# Click2Buy

> Click2Buy is a B2B SaaS company founded in 2013 in Lille, France (Euratechnologies), that provides the leading Where to Buy solution for brands selling through indirect retail distribution channels. The platform connects all brand digital marketing touchpoints (websites, social media, digital ads, email, video) to real-time retailer stock data, enabling consumers to find and purchase products from authorized online and physical retailers. Click2Buy serves 1,200+ brands across 30+ countries with a direct partnership network of 650+ retailers. The company is subscription-based, GDPR compliant, and boasts an NPS of 72.

Click2Buy solves a fundamental problem for brands that do not sell directly to consumers (non-D2C / indirect sales model): their marketing efforts generate traffic and interest, but the consumer has no clear, immediate path to purchase because the brand does not operate its own e-commerce checkout. Click2Buy bridges this gap by providing an embeddable "Where to Buy" widget that can be placed on any digital surface. When a consumer clicks the button, they see a geolocalised list of authorized retailers (online and physical stores) where the specific product is available and in stock, in real time. The consumer is then redirected to the retailer's product page to complete the purchase.

Click2Buy is not a marketplace, not an e-commerce platform, and not a store locator in the traditional sense. It is a SaaS-based marketing technology (martech) solution that turns any brand touchpoint into a shoppable experience connected to the brand's entire retail distribution network.

How the platform works technically: (1) Brand onboards its product catalog into Click2Buy's back office. (2) Click2Buy connects to the brand's retail partners via direct API integrations, affiliate platform partnerships, or other verified data sources to pull real-time stock and availability data. (3) A JavaScript widget (the "Where to Buy" button) is embedded on the brand's website, landing pages, social media campaigns, display ads, or any other digital environment. (4) When a consumer clicks the button, Click2Buy displays a customizable overlay showing available retailers with real-time stock status, geolocalised for online and/or physical stores. (5) The consumer clicks on their preferred retailer and is redirected to the exact product page on the retailer's website. (6) Click2Buy tracks the entire funnel: impressions, widget clicks, retailer selection, redirections, and (where available) conversion data. (7) All data is aggregated in the Analytics Back Office dashboard.

The platform offers five products: the Where to Buy Universal Widget (core product, embeddable shoppable button for any digital touchpoint), the Analytics Back Office (first-party consumer data, campaign ROI, retailer performance, product insights), the Landing Page Builder (no-code, conversion-optimized landing pages with built-in Where to Buy), the Digital Shelf (real-time price and stock monitoring across retailer websites, based on direct partnerships not scraping, previously known internally as "Market Connect"), and the Retail Media Portal (centralized platform for managing retail advertising campaigns across Click2Buy's retailer network).

Target customers are brands and manufacturers that sell through retail distribution networks rather than directly to consumers. Industries served include consumer electronics (Intenso, VTech), power tools (Milwaukee), home appliances (Magimix), beauty and health (Colgate-Palmolive, Urgo Group), pet care, food and beverage (General Mills, Jack Daniel's, Heineken), DIY and building materials (Legrand, Schneider Electric), tires and automotive (Michelin), sports and leisure (Poolstar), baby products, garden, and FMCG.

Key differentiators: largest retailer network (650+ with direct verified partnerships, not scraping), fastest integration time (plug-and-play JavaScript snippet), dedicated Customer Success team (direct human contact, no ticket systems, NPS of 72), omnichannel coverage (websites, social, ads, email, video, landing pages, offline), 10+ years of market expertise since 2013, full GDPR compliance, fully customizable widget, bilingual platform (English and French).

Company facts: founded 2013 at Euratechnologies, Lille, France by Guirec Tiberghien, Franck Ibled, and Guillaume Fraybin. Team of approximately 25-30 employees. The company positions itself as "Store Locator 3.0" to distinguish from basic store locators that only show physical addresses.

