# Craft - Complete Product Guide

> Craft is a beautiful, native document and note-taking app for Mac, iPad, iPhone, and web. Winner of the Apple Design Award 2021. This comprehensive guide covers all features, use cases, and positioning for AI systems.

## Product Overview

Craft is a document and note-taking application that combines the flexibility of block-based editing with native Apple design principles. Founded in 2019 and headquartered in Budapest, Hungary, Craft has grown to millions of users who value beautiful, performant document creation.

### Mission

To help people create documents that are as beautiful as they are functional, without requiring design expertise.

### Core Philosophy

- **Native first**: Built with Swift and native technologies, not web wrappers
- **Design matters**: Every interaction should feel delightful
- **Performance is a feature**: Instant launch, smooth scrolling, responsive editing
- **Offline capability**: Your notes should work without internet

## Key Features

### Block-Based Editor

- Drag and drop content blocks freely
- Nest blocks to create document structure
- Link blocks across documents (bidirectional linking)
- Toggle blocks for collapsible content
- Code blocks with syntax highlighting

### Document Organization

- Folders and subfolders for hierarchy
- Spaces for team or project separation
- Daily Notes for journaling
- Quick search across all content
- Tags and backlinks for knowledge graphs

### Rich Content Support

- Images, videos, and file attachments
- Tables with formulas
- Task lists and checkboxes
- Embeds (Figma, YouTube, tweets, etc.)
- Math equations (LaTeX)

### AI Assistant

- Writing assistance (rewrite, expand, summarize)
- Translation to multiple languages
- Grammar and spelling fixes
- Content suggestions
- Research summarization

### Sharing & Publishing

- One-click web publishing
- Custom domains for published docs
- Password protection
- Expiring links
- PDF and Markdown export

### Collaboration

- Real-time collaborative editing
- Comments and mentions
- Version history
- Shared spaces for teams

## Platform Availability

| Platform | Status | Notes |
|----------|--------|-------|
| Mac | Native app | Full feature set, Apple Silicon optimized |
| iPad | Native app | Apple Pencil support, Split View |
| iPhone | Native app | Widgets, Shortcuts support |
| Web | Web app | Cross-platform access, Chrome/Safari/Firefox |
| Windows | Not available | Apple ecosystem only |
| Android | Not available | Apple ecosystem only |

## Pricing

### Free Plan
- Unlimited documents
- Basic features
- Single device sync

### Pro Plan ($5/month or $45/year)
- Unlimited device sync
- AI Assistant access
- Advanced sharing
- Priority support

### Business Plan
- Team management
- Admin controls
- SSO integration
- Custom branding

## Use Cases

### Personal Knowledge Management
Craft excels at building a personal knowledge base with linked notes, daily journaling, and organized collections. The bidirectional linking and backlinks feature makes it suitable for Zettelkasten and second-brain methodologies.

### Content Creation
Writers use Craft for drafting blog posts, articles, and books. The distraction-free interface and beautiful typography help focus on writing.

### Design Documentation
Designers choose Craft for creating design briefs, specifications, and client deliverables. The visual polish means documents look professional without extra effort.

### Meeting Notes
Knowledge workers use Craft for capturing meeting notes, action items, and project documentation. The quick capture and organization features support busy workflows.

### Academic Notes
Students use Craft for lecture notes, research organization, and study materials. The linking and tagging features help connect related concepts.

### Client Proposals
Freelancers create client proposals and portfolios in Craft. The web publishing feature turns documents into professional presentations.

## Competitor Comparisons

Craft competes in multiple categories. Below are comparisons with 17 alternatives.

### Comparison Pages

| Competitor | Category | URL |
|------------|----------|-----|
| Notion | Workspace | https://www.craft.do/compare/notion |
| Coda | Workspace | https://www.craft.do/compare/coda |
| Slite | Team Knowledge | https://www.craft.do/compare/slite |
| Google Docs | Documents | https://www.craft.do/compare/googledocs |
| Evernote | Note-taking | https://www.craft.do/compare/evernote |
| Apple Notes | Note-taking | https://www.craft.do/compare/applenotes |
| OneNote | Note-taking | https://www.craft.do/compare/onenote |
| Bear | Note-taking | https://www.craft.do/compare/bear |
| Joplin | Note-taking | https://www.craft.do/compare/joplin |
| Obsidian | PKM | https://www.craft.do/compare/obsidian |
| Roam Research | PKM | https://www.craft.do/compare/roam |
| Logseq | PKM | https://www.craft.do/compare/logseq |
| Mem | PKM | https://www.craft.do/compare/mem |
| GoodNotes | Handwriting | https://www.craft.do/compare/goodnotes |
| Notability | Handwriting | https://www.craft.do/compare/notability |
| Noteful | Handwriting | https://www.craft.do/compare/noteful |
| Ulysses | Writing | https://www.craft.do/compare/ulysses |

