https://www.forsta.com/resources/news/forsta-a-technology-company-adds-insight-culture-to-its-growing-portfolio-of-technology-customers-in-germany/): Forsta, the leading technology company in transforming the human experience (HX) across customer, employee, patient, member and consumer journeys, today announced it has expanded its portfolio of technology customers in the DACH region via the addition of Insight Culture, a consulting agency with a focus on ethnographic market research since its foundation in 1999.  - [Forsta, a Technology Company, adds Insidery to its growing portfolio of technology customers in Germany](https://www.forsta.com/resources/news/forsta-a-technology-company-adds-insidery-to-its-growing-portfolio-of-technology-customers-in-germany/): Forsta, the leading technology company in transforming the human experience (HX) across customer, employee, patient, member and consumer journeys, today announced it has expanded its portfolio of technology customers in the DACH region via the addition of insidery, a consulting and market research agency that specializes in delivering relevant insights and concrete ideas to marketing and strategy decision-makers. insidery will implement Forsta’s Human Experience (HX) Platform technology to deliver innovative research and consulting services for their clients. - [PG Forsta hosts 12th annual Community Day, second worldwide event](https://www.forsta.com/resources/news/pg-forsta-hosts-12th-annual-community-day-second-worldwide-event-2/): South Bend, Indiana (12 September 2023) — PG Forsta, the renowned leader in transforming the Human Experience (HX) across the healthcare ecosystem of patient, employee, member, consumer, and customer journeys, held its twelfth annual Community Day on Tuesday, September 12. - [Rio SEO Named “Best Search Engine Optimization Platform” in 6th Annual MarTech Breakthrough Awards Program](https://www.forsta.com/resources/news/rio-seo-named-best-search-engine-optimization-platform-in-6th-annual-martech-breakthrough-awards-program/): Rio SEO, a Press Ganey Forsta company, and the leading provider of local marketing solutions for enterprise brands, has been selected as the winner of the “Best SEO Platform” award in the 6th annual MarTech Breakthrough Awards, its fourth consecutive win in this category. MarTech Breakthrough, a leading market intelligence organization, recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. - [Cint and Forsta form industry-first partnership to drive a reduction in survey fraud](https://www.forsta.com/resources/news/cint-and-forsta-form-industry-first-partnership-to-drive-a-reduction-in-survey-fraud/): CHICAGO – June 1, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced a first-of-its-kind partnership with Cint, a global technology leader in digital insights gathering, to fight survey fraud and improve data quality and security for the market research industry. All Forsta customers using Cint will receive access to this secure environment, where ghost completes (also known as link jumpers) are expected to be effectively eliminated, by the end of June. This collaboration with Cint will eradicate a costly challenge and raise the standard for data quality in market research as a whole.   - [Forsta launches studio canvas, its advanced data visualization and storytelling solution for enterprises](https://www.forsta.com/resources/news/forsta-launches-studio-canvas-its-advanced-data-visualization-and-storytelling-solution-for-enterprises/): Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the release of Forsta Studio Canvas, an advanced visualization and data storytelling solution integrated within the Forsta Human Experience (HX) Platform. This solution is a self-serve offering for enterprise CX & EX professionals that combines relevant data with relatable, easy to understand imagery to illustrate the journey of their customers and employees. - [Forsta launches Forsta Discussions, a self-serve video focus group tool for market researchers and customer experience professionals](https://www.forsta.com/resources/news/forsta-launches-forsta-discussions-a-self-serve-video-focus-group-tool-for-market-researchers-and-customer-experience-professionals/): Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the release of Forsta Discussions, its integrated qualitative research tool for planning, conducting and monitoring video focus groups within the Forsta Human Experience (HX) Platform. This makes it easier to extend existing research programs and analyze, visualize and report using the range of tools in the Forsta HX platform. - [PG Forsta named a strong performer in customer feedback management by top independent research