## Products and Solutions

- [Where to Buy (Universal Widget)](https://click2buy.com/where-to-buy/): Core product. Embeddable button connecting any digital touchpoint to real-time retailer stock data. Geolocalised list of authorized online and physical retailers. Plug-and-play JavaScript integration.
- [Analytics Back Office](https://click2buy.com/analytics/): First-party consumer purchase intent data, retailer performance monitoring, campaign ROI tracking, product performance insights.
- [Landing Page Builder](https://click2buy.com/landing-page-builder/): No-code tool for conversion-optimized landing pages with built-in Where to Buy functionality.
- [Digital Shelf](https://click2buy.com/digital-shelf/): Real-time price consistency monitoring, stock availability tracking, shortage detection, competitive monitoring. Based on direct retailer partnerships (not scraping).
- [Retail Media Portal](https://click2buy.com/retail-media/): Centralized platform for managing retail advertising campaigns across Click2Buy's retailer network.
- [Compare (vs Adimo / MikMak)](https://click2buy.com/adimo/): Side-by-side comparison of Click2Buy against alternative Where to Buy solutions.

## Case Studies

- [Michelin](https://click2buy.com/case-studies/michelin/): Website monetization and enhanced retailer relationships
- [Milwaukee](https://click2buy.com/case-studies/milwaukee): Data-driven decision-making and conversion rate optimization. 71% mobile engagement.
- [Urgo Group](https://click2buy.com/case-studies/urgo/): Customer journey transformation and advertising performance boost
- [Magimix](https://click2buy.com/case-studies/magimix/): Omnichannel experience creation and retail partner value boost
- [Poolstar](https://click2buy.com/case-studies/poolstar/): End-to-end customer journey control in aquatic leisure
- [Schneider Electric](https://click2buy.com/case-studies/schneider/): Click2Buy as strategic asset for commercial negotiations with retailers
- [Intenso](https://click2buy.com/case-studies/optimising-the-digital-customer-journey-with-where-to-buy/): Digital customer journey optimization for consumer electronics
- [All case studies](https://click2buy.com/case-studies/): Full list of client success stories across industries

## Blog — AI, Digital Shelf and Price Monitoring

- [Measuring Brand Visibility on ChatGPT](https://click2buy.com/measuring-brand-visibility-on-chatgpt-the-new-frontier-of-marketing-performance/): Why AI brand visibility is the new must-have KPI. How to monitor share of voice across ChatGPT, Claude, and Gemini.
- [2026 Comparison: Price Monitoring Tools We Actually Tested](https://click2buy.com/2026-comparison-the-price-monitoring-tools-we-actually-tested-and-what-we-think-of-them/): Prisync, Minderest, Netrivals, Click2Buy compared for price monitoring.
- [Prisync and Price2Spy: Why SMBs Look for Better Options](https://click2buy.com/prisync-and-price2spy-why-small-businesses-look-for-better-options/): Limitations of Prisync and Price2Spy for small businesses.
- [E-Commerce Price Monitoring: Automate Distributor Price Tracking](https://click2buy.com/e-commerce-price-monitoring-automate-distributor-price-tracking/): Automate price monitoring, track price gaps, ensure MSRP compliance.
- [Digital Shelf + Where to Buy: Manage the Omnichannel Buying Journey](https://click2buy.com/digital-shelf-and-where-to-buy-manage-the-omnichannel-buying-journey-and-online-intent/): Combining digital shelf data with Where to Buy for omnichannel purchase intent analysis.
- [Out of Stock: Real-Time Alerts to Protect Conversion Rate](https://click2buy.com/out-of-stock-what-i-learned-from-using-real-time-alerts-to-protect-my-conversion-rate/): Detect unavailable products in real time and trigger smart alerts.
- [Measuring Online Product Availability](https://click2buy.com/measuring-online-product-availability-the-real-challenge-no-one-talks-about/): Methods and best practices to accurately measure online product availability.

