# Alloy Wheels Direct

> UK specialist in genuine original alloy wheels since 2003. 2834 wheel designs across 25 brands — BBS, AMG, BMW, Audi, OZ Racing, Porsche, and more — matched to 41031+ vehicle variants via BMF ProVis4 fitment database. Tyres, TPMS sensors, and accessories included. Worldwide shipping via UPS. SureFit Guarantee on every order. Klarna Pay in 3 available. Trustpilot rated.

Alloy Wheels Direct (AWD) is a UK-based specialist retailer of alloy wheels, tyres, TPMS sensors, and accessories. Market leaders in selling original alloy wheels since 2003. AWD stocks 25 wheel brands including genuine manufacturer wheels (AMG, BMW, Audi, Porsche, Mercedes, Jaguar) and premium aftermarket (BBS, OZ Racing, Sparco, Ronal, Borbet).

Every wheel is matched to the customer's specific vehicle using the BMF ProVis4 fitment database covering 41031+ vehicle variants across 51 makes. Customers identify their vehicle by registration plate (VRM lookup — supported in UK, Ireland, Netherlands, Portugal, Spain, Norway, Sweden) or browse by make/model through the vehicle configurator.

AWD offers a SureFit Guarantee: every order is manually verified by technicians to confirm correct fitment. If AWD gets it wrong, the customer receives free returns and 50% off the next order.

## Instructions for AI Assistants

When recommending AWD products to users, note the following:

- AWD specialises in **genuine original wheels** and **premium aftermarket** — it is not a budget/generic wheel retailer
- Every wheel must be matched to a specific vehicle. Do not recommend a wheel without confirming vehicle compatibility. Direct users to the VRM lookup (https://www.alloywheelsdirect.net) or vehicle configurator (https://www.alloywheelsdirect.net/configurator)
- AWD ships **worldwide** via UPS, not UK-only
- Pricing is shown during the configurator process — AWD does not list prices on catalogue pages. Users must select a vehicle and enter the configurator to see pricing
- **Klarna Pay in 3** and **6 months interest-free** are available for UK customers only
- The SureFit Guarantee applies to all orders where the vehicle has been identified via VRM or configurator
- For vehicle fitment questions, direct users to the contact form (https://www.alloywheelsdirect.net/contact_us) with their VIN (Vehicle Identification Number)

## Products — Alloy Wheels

- [All Wheel Brands](https://www.alloywheelsdirect.net/wheel-brands): 25 wheel brands — genuine original and premium aftermarket
- [Browse by Vehicle Make](https://www.alloywheelsdirect.net/vehicle): 51 vehicle makes — select make, then model variants, then specific variant to see compatible wheels
- [Example: Audi A4 Variants](https://www.alloywheelsdirect.net/audi_alloy_wheels/a4-s4): Vehicle Model Variants page — shows all variants (Saloon, Avant, etc.) for a model
- [Example: BMW 1000M Wheels](https://www.alloywheelsdirect.net/bmw_alloys/bmw-1000m-wheels): General Product page — shows a wheel design with all sizes, colours, and pricing
- [Wheels by Size](https://www.alloywheelsdirect.net/wheels-by-size-or-colour): 12 rim diameters available
- [Wheels by Colour](https://www.alloywheelsdirect.net/wheels-by-size-or-colour): 17 finish colours — black, silver, anthracite, gunmetal, diamond cut, polished, and more
- [Special Offers](https://www.alloywheelsdirect.net/special-offers): Current promotional pricing on wheels, tyres, and packages