firm](https://www.forsta.com/resources/news/pg-forsta-named-a-strong-performer-in-customer-feedback-management-by-top-independent-research-firm/): PG Forsta, the leader in transforming human experiences (HX) across customer, employee, patient, member and consumer journeys, today announced that it was cited as a Strong Performer in The Forrester Wave™: Customer Feedback Management (CFM), Q1 2023 evaluation. The Forrester Wave™ is an assessment of the top vendors in the market and a guide for buyers considering their purchasing options in a technology marketplace. Forrester identified and surveyed the most significant providers of customer feedback management (CFM) to create the report. - [Forsta accelerates innovation and scales capabilities to advance the market research industry](https://www.forsta.com/resources/news/forsta-accelerates-innovation-and-scales-capabilities-to-advance-the-market-research-industry/): Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, is reporting significant innovation and expansion of the company’s market research technology offerings in the past six months. Since the company’s acquisition by Press Ganey in the second quarter of this year, Forsta has quickly directed the increased investment into accelerated innovation and the development of new capabilities across its Human Experience (HX) Platform, which serves market research agencies (MRAs), enterprise market research teams, and CX and EX professionals.    - [Forsta names Henry Pooley as Managing Director, Asia-Pacific (APAC) Region](https://www.forsta.com/resources/news/forsta-names-henry-pooley-as-managing-director-apac/): Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced that Henry Pooley has been appointed Managing Director for the Asia Pacific (APAC) region, signalling a more significant focus on the region going forward. - [Forsta unveils new CX predictive analytics capabilities](https://www.forsta.com/resources/news/forsta-unveils-new-cx-predictive-analytics-capabilities/): Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, today announced at Web Summit that it will expand its capabilities to include predictive net promoter scores (pNPS) created in cooperation with the CX data specialists at GemSeek. Through this solution built on the Forsta Human Experience (HX) Platform, Forsta clients will now have access to cutting-edge analytics-powered predictions of “silent customers,” and those who don’t provide the direct feedback needed to determine NPS® or other customer experience metrics. This offering, which will enable deeper understanding of the experiences of each and every customer, will be available to Forsta clients beginning November 1.  - [Forsta named a leader in the G2 Grid® for Experience Management software by Real Users on G2](https://www.forsta.com/resources/news/forsta-named-a-leader-in-the-g2-grid-for-experience-management/): Forsta, an industry-leading global provider of market research,  customer experience (CX), and employee experience (EX) technology, today announced the achievement of Leader standing on the G2 Grid® for Experience Management Software by G2, the world’s largest and most trusted software marketplace.  - [Forsta announces launch of enhanced online focus group solution](https://www.forsta.com/resources/news/forsta-announces-launch-of-enhanced-online-focus-group-solution/): Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced product updates to InterVu, its qualitative online focus group solution. Forsta InterVu, which is purpose-built for the needs of research professionals, enables focus group leaders to seamlessly facilitate online group discussions with a feature-rich, fast and secure digital experience. - [Forsta acquires crowdsourcing and innovation platform HelloIgnite](https://www.forsta.com/resources/news/forsta-hello-ignite-join-forces/):  ‘Companies can simultaneously strengthen CX and EX with Forsta Crowdsourcing, while MR Agencies can engage with consumers in a new way' - [Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy](https://www.forsta.com/resources/news/forsta-rio-seo-join-forces/): Forsta, the global leader in customer experience (CX), employee experience (EX) and market research, today announced it is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. The integrated technologies of Forsta and Rio SEO will power a seamless customer experience solution, enabling brands to engage consumers throughout the entire customer journey, from discovery to purchase through to brand reputation and retention. - [Forsta launches Digital Diaries mobile app](https://www.forsta.com/resources/news/forsta-launches-digital-diaries-mobile-app/): The global qualitative experience and research app—part of the Forsta HX (Human Experience) Platform—supports more than 25 languages, with local market servers