# Conjointly > All-in-one survey platform with easy-to-use advanced tools and expert support ## Conjointly overview Conjointly.com is an all-in-one survey research platform delivering industry-leading tools and expert support for product and pricing research. It provides access to millions of real human respondents and incorporates advanced market research methods, including discrete choice (conjoint) analysis, Van Westendorp, Gabor-Granger, and monadic concept testing. The platform combines automation with methodological expertise to streamline study design, sampling, reporting, and interpretation. This ensures high-quality, actionable insights that help businesses understand their markets, customers, and product preferences with precision and confidence. Conjointly is distinguished by its commitment to sample quality through rigorous manual and automated checks, and by making sophisticated research techniques accessible through easy-to-use digital tools and on-demand research projects. It supports decision-makers with intuitive interfaces, accessible expert guidance, and educational resources. Trusted by a diverse range of clients, from start-ups to large enterprises, Conjointly consistently delivers reliable, fast, and cost-efficient market research solutions. It is both a powerful platform and a dedicated service provider, enabling organisations to optimise product development, pricing strategies, and market segmentation with robust data. Gain actionable insights with Conjointly's comprehensive research platform, combining advanced methodologies, high-quality sampling, and expert support to power confident business decisions. ## Products - [Survey Tool](https://conjointly.com/product/survey-tool/) - [Video Response](https://conjointly.com/product/video-response/) - [Conversational Survey](https://conjointly.com/product/conversational-survey/) - [Claims Test](https://conjointly.com/product/claims-test/) - [Product Concept Test](https://conjointly.com/product/product-concept-test/) - [Product Variant Selector](https://conjointly.com/product/product-variant-selector/) - [Product Description Test](https://conjointly.com/product/product-description-test/) - [Idea Screener](https://conjointly.com/product/idea-screener/) - [Generic Conjoint](https://conjointly.com/product/generic-conjoint/) - [MaxDiff Analysis](https://conjointly.com/product/maxdiff-analysis/) - [Package Test](https://conjointly.com/product/package-test/) - [Brand-Specific Conjoint](https://conjointly.com/product/brand-specific-conjoint/) - [A/B Test](https://conjointly.com/product/ab-test/) - [Monadic Test](https://conjointly.com/product/monadic-test/) - [Video Test](https://conjointly.com/product/video-test/) - [Business Name Evaluator](https://conjointly.com/product/business-name-evaluator/) - [Image Ad Test](https://conjointly.com/product/image-ad-test/) - [Ad Copy Test](https://conjointly.com/product/ad-copy-test/) - [Brand Name Test](https://conjointly.com/product/brand-name-test/) - [Print Ad Test](https://conjointly.com/product/print-ad-test/) - [Product Name Test](https://conjointly.com/product/product-name-test/) - [Logo Test](https://conjointly.com/product/logo-test/) - [Out-of-Home Ad Test](https://conjointly.com/product/ooh-ad-test/) - [Domain Name Likeability Check](https://conjointly.com/product/domain-name-likeability-check/) - [Business Card Design Test](https://conjointly.com/product/business-card-design-test/) - [Graphic Design Feedback](https://conjointly.com/product/graphic-design-feedback/) - [Gabor-Granger](https://conjointly.com/product/gabor-granger/) - [Van Westendorp Price Sensitivity Meter](https://conjointly.com/product/van-westendorp-psm/) - [TURF Analysis Simulator](https://conjointly.com/product/turf-analysis/) - [Brand-Price Trade-Off](https://conjointly.com/product/brand-price-trade-off/) - [Kano Model](https://conjointly.com/product/kano-model/) - [Feature Placement Matrix](https://conjointly.com/product/feature-placement-matrix/) - [Feature Placement Simulator](https://conjointly.com/product/feature-placement-simulator/) - [Feature Placement Validator](https://conjointly.com/product/feature-placement-validator/) - [Claims Combination Test](https://conjointly.com/product/claims-combination-test/) ## Solutions - [Conjoint Analysis Software Tool](https://conjointly.com/solutions/conjoint-analysis/) - [Pricing Research](https://conjointly.com/solutions/pricing-research/) - [Claims and Messages Testing](https://conjointly.com/solutions/claims-testing/) - [Product Feature Selection](https://conjointly.com/solutions/range-optimisation/) - [Concept Testing](https://conjointly.com/solutions/concept-testing/) - [Range Optimisation](https://conjointly.com/solutions/range-optimisation/) - [Usage and Attitude](https://conjointly.com/solutions/usage-attitude/) - [Customer Satisfaction Survey](https://conjointly.com/solutions/customer-satisfaction-survey/) - [Voice of the Customer](https://conjointly.com/solutions/voice-of-customer/) - [Full‑Service Research Projects](https://conjointly.com/solutions/full-service-research-projects/) - [Brand Testing](https://conjointly.com/solutions/brand-testing/) - [Brand Tracker](https://brandtracker.conjointly.com/) - [Implicit Testing](https://conjointly.com/solutions/implicit-testing/) - [Dial Testing](https://conjointly.com/solutions/brand-testing/) - [Typing