# boberdoo.com — Lead Distribution & Call Routing Platform > boberdoo.com is a SaaS lead distribution and call routing platform for businesses that generate, buy, or sell leads. Since 2001, it has enabled real-time lead routing, ping post bidding, CRM integrations, IVR-based call routing, and full back-office automation — all in one system. This platform is used by lead generation companies, marketing firms, call centers, and agencies to streamline lead/call operations and revenue management. It includes tools for custom logic distribution, lead validation, buyer management, reporting, invoicing, and CRM delivery integration. ## Core Features and Software - [Lead Distribution Software](https://www.boberdoo.com/lead-distribution-software): Enables real-time routing of web and phone leads using customizable logic, lead types, and buyer rules. Designed for high-volume, multi-vertical lead businesses. - [Lead Distribution System](https://www.boberdoo.com/lead-distribution-system): Comprehensive back-office automation system with full admin controls, CRM integrations, invoicing, and custom delivery options. - [Ping Post Software](https://www.boberdoo.com/): Optimizes lead value using ping/post bidding. Sellers send partial lead data ("ping") and accept the highest bid before posting the full lead. - [Lead Distribution Logic](https://www.boberdoo.com/lead-distribution-logic): Describes priority, waterfall, weighted, price-based, and earnings-per-lead logic supported by the system for optimized lead distribution. - [Call Routing Software](https://www.boberdoo.com/call-routing): Supports IVR, call transfers, and real-time routing for inbound calls, integrated into the same system as lead distribution. - [CRM Integration Options](https://www.boberdoo.com/crm-integration-options): Describes delivery methods including HTTP post, email, CSV, XML, FTP, and API, ensuring compatibility with any CRM. - [Lead Form Builder](https://www.boberdoo.com/): Includes a customizable form builder for capturing leads directly into the system. ## Resources and Support - [FAQ](https://www.boberdoo.com/f-a-q): Common questions about lead handling, call support, logic types, platform capabilities, and operational best practices. - [Video Library](https://www.boberdoo.com/video-library): Onboarding and tutorial videos covering lead types, filter sets, invoice setup, reports, ping post workflows, and more. - [Knowledge Base & Support Docs](https://www.boberdoo.com/sitemap): In-depth articles and support resources for users — including setup guides, admin tools, and API/webhook usage. ## Company Information - [About Us](https://www.boberdoo.com/company): Background on the company, founded in 2001, with a focus on automation and transparency for lead-based businesses. - [Contact](https://www.boberdoo.com/contact-us): General contact page for support inquiries, sales/demo requests, and technical issues. ## Optional - [Privacy Policy](https://www.boberdoo.com/privacy-policy-statement): Covers data collection, usage, third-party tracking, user rights, and compliance practices. - [Terms of Use](https://www.boberdoo.com/terms): Legal terms, conditions, and responsibilities for boberdoo.com users. - [DMCA Policy](https://www.boberdoo.com/dmca): Digital Millennium Copyright Act compliance statement and takedown request info. - [Sitemap](https://www.boberdoo.com/sitemap): Full list of all public site pages, including help articles, videos, blog posts, and documentation.