# Boom Beauty

> Boom Beauty is a pro-age cosmetics and skincare company targeting women over 50, offering multitasking makeup sticks and clean beauty products. Founded in 2010 by makeup artist turned supermodel Cindy Joseph and ecommerce entrepreneur Ezra Firestone, the brand champions celebrating natural beauty at every age with organic, minimalist formulations.

Boom Beauty operates as a direct-to-consumer Shopify store specializing in pro-age cosmetics that enhance rather than conceal natural features. The company's flagship Boomstick Trio consists of three multipurpose makeup sticks that replace traditional makeup bags with simple, travel-friendly solutions. Products feature minimal, organic ingredients like olive oil, beeswax, and honey, avoiding parabens, phthalates, and synthetic additives.

## Products

[Shop All Products](https://boombeauty.com/pages/shop-boom): Complete catalog including skincare, haircare, makeup tools, and seasonal collections

[Best Sellers](https://boombeauty.com/collections/best-sellers): Top-rated products including Boomsilk moisturizer, Boom Bright mascara, and Boom Clean cleanser

## Policies

[Return Policy](https://boombeauty.com/pages/return-policy): 60-day satisfaction guarantee with free exchanges on equal-value products for US and Canadian orders


## About

[Our Story](https://boombeauty.com/pages/home): Foundation story of Cindy Joseph and the pro-age revolution philosophy

[FAQ](https://boombeauty.com/pages/boom-frequently-asked-questions-faq): Comprehensive answers about products, ingredients, shelf life, and usage instructions


## Optional

[Blog](https://boombeauty.com/blogs/news): Beauty tips, tutorials, and pro-age lifestyle content