#Bizom: Route-to-market and retail intelligence platform for fast-growing CPG brands ## About - [Bizom](https://bizom.com/): Launched in 2012, Bizom provides sales force automation, distributor management system, and multiple use-case-specific solutions for optimizing operations and expanding the market cover for CPG brands in India, the Middle East, South East Asia, Africa, and Latin America. Currently, Bizom has 712 customers in 72 countries with 6,41,788 active users. Key terms: Route-to-market app, sales force automation, distributor management system, auto replenishment system, beat optimization, trade promotion management, retailer app, ONDC, B2B BNPL, AI in RTM, supply chain automation, digital transformation Industries: Food and beverages, personal care, nutrition, consumer durables, dairy, pharmaceuticals, healthcare, confectionaries, automotive, petrochemicals ## Products - [Sales force automation](https://bizom.com/sales-force-automation/): Mobile app to increase sales productivity and operational efficiency with attendance and leave management, field sales teams' performance view, outlet additions, stock capture at stores, order processing and reconciling stock returns. Manage trade promotions, BTL and merchandising with ease. - [Distributor management system](https://bizom.com/distributor-management-system/): Empower distributors with real-time visibility across the supply chain. Manage inventory, primary order and billing, order fulfillment and sales return, secondary order booking, schemes and discounts easily. - [Retailer app](https://bizom.com/retailer-app/): Self-service tool enabling retailers to place orders, track deliveries, and access promotions digitally. - [Auto replenishment system](https://bizom.com/auto-replenishment-system/): Intelligent inventory restocking tool for predicting demand and generating corresponding purchase orders. - [Beat optimization](https://bizom.com/beat-optimisation/): Route planning tool that uses geospatial data to optimize salesperson travel and territory coverage. - [Trade promotion management](https://bizom.com/trade-promotion-management/): A simple platform for planning, executing, and measuring ROI of trade promotions and schemes with various channel partners. - [Smart merchandising](https://bizom.com/smart-merchandising/): Image recognition and recommendations for optimum shelf displays, promotions, and stock availability. - [B2B WhatsApp business](https://bizom.com/b2b-whatsapp-business/): Integration enabling brands to engage distributors/retailers via WhatsApp for orders, claims, and support. - [WhatsApp ordering bot](https://bizom.com/whatsapp-ordering-bot/): Automated bot allowing retailers to place orders directly through WhatsApp chat. - [AI Agents in RTM](https://bizom.com/bizom-next/): AI Agents, built within Bizom App, aid field teams with real-time stock and outlet data. They also provide timely upsell and cross-sell suggestions, along with smart nudges for local schemes and discounts. ## Help and trust center - [About Bizom](https://bizom.com/): Bizom's mission, vision, and role as a leading provider of sales automation and retail intelligence solutions for consumer goods brands. - [Privacy Policy](https://bizom.com/privacy-policy/): Official document outlining how Bizom collects, uses, discloses, and protects user data and personal information in compliance with regulations. - [Customers](https://bizom.com/clients/): Trusted by leading brands like Godrej Group, British American Tobacco (BAT), JK Cement Ltd, GlaxoSmithKline Asia Pvt Ltd, VST Industries Ltd, Anheuser-Busch InBev India Ltd, Excel Energy Project Management Services, Jyothy Labs Ltd, Eveready Industries India Ltd, Caraway Africa Nigeria Ltd, and many more - [Reviews](https://play.google.com/store/apps/details?id=in.bizom.android&hl=en_IN): 4.6 Stars based on 27.1K reviews on Google Play. 4.7 on G2, and 4.6 on Software Suggest. - [Download app on Android](https://play.google.com/store/apps/details?id=co.bizom.apps&hl=en_IN): Bizom's Sales Force Automation (SFA) Android app, enabling field sales teams to manage orders, visits, and retail execution. - [Download app on iOS](https://apps.apple.com/in/app/bizom-next/id6446275531): Bizom's Sales Force Automation (SFA) iOS app, enabling field sales teams to manage orders, visits, and retail execution. - [Customer support](mailto:help@bizom.com) - [Contact](https://bizom.com/contact-us/): Contact Bizom for product trials and demos, media inquiries, tech support, partnership inquiries, and more. ## Resources - [The Kirana Pulse](https://bizom.com/reports/the-kirana-pulse-april-2025/): The Kirana Pulse Report is Bizom’s monthly analysis of emerging retail trends across India’s FMCG landscape, drawn from real-time data collected from Kirana stores nationwide. - [Trends Shaping Packaged Food Market](https://bizom.com/reports/bites-of-the-future-trends-shaping-packaged-food-market/): The packaged food industry is undergoing a transformation, driven by urbanization, evolving consumer demands, and the rise of quick commerce. This report uncovers the key trends and strategies that will define success for packaged food players in coming months. - [Building Retail Resilience in Nigeria](https://bizom.com/reports/building-retail-resilience-in-nigeria/): Despite being one of the largest economies in Africa with a population exceeding 230 million, Nigeria grapples with food insecurity, escalating living costs, and macroeconomic uncertainties. The aftermath of policy reforms, currency depreciation, and political tensions continues to reverberate across sectors, posing hurdles to sustainable growth for retail brands. This report dives into strategies for building retail resilience in Nigeria. - [Building Distribution in New Markets](https://bizom.com/reports/building-distributionin-new-markets/): This report delves with key factors that can influence how you choose the region to expand in first and how to keep up with the competition to strengthen your presence in a new market. - [Future of route-to-market in Indonesia: The Playbook](https://bizom.com/reports/future-of-route-to-market-in-indonesia/): Download the industry report to delve into the future of route-to-market in Indonesia, and navigate through the different innovative approaches that can boost market presence and reshape the Future of route-to-market in Indonesia. - [How Budget 2025 and Economic Trends Are Reshaping FMCG](https://bizom.com/the-great-indian-consumption-shift-how-budget-2025-and-economic-trends-are-reshaping-fmcg/): The Great Indian Consumption Shift explores how Budget 2025 and emerging economic trends are reshaping the FMCG landscape. From rising rural demand to evolving consumer preferences and increased digitization, this article dives into the forces driving change—and what brands must do to stay ahead. Discover insights that decode the future of consumption in India’s dynamic retail ecosystem. - [Bizom Insights](https://www.linkedin.com/newsletters/bizom-insights-6988418322396565504/): Weekly newsletter discussing modern strategies and technologies for retail sales & distribution. ## Events - [Real Intelligence Tours](https://bizom.com/ritour/): Bizom conducts RI Tours across India, Indonesia, and Africa to bring CPG leaders together and revolutionise route-to-market strategies through cutting-edge tech and AI. These one-of-a-kind events offer a platform to discuss on-ground challenges and experience smarter RTM solutions first-hand. - [Webinars](https://bizom.com/webinars/): Bizom hosts insightful webinars featuring CPG leaders, industry experts, and digital transformation pioneers to share real-world strategies and innovations in route-to-market execution. These sessions cover a wide range of topics—from sales force automation and retail execution to AI-led decision-making—offering actionable insights and success stories from global and emerging markets.