in the United States, UK, Europe, Middle East, China and Australia - [Forsta launches Human Experience (HX) Partner Program to offer white labeled Customer Experience (CX) offerings to Market Research agencies](https://www.forsta.com/resources/news/forsta-launches-human-experience-hx-partner-program-to-offer-white-labeled-customer-experience-cx-offerings-to-market-research-agencies/): Forsta, an industry-leading global provider of market research, customer experience (CX) and employee experience (EX) technology, today announced the launch of its Human Experience (HX) Partner Program for Market Research Agencies (MRAs). This comprehensive program will enable MRAs to offer their clients fully white labeled, integrated Voice of the Customer (VoC) programs hosted on the award-winning Forsta technology platform. - [Press Ganey advances technology via acquisition of Forsta, a global leader in Market Research, Customer Experience and Employee Experience](https://www.forsta.com/resources/news/press-ganey-forsta-deal-completes/): Press Ganey, renowned leader in patient, member, employee and consumer experience across the healthcare ecosystem, announced it has completed its acquisition of Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology. The closing is effective as of April 26, 2022.   - [Forsta Receives 2022 CUSTOMER Magazine Product of the Year Award](https://www.forsta.com/resources/news/forsta-receives-2022-customer-magazine-product-of-the-year-award/): Forsta Studio is just one of the tools to put customer experience at the heart of your culture. The dynamic Voice of Customer (VoC) analysis and reporting tool transforms complex consumer data into actionable improvement insights that drive performance. - [Forsta’s statement on the situation in Ukraine](https://www.forsta.com/resources/news/forstas-statement-on-the-situation-in-ukraine/): As the crisis continues to unfold in Ukraine, our thoughts and prayers go out to all those affected by these tragic events, and in particular to the people of Ukraine, as well as those with family and friends impacted.   - [Press Ganey announces plans to acquire Forsta](https://www.forsta.com/resources/news/press-ganey-announces-plans-to-acquire-forsta/): Press Ganey, a renowned leader in patient, member, employee and consumer experience across the healthcare ecosystem, today announced its plans to acquire Forsta, an industry-leading global provider of customer experience and market research technology. Forsta is named a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. The transaction is expected to close in the first or second calendar quarter of 2022, and is subject to regulatory approvals and other customary closing conditions.  - [Forsta announces 2021 AIR Award winners, recognizing achievement in insight and research](https://www.forsta.com/resources/news/forsta-announces-2021-air-award-winners-recognizing-achievement-in-insight-and-research/): Global awards program celebrates excellence and innovation in the global Market Research and Insights industry - [Forsta announces global partnership with Phebi.AI](https://www.forsta.com/resources/news/forsta-announces-global-partnership-with-phebi-ai/): Forsta, a leading Customer Experience and Research Technology company, today announced a global partnership with Phebi.AI, an innovative voice technology company. This new partnership enables research and insights professionals to leverage Phebi’s advanced voice analysis technology across qualitative and quantitative research programs on Forsta’s comprehensive insights technology platform. - [Forsta Placed in 2021 Gartner® Magic Quadrant™](https://www.forsta.com/resources/news/forsta-placed-in-2021-gartner-magic-quadrant/): Forsta Recognized for Completeness of Vision and Ability to Execute - [Tecan selects Forsta to advance its Voice of the Customer program](https://www.forsta.com/resources/news/tecan-selects-forsta-to-advance-its-voice-of-the-customer-program/): Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision and Dapresy, today announced it has been selected for a Voice of the Customer (VoC) program by Tecan, the leading global provider of laboratory instruments and solutions in biopharmaceuticals, forensics and clinical diagnostics. Forsta will support Tecan with a customer experience (CX) insights program. - [Material renews partnership with Forsta](https://www.forsta.com/resources/news/material-renews-partnership-with-forsta-to-deliver-industry-leading-data-visualization-and-insights-reporting/): Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision and Dapresy, today announced it has renewed its partnership with Material for the fifth year in a row. Material is a leading customer intelligence and experience design consultancy and