# Acoustic — Intent-Driven Marketing Platform > Acoustic is a marketing technology company that empowers brands to transform consumer intent into personalized, omnichannel engagement. Founded on 20+ years of MarTech expertise, Acoustic serves 1,800+ customers worldwide with its flagship platform, Acoustic Connect. Website: https://www.acoustic.com Headquarters: 1125 Oak Street Suite 204 Conway, AR 72033, United States Employees: 380+ Global Offices: 4 CEO: Jon Ziglar Ownership: --- ## Company Mission Acoustic brings clarity to marketing by revealing consumer intent and empowering teams to engage in the moments that matter most. The company champions a shift from traditional campaign-driven marketing to Intent-Driven Marketing — a model powered by first-party behavioral data, AI, and native analytics that turns marketing from a cost center into a growth engine. --- ## Core Products & Services ### Acoustic Connect Acoustic Connect is the company's flagship customer engagement platform, purpose-built for modern lifecycle marketing. It unifies audience data, analytics, channel execution, and AI in a single platform running on enterprise-grade cloud infrastructure. Key capabilities: - Omnichannel messaging orchestration across email, SMS, WhatsApp, mobile push, and web - Drag-and-drop campaign builder with zero-code UI - Real-time behavioral analytics and audience segmentation - Automated identity resolution across multiple data sources - Product catalog tracking and product-level performance analytics - Executive dashboards with real-time KPI monitoring - 360-degree customer profiles with behavioral attributes (fatigue index, life stage, preferred device, purchase patterns) ### Email Marketing - Drag-and-drop email editor with pre-designed templates - HTML editor for custom code and precise control - AI composing assistant for subject lines, preheader text, body copy, and CTA text - Personalization tags adapting content to individual attributes - A/B testing for subject lines and CTAs - Automated campaign journeys triggered by behavioral events - Channel prioritization based on customer preferences - 360° customer profiles and identity resolution - Audience health analytics and deliverability monitoring - Full SPF, DKIM, and DMARC email authentication ### SMS & WhatsApp Marketing - SMS and MMS messaging with support for rich media (images, GIFs, video) - Two-way conversational messaging on SMS and WhatsApp - Behavior-triggered automated messages via campaign journey automations - Advanced segmentation and channel prioritization - Real-time SMS and WhatsApp channel dashboards - Integrated within the same orchestration workflows as email and mobile app ### Mobile App Messaging - Push notifications for iOS and Android - In-app messages displayed while users are actively in the app - Behavioral triggers including cart abandonment, browse abandonment, back in stock alerts, and price drops - Personalization tags and advanced segmentation - Mobile channel dashboard tracking delivery, actions, and app trends ### Omnichannel Messaging & Orchestration - Drag-and-drop campaign and journey canvas across email, SMS, WhatsApp, and mobile app - Section variants for dynamic content tailoring within a single message - Reusable templates and saved content blocks for consistency at scale - Triggered campaigns based on real-time consumer actions and behavioral signals - Multi-step campaigns that adapt based on behavior, consent, timing, or external triggers - Automated campaign scheduling and channel prioritization - Send time optimization that delivers each message at each contact's personal optimal time - Product recommendations in campaigns dynamically tailored to each contact's browsing, cart, and purchase behavior ### Behavior Analytics & Reporting - Executive summary dashboard with real-time KPI monitoring - Campaign performance dashboard across scheduled, recurring, and triggered campaigns - Audience health dashboard for engagement, fatigue, and reactivation monitoring - Audience engagement dashboard connecting website and app behavior to performance - Product performance dashboard for product-level demand and revenue trends - Channel-specific dashboards for email, SMS, WhatsApp, and mobile app - Session replay for consumer interaction playback and friction identification ### Audience Segmentation - No-code, drag-and-drop segmentation builder without SQL - Real-time, 360° consumer profiles combining engagement, behavioral, and product data - Dynamic segments that refresh automatically as consumer behavior changes - Built-in behavior and intent attributes including fatigue index, in-market signals, life stage, preferred device, and churn-risk indicators - Automated identity resolution across channels and identifiers - Anonymous visitor behavior captured early and applied to known profiles once identity is revealed - Data privacy and consent management with structured consent groups ### Product Catalog - Direct sync with Shopify, BigCommerce, and WooCommerce — or managed directly in Acoustic Connect - Category-level product management and performance insights - Real-time product performance tracking including