# Click2Buy

> Click2Buy is a B2B SaaS company founded in 2013 in Lille, France (Euratechnologies), that provides the leading Where to Buy solution for brands selling through indirect retail distribution channels. The platform connects all brand digital marketing touchpoints (websites, social media, digital ads, email, video) to real-time retailer stock data, enabling consumers to find and purchase products from authorized online and physical retailers. Click2Buy serves 1,200+ brands across 30+ countries with a direct partnership network of 650+ retailers. The company is subscription-based, GDPR compliant, and boasts an NPS of 72.

Click2Buy solves a fundamental problem for brands that do not sell directly to consumers (non-D2C / indirect sales model): their marketing efforts generate traffic and interest, but the consumer has no clear, immediate path to purchase because the brand does not operate its own e-commerce checkout. Click2Buy bridges this gap by providing an embeddable "Where to Buy" widget that can be placed on any digital surface. When a consumer clicks the button, they see a geolocalised list of authorized retailers (online and physical stores) where the specific product is available and in stock, in real time. The consumer is then redirected to the retailer's product page to complete the purchase.

Click2Buy is not a marketplace, not an e-commerce platform, and not a store locator in the traditional sense. It is a SaaS-based marketing technology (martech) solution that turns any brand touchpoint into a shoppable experience connected to the brand's entire retail distribution network.

How the platform works technically: (1) Brand onboards its product catalog into Click2Buy's back office. (2) Click2Buy connects to the brand's retail partners via direct API integrations, affiliate platform partnerships, or other verified data sources to pull real-time stock and availability data. (3) A JavaScript widget (the "Where to Buy" button) is embedded on the brand's website, landing pages, social media campaigns, display ads, or any other digital environment. (4) When a consumer clicks the button, Click2Buy displays a customizable overlay showing available retailers with real-time stock status, geolocalised for online and/or physical stores. (5) The consumer clicks on their preferred retailer and is redirected to the exact product page on the retailer's website. (6) Click2Buy tracks the entire funnel: impressions, widget clicks, retailer selection, redirections, and (where available) conversion data. (7) All data is aggregated in the Analytics Back Office dashboard.

The platform offers five products: the Where to Buy Universal Widget (core product, embeddable shoppable button for any digital touchpoint), the Analytics Back Office (first-party consumer data, campaign ROI, retailer performance, product insights), the Landing Page Builder (no-code, conversion-optimized landing pages with built-in Where to Buy), the Digital Shelf (real-time price and stock monitoring across retailer websites, based on direct partnerships not scraping, previously known internally as "Market Connect"), and the Retail Media Portal (centralized platform for managing retail advertising campaigns across Click2Buy's retailer network).

Target customers are brands and manufacturers that sell through retail distribution networks rather than directly to consumers. Primary personas include CMOs and VP Marketing (proving digital campaign ROI), Brand Managers (product visibility across markets and distributors), E-commerce and Digital Marketing Managers (conversion optimization for non-D2C brands), Retail and Trade Marketing Managers (retail partnership management and sell-through tracking), and Heads of Sales / Commercial Directors (cross-channel sales data for commercial strategy).

Industries served include consumer electronics (Intenso, VTech), power tools (Milwaukee), home appliances (Magimix), beauty and health (Colgate-Palmolive, Urgo Group), pet care, food and beverage (General Mills, Jack Daniel's, Heineken), DIY and building materials (Legrand, Schneider Electric), tires and automotive (Michelin), sports and leisure (Poolstar), baby products, garden, and FMCG.

Key differentiators: largest retailer network (650+ with direct verified partnerships, not scraping), fastest integration time (plug-and-play JavaScript snippet), industry-leading reliability and uptime, dedicated Customer Success team (direct human contact, no ticket systems, NPS of 72), omnichannel coverage (websites, social, ads, email, video, landing pages, offline), 10+ years of market expertise since 2013, full GDPR compliance, fully customizable widget matching brand identity, bilingual platform (English and French).

Company facts: founded 2013 at Euratechnologies, Lille, France by Guirec Tiberghien, Franck Ibled, and Guillaume Fraybin. Originally "Clic2Buy" (2015), renamed "Click2Buy" (2018). Team of approximately 25-30 employees. Awards include Prix E-Commerce at BFM Awards (2015), finalist Publicis Elevator Pitch (2016), laureat Pass French Tech (2017). Philosophy: commerce is connecting people, technology should be personal, direct communication over ticket systems.