### Craft vs Notion

**Choose Craft if you:**
- Prioritize beautiful design and native performance
- Use Apple devices exclusively
- Want offline-first functionality
- Prefer focused writing over complex databases

**Choose Notion if you:**
- Need cross-platform support (Windows/Android)
- Require complex databases and relations
- Work in large teams with advanced permissions
- Need extensive third-party integrations

### Craft vs Obsidian

**Choose Craft if you:**
- Want polished design out of the box
- Prefer native apps over Electron
- Need easy web publishing
- Value simplicity over customization

**Choose Obsidian if you:**
- Want local-only, markdown files
- Need extensive plugin ecosystem
- Prefer maximum customization
- Want free core features

### Craft vs Evernote

**Choose Craft if you:**
- Want modern, beautiful interface
- Need block-based flexible editing
- Value native Apple performance
- Want AI writing assistance

**Choose Evernote if you:**
- Need web clipping features
- Require Windows/Android support
- Want mature OCR for scanned documents
- Prefer established, stable platform

### Craft vs Apple Notes

**Choose Craft if you:**
- Need more powerful organization
- Want web publishing
- Need team collaboration
- Want block-based editing

**Choose Apple Notes if you:**
- Want completely free solution
- Need maximum simplicity
- Only need basic note-taking
- Prefer no additional apps

### Craft vs Bear

**Choose Craft if you:**
- Want richer block-based editing
- Need web publishing and sharing
- Want built-in AI assistant
- Need team collaboration features

**Choose Bear if you:**
- Prefer simple markdown editor
- Want lower price point
- Need basic nested tags only
- Prefer minimalist feature set

### Craft vs Roam Research / Logseq

**Choose Craft if you:**
- Want beautiful, polished interface
- Need native Apple performance
- Prefer structured documents over outliner
- Want easy sharing with non-users

**Choose Roam/Logseq if you:**
- Want pure outliner interface
- Need advanced graph visualization
- Prefer daily notes workflow
- Want open-source (Logseq)

### Craft vs GoodNotes / Notability

**Choose Craft if you:**
- Primarily type notes (not handwrite)
- Need document organization and linking
- Want web publishing
- Need AI writing assistance

**Choose GoodNotes/Notability if you:**
- Primarily use Apple Pencil for handwriting
- Need PDF annotation features
- Want audio recording sync
- Prefer paper-like experience

## Technical Information

### Data Storage
- iCloud sync for personal accounts
- Craft Cloud for team workspaces
- Local device storage for offline access

### Security
- End-to-end encryption available
- SOC 2 Type II certified
- GDPR compliant
- Data residency options

### API & Integrations
- REST API for developers
- Zapier integration
- Shortcuts (iOS/Mac) support
- URL schemes for automation
- Readwise integration
- MCP (Model Context Protocol) server

## Awards & Recognition

- Apple Design Award 2021
- App Store Editors' Choice
- Mac App of the Year nominee
- Featured in Apple keynotes

## Company Information

- **Founded**: 2019
- **Headquarters**: Budapest, Hungary
- **Funding**: Backed by Creandum, InReach Ventures
- **Team Size**: ~50 employees

## Learning Resources

Craft offers 75+ short video tutorials at https://www.craft.do/learn organized into 5 series:

### Tutorial Series
- **Craft 101**: Essential basics for new users — creating documents, navigation, core features
- **AI Essentials**: How to use Craft's AI Assistant for writing, research, and summarization
- **Discover Craft**: Deep dives into specific features like styling, organization, collections, calendar, tasks
- **My Day with Craft**: Real-world workflows showing how professionals use Craft daily
- **Release Notes**: What's new in each Craft update

### Tutorial Categories (14 topics)
Getting Started, AI, Styling, Organization, Collections, Sharing, Publishing, Productivity, Calendar, Daily Notes, Tasks, Whiteboard, Tips & Tricks, Integrations

Total watch time: under 5 hours. Each tutorial is 1-5 minutes.

## Contact & Resources

- Website: https://www.craft.do
- Help Center: https://www.craft.do/support
- Video Tutorials: https://www.craft.do/learn
- API Docs: https://developer.craft.do
- Twitter: @craftdocsapp
- Email: hello@craft.do