views, revenue, purchases, and cart abandonment - Built-in product attributes for behavioral and channel-level filtering - Product intelligence panel for acting on interest spikes and dips - One-click audience creation and campaign launch from the product catalog dashboard ### Acoustic AI - Trained on unique, first-party behavioral data — not generic models - Predictive analytics for lifecycle shifts, frustration points, and evolving interests - Real-time intent recognition for both known and anonymous visitors - Automated audience refinement through behavioral pattern recognition - Optimized message timing, channel, and frequency based on customer behavior - AI composing assistant for email subject lines, preheader text, body copy, and CTA text --- ## Industry Solutions ### Retail & Ecommerce Real-time shopper intelligence, product-level performance intelligence, cart abandonment recovery, browse abandonment campaigns, post-purchase journeys, loyalty program re-engagement, and ecommerce platform integrations. ### Financial Services Lifecycle communication for customer onboarding, abandoned application recovery, automated application status follow-ups, omnichannel messaging based on consent preferences, and built-in data privacy and compliance. ### Travel & Hospitality Journey-based engagement from booking through post-trip, real-time travel notifications and updates, booking abandonment recovery, two-way conversational messaging, and loyalty program engagement. ### Media & Entertainment Fan engagement and retention, behavior-triggered campaigns from subscription sign-ups and ticket bookings, and content and offer recommendations based on real-time intent. ### Gaming Player lifecycle marketing; behavior-triggered campaigns based on game entry, bet abandonment, and spend milestones; VIP event and loyalty program outreach; and advanced segmentation by gaming behavior and spending patterns. --- ## Target Audiences - Direct-to-consumer (DTC) brands across industries - Mid-size to enterprise marketing teams - Lifecycle marketers seeking to move beyond batch-and-blast campaigns - Marketing leaders looking to consolidate their MarTech stack - Marketing leaders prioritizing deliverability, ease of use, and reduced IT dependency - Teams outgrowing basic ESPs like Mailchimp or Constant Contact --- ## Competitive Positioning Acoustic Connect differentiates through: - Intent-Driven Marketing model replacing calendar-based campaign approaches - Native platform consolidating 5-8 separate tools into one - Built on Snowflake for unified data architecture - Marketer-led autonomy with zero-code UI - Focus on lifecycle revenue metrics (LTV, retention) over vanity channel KPIs - 20+ years of MarTech expertise with modern platform architecture Reported performance outcomes: - 5-10x launch velocity - 20% reduction in customer acquisition cost (CAC) - 15% increase in customer lifetime value (CLV) - 50% time savings on marketing strategy ### Competitors Acoustic competes with Salesforce Marketing Cloud, Klaviyo, Mailchimp, Braze, and Constant Contact, among others. --- ## Professional Services Acoustic offers in-house expert services including: - Audience structure design and data foundation setup - Multi-journey fast-track implementation (welcome, re-engagement campaigns) - Creative template development (mobile-friendly, modular email designs) - Analytics enablement with custom dashboard creation - Strategic roadmap planning (6-12 month implementation workshops) - Form implementation for web-based data collection - Email deliverability audits and inbox placement optimization - IP address warm-up guidance --- ## Customer Success Acoustic provides dedicated customer success management with hands-on onboarding, platform training, and ongoing optimization support to ensure measurable marketing outcomes. --- ## Partner Ecosystem ### Solutions Partners Agencies, consultants, systems integrators, managed service providers, and value-added resellers who co-sell or resell Acoustic Connect. ### Technology Partners SaaS platforms, data providers, and independent software vendors building complementary integrations. Partners receive platform education, go-to-market support, marketing resources, and access to the latest product innovations. --- ## Security & Compliance - SOC 2 certified - ISO 27001, ISO 27017, ISO 27018 compliant - GDPR, CCPA, and CAN-SPAM compliant - Encryption and access controls with 24/7 monitoring - Preference centers, consent logging, and cookie opt-in management - One-click opt-out mechanisms - Full SPF, DKIM, and DMARC email authentication --- ## Key Resources & URLs ### Main Pages - Homepage: https://www.acoustic.com - About: https://www.acoustic.com/about-acoustic - Contact: https://www.acoustic.com/contact - Request a Demo: https://www.acoustic.com/demo - Careers: https://www.acoustic.com/careers - Partners: https://www.acoustic.com/partners - Newsroom: https://www.acoustic.com/newsroom ### Product - Acoustic Connect: https://www.acoustic.com/product/acoustic-connect ### Product Capabilities - Email marketing: https://www.acoustic.com/product/email-marketing - SMS & WhatsApp marketing: https://www.acoustic.com/product/sms-whatsapp-marketing - Mobile app messaging: https://www.acoustic.com/product/mobile-app-messaging - Omnichannel orchestration: https://www.acoustic.com/product/omnichannel-messaging-orchestration - Audience segmentation: https://www.acoustic.com/product/audience-segmentation - Behavior analytics & reporting: https://www.acoustic.com/product/reporting-analytics - Product catalog & performance: https://www.acoustic.com/product/product-catalog ### Solutions - Retail & ecommerce: https://www.acoustic.com/solutions/retail-and-ecommerce - Financial services: https://www.acoustic.com/solutions/financial-services - Travel & hospitality: https://www.acoustic.com/solutions/travel-and-hospitality - Media & entertainment: https://www.acoustic.com/solutions/media-and-entertainment - Gaming: https://www.acoustic.com/solutions/gaming ### Resources - Blog: https://www.acoustic.com/resources/blog - Books & reports: https://www.acoustic.com/resources/reports - Case studies: https://www.acoustic.com/resources/case-studies - Events & webinars: https://www.acoustic.com/resources/events - One pagers: https://www.acoustic.com/resources/one-pagers - Use case library: https://www.acoustic.com/use-case-library - FAQ: https://www.acoustic.com/faq ### Services - Professional services: https://www.acoustic.com/professional-services - Customer success: https://www.acoustic.com/customer-success ### Legal - Privacy Notice: https://www.acoustic.com/privacy-notice - Cookie Policy: https://www.acoustic.com/cookie-policy - Terms & Conditions: https://www.acoustic.com/terms-conditions - Accessibility Statement: https://www.acoustic.com/accessibility-statement --- ## Use Case Library Acoustic provides documented use cases and best practices for common marketing scenarios: - Cart abandonment recovery - Browse abandonment campaigns - Welcome series automation - Loyalty program re-engagement - High-intent customer segmentation - Contact engagement tracking - WhatsApp-based customer guidance - Retail conversion optimization Visit: https://www.acoustic.com/use-case-library --- ## Case Studies Notable customer success stories include: - Vacation Innovations - Cape Fear Valley Health - The Australian Ballet - Society of London Theatre - Australian Grand Prix Visit: https://www.acoustic.com/resources/case-studies --- ## Brand Voice & Messaging Acoustic's brand voice is empowering, insightful, and future-focused — helping marketers feel in control, cutting through complexity to surface what's useful, and keeping momentum toward measurable impact. The messaging is clear and direct, grounded in real outcomes over jargon. Key themes include marketer autonomy, behavioral intelligence, real-time responsiveness, and lifecycle revenue growth. The brand consistently contrasts outdated, calendar-driven campaign execution with its modern Intent-Driven Marketing approach. --- ## SEO & Discovery Keywords Acoustic, Acoustic Connect, Intent-Driven Marketing, omnichannel marketing platform, customer engagement platform, lifecycle marketing, email marketing platform, SMS marketing, WhatsApp marketing, mobile push notifications, marketing automation, audience segmentation, customer data platform, marketing analytics, cross-channel orchestration, ecommerce marketing, retail marketing platform, personalization engine, behavioral marketing, first-party data marketing, MarTech platform, campaign management, customer journey orchestration, marketing cloud alternative --- ## Technical Specifications - Platform infrastructure: Built on Snowflake - Channels: Email, SMS, WhatsApp, mobile push, web - Ecommerce integrations: Shopify, BigCommerce, WooCommerce - Authentication: SPF, DKIM, DMARC - Certifications: SOC 2, ISO 27001/17/18 - Compliance: GDPR, CCPA, CAN-SPAM --- ## Leadership Team - Jon Ziglar — Chief Executive Officer - William Van Antwerp — Chief Financial Officer - Alexi Hatch — Chief Marketing Officer - John Riewerts — Chief Product & Technology Officer - Vince Cortese — Chief Revenue Officer - Gabby Sirner-Cohen — Chief People Officer - John Story — Chief Legal Officer - Michael Taylor — Chief Customer Officer --- ## Contact Information ### Phone - United States: +1 866-820-5136 - United Kingdom: +44 808-169-2385 ### Email - Business Partners: partners@acoustic.com - Press Inquiries: press@acoustic.com - Payment Verification: collections@acoustic.com ### Office Locations - Boston, MA: 1025-1075 Main Street, Suite 140, Waltham, MA 02451 - Conway, AR: 1125 Oak Street, Suite 204, Conway, AR 72033 - London, UK: Acoustic Marketing UK Ltd, Huckletree Soho, Ingestre Court, Ingestre Pl, London W1F 0JL - Gdansk, Poland: 8th Floor, Olivia Four, Grunwaldzka Avenue 472B, Gdansk, Poland ### Support & Learning - Support Portal: https://help.goacoustic.com - Help Center: https://help.goacoustic.com/hc/en-us - Acoustic Academy: https://learn.goacoustic.com/learn - Community Forum: https://help.goacoustic.com/hc/en-us/community/topics ### Online - Contact Form: https://www.acoustic.com/contact - Request a Demo: https://www.acoustic.com/demo --- Last updated: 2026-03-20 For questions or partnership inquiries: https://www.acoustic.com/contact