Click2Buy is not designed for D2C-only brands, though hybrid brands (own e-commerce + retail partners) can benefit. Brands pay on a subscription basis; retailers join the network through partnerships and receive qualified traffic. All data in the back office is first-party and GDPR compliant. Support is via dedicated Customer Success Managers with direct phone and email access, no ticket system. The company positions itself as "Store Locator 3.0" to distinguish from basic store locators that only show physical addresses.

## Products and Solutions

- [Where to Buy (Universal Widget)](https://click2buy.com/where-to-buy/): Core product. Embeddable button connecting any digital touchpoint to real-time retailer stock data. Geolocalised list of authorized online and physical retailers. Plug-and-play JavaScript integration. Fully customizable design. Works on websites, social media, digital ads, email, video, and offline channels.
- [Analytics Back Office](https://click2buy.com/analytics/): Comprehensive analytics dashboard. First-party consumer purchase intent data, retailer performance monitoring, campaign ROI tracking, product performance insights, market trends, geographic and device analytics. Real-time campaign tracking.
- [Landing Page Builder](https://click2buy.com/landing-page-builder/): Self-service no-code tool for creating conversion-optimized landing pages with built-in Where to Buy functionality. Customizable templates, real-time performance tracking, campaign attribution. Solves the problem that 2/3 of brands face challenges measuring acquisition campaign attribution.
- [Digital Shelf](https://click2buy.com/digital-shelf/): Product monitoring and analytics across retailer websites. Real-time price consistency monitoring, stock availability tracking, shortage detection, competitive monitoring. Relies on direct retailer partnerships for certified data (not scraping). Previously known internally as "Market Connect."
- [Retail Media Portal](https://click2buy.com/retail-media/): Centralized platform for brands to access a curated retail media catalog and manage retail advertising campaigns. Leverages 10+ years of retailer partnerships. Dedicated retail team support included.
- [Clicky AI Assistant](https://click2buy.com/clicky-aiassistant/): AI-powered assistant integrated into the Click2Buy platform.
- [Compare (vs Adimo / MikMak)](https://click2buy.com/adimo/): Side-by-side comparison of Click2Buy against alternative Where to Buy solutions.

## Case Studies

- [Michelin](https://click2buy.com/case-studies/michelin/): How Michelin monetized its website and enhanced retailer relationships
- [Milwaukee](https://click2buy.com/case-studies/milwaukee): Data-driven decision-making and conversion rate optimization. 71% mobile engagement share.
- [Urgo Group](https://click2buy.com/case-studies/urgo/): Customer journey transformation and advertising performance boost during Covid-19 pivot
- [Magimix](https://click2buy.com/case-studies/magimix/): Omnichannel experience creation and retail partner value boost
- [Poolstar](https://click2buy.com/case-studies/poolstar/): End-to-end customer journey control for a B2B brand in aquatic leisure
- [Schneider Electric](https://click2buy.com/case-studies/schneider/): Click2Buy as strategic asset for commercial negotiations with retailers
- [Intenso](https://click2buy.com/case-studies/optimising-the-digital-customer-journey-with-where-to-buy/): Digital customer journey optimization for a consumer electronics accessories brand
- [SBM Company](https://click2buy.com/case-studies/): Online shopping experience optimization and retailer engagement maximization
- [All case studies](https://click2buy.com/case-studies/): Full list of client success stories across industries