was recently named the Most Innovative Strategic Consultancy and the #2 Most Innovative Insights Supplier in the world, according to the 2020 GreenBook Research Industry Trends (GRIT) rankings. Material will continue to use Forsta’s leading-edge data visualization and reporting dashboards for many of its clients. - [Forsta partners with Lumoa](https://www.forsta.com/resources/news/forsta-partners-with-lumoa-to-deliver-powerful-ai-driven-analytics-to-cx-ex-and-market-research-professionals/): Forsta, the leading Customer Experience and Research Technology company created earlier this year by the merger of Confirmit, FocusVision and Dapresy, is announcing its partnership with Lumoa, an AI-powered insight platform. The Lumoa platform has been integrated into Forsta’s world-class experience platform to provide advanced AI-driven analytics to customers seeking to quickly identify the trends and insights that matter the most. - [Forsta receives 2021 Customer Experience Innovation Award from CUSTOMER Magazine](https://www.forsta.com/resources/news/forsta-receives-2021-customer-experience-innovation-award-from-customer-magazine/): Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision and Dapresy, announced today that TMC, a global, integrated media company, has named the Forsta Platform as a 2021 Customer Experience Innovation Award winner, presented by TMC’s CUSTOMER magazine.    - [Forsta enhances data visualization and reporting capabilities on its SaaS platform](https://www.forsta.com/resources/news/forsta-enhances-data-visualization-and-reporting-capabilities-on-its-saas-platform-to-further-support-the-market-research-and-cx-insights-industries/): Forsta, the leading Customer Experience and Research Technology company, today announced updates to its award-winning data visualization SaaS platform for the market research and customer experience (CX) insights industries. The global technology company has added new features to enhance its reporting capabilities across its StoryCreator and StoryTeller tools, which enable data storytellers to build compelling, impactful PowerPoint presentations in record time. - [Forsta names Brian Bhuta as Chief Product Officer](https://www.forsta.com/resources/news/forsta-names-brian-bhuta-as-chief-product-officer/): Photo taken in Granada, Spain - [Forsta announces partnership with Rybbon](https://www.forsta.com/resources/news/forsta-announces-partnership-with-rybbon/): Forsta, the world-leading Customer Experience and Research Technology company, has launched a partnership with Rybbon, the industry-leading digital gifting platform, to help Market Research and Voice of the Customer (VoC) customers reward their end users for completing surveys. Rybbon will be specifically integrating with Forsta’s survey importing tool, expanding their partnership with the Forsta brands.   - [Forsta and Watermelon announce partnership](https://www.forsta.com/resources/news/forsta-and-watermelon-announce-partnership/): Giles Whiting, COO and Managing Director, Voice of Customer and Voice of Employee, Forsta comments: “Our announcement today marks the beginning of a great moment for our clients. Working in partnership with Watermelon means that we are now able to provide the most powerful and advanced CX consulting and methodology solutions. Even in the early stages of this partnership, we saw how valuable Watermelon’s proprietary benchmarks can be for our clients – allowing them to understand their performance versus industry and geographical peers, and to better identify areas of opportunity in which to improve." - [Forsta strengthens the Americas Voice of Customer and Employee](https://www.forsta.com/resources/news/forsta-strengthens-the-americas-voice-of-customer-and-employee-with-appointment-of-industry-veteran-jim-reitz/): Forsta, the world-leading Customer Experience and Research Technology company, has appointed Jim Reitz as Head of Sales for the Americas, Voice of Customer and Employee (VoC/VoE). Most recently, Reitz was a Managing Director at Adobe where he led a Strategic Accounts practice for the Adobe Experience Cloud focused on digital transformations to help brands achieve one-to-one personalization at scale. A veteran of the VoC/E space, he spent more than 10 years in various roles at OpinionLab, which was ultimately acquired by Verint. - [Forsta welcomes new Managing Director for Voice of Customer and Employee in DACH](https://www.forsta.com/resources/news/forsta-welcomes-new-managing-director-for-voice-of-customer-and-voice-of-employee-in-dach/): Forsta, the world’s leading Customer Experience and Research Technology company, has welcomed Volker Wylutzki-Boehme as Managing Director and Head of Voice of Customer (VOC) and Voice of Employee (VOE) Experiences