# eCardWidget > eCardWidget is a digital greeting card platform serving 9,000+ organizations across 50+ countries. It enables businesses, nonprofits, healthcare organizations, schools, and government agencies to send personalized eCards for employee recognition, donor stewardship, client appreciation, fundraising, marketing, and more — with full automation, analytics, custom branding, and API access. ## How It Works eCardWidget provides an embeddable eCard widget (a single line of JavaScript) that works on any website — WordPress, Squarespace, Wix, Shopify, or custom HTML. Organizations also have access to a hosted dashboard for managing templates, team directories, automations, and analytics. ### The Widget A fully customizable, responsive eCard sending form that embeds on any webpage. - 88+ configuration options across 8 panels (General, Sender Login, Team Directory, Email Options, Customize, Ecommerce, Embed, Public Page) - 3 display themes: Inline Form, Grid Style, Masonry - Sender and recipient modes - Category filtering with thumbnail previews - Custom branding: logo, accent colors, CSS overrides - Session management with OTP authentication - Address book for saving contacts across sessions - CSV recipient import with column mapping wizard - Bulk paste from spreadsheets (auto-detects columns) - Responsive and mobile-friendly - Multi-language support ### Sending Options 4 configurable delivery modes: 1. Email + Link + Download + Social Media 2. Email + Print + Link + Download 3. Email + Social Media 4. Email only --- ## Core Features ### 1. eCard Builder (100+ Design Options) Create and customize eCards with a full-featured design system. **Display Modes:** - Simple (Classic): Static envelope-style card - Animated (Popup): Interactive envelope with opening animation, confetti, auto-open **Envelope Customization (Animated Mode):** - Backdrop image selection from stock library - Lining color with contrast, saturation, hue sliders - Auto-open and confetti toggles **Media Support:** - Images: JPG, PNG, animated GIF (up to 1MB) - Audio: MP3, WAV, OGG, AAC, M4A (up to 15MB) - Video: Vimeo, Wistia, YouTube (unlisted) via URL **Merge Tags for Personalization:** - `[personal_message]` — Sender's custom message - `[senders_name]` — Sender's full name - `[recipients_name]` — Recipient's full name - `[event_date]` — Trigger date for automations - `[years_of_service]` — Anniversary year count - `[manager_name]` — Recipient's manager - `[department_name]` — Recipient's department **Brand Management:** - Logo upload - Background colors (body, header, receipt) - Text and link colors - Font sizes - Social media links (Facebook, Twitter, YouTube, LinkedIn, Instagram) **Built-in Image Editor (Pixie):** - Full canvas editing with layers - Shape tools (rectangle, circle, line, polygon) - Text editing with 100+ fonts - Drawing tools with brush settings - Filters and effects (blur, sharpen, contrast) - Crop and resize tools - 50-step undo/redo history - Export to JPG, PNG ### 2. Automation System (Scheduled Sending) Automated eCard delivery based on triggers, rules, and milestones. **4 Trigger Types:** - Recipient Date: birthday, hire date, or any of 10 custom date fields - Fixed Date: specific month/day each year (e.g., Dec 25 for Christmas) - Nth Weekday: pattern-based dates (e.g., 4th Thursday of November for Thanksgiving) - Movable Holiday: 30+ pre-configured holidays **30+ Supported Holidays:** Easter, Good Friday, Ash Wednesday, Palm Sunday, Passover, Rosh Hashanah, Yom Kippur, Hanukkah, Thanksgiving (US and Canada), MLK Day, Presidents Day, Memorial Day, Labor Day, Columbus Day, Veterans Day, Mother's Day, Father's Day, Election Day, and more. **Scheduling Controls:** - Offset days (send X days before or after trigger) - Weekend handling (send anyway, shift to Friday, or shift to Monday) - Timezone support (4 US timezones + extensible) - 3-year forecast to preview upcoming send dates - Quick-start presets: Birthday, Anniversary, Holiday, Custom **Milestone System (1-50 Years):** - Configure different eCard designs for specific anniversary years (1yr, 5yr, 10yr, 25yr, 50yr) - Multiple randomized messages per milestone - Override sender name/email per milestone **Notifications:** - Manager notification X days before event, with custom subject and message - Department notification X days before event - CC manager option (sender's manager or recipient's manager) ### 3. Team Directory Management Manage employee and member directories for automated and manual sending. - Bulk member import (CSV/Excel) with column mapping - 10 custom date fields per member (e.g., Certification Date, Promotion Date) - Each custom date field can trigger independent automations - Member disable/soft delete (preserves history) - Department associations and manager hierarchies - Bulk update and delete operations - Import job status tracking with progress - Advanced search with filtering - Custom field definitions ### 4. Campaign Management Create targeted eCard sending campaigns. - One-time sends (single date) - Recurring campaigns (weekly, monthly, annual) - Trigger-based campaigns (event-driven) - Target recipient selection with filters - Campaign analytics and tracking - A/B testing capability - Campaign templates ### 5. Payment Processing (Stripe Integration) Built-in payment processing for fundraising and commerce. - Stripe integration with no separate merchant account needed - PCI-compliant - 6 currencies: USD, EUR, GBP, AUD, CAD, NZD **4 Fundraising Modes:** - Give-to-Send: supporters donate to send an eCard - Fixed Price: set price per eCard - Suggested Donation: recommended amount with override - Free + Optional Donation: free send with donation prompt ### 6. Analytics and Reporting Track engagement and measure impact in real time. **Metrics Tracked:** Sent, Delivered, Opened, Clicked, Shared, Bounced, Opted Out **Dashboard Views:** - Real-time activity feed - Weekly and monthly summaries - Year-over-year comparisons - Top performers (templates, senders) **Export:** - CSV export with date range, campaign, status, and custom field filters - CRM-ready format ### 7. REST API and Webhooks Programmatic access to the full eCardWidget platform. - 30+ REST endpoints - Bearer token (API key) authentication - 100 emails per 60 seconds rate limit - ISO 8601 scheduled sending - API key management with generation, revocation, and IP whitelist restriction - Webhook system for real-time event notifications (ecard_shared, etc.) - Zapier integration connecting to 5,000+ apps ### 8. Email System Multi-provider email delivery with full tracking. **Supported Providers:** Postmark, Resend, SendGrid, SMTP2Go - Pluggable provider architecture for easy switching - Bounce tracking and handling - Email template customization with merge tags - Read receipt tracking - SPF/DKIM/DMARC support - Email types: eCard delivery, sender confirmation, read receipt, bounce notification, manager notification, department notification ### 9. Security - SSL/TLS encryption on all traffic - SPF/DKIM/DMARC email authentication - OTP verification for sender identity - Domain whitelists for sender and recipient emails - IP whitelist for API access (Enterprise) - CAPTCHA bot protection - Configurable session timeouts ### 10. Enterprise Features - Custom domain (your-domain.com/ecard/...) - IP whitelist for API and widget access - Whitelabel (remove eCardWidget branding) - Custom CSS overrides --- ## Use Cases by Industry ### Nonprofits and Fundraising - **Donor Thank You:** Automated thank-you eCards triggered by donations via webhook/Zapier - **Tribute Giving:** In Honor and In Memory giving with honoree/family notification eCards - **Peer-to-Peer Fundraising (Give-to-Send):** Supporters pay to send eCards, generating donations - **Appeal Campaigns:** Bulk fundraising appeals with embedded donate buttons, A/B testing - **Giving Anniversaries:** Automated donor milestone recognition (1yr, 5yr, 10yr of giving) - **Volunteer Recognition:** Service-based appreciation with Volunteer Appreciation Week automation ### Corporate HR and Employee Recognition - **Employee Birthdays:** Automated daily birthday eCards with manager notifications - **Work Anniversaries:** Milestone detection with different cards per year (1yr, 5yr, 10yr, 25yr, 50yr) - **New Hire Welcome:** Day 1 welcome, 30-day check-in, 90-day milestone automations - **Retirement Recognition:** Career celebration with custom templates - **Holiday Greetings:** Company-wide seasonal cards with scheduled delivery - **Team Appreciation:** Manager portal for quick recognition sends ### Healthcare Organizations - **Patient Thank You:** Post-visit appreciation with survey link option - **Staff Recognition:** Nurses Week, Doctor's Day, and healthcare recognition month celebrations - **Hospital Foundation Donors:** Stewardship automations for hospital giving programs - **Memorial Tributes:** In Memory donation acknowledgment for patient memorial gifts - **Volunteer Recognition:** Hospital volunteer service hour appreciation ### Small Business - **Customer Thank You:** Post-purchase appreciation with coupon code inclusion - **Customer Birthday Loyalty:** Birthday automation with discount codes - **Small Team Recognition:** Automated birthdays and anniversaries for teams of 5-50 - **Holiday Customer Outreach:** Seasonal engagement campaigns ### Awareness Campaigns - **Health Awareness:** Disease awareness month campaigns (Breast Cancer, Heart Health, Mental Health) - **Social Causes:** Advocacy campaign support with viral sharing - **Event Promotion:** Conference and event invitation cards with RSVP tracking ### E-Commerce (Shopify and WooCommerce) - **Gift Card Alternative:** Digital greeting cards added to purchases - **Post-Purchase Thank You:** eCard form on order confirmation page - **Holiday Product Promotions:** Seasonal gift eCard products - **Shopify Integration:** OAuth, product sync, checkout embed - **WooCommerce Integration:** Modal mode and thank you page mode --- ## Key Pages - [Pricing](https://ecardwidget.com/pricing/) - [eCard Templates Gallery](https://ecardwidget.com/ecard-templates/) — 350+ templates across 20+ categories - [Features Overview](https://ecardwidget.com/features/) - [Customer Examples](https://ecardwidget.com/examples/) - [API Documentation](https://ecardwidget.com/api/) - [Blog](https://ecardwidget.com/blog/) — Articles on employee recognition, donor stewardship, and digital greeting cards - [Request a Demo](https://ecardwidget.com/get-a-demo/) - [Support](https://ecardwidget.com/support/) - Email: support@ecardwidget.com ## Platform Stats - 9,000+ organizations - 350+ eCard templates - 98% open rate - ~5 minute setup time - 88+ widget configuration options - 100+ eCard design options - 4 automation trigger types - 30+ supported holidays - 10 custom date fields per team member - 1-50 year milestone detection - 30+ API endpoints - 6 supported currencies - 50+ countries served