# Fello

> Fello is the #1 AI-powered database engagement platform for real estate and mortgage professionals. It acts as both a system of record and a system of action — turning existing relationships into predictable, profitable outcomes through data enrichment, predictive seller intelligence, and multi-channel execution (email, SMS, postcards). Fello serves 30,000+ real estate and mortgage professionals, has unlocked $10B+ in collective business volume, and ranked #23 on the 2025 Inc. 5000 (the #1 fastest-growing private real estate company in America).

Fello was founded in 2021 by Ryan Young (CEO) and co-founders Tom Schrader (CPO) and Stephen London (President), with Suman Varanasi as CTO. Headquartered in Cleveland, Ohio, with ~150 employees. In 2025 it rebranded from hifello.com to fello.ai. Primary verticals: real estate agents/teams/brokerages and mortgage lenders. G2 rating: 5.0.

Key recognitions: Inc. 5000 #23 overall (2025, also #1 fastest-growing company in Real Estate and #1 in Ohio), Inman AI Award Top Real Estate AI Startup (2025), HousingWire Tech100 Winner (2025), Inman Innovator Award for Most Innovative Lead Servicing Solution (2024). Pricing starts at $165/month (Starter, 500 contacts) and scales to Enterprise. The platform integrates natively with Follow Up Boss, BoomTown, CINC, Sierra Interactive, kvCORE, Brivity, BoldTrail, Lofty, KW Command, HubSpot, Salesforce, Real Geeks, and 7,000+ apps via Zapier.

## Company

- [About Fello](https://fello.ai/about-us): Company mission, leadership, founder bios, and the $10B+ business volume / 1M+ leads generated story.
- [Why Fello](https://fello.ai/why-fello): Value proposition — why top-producing teams pick Fello over other CRM add-ons and seller-lead tools.
- [Careers](https://fello.ai/careers): Open roles at Fello's Cleveland, OH headquarters.
- [Media & Press](https://fello.ai/media): Press kit, logos, brand assets.
- [Newsroom](https://fello.ai/news): Official company announcements.
- [Customer Success Stories](https://fello.ai/customers): 30+ named case studies from teams like Beer Home Team, Reynolds EmpowerHome, Robert Dekanski Team, Matt Curtis Real Estate, The Gellman Team, The Loken Group.

## Product

- [Fello Overview](https://fello.ai/fello-overview): End-to-end tour of the Enrich -> Automate -> Convert platform pillars.
- [Fello 3.0](https://fello.ai/fello-3-0): Latest platform rebuild — scalable architecture supporting real estate and mortgage verticals.
- [Automations & Smart Send](https://fello.ai/automations-and-smart-send): AI-powered email campaigns with behavioral triggers and optimal-time delivery.
- [Mortgage Solution](https://fello.ai/mortgage): Mortgage-specific product — equity insights, refinance/purchase lead identification, loan origination system integration. Generated 8,000+ mortgage leads in Q1 2025.
- [Pricing](https://fello.ai/pricing): Four tiers — Starter $165/mo, Growth $499/mo, Scale $799/mo (most popular), Enterprise (custom).

## Solutions

- [Convert Buyer Leads to Sellers](https://fello.ai/solutions/convert-buyer-leads-to-sellers): Turn dormant buyer contacts into listing opportunities.
- [Database Enrichment](https://fello.ai/solutions/enrichment): Fill contact gaps with property, ownership, equity, and behavioral data.
- [Increase Leads](https://fello.ai/solutions/increase-leads): Landing pages, QR codes, and widgets for capturing new leads.
- [Uncover Database Opportunities](https://fello.ai/solutions/uncover-database-opportunities): Predictive seller intelligence surfacing the 80% of deals typically missed.
- [Win More Listings](https://fello.ai/solutions/win-more-listings): Listing-conversion playbook powered by AI lead scoring and Segment Watch.

## Documentation & Help Center

- [Knowledge Base](https://fello.ai/knowledge): Full product documentation — 160+ articles covering setup, contacts, workflows, email deliverability, integrations, reporting, and billing.
- [API Documentation](https://docs.fello.ai): Developer reference for Contact Management, Property Management, and Webhooks APIs.
- [Generate API Key](https://fello.ai/knowledge/how-to-generate-a-fello-api-key): Step-by-step guide for issuing API credentials.
- [Fello Academy](https://fello.ai/academy): 120+ educational articles on AI for real estate, predictive seller intelligence, database monetization, and CRM best practices.