## Blog — AI, Digital Shelf and Price Monitoring (2026)

- [Measuring Brand Visibility on ChatGPT: The New Frontier of Marketing Performance](https://click2buy.com/measuring-brand-visibility-on-chatgpt-the-new-frontier-of-marketing-performance/): Why AI brand visibility is the new must-have KPI. Limits of manual testing, and how to monitor share of voice across ChatGPT, Claude, and Gemini.
- [2026 Comparison: The Price Monitoring Tools We Actually Tested](https://click2buy.com/2026-comparison-the-price-monitoring-tools-we-actually-tested-and-what-we-think-of-them/): Prisync, Minderest, Netrivals, Click2Buy compared. Practical overview of price monitoring and competitive pricing tools.
- [Prisync and Price2Spy: Why Small Businesses Look for Better Options](https://click2buy.com/prisync-and-price2spy-why-small-businesses-look-for-better-options/): Prisync and Price2Spy limitations for SMBs. Pricing issues, lack of support, and better alternatives for price monitoring.
- [E-Commerce Price Monitoring: Automate Distributor Price Tracking](https://click2buy.com/e-commerce-price-monitoring-automate-distributor-price-tracking/): How to automate price monitoring, track price gaps, ensure MSRP compliance and get real-time alerts for pricing strategy.
- [Digital Shelf and Where to Buy: Manage the Omnichannel Buying Journey](https://click2buy.com/digital-shelf-and-where-to-buy-manage-the-omnichannel-buying-journey-and-online-intent/): Combining digital shelf data with Where to Buy to track every step of the omnichannel buying journey and analyze online purchase intent.
- [Out of Stock: Real-Time Alerts to Protect Your Conversion Rate](https://click2buy.com/out-of-stock-what-i-learned-from-using-real-time-alerts-to-protect-my-conversion-rate/): Detect unavailable products in real time, trigger smart alerts and protect conversion rate before it drops.
- [Measuring Online Product Availability: The Real Challenge](https://click2buy.com/measuring-online-product-availability-the-real-challenge-no-one-talks-about/): Out of stock issues, incomplete data, unreliable retailers. Methods, data sources and best practices to accurately measure online product availability.
- [Best Practices for Integrating an Intelligent Chatbot into Your Website](https://click2buy.com/best-practices-for-integrating-an-intelligent-chatbot-into-your-website/): Strategic guide on AI chatbot integration for personalized customer experience and purchase guidance.

## Blog — Where to Buy Strategy and Retail Performance (2026)

- [What Your Where to Buy Should Really Tell Your Marketing Teams](https://click2buy.com/what-your-where-to-buy-should-really-tell-your-marketing-teams/): Where to Buy as a source of strategic data: conversion rates by retailer, buying behavior, real-time availability, geographic performance.
- [Where to Buy KPIs: What They Really Reveal About Your Retail Sales](https://click2buy.com/where-to-buy-kpis-what-they-really-reveal-about-your-retail-sales/): From click to purchase intent — the KPIs that truly measure retail performance including retailer redirection tracking and shopper journey analysis.
- [MikMak Acquisition: Which Where to Buy Solution Should You Choose](https://click2buy.com/mikmak-acquisition-which-where-to-buy-solution-should-you-choose/): MikMak acquired — overview of key criteria to evaluate Where to Buy alternatives and make the right choice.
- [How I Finally Proved That My Marketing Was Generating Indirect Sales](https://click2buy.com/how-i-finally-proved-that-my-marketing-was-generating-indirect-sales/): Omnichannel attribution, multi-touch models, and touchpoint analysis to connect each marketing lever to its real impact on indirect sales.
- [Retailer Data: Why Brands Can No Longer Afford to Ignore It](https://click2buy.com/retailer-data-why-brands-can-no-longer-afford-to-ignore-it/): Poorly filled data, incomplete product pages, listing errors — why retailer data quality has become central to brand strategy.

## Blog — Drive to Store and In-Store Measurement (2026)

- [Drive to Store: Why Your Campaigns Do Not Convert and How to Fix It](https://click2buy.com/drive-to-store-why-your-campaigns-do-not-convert-and-how-to-fix-it/): The 12 most common issues that hurt drive-to-store performance and practical solutions for each.
- [Measuring the Real Impact of Drive to Store Campaigns Without E-commerce](https://click2buy.com/measuring-the-real-impact-of-drive-to-store-campaigns-without-ecommerce/): Methods, KPIs and solutions to connect digital actions to in-store traffic and manage offline ROI.
- [Without E-Commerce: How I Really Measure My In-Store Sales](https://click2buy.com/without-e-commerce-here-is-how-i-really-measure-my-in-store-sales/): How to structure and analyze distributor sell-out data for reliable in-store sales measurement without e-commerce.