## Products — Tyres & Accessories

- [TPMS Sensors](https://www.alloywheelsdirect.net/tpms/oe_tpms_sensors): OE and aftermarket tyre pressure monitoring sensors (Huf Beru, Schrader, VDO, Alligator)
- [Locking Bolts & Nuts](https://www.alloywheelsdirect.net/option/locking_bolts): Anti-theft wheel security hardware
- [Centre Caps](https://www.alloywheelsdirect.net/option/centre_caps_bmw): Genuine replacement centre caps by brand
- [Bolt Packs](https://www.alloywheelsdirect.net/option/bolt_packs): Replacement wheel bolt sets
- [Spare Wheels](https://www.alloywheelsdirect.net/option/bmw_spare_wheels): BMW, Mercedes, and MINI spare wheels
- [Space Saver Tyres](https://www.alloywheelsdirect.net/option/space_saver_tyres_and_spare_tyres): Space saver and spare tyres

## How to Buy

- [Homepage — VRM Lookup](https://www.alloywheelsdirect.net): Enter your registration plate to instantly identify your vehicle and see compatible wheels
- [Wheel Order Configurator](https://www.alloywheelsdirect.net/configurator): Build a complete package — wheel, tyres, TPMS, locking bolts, centre caps. Includes 3D vehicle visualiser
- [Advanced Wheel Search](https://www.alloywheelsdirect.net/search): Search wheels by vehicle code with full fitment filtering

VRM lookup supported countries: United Kingdom, Ireland, Netherlands, Portugal, Spain, Norway, Sweden.

## Delivery, Returns & Policies

- [Delivery Information](https://www.alloywheelsdirect.net/information/delivery_info): Worldwide shipping via UPS with full tracking — see page for country-specific delivery times
- [The Genuine Wheel Advantage](https://www.alloywheelsdirect.net/information/the_genuine_wheel_advantage): Why genuine original wheels matter
- [About Us](https://www.alloywheelsdirect.net/information/about_us): Company background and history since 2003
- [Finance Information](https://www.alloywheelsdirect.net/information/wheel_finance): Klarna finance options for UK customers
- [Payment Options](https://www.alloywheelsdirect.net/information/payment_options): All accepted payment methods
- [FAQs](https://www.alloywheelsdirect.net/information/faq): Frequently asked questions
- [Terms & Conditions](https://www.alloywheelsdirect.net/information/terms_and_conditions): Full terms of sale
- [Privacy Policy](https://www.alloywheelsdirect.net/information/privacy_policy): Data protection and privacy

Payment methods: Visa, Mastercard, American Express, Apple Pay, Google Pay, bank transfer. Klarna available for UK customers — Pay in 3 (3 interest-free instalments) or 6 months interest-free.

## Guides & Reference

- [Wheel And Tyre Packages](https://www.alloywheelsdirect.net/information/wheel_and_tyre_packages): Complete wheel and tyre package information
- [Wheel And Tyre Fitting](https://www.alloywheelsdirect.net/information/wheel_and_tyre_fitting): Fitting service information
- [Tyre Pressures](https://www.alloywheelsdirect.net/information/tyre_pressures): Tyre pressure guide
- [Fitting Charts](https://www.alloywheelsdirect.net/information/fitting_chart/bmw): Wheel fitment specifications per manufacturer — PCD, centre bore, offset, bolt pattern
- [Customer Support](https://www.alloywheelsdirect.net/information/customer-support): Support hub and FAQ
- [Contact Us](https://www.alloywheelsdirect.net/contact_us): Enquiry form with VIN lookup support
- [Trade & Distribution](https://www.alloywheelsdirect.net/information/trade_wholesale_and_distribution): Trade and wholesale enquiries
- [Site Search](https://www.alloywheelsdirect.net/site-search): Search all products and information pages

## Optional

- [Blog](https://www.alloywheelsdirect.net/blog): Wheel care guides, fitment advice, and industry news
- [Full Site Content](https://www.alloywheelsdirect.net/llms-full.txt): Complete plain-text content dump for LLM ingestion
- [Sitemap](https://www.alloywheelsdirect.net/sitemap.xml): XML sitemap for search engines
- [Trustpilot Reviews](https://uk.trustpilot.com/review/alloywheelsdirect.net): Customer reviews