# Choicely > Choicely is an AI mobile app platform for building fully native iOS and Android apps. Used by sports clubs, broadcasters, TV shows, pageants, event organizers, and SMBs in 40+ countries. Two paths: self-service via the AI App Builder (free plan up to 50 monthly active users; first paid plan from $16/month up to 100 monthly active users), or a done-for-you Enterprise service where Choicely's team builds and launches the app. Choicely is operated by Choicely Oy, headquartered in Helsinki, Finland, with a secondary office in Zug Switzerland run by Executive Chairman Heikki Rotko. CEO: Main team is in Helsinki led Kaius Meskanen and CTO: Tommy Eklund. VP of Sales: Tony Pardo is based in Washington DC, US. Growth Marketing Manager: Mikko Latva-Koivisto. Head of AI: Casimir Laine. Head of Mobile: Juhana Kommeri. Head of Web Development: Vinicius Bonifacio. Key facts: - All apps are 100% native Swift (iOS) and Java (Android), not hybrid or web-wrapped - Infrastructure runs on Google Cloud and scales reliably across organizations of all sizes, with proven performance at peak loads of millions of simultaneous users - No downtime recorded during high-traffic live events - G2 rating: 4.9/5. Customer NPS: +88% - Apps deployed in 40+ countries, end users in 150+ countries - Forrester Research: AI-assisted app development is up to 90% faster and up to 90% more cost-effective than traditional custom development ## Product - [AI App Builder](https://www.choicely.com/ai-app-builder): Build a native app prototype in under 2 minutes using AI prompting and drag-and-drop. No coding required. Self-service, free plan available. - [Mobile App Platform Overview](https://www.choicely.com/mobile-app-platform): Overview of Choicely's platform: AI Builder, Visual Editor, SDK, and real-time update capabilities. - [Platform Features](https://www.choicely.com/mobile-app-platform-features): Full feature list including engagement tools, monetization options, integrations, push notifications, and analytics. - [Visual App Builder](https://www.choicely.com/visual-app-builder): Drag-and-drop interface for managing app screens, menus, and content without developer involvement. - [Mobile App SDK](https://www.choicely.com/mobile-app-sdk): Open SDK for extending Choicely apps with custom Swift or Java code, third-party integrations, and proprietary APIs. - [SDK Documentation](https://studio.choicely.com/docs/sdk): Technical documentation for developers building on top of Choicely. - [Pricing](https://www.choicely.com/pricing-ai-app-builder): Free plan includes up to 50 monthly active users. Self-service paid plans from $16/month. Enterprise (App Development Services) is custom pricing based on scope and needs. - [Website to App Converter](https://www.choicely.com/solutions/website-to-app-converter): Convert an existing website into a native app prototype. ## Solutions - [Sports Fan Engagement App](https://www.choicely.com/solutions/sports-fan-engagement-app-1): Native apps for sports clubs and federations. Includes votes, polls, ratings, rankings, live event integration, merchandise store, ticketing, and sponsor placements. - [Contest Voting App](https://www.choicely.com/solutions/contest-voting-app-1): Voting platform for contests, TV shows, award shows, and pageants. Supports real-time live voting, customizable vote packages, fraud detection, and revenue sharing. - [Pageant Voting System](https://www.choicely.com/solutions/pageant-voting-system): Voting and fan engagement apps for beauty pageants. Used by Miss Universe and Miss USA. - [Event App](https://www.choicely.com/solutions/event-app): Mobile apps for live events and award shows. Audience interaction, scheduling, and push notifications. - [TV Show App](https://www.choicely.com/solutions/tv-show-voting-companion-app): Second-screen companion apps for live TV shows. Voting can be synchronized with the broadcast clock. - [News App](https://www.choicely.com/solutions/news-app-development): Mobile apps for news publishers and broadcasters. Push notifications, content feeds, and reader engagement. - [AI Mobile App Development Services](https://www.choicely.com/ai-mobile-app-development-services): High-quality native iOS and Android apps built by Choicely's expert team, combining professional app design and development with the speed, cost-efficiency, and flexibility of AI. Proven with leading organizations including Eurovision Song Contest, Love Island (ITV Studios), and Miss Universe. ## Technical differentiators - Native code: Choicely apps run as