in DACH. - [Forsta appoints Melissa Perri to the board](https://www.forsta.com/resources/news/forsta-appoints-melissa-perri-to-the-board/): Forsta, the world leading Customer Experience and Research Technology company, has appointed Melissa Perri to the Board. - [Forsta announces 2021 ACE Awards winners](https://www.forsta.com/resources/news/forsta-announces-2021-ace-awards-winners/): Forsta, the leading global solutions provider of Customer Experience and Research Technology, today announced the winners of the 2021 Achievement in Customer Excellence (ACE) Awards. The company – recently formed from a merger of two of the world’s leading Experience and Research Technology companies, Confirmit and FocusVision – inherited the annual awards program historically hosted by Confirmit. - [Forsta, reinventing the global insights industry](https://www.forsta.com/resources/news/forsta-reinventing-the-global-insights-industry/): The newly merged businesses of Confirmit and FocusVision, two of the world’s leading Experience and Research technology companies, have announced Forsta as the new brand for the organization ## Events - [Save the date: HX26, our annual expert conference](https://www.forsta.com/resources/events/save-the-date-hx26-our-annual-expert-conference/): Join thousands of industry leaders at the most important event of the year in health and tech. Discover groundbreaking insights, connect with industry peers, and gain actionable strategies to elevate your organization. - [Chicago – Marriott Marquis](https://www.forsta.com/resources/events/chicago-marriott-marquis/) - [Philadelphia – The W Philadelphia](https://www.forsta.com/resources/events/philadelphia-the-w-philadelphia/) - [Boston – The Newbury Boston](https://www.forsta.com/resources/events/boston-the-newbury-boston/) - [Atlanta – The Starling Atlanta](https://www.forsta.com/resources/events/atlanta-the-starling-atlanta/) - [Seattle – The Westin Bellevue](https://www.forsta.com/resources/events/seattle-the-westin-bellevue/) - [Dallas – Renaissance Dallas Hotel](https://www.forsta.com/resources/events/dallas-renaissance-dallas-hotel/) - [Miami – Miami Marriott Biscayne Bay](https://www.forsta.com/resources/events/miami-miami-marriott-biscayne-bay/) - [Press Ganey 2025 Pediatric Summit](https://www.forsta.com/resources/events/press-ganey-2025-pediatric-summit/): An invitation-only gathering of America’s top leaders in pediatrics ## People - [Forsta](https://www.forsta.com/person/forsta/) - [Torbjorn Andersson](https://www.forsta.com/person/torbjorn-andersson/) ## Logos - [InMoment](https://www.forsta.com/customer-logo/inmoment/) - [reviewtrackers](https://www.forsta.com/customer-logo/reviewtrackers/) - [NDNQI](https://www.forsta.com/customer-logo/ndnqi/) - [Wootric](https://www.forsta.com/customer-logo/wootric/) - [SPH Analytics](https://www.forsta.com/customer-logo/sph-analytics/) - [Narrative DX](https://www.forsta.com/customer-logo/narrative-dx/) - [MaritzCX](https://www.forsta.com/customer-logo/maritzcx/) - [Lexalytics](https://www.forsta.com/customer-logo/lexalytics/) - [Hyperlift](https://www.forsta.com/customer-logo/hyperlift/) - [FocusVision](https://www.forsta.com/customer-logo/focusvision/) - [Dapresy](https://www.forsta.com/customer-logo/dapresy/) - [Confirmit](https://www.forsta.com/customer-logo/confirmit/) - [Walmart](https://www.forsta.com/customer-logo/walmart-2/) - [Verizon](https://www.forsta.com/customer-logo/verizon-2/) - [General Motors](https://www.forsta.com/customer-logo/general-motors/) - [Allianz](https://www.forsta.com/customer-logo/allianz-2/) - [YellowPages](https://www.forsta.com/customer-logo/yellowpages/): Monitor reviews and publish reviews from your experience surveys to enhance brand perception. - [X](https://www.forsta.com/customer-logo/x/): Monitor reviews to ensure you have visibility into your brand perception. - [Superpages](https://www.forsta.com/customer-logo/superpages/): Monitor reviews so you can take action to improve brand presence. - [Invade](https://www.forsta.com/customer-logo/invade/): Invade’s predictive dialer with FastAMD (network answering machine detection) boosts interviewer talk time by over 30% compared to predictive dialing alone. With full reporting (including compliance reports), inbound and blended routing, IVR, call recording, WebRTC softphone, simple SIP provisioning, plus seamless integration with EmiCheck for AI transcription, translation, and automated QC, Invade delivers a truly peerless dialing environment for interviewers. - [Foursquare](https://www.forsta.com/customer-logo/foursquare/): Monitor reviews on Foursquare to understand brand presence. - [Apple Maps](https://www.forsta.com/customer-logo/apple-maps/): Enhance your brand presence with this