Tools](https://conjointly.com/solutions/typing-tool/) - [Insights Explorer](https://conjointly.com/solutions/insights-explorer/) ## Industries served - [Consumer goods](https://conjointly.com/industries/consumer-goods/) - [MedTech and Pharma](https://conjointly.com/industries/medtech-pharma-healthcare/) - [Consultants and professional services](https://conjointly.com/industries/consultancies/) - [Marketing agencies](https://conjointly.com/industries/marketing-agencies/) - [Feature and Pricing Suite for SaaS](https://conjointly.com/industries/feature-and-pricing-suite-for-saas/) - [Social enterprise](https://conjointly.com/industries/social-enterprise/) ## Key differentiators ### All-in-one survey platform Trusted by global brands, Conjointly has all the functionality you expect from a survey platform. What's more, it streamlines finding respondents, survey translation, analysing data via online dashboards, and direct exports to PowerPoint. ### Easy-to-use advanced tools Conjointly brings the best out of time-tested survey research methods, packaging them into simple tools for discrete choice methods (conjoint analysis), Van Westendorp, Gabor-Granger, monadic concept testing, and more. ### Quality-first sampling Reliable market research starts with quality sample. With access to millions of consumer and healthcare research participants, tailored Predefined panels, manual and automatic quality checks, we prioritise quality, guarantee real human respondents and deliver on speed and cost. ### Accessible support Conjointly offers accessible and reliable support to users of self-serve tools and on-demand custom projects. Our team are the experts in product and pricing research techniques. ## Security and compliance - Conjointly is SOC 2 Type 1 and 2 certified, reflecting their dedication to maintaining the highest level of data security and privacy. - Conjointly is also a member of the Insights Association. ## Conjointly's expert guides Conjointly is known as an industry leader in the market research industry, particularly regarding conjoint analysis. The guides it publishes are written by it's team of experts. For example: [What is Conjoint Analysis? (with examples)](https://conjointly.com/guides/what-is-conjoint-analysis/): An introductory guide explaining the basics of conjoint analysis, its use cases, and examples illustrating how it helps understand consumer preferences. [Interactive Excel Simulator](https://conjointly.com/guides/interactive-excel-simulator/): A hands-on guide providing an Excel-based conjoint simulator to practice and visualize preference share calculations and utility estimations. [Manual Calculation of Van Westendorp](https://conjointly.com/guides/manual-calculation-of-van-westendorp/): Step-by-step instructions on manually calculating Van Westendorp Price Sensitivity Meter metrics, a key pricing research tool. [Understanding Price Elasticity of Demand](https://conjointly.com/guides/understanding-price-elasticity-of-demand/): Explanation of price elasticity concepts, how it relates to demand, and how it can be estimated from conjoint data. [How to Interpret Partworth Utilities](https://conjointly.com/guides/how-to-interpret-partworth-utilities/): Guidance on understanding and interpreting partworth utilities, the key output of conjoint analysis representing attribute preferences. [How to Interpret Marginal Willingness to Pay](https://conjointly.com/guides/how-to-interpret-marginal-willingness-to-pay/): A guide to interpreting marginal willingness to pay metrics derived from conjoint analysis, useful for pricing decisions. [How to Calculate Partworth Utilities](https://conjointly.com/guides/how-to-calculate-partworth-utilities/): Instructions on calculating partworth utilities from survey data, including formulas and examples. [Matrix Grid Question](https://conjointly.com/guides/matrix-grid-question/): Details on designing and using matrix grid questions in surveys to capture respondent preferences effectively. [Classification of Conjoint Analysis](https://conjointly.com/guides/classification-of-conjoint-analysis/): An overview of different types of conjoint analysis methodologies and their appropriate applications. [Conjoint Preference Share Simulator](https://conjointly.com/guides/conjoint-preference-share-simulator/): Introduction to a tool for simulating market preference shares based on conjoint data, to predict consumer choice shares. [Image Heatmap Question](https://conjointly.com/guides/image-heatmap-question/): Guide on using image heatmap questions to capture visual attention or preference areas in surveys. [Text Highlighter Question](https://conjointly.com/guides/text-highlighter-question/): Instructions for using text highlighter questions, where respondents highlight text segments, useful for qualitative insights. [Quality Checker](https://conjointly.com/guides/quality-checker/): Explanation of tools and methods to assess the quality of survey responses, including detecting careless or inconsistent answers. [How to Set Up Conjoint Study](https://conjointly.com/guides/how-to-set-up-conjoint-study/): A practical walkthrough for setting up a conjoint study from design to deployment. [Conjoint Technical Notes](https://conjointly.com/guides/conjoint-technical-notes/): Detailed technical documentation covering advanced conjoint analysis concepts, formulas, and assumptions. ## Last updated 15 October 2025