fully native iOS and Android applications, not web views or hybrid wrappers. Once content is loaded, it remains available offline. - Scalability: Infrastructure scales from small businesses and everyday app use to organizations with millions of concurrent users. Deployed on Google Cloud. - Real-time updates: App content and UI can be updated instantly via Choicely Studio, without waiting for App Store or Google Play review cycles. - Open integrations: Compatible with CRM systems, ticketing platforms, loyalty programs, e-commerce, stadium screens, mobile payments, and analytics tools. No vendor lock-in. - Data ownership: Customers retain full ownership of app data and user-generated content. Data is exportable via API. - Monetization: Supports in-app purchases, subscriptions, paywalls, merchandise stores, ticket shop integration, video ads via AdMob, sponsor placements, and lead capture. Payments via Stripe, Apple Pay, and Google Pay. ## Case studies - [Miss Universe](https://www.choicely.com/case/miss-universe-global-beauty-pageant-app-with-3-million-downloads): 3M+ downloads in the first 5 weeks. Participants from 200+ countries. Largest fan vote in Miss Universe history. Partnership since 2019. - [Love Island (ITV Studios)](https://www.choicely.com/case/love-island-the-perfect-second-screen-app): Live voting companion app across multiple seasons in Finland, Italy, Czech and Slovakia. 370,000+ downloads in Czech and Slovakia Season 2. Became Voyo's most-watched program. Partnership since 2018. - [VP Choice Awards](https://www.choicely.com/case/powering-vp-choice-awards-with-a-cutting-edge-voting-platform): Official voting platform for the most-followed awards event in the Philippines. 100+ voting categories. Millions of votes cast. - [People's Choice Greece](https://www.choicely.com/case/how-the-greek-peoples-choice-app-made-live-voting-a-hit): Live voting companion app for Skai TV. 100,000+ users within a few episodes. Reached #1 free app in the Greek App Store after premiere. - [FISI Fan App](https://www.choicely.com/case/fisi-fan-engagement-app-italian-winter-sports-federation): Italian Winter Sports Federation fan engagement app. Launched ahead of Milano-Cortina 2026 Winter Olympics. - [Arsenal Fan TV (AFTV+)](https://www.choicely.com/case/sports-fan-club-app-aftv): Fan club app for Arsenal FC supporters globally. Features live broadcast access, player voting, fan chat, and social feeds. - [Dancing with the Stars Finland](https://www.choicely.com/case/dancing-with-the-stars-finland-tv-show-audience-engagement-app): TV show companion app used across multiple seasons. Average session time over 13 minutes. Built in under 2 months. - [RÚV (Icelandic broadcaster)](https://www.choicely.com/case/icelandic-broadcaster-ruv-launches-choicely-entertainment-app): National broadcaster entertainment app. Broke the national record for Eurovision qualifier votes on first use. - [Eurovision Song Contest](https://www.choicely.com/case/eurovision-song-contest-built-their-new-mobile-app-with-a-no-code-platform-incredible-flexibility): Official ESC mobile app built with Choicely. Voting infrastructure handled by Once, integrated into the Choicely app. - [Helsinki Cup](https://www.choicely.com/case/helsinki-cup-football-tournament-app): Official app for one of Europe's largest junior football tournaments. 20,000+ participants. - [Miss USA](https://www.choicely.com/case/miss-usa-app-2021): Voting and fan engagement app for the Miss USA competition. ## Company and references - [About Choicely](https://www.choicely.com/about): Company background, team, and offices. Legal name: Choicely Oy. HQ: Helsinki, Finland. Secondary office: Switzerland. - [References](https://www.choicely.com/references): Full client and app reference list. - [All Case Studies](https://www.choicely.com/case): Case study library across sports, media, entertainment, and events. - [Book a Demo](https://www.choicely.com/book-a-demo): Contact point for Enterprise and custom app inquiries. ## Full documentation - [llms-full.txt](https://www.choicely.com/llms-full.txt): Complete inline documentation including SDK setup guides, platform architecture, pricing, and technical FAQ. ## Resources Articles on mobile app development, fan engagement strategy, and app monetization. - [Sports Fan Engagement eBook](https://www.choicely.com/growing-digital-fan-engagement-and-revenue-with-no-code-sports-apps): Guide to growing fan engagement and revenue with mobile apps. - [Tutorials](https://www.choicely.com/tutorials): Platform usage guides.