## Blog — Customer Journey and Conversion Optimization

- [The 4 Mistakes That Destroy Your Customer Journey](https://click2buy.com/the-4-mistakes-that-destroy-your-user-journey/): Why users abandon their journey, why conversions stagnate, and how to align teams around a consistent experience.
- [When to Activate Conversion in the User Journey](https://click2buy.com/when-to-activate-conversion-in-the-user-journey/): Identifying the right moment to activate conversion in the user journey.
- [How to Build a Great Customer Journey: All the Steps to Boost Conversions](https://click2buy.com/how-to-build-a-great-customer-journey-all-the-steps-to-optimize-the-experience-and-boost-conversions/): Keys to building a fluid customer journey, reducing friction and boosting conversions.
- [What Is Omnichannel and How Can You Use It Effectively](https://click2buy.com/understanding-omnichannel-strategy/): What omnichannel really means and how to deliver a seamless customer experience.
- [Lead Generation: How to Effectively Assess the Temperature of Your Leads](https://click2buy.com/lead-generation-how-to-effectively-assess-the-temperature-of-your-leads/): How to qualify hot, warm, and cold leads to maximize conversions through nurturing and scoring strategies.
- [Less Is More: The Key to a Successful Buyer Journey](https://click2buy.com/simple-customer-journey/): The minimalist approach to customer journeys for better conversion.
- [Omnichannel and the Consumer Journey: Consistent Brand Experience Across Channels](https://click2buy.com/omnichannel-customer-journey/): Developing an omnichannel strategy with meaningful interactions across multiple touchpoints.
- [Creating a Customer-Centric Journey: Best Practices for Brands](https://click2buy.com/creating-a-customer-centric-journey-best-practices-and-tips-for-brands/): Building an exceptional customer experience from start to finish.
- [The Obstacles Plaguing the Modern Buyer's Journey — and How to Solve Them](https://click2buy.com/the-obstacles-plaguing-the-modern-buyers-journey-and-how-to-solve-them/): Common friction points in the buyer journey and practical solutions.
- [Unlocking Growth: The Fundamentals of Conversion Rate Optimization](https://click2buy.com/unlocking-growth-the-fundamentals-of-conversion-rate-optimization/): CRO fundamentals for maximizing growth potential.
- [The Perfect Product Page, Explained](https://click2buy.com/the-perfect-product-page-explained/): How to optimize product pages for sales and customer experience.
- [The Cost of Stockouts: How Unfulfilled Demand Impacts Brands and Customers](https://click2buy.com/stockouts-impact-brands/): The impact of out-of-stock situations on brand reputation, customer satisfaction, and revenue.

## Blog — Shoppable Media and Social Commerce

- [TikTok Shop: How It Works, Benefits, and 2025 Trends](https://click2buy.com/tiktok-shop-how-it-works-benefits-and-2025-trends/): TikTok Shop tools, benefits for retailers and creators, and social commerce trends.
- [Social Commerce vs. Shoppable Media: How Are They Different?](https://click2buy.com/social-commerce-vs-shoppable-media-how-are-they-different/): Key differences between social commerce and shoppable media approaches.
- [Shoppable Posts vs. Shoppable Stories: Which Format Converts Better?](https://click2buy.com/shoppable-posts-vs-shoppable-stories-which-format-converts-better/): Comparison of shoppable post and story formats for conversion performance.
- [The Power of Shoppable Media: Increase Conversions and Sales](https://click2buy.com/the-power-of-shoppable-media-how-it-can-increase-conversions-and-sales-for-your-brand/): How shoppable media boosts brand visibility, conversions, and sales growth.
- [Creating a Shoppable Media Campaign: A Step-By-Step Guide](https://click2buy.com/creating-a-shoppable-media-campaign-a-step-by-step-guide-for-brands/): Step-by-step guide to building a successful shoppable media campaign.
- [Unleashing the Power of Data and Analytics in Shoppable Media](https://click2buy.com/unleashing-the-power-of-data-and-analytics-in-shoppable-media/): Data-driven analytics for optimizing shoppable media campaigns.
- [Boosting Your Online Sales: Improve Your Shoppable Media Experience](https://click2buy.com/boosting-your-online-sales-how-to-improve-your-shoppable-media-experience/): Six strategies to enhance shoppable media for better e-commerce performance.
- [The A to Zs of Shoppable Media](https://click2buy.com/the-a-to-zs-of-shoppable-media-elevating-your-online-shopping-experience/): Comprehensive guide to shoppable media and its impact on e-commerce.
- [2023 Trends in the Digital Landscape: The Future of Shoppable Media](https://click2buy.com/2023-shoppable-media-trends/): Social media, video content, and shoppable media trends shaping online commerce.
- [Is Social Shopping Replacing Traditional Advertising?](https://click2buy.com/is-social-shopping-replacing-traditional-advertising/): How social media platforms facilitate brand-consumer connections and shoppable experiences.