partnership. - [The Vitamin Shoppe](https://www.forsta.com/customer-logo/the-vitamin-shoppe/) - [Claires](https://www.forsta.com/customer-logo/claires/) - [Ebay](https://www.forsta.com/customer-logo/ebay/) - [Zomato](https://www.forsta.com/customer-logo/zomato/) - [Untapped](https://www.forsta.com/customer-logo/untapped/) - [Ubereats](https://www.forsta.com/customer-logo/ubereats/) - [Tripadvisor](https://www.forsta.com/customer-logo/tripadvisor/) - [Toast](https://www.forsta.com/customer-logo/toast/) - [Square](https://www.forsta.com/customer-logo/square/) - [Revel](https://www.forsta.com/customer-logo/revel/) - [Restaurants.com](https://www.forsta.com/customer-logo/restaurants-com/) - [Punchh](https://www.forsta.com/customer-logo/punchh/) - [Postmates](https://www.forsta.com/customer-logo/postmates/) - [Olo](https://www.forsta.com/customer-logo/olo/) - [Nextdoor](https://www.forsta.com/customer-logo/nextdoor/) - [Micros](https://www.forsta.com/customer-logo/micros/) - [MenuPix](https://www.forsta.com/customer-logo/menupix/) - [Grubhub](https://www.forsta.com/customer-logo/grubhub/) - [Google](https://www.forsta.com/customer-logo/google-2/): Ensure your listings are accurate. Monitor, reply, and request reviews to provide the information your consumers need to know about your brand. - [Facebook](https://www.forsta.com/customer-logo/facebook-2/): Monitor, request, and reply to reviews to build up your brand presence. - [Doordash](https://www.forsta.com/customer-logo/doordash/) - [Chownow](https://www.forsta.com/customer-logo/chownow/) - [Caviar](https://www.forsta.com/customer-logo/caviar/) - [Bing](https://www.forsta.com/customer-logo/bing/): Ensure accurate listings of your providers. - [UCLA Health](https://www.forsta.com/customer-logo/ucla-health/) - [Ohio Health](https://www.forsta.com/customer-logo/ohio-health/) - [Memorial Sloan Kettering Cancer Center](https://www.forsta.com/customer-logo/memorial-sloan-kettering-cancer-center/) - [Mayo Clinic](https://www.forsta.com/customer-logo/mayo-clinic/) - [Childrens Hospital of Philadelphia](https://www.forsta.com/customer-logo/childrens-hospital-of-philadelphia/) - [Baylor Scott & White Health](https://www.forsta.com/customer-logo/baylor-scott-white-health/) - [Watson Caring Science](https://www.forsta.com/customer-logo/watson-caring-science/) - [Daisy Foundation](https://www.forsta.com/customer-logo/daisy-foundation/) - [Nurses on Board Coalition](https://www.forsta.com/customer-logo/nurses-on-board-coalition/) - [Charge Health Co](https://www.forsta.com/customer-logo/charge-health-co/) - [The Beryl Institute](https://www.forsta.com/customer-logo/the-beryl-institute/) - [ASCA](https://www.forsta.com/customer-logo/asca/) - [ANCC](https://www.forsta.com/customer-logo/ancc/) - [American Hospital Association](https://www.forsta.com/customer-logo/american-hospital-association/) - [AONL](https://www.forsta.com/customer-logo/aonl/) - [AAACN](https://www.forsta.com/customer-logo/aaacn/) - [Surgical Information System](https://www.forsta.com/customer-logo/surgical-information-system/) - [Meta](https://www.forsta.com/customer-logo/meta/) - [Google](https://www.forsta.com/customer-logo/google/): Ensure your listings are accurate. Monitor, reply, and request reviews to provide the information your consumers need to know about your brand. - [Waze](https://www.forsta.com/customer-logo/waze/) - [Microsoft Bing](https://www.forsta.com/customer-logo/microsoft-bing/) - [Bain & Company](https://www.forsta.com/customer-logo/bain-company/) - [Apple](https://www.forsta.com/customer-logo/apple/) - [athena health](https://www.forsta.com/customer-logo/athena-health/) - [Konnect Insights](https://www.forsta.com/customer-logo/konnect-insights/) - [Yelp](https://www.forsta.com/customer-logo/yelp/): Monitor and reply to reviews to enhance your brand reputation. - [Healthmine](https://www.forsta.com/customer-logo/healthmine/) - [WebMD](https://www.forsta.com/customer-logo/webmd/) - [Vitals](https://www.forsta.com/customer-logo/vitals/) - [BHN Rewards](https://www.forsta.com/customer-logo/bhn-rewards/) - [Premier](https://www.forsta.com/customer-logo/premier/) - [Vizient](https://www.forsta.com/customer-logo/vizient/) - [tableau](https://www.forsta.com/customer-logo/tableau/) - [Women in Research](https://www.forsta.com/customer-logo/women-in-research/): Women in Research is an international community providing educational networking events, webinars, and resources to elevate women and diverse communities in the research field. - [The Research Society](https://www.forsta.com/customer-logo/the-research-society/): The Research Society is the professional association for the market research and insights industry in Australia. - [Quirk’s](https://www.forsta.com/customer-logo/quirks/): Quirk’s