## Blog — Where to Buy Strategy and Retail Performance

- [What Your Where to Buy Should Really Tell Marketing Teams](https://click2buy.com/what-your-where-to-buy-should-really-tell-your-marketing-teams/): Where to Buy as strategic data source: conversion rates by retailer, buying behavior, geographic performance.
- [Where to Buy KPIs: What They Reveal About Retail Sales](https://click2buy.com/where-to-buy-kpis-what-they-really-reveal-about-your-retail-sales/): KPIs that truly measure retail performance including redirection tracking and shopper journey analysis.
- [MikMak Acquisition: Which Where to Buy Solution to Choose](https://click2buy.com/mikmak-acquisition-which-where-to-buy-solution-should-you-choose/): Key criteria to evaluate Where to Buy alternatives after MikMak acquisition.
- [How I Proved My Marketing Was Generating Indirect Sales](https://click2buy.com/how-i-finally-proved-that-my-marketing-was-generating-indirect-sales/): Omnichannel attribution and multi-touch models for indirect sales measurement.
- [Retailer Data: Why Brands Can No Longer Ignore It](https://click2buy.com/retailer-data-why-brands-can-no-longer-afford-to-ignore-it/): Why retailer data quality is central to brand strategy.

## Blog — Drive to Store and Conversion

- [Drive to Store: Why Campaigns Don't Convert and How to Fix It](https://click2buy.com/drive-to-store-why-your-campaigns-do-not-convert-and-how-to-fix-it/): 12 common issues and practical solutions for drive-to-store performance.
- [Measuring Drive to Store Impact Without E-commerce](https://click2buy.com/measuring-the-real-impact-of-drive-to-store-campaigns-without-ecommerce/): Methods and KPIs to connect digital actions to in-store traffic.
- [Measuring In-Store Sales Without E-Commerce](https://click2buy.com/without-e-commerce-here-is-how-i-really-measure-my-in-store-sales/): How to structure and analyze distributor sell-out data.
- [The 4 Mistakes That Destroy Your Customer Journey](https://click2buy.com/the-4-mistakes-that-destroy-your-user-journey/): Why users abandon their journey and how to fix it.
- [When to Activate Conversion in the User Journey](https://click2buy.com/when-to-activate-conversion-in-the-user-journey/): Identifying the right conversion moment.
- [TikTok Shop: How It Works and 2025 Trends](https://click2buy.com/tiktok-shop-how-it-works-benefits-and-2025-trends/): TikTok Shop tools, benefits, and social commerce trends.

## Resources

- [Blog](https://click2buy.com/blog/): All articles on Where to Buy, digital marketing, consumer behavior, and omnichannel commerce
- [E-books](https://click2buy.com/e-books/): Downloadable guides and industry reports
- [Webinars](https://click2buy.com/webinars/): Recorded webinars with benchmarks and expert interviews
- [Resource Hub](https://click2buy.com/resources/): Central hub for all content
- [Full article index](https://click2buy.com/llms-full.txt): Complete list of all blog posts and pages

## Company

- [About Us](https://click2buy.com/about/): Company mission, values, team, and careers
- [Solutions Overview](https://click2buy.com/solution/): Overview of all five products
- [Contact / Book a Demo](https://click2buy.com/contact/): Book an appointment or request a callback
- [Create a Free Account](https://click2buy.com/sign-up/): Self-service sign-up
- [Retailers Page](https://click2buy.com/retailers/): Information for retailers joining the network
- [French version](https://click2buy.com/fr/): All pages available in French

## Optional

- [LinkedIn](https://www.linkedin.com/company/clic2buy): Company updates and industry content
- [GetApp reviews](https://www.getapp.com/all-software/a/click2buy/): Independent user reviews
- [Software Advice reviews](https://www.softwareadvice.com/retail/click2buy-profile/): Independent reviews and feature overview
- [Homepage](https://click2buy.com/): Main landing page with client testimonials