# Bidcliq

> The programmatic operating system. Publisher tools, agentic ads, and header bidding infrastructure — unified in one platform.

For detailed technical documentation, see: https://bidcliq.com/llms-full.txt

Bidcliq is a full-stack programmatic advertising platform that helps publishers manage, monetize, and automate their ad operations. It combines three core products:

## Products

- **Publisher Console**: Self-serve dashboard for managing sites, ad units, Prebid bidder configuration, GAM automation, revenue reporting, and integrations (Amazon APS, User ID modules, Geoedge, PageSpeed).
- **AI Sales Agent**: AI-powered deal execution engine implementing the Ad Context Protocol (AdCP). Prebid.org reference implementation with MCP server for AI agent tool-calling, A2A protocol for agent-to-agent deal negotiation, and adapters for Google Ad Manager and Broadstreet.
- **Prebid Cache**: High-performance edge caching infrastructure for header bidding auctions.

## Key Capabilities

### Header Bidding
- Managed Prebid.js wrapper with 30+ bidder adapters
- Managed Prebid Server (server-side bidding)
- User ID module management (ID5, UID2, SharedID, LiveRamp, Criteo ID)
- Amazon APS (TAM) integration
- Dynamic floor optimization

### Ad Operations
- One-click Google Ad Manager (GAM) OAuth integration
- Ad unit creation and management (banner, video, native)
- GAM automation rules for line items and trafficking
- Creative upload, validation, approval workflows
- Automated trafficking and order management

### Agentic Ads
- MCP (Model Context Protocol) server exposing products, media buys, and creatives as AI-callable tools
- A2A (Agent-to-Agent) protocol for autonomous deal negotiation between buyer and seller agents
- Full media buy lifecycle: create, approve, deliver, measure
- Support for CPM, VCPM, CPC, FLAT_RATE, CPCV, CPP, CPV pricing models
- Product catalog for structured inventory packages

### Analytics
- Real-time revenue dashboard by ad unit, device, country
- Dynamic GAM reports with CSV export
- PageSpeed Insights / Core Web Vitals monitoring
- Delivery tracking with webhook notifications
- Per-bidder latency and win rate analytics

### Infrastructure
- REST API for sites, ad units, bidders, reports, billing
- MCP tools for AI agent integration
- Webhook events for delivery, approvals, state changes
- Multi-tenant architecture with subdomain routing
- Ad quality (Geoedge) and brand safety controls
- Audit logging

## Links

- Website: https://bidcliq.com
- App: https://app.bidcliq.com
- Documentation: https://docs.bidcliq.com
- Prebid Cache: https://prebid-cache.bidcliq.com
- Blog: https://blog.bidcliq.com
- GitHub (Sales Agent): https://github.com/prebid/salesagent
- LinkedIn: https://www.linkedin.com/company/bidcliq/

## Pricing

- **Starter** (Free): Up to 10M impressions, client-side Prebid.js, basic analytics, 5 bidder adapters
- **Growth** ($299/mo annual): Up to 50M impressions, hybrid wrapper, Prebid Server, all User ID modules, GAM automation, priority support
- **Enterprise** (Custom): Unlimited impressions, custom adapters, raw data access, private Prebid Server, AI Sales Agent, developer API, dedicated account manager, SLA

## Contact

- Sales: ops@bidcliq.com
- Address: 1007 N Orange St. 4th Floor Suite #5300, Wilmington, Delaware 19801, United States