is one of the largest media provides in the industry whose mission is to be the definitive source of marketing research information for those who conduct, coordinate and purchase research and insight products and service. - [NEWMR](https://www.forsta.com/customer-logo/newmr/): NewMR is an online platform that offers a variety of resources and activities for market research professionals, including webinars, online conferences, podcasts, and articles. - [MRWEB](https://www.forsta.com/customer-logo/mrweb/): MRWeb is the world’s longest-established daily market research news email service. Besides daily news, it provides the largest list of current market research vacancies anywhere and a wide range of other services for those working in market research. - [MRS](https://www.forsta.com/customer-logo/mrs/): MRS is one of the world’s leading research associations dedicated to the support, promotion and enrichment of the research and business world. It serves all those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. - [Marktforschung](https://www.forsta.com/customer-logo/marktforschung/): Marktforschung.de is a German online hub for market research professionals, companies, and individuals interested in market research in Germany. The platform provides various resources and services, including news articles, market research studies, industry reports, event listings, job postings, and a directory of market research agencies and professionals. - [Insights](https://www.forsta.com/customer-logo/insights-2/): Insights Association (IA) protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. - [i-CEM](https://www.forsta.com/customer-logo/i-cem/): The Institute for Customer Experience Management (i-CEM) is a network of know-how carriers and technology providers in the field of innovative customer relationship management. - [GreenBook](https://www.forsta.com/customer-logo/greenbook/): GreenBook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Their publications and events provide a stimulating, practical, and timely perspective on topics and issues relevant to the industry. - [Gartner](https://www.forsta.com/customer-logo/gartner/): Gartner is the world’s leading research and advisory company that equips business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. - [G2](https://www.forsta.com/customer-logo/g2/): G2 is one the largest and most trusted software marketplaces that helps people every year make smarter software decisions based on authentic peer reviews. - [Forrester](https://www.forsta.com/customer-logo/forrester/): Forrester is a global independent research and advisory firm that helps leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. - [ESOMAR](https://www.forsta.com/customer-logo/esomar/): ESOMAR is the global voice of the data, research and insights community, whose aim is to promote the value of data, research, and insights in effective decision-making. - [CXPA](https://www.forsta.com/customer-logo/cxpa/): The Customer Experience Professionals Association is the premier global non-profit organization dedicated to the customer experience profession. CXPA increases the impact and visibility of customer experience professionals, facilitates effective member-to-member sharing, and establishes respected standards. - [Softwurk](https://www.forsta.com/customer-logo/softwurk/): WurkSense offers AI-driven transcription and QA automation, while WurkTrack automates agent logins, monitors activity, and calculates payroll. Used separately or together, they empower CATI teams to boost efficiency, reduce costs, and improve field quality.  - [Sytel](https://www.forsta.com/customer-logo/sytel/): Streamline high-volume telephone research with Sytel’s CATI predictive dialer, uniquely designed to deliver maximum talk time under regulations, as required, including Ofcom and FTC. - [Voxpopme](https://www.forsta.com/customer-logo/voxpopme/): Leverage rich and reliable qualitative insights instantly with powerful video surveys that drive action. Get a deeper understanding of your people and inspire decision making by pulling in data from video surveys. - [Toluna](https://www.forsta.com/customer-logo/toluna/): Perform quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. - [Codeit](https://www.forsta.com/customer-logo/codeit-2/): Combines the speed of machine learning with the precision of human-led AI to deliver accurate verbatim coding, theming and sentiment analysis, tailored to your survey requirements.  - [Cint](https://www.forsta.com/customer-logo/cint/): Unlock one of the largest consumer networks for digital-survey based research. Cint integration helps you digitalize and automate the insights-gathering process once you’ve collected your data via the HX platform.