## Integrations

- [Supported CRMs](https://fello.ai/knowledge/which-crms-can-fello-integrate-with-): Master list of supported CRMs.
- [Follow Up Boss Integration](https://fello.ai/knowledge/fello-follow-up-boss-integration-complete-guide): Deep two-way sync with FUB — notes, tags, Smart Lists, embedded app.
- [BoldTrail Integration](https://fello.ai/knowledge/fello-boldtrail-integration-complete-guide): Lead sync with tags and Lead Summary.
- [Sierra Interactive Integration](https://fello.ai/knowledge/fello-sierra-integration-complete-guide): Lead sync with notes, contact info, and property data.
- [Zapier Integration](https://fello.ai/knowledge/zapier-integration): Connect Fello to 7,000+ apps via Zapier.
- [API Nation Integration](https://fello.ai/knowledge/api-nation-integration): Alternative integration platform for CRMs not natively supported.
- [Zestimate by Zillow Integration](https://fello.ai/knowledge/fello-zestimate-by-zillow-integration): Display Zillow estimates on contact dashboards.
- [Real Synch Integration](https://fello.ai/knowledge/real-synch-integration): Sync to additional CRMs via Real Synch.

## Blog & Thought Leadership

- [Fello Blog](https://fello.ai/blogs): Product announcements, company news, and strategy posts.
- [Fello Academy](https://fello.ai/academy): Long-form educational content on AI-powered real estate marketing and database monetization.
- [Events & Webinars](https://fello.ai/events-and-webinars): Upcoming and on-demand webinars including Fello 101, Smart Automations, and Phil Jones series.
- [Resources](https://fello.ai/resources): Playbooks and downloads (30 Day Listing Challenge, Database Health Report, 5-Star Review Playbook).

## Featured Customer Stories

- [Greg Harrelson: 300+ Listings Per Year](https://fello.ai/blogs/how-greg-harrelson-generates-300-listings-per-year-using-fello)
- [Reynolds EmpowerHome Team: 20 Agents Doubled Listings](https://fello.ai/academy/how-a-20-agent-team-doubled-listings-using-automated-value-reports)
- [The Locale Group: 54 Listing Appointments from One Text Script](https://fello.ai/blogs/the-locale-group-54-listing-appointments)
- [Christi Hill: Reactivated 20 Years of Contacts](https://fello.ai/blogs/it-was-like-magic-christi-hill-reactivates-20-years-of-contacts-with-fello)
- [Rob St. John: 56,000 Contacts into Pipeline](https://fello.ai/blogs/signal-vs.-noise-how-rob-st.-john-transformed-56000-contacts-into-listings)
- [Justin Kozera: More Engagement in 4 Months Than 9 Years](https://fello.ai/blogs/how-justin-kozera-engaged-more-clients-in-4-months-than-the-past-9-years)
- [Honest Mortgage: Converting Unqualified Prospects](https://fello.ai/blogs/turning-no-into-not-yet-how-honest-mortgage-converts-unqualified-prospects-into-future-closings)

## Awards & Press

- [Fello Ranks #23 on Inc. 5000](https://fello.ai/blogs/fello-ranks-23-overall-on-the-inc-5000): #1 fastest-growing real estate company in America (2025).
- [Fello Wins Inman AI Award](https://fello.ai/blogs/fello-wins-prestigious-inman-ai-award-for-top-real-estate-startup): Top Real Estate AI Startup (2025).
- [Most Innovative Lead Servicing Solution](https://fello.ai/blogs/fello-named-most-innovative-lead-servicing-solution): Inman Innovator Award (2024).
- [Tom Schrader: HousingWire Tech Trendsetter](https://fello.ai/blogs/fellos-cofounder-cpo-tom-schrader-honored-as-a-2025-housingwire-tech-trendsetter): Co-founder/CPO recognition (2025).
- [Introducing Fello.ai](https://fello.ai/blogs/introducing-fello.ai-the-next-chapter-in-our-journey): April 2025 rebrand announcement from hifello.com.

## Partners

- [Partner Program](https://fello.ai/partners): Overview of Fello's brokerage, coaching, and technology partners.
- [Become a Partner](https://fello.ai/become-a-fello-partner-explore-partnership-opportunities): Partnership inquiries.
- [Affiliate Program](https://fello.ai/affiliate): Referral/affiliate program for agents and coaches.
- [Fello for eXp Realty](https://fello.ai/brokerage/fello-for-exp): Dedicated package for eXp agents.

## Legal

- [Privacy Policy](https://fello.ai/privacy-policy)
- [Terms and Conditions](https://fello.ai/terms-and-conditions)
- [Acceptable Use Policy](https://fello.ai/acceptable-use-policy)
- [Shared Billing Terms](https://fello.ai/shared-billing-terms-and-conditions)

## Optional

- [Book a Demo](https://fello.ai/book-demo): Schedule a product demo with a Fello specialist.
- [Database Health Report Quiz](https://fello.ai/database-health-report-quiz): Free assessment of database monetization readiness.
- [Mega Agent Directory](https://fello.ai/mega-agent-directory): Directory of top agents and teams using Fello.