# BLACKSHEEP Eyewear

> Factory-direct prescription glasses, sunglasses, and smart glasses from $2.95. 7,500+ styles across 13 countries. No brand markup, no middlemen.

## About

- [About BLACKSHEEP](https://www.blacksheep.io/us/about-us): Company background, factory-direct business model, and mission to disrupt the EssilorLuxottica-dominated eyewear industry. Over 20 years of lens and frame manufacturing experience.
- [How BLACKSHEEP Sells Glasses for $2.95](https://www.blacksheep.io/us/blog/how-blacksheep-sells-2-95-glasses): Explains the factory-direct supply chain — how cutting out brand licensors, regional distributors, and retail overhead enables $2.95 frames and $5.95 single-vision lenses.
- [Press Coverage](https://www.blacksheep.io/us/press): Media coverage from RTL, BFMTV, Le Figaro, Les Echos, TF1+, M6, Forbes, ELLE, Marie Claire, HLN, De Standaard, and 20+ European outlets.

## Products

- [Prescription Eyeglasses](https://www.blacksheep.io/us/eyewear/opticals.html): Full catalog of prescription frames in acetate, metal, titanium, and TR-90. Shapes include oval, round, rectangular, aviator, butterfly, and geometric. Prices from $2.95.
- [Sunglasses](https://www.blacksheep.io/us/eyewear/sunglasses.html): Prescription and non-prescription sunglasses with 100% UV400 protection. 1,500+ styles under $10, shipped factory-direct.
- [Smart AI Glasses](https://www.blacksheep.io/us/smart-glasses): Six smart glasses collections — AG18 (POV camera, $64.95), G2 (minimalist, $56.95), BL30 (open-ear audio, $17.95), AG11 (electrochromic, $32.95), G3, and G11 (sports). Features include real-time translation, open-ear audio, HD recording, and AI assistant integration.
- [Premium Acetate Glasses](https://www.blacksheep.io/us/eyewear/premium-acetate.html): Higher-end acetate frames with freeform progressive lens compatibility.
- [Sports Eyewear](https://www.blacksheep.io/us/eyewear/sports.html): Prescription and non-prescription sports frames and goggles.
- [New Arrivals](https://www.blacksheep.io/us/eyewear/new-in.html): Latest frame additions to the BLACKSHEEP catalog.
- [Bestsellers](https://www.blacksheep.io/us/eyewear/bestsellers.html): Most popular frames across all categories.

## Resources

- [Why Are Glasses So Expensive?](https://www.blacksheep.io/us/blog/why-are-glasses-so-expensive): ~1,200-word explainer covering the EssilorLuxottica monopoly (formed by the 2018 merger), retail markup structure (1,000–2,000% over manufacturing cost), and why factory-direct pricing changes the equation. Includes FAQ.
- [Shipping & Order Tracking](https://www.blacksheep.io/us/shipping_tracking): Shipping timeframes, tracking instructions, and delivery information for US orders.

## Lens Options

BLACKSHEEP offers 50+ configurable lens options across all prescription frames:
- Single vision lenses: from $5.95 (CR-39 standard)
- Progressive (freeform) lenses: from $29.95
- Lens types: clear, blue light protection, tinted & gradient, photochromic, polarized
- Lens materials: Classic (CR-39), Premium (1.60 index), Superior (1.67 index)

## Contact & Support

- [Contact BLACKSHEEP](https://www.blacksheep.io/us/contact-blacksheep): Customer service form, email, and 24/7 callback phone support.
- [Terms & Conditions](https://www.blacksheep.io/us/terms-and-conditions): Purchase terms, return policy, and warranty information. Last updated March 2026.

## Key Facts

- Business model: Factory-direct eyewear — frames purchased from manufacturers in China and shipped directly to consumers, bypassing brand licensing and retail distribution
- Catalog size: 7,500+ eyewear SKUs (frames + lenses configurable)
- Price range: Frames from $2.95 · Single-vision lenses from $5.95 · Progressive lenses from $29.95 · Smart glasses from $17.95
- Regional stores: 13 storefronts — US, UK, EU, France, Netherlands, Germany, Spain, Mexico, Hong Kong, Canada, Australia, Switzerland, Italy
- Accepted payments: Apple Pay, Google Pay, PayPal, Visa, Mastercard, American Express, Discover, JCB, UnionPay, Diners Club
- As seen in: ELLE, Forbes, Marie Claire, Le Figaro, Les Echos, RTL, BFMTV, TF1+, M6, HLN, De Standaard

## Fashion & Accessories

- [BLACKSHEEP Fashion](https://www.blacksheep.io/us/fashion/about-us): Apparel and accessories line extending beyond eyewear — women's and men's tops, bottoms, outerwear, matching sets, and sports.
- [Smart Devices & Wellness](https://www.blacksheep.io/us/fashion/accessories/smart-devices.html): Wearable tech accessories beyond glasses.