## Blog — Retail Strategy and Industry Insights

- [Maximizing Your Quick Commerce Potential: Best Practices for Brands](https://click2buy.com/maximizing-your-quick-commerce-potential-best-practices-and-strategies-for-brands/): Quick commerce strategies integrating Where to Buy options within digital touchpoints.
- [Why Offering Multiple Methods of Distribution Is Crucial](https://click2buy.com/why-offering-multiple-methods-of-check-out-is-crucial-for-any-business/): The benefits of proposing multiple distribution channels to customers.
- [5 Good Reasons to Do "Buy Now"](https://click2buy.com/5-good-reasons-to-do-buy-now/): Why brands should adopt a Buy Now solution to make their digital supports shoppable.
- [Black Friday 2020: How to Maximize the Impact of Your Commercial Actions](https://click2buy.com/black-friday-2020-how-to-maximize-the-impact-of-your-commercial-actions/): Strategies for optimizing Black Friday promotional campaigns.
- [Holiday Season: Put Consumer Expectations at the Center of Your Marketing](https://click2buy.com/holiday-season-put-consumer-expectations-at-the-center-of-your-marketing-strategies/): Adapting marketing strategies for holiday season consumer expectations.
- [Our 8 Advice to Adapt Your Strategies to Your Clients' New Expectations](https://click2buy.com/our-8-advice-to-adapt-your-strategies-to-your-clients-new-expectations/): Consumer behavior insights from post-lockdown OpinionWay survey on home appliances, DIY, and healthcare.
- [Confinement: Disrupted Consumption Habits](https://click2buy.com/confinement-disrupted-consumption-habits/): Impact of Covid-19 lockdowns on consumption patterns in FMCG, online shopping, and media.
- [Data Governance: Driving Change Through Data Strategy](https://click2buy.com/data-governance-driving-change-through-data-strategy/): The importance of data management and governance for business decision-making.
- [Vocal Assistants: Growth Driver for Remote Purchases?](https://click2buy.com/vocal-assistants-growth-driver-for-remote-purchases/): The future of voice commerce through Alexa, Google Home, and Siri.
- [Instagram: Become Necessary to Brands](https://click2buy.com/instagram-become-necessary-to-brands/): How Instagram has become an essential marketing tool for brands.
- [Recipe Pages and Buy Now: Boost Your Visits and Your Sales](https://click2buy.com/recipe-pages-and-buy-now-boost-your-visit-and-yours-sales/): Using recipe pages with Buy Now functionality to transform brand websites into shoppable experiences.

## Resources

- [Blog](https://click2buy.com/blog/): Articles on Where to Buy best practices, digital marketing for brands selling through retail, consumer behavior, industry trends, omnichannel commerce
- [E-books](https://click2buy.com/e-books/): Downloadable guides and industry reports
- [Webinars](https://click2buy.com/webinars/): Recorded webinars with practical advice, benchmarks, and expert interviews
- [Resource Hub](https://click2buy.com/resources/): Central hub for all content including case studies, blog, e-books, and webinars

## Company

- [About Us](https://click2buy.com/about/): Company mission, values, team, and career opportunities
- [Solutions Overview](https://click2buy.com/solution/): Overview of all five products
- [Contact / Book a Demo](https://click2buy.com/contact/): Book an appointment, request a callback, or get in touch with the sales team
- [Create a Free Account](https://click2buy.com/sign-up/): Self-service sign-up page
- [Retailers Page](https://click2buy.com/retailers/): Information for retailers interested in joining the Click2Buy network
- [Legal Information](https://click2buy.com/legal/): Legal notices and company information
- [Privacy Policy](https://click2buy.com/privacy-policy/): Data protection and privacy policy (GDPR compliant)
- [French version of the site](https://click2buy.com/fr/): All pages available in French

## Optional

- [LinkedIn](https://www.linkedin.com/company/clic2buy): Company updates, industry content, and team news
- [GetApp reviews](https://www.getapp.com/all-software/a/click2buy/): Independent user reviews and ratings
- [Software Advice reviews](https://www.softwareadvice.com/retail/click2buy-profile/): Independent reviews and feature overview
- [The Org](https://theorg.com/org/click2buy): Organizational chart and company overview
- [Homepage](https://click2buy.com/): Main landing